Top 3 Core Objectives:
Although St Michael’s Resort is a stunning location with plenty to offer, it wasn’t maximizing its full online potential and was therefore missing out on a significant number of bookings.
Less overcomplicated booking process:
The challenge with the online customer journey is that it can make or break a booking; if it’s overcomplicated, impersonal and too long, the likelihood of the customer completing their checkout will be significantly reduced.
A limitless booking engine:
The company began searching for a new, innovative brand to replace their existing booking engine, which had limitations and wasn’t delivering results.