MARKETING

Design and Digitization at the Art Deco Hotel Montana

Not yet verified This case study hasn't been verified by Art Deco Hotel Montana yet
When design and digitalization seamlessly intertwine, hoteliers create a unique added value for guests and staff. A conversation with Hotel Montana in Lucerne, Switzerland, exemplifies this concept.
Why it matters: The Art Deco Hotel Montana in Lucerne, Switzerland combines design and digitalization to enhance the guest experience. They want to extend this commitment to their in-room tablets while harmonizing guest well-being, employee well-being, and the well-being of our environment.
  • The usage of SuitePAd in-room tablets simplify information distribution, reduce the need for printed materials, and provide added convenience for guests while also blending in with Art Deco Hotel's signature 1920's style.

Top 3 Core Objectives: The main goal of using tablets at the Art Deco Hotel Montana are to enhance the guest experience, streamline staff operations, and increase upselling opportunities.
  • Improve Guest Experience: Enhance the guest experience by providing easy access to information and services, such as room service and special requests, through in-room tablets.

  • Enhance Staff Efficiency: Reduce staff workload by streamlining information distribution and allowing for easy adjustments to guest-related content.

  • Increase Upselling: Offer user-friendly digital solutions that encourage guests to use additional services, resulting in higher upselling and a more interactive guest experience.

SuitePad

Helping hotels engage their guests in a digital world.

Innovators Mentioned

Art Deco Hotel Montana
SuitePad
FZ
Franziska Zurmühle
The hotelier hasn't yet verified the case study.

Head of Marketing & Sales at Montana

Art Deco Hotel Montana

"Instead of reprinting and distributing entire guest directories, we can make adjustments with just two clicks. It is a tremendous relief."

Franziska Zurmühle

Head of Marketing & Sales at Montana

👍 Head of Marketing & Sales at Montana Franziska Zurmühle said that Digital guest directories allow for quick and easy updates, relieving the need for reprinting and distributing physical folders.:
  • "Instead of reprinting and distributing entire guest directories, we can make adjustments with just two clicks. It is a tremendous relief."

⚖️ The selection process: During their research process, Franziska Zurmühle evaluated SuitePad's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SuitePad was the best fit solution:
  • Head of Marketing & Sales at Montana Franziska Zurmühle said, about their decision: "SuitePad also provides genuine added value to our guests. One might not call to order a different pillow, but being able to do it with just two clicks makes a difference."

📈 The results: With SuitePad In-room tablets, Art Deco Hotel streamlined staff processes and reduced their workload while offering their guest a unique hotel experience and enhance their upselling.
  • Since its implementation, the distribution of guest-related information and offers has completely transformed. Now, the staff has more time to address complex issues or engage in personal interactions.

  • The statistics show that the usage rate of the in-room tablets is consistently high, with room service being the most popular guest feature on the in-room tablets.

  • To ensure that the signature design of the Art Deco Hotel Montana continues to flow seamlessly throughout all areas of the hotel, the in-room tablets have also undergone a comprehensive redesign. Additionally, new features have been added to enhance digital communication between guests and the hotel.

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