Let us find your solution 10 Best Upselling Software for Hotels 2021 | Find Reviews, Pricing, Buying Guide
Helping thousands of hoteliers make better buying decisions every month
Marriott
Denihan Hospitality Group
Fairmont
starwood
The Standard
Ace Hotel
Kimpton
Accor Hotels
Ace Hotel
Ace Hotel

What does merchandising and upselling software actually do? Upselling is the ability to get more spend from the same guest, by providing valuable services, offered at the right time and at the right price to the right guest. When done properly, upselling results in more incremental revenue and a better guest experience.For info on upsell trends, questions that you should ask vendors and more download the 2020 Hoteliers Guide to Upsell Software How can merchandising and upselling software improve profitability and efficiency? Increase incremental spend per guest: By offering segmented Upselling be... Read the full UPSELLING SOFTWARE software overview

10 Best Upselling Software

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2021 Best Hotel Software
Hoteliers voted Oaky as the #1 Upselling Software provider in the 2021 HotelTechAwards
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Oaky

HotelTech Logo score
HT SCORE
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Let Oaky work for you – Become an expert at modern Upselling. With a high conversion, Oaky puts your arriving guests in control of taking offers that both drive revenue and enha...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Best Hotel Software
Hoteliers voted Oaky as the #1 Upselling Software provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted EasyWay as the #3 Upselling Software provider in the 2021 HotelTechAwards
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EasyWay Smart Upselling

HotelTech Logo score
HT SCORE
99 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Reach out to your guests with the right offer, on their favorite messaging app (WhatsApp, WeChat, iMessage, and more), with built-in marketing techniques. Automatically suggest of...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted EasyWay as the #3 Upselling Software provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted GuestJoy as the #2 Upselling Software provider in the 2021 HotelTechAwards
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GuestJoy

HotelTech Logo score
HT SCORE
97 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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GuestJoy brings a data-driven approach to hotel sales. It enables hotels to engage with guests even before they arrive at the hotel. This results increased revenue, improved guest...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted GuestJoy as the #2 Upselling Software provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted Welcome Pickups as the #3 Upselling Software provider in the 2021 HotelTechAwards
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Welcome Pickups

HotelTech Logo score
HT SCORE
94 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Fully automate your guest transfers, make extra revenue, gather valuable guest data and increase customer satisfaction. Available in 55 destinations across 32 countries. 1200 hote...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted Welcome Pickups as the #3 Upselling Software provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted Duve as the #3 Upselling Software provider in the 2021 HotelTechAwards
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Duve Upselling

HotelTech Logo score
HT SCORE
84 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Increase your revenue per guest by offering additional upsells and services, effortlessly. Wishbox allows you to offer guests transportation, early check-in, food, tours activitie...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted Duve as the #3 Upselling Software provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted ROOMDEX as the #3 Upselling Software provider in the 2021 HotelTechAwards
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ROOMDEX

HotelTech Logo score
HT SCORE
82 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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ROOMDEX simplifies and monetizes the hotel room upgrade process by putting the power of choice in the hotel guest’s hands. How? Automation is the cornerstone. ROOMDEX uses hote...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted ROOMDEX as the #3 Upselling Software provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted MyStay as the #3 Upselling Software provider in the 2021 HotelTechAwards
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MyStay

HotelTech Logo score
HT SCORE
81 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Increase your hotels revenue 11-times per guest! Our Contactless solution helps hotels increase customer satisfaction and generate additional reve...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted MyStay as the #3 Upselling Software provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted DigitalGuest as the #3 Upselling Software provider in the 2021 HotelTechAwards
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DigitalGuest

HotelTech Logo score
HT SCORE
81 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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A sustainable and touchless Digital Guest experience! Read more at digitalguest.com

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted DigitalGuest as the #3 Upselling Software provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted Revinate as the #3 Upselling Software provider in the 2021 HotelTechAwards
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Revinate (Upsell)

HotelTech Logo score
HT SCORE
80 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Create unforgettable moments for guests with personalized hotel amenity upsell and room upgrade offers that drive incremental revenue. $2,500 average upsell revenue generated per ...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted Revinate as the #3 Upselling Software provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted Upsell Guru as the #3 Upselling Software provider in the 2021 HotelTechAwards
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Upsell Guru

HotelTech Logo score
HT SCORE
78 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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UpsellGuru is a guest communication software focusing on generating revenue through upselling. As a first in the industry, UpsellGuru launched a bidding system for hotel upgrades ...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted Upsell Guru as the #3 Upselling Software provider in the 2021 HotelTechAwards
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Recent Upselling Software Articles

What You Can Do To Increase Holiday Occupancy At Your Hotel This Year

by
Stefano Mocella
5 days ago

You may be thinking it’s early to start talking about the holiday season, but as a hotelier, now is the best time to prepare for the Christmas season. Why? With so much competition for rooms and heightened expectations in guest experiences, you need to plan ahead if you want this to be a happy holiday season for your bottom line. Keep in mind many folks had travel plans last year that went by the wayside and are now looking to make up for a lost year. Early data from Travel & Leisure shows that December bookings jumped by 15% compared to 2019 (pre-pandemic levels) in July. Keep in mind, Christmas bookings typically peak in October and November. After missing out on 2020 travel, guests will want to ensure wherever they book their Christmas getaway will deliver an unforgettable experience. Thankfully, there’s a lot you can do to get guests through your doors without spending a fortune on decorating your property or getting too gimmicky. Here are some holiday hotel marketing ideas that can make this a year to remember for your property.   Leverage Email Marketing If you haven’t been using email marketing to its fullest potential, you’ve been missing out. It’s one of the best ways to get into the minds of potential guests (and stay there). Make this a priority for the holiday season and while you’re at it, chalk it down as a New Year's Resolution. If you’ve been collecting email addresses of past guests in a responsible manner, it’s time to get your Christmas offers out to them. You can get creative with your offers, from a special package or prepare a special holiday menu in your restaurant. Either way, it’s a good time to start engaging with potential guests and pique their interest.   Offer Prizes and Creative Giveaways People love the chance to win prizes, particularly on social media. It’s why we see so many polls and hashtag challenges or merely entering a contest by tagging friends. Contests are an effective way to get some user-generated content for your hotel’s marketing campaigns. Contests can be something as simple as asking people to send their best (or funniest) Christmas outfits or best home decoration and in return they can win a discounted stay at your hotel or perhaps win a free spa day with their stay. You’ll be surprised at how many people will jump at the chance to win; not to mention it’s a great way to boost engagement on your social media channels.   Show Your Holiday Spirit with Deals There’s no need to reinvent the wheel with this one. Everyone loves a good deal and sometimes simple works best. Guests will be looking to save a buck where they can, given how expensive the holiday season can be already. Reducing your standard room rate or offering a discount on a suite might just give you the edge in securing more bookings. Sharing such deals on social media will also get you plenty of attention if the deal is of significant value. Provided you have a powerful channel manager, you can ensure your holiday rates are distributed among your biggest booking channels. There’s nothing to lose in trying, particularly if your goal is full occupancy for the holidays.   Create a Landing Page on Your Website If you’ll be offering deals, then it’s vital to create a separate landing page on your website. This will give you an area on your site to market and focus your holiday bundles. If you bury your Christmas packages and offers within your existing room rates, it’s going to slip by a lot of eyes. If you have a dedicated festive area, you can have some fun with it by adding some cool design effects and throw in some holiday puns in your room description.   What Will Your F&B Program Look Like? If there’s one commonality for the holidays, it’s that everyone wants to let loose and enjoy some mouthwatering comfort food. Your hotel’s holiday offerings shouldn’t just be about decorating and offering special room rates. If you have an on-site restaurant and/or bar, putting together a special holiday menu will capture everyone’s Christmas spirit. There will be plenty who will jump at the chance of booking a Christmas meal or throwing a mini holiday party for their business. And once patrons book with you for a meal, those might just turn into room bookings if you mention the type of accommodations you offer.    Happy Bookings! The holiday season could be stressful for hoteliers, but this should also be your most exciting time of the year. With all-in-one PMS systems like roomMaster Anywhere, you can ensure that you have all the tools you need to maximize holiday bookings for 2021 and beyond. If you start planning now, it could be your most profitable period of the year.  

Oaky Named 2018’s Top Rated Merchandising Upselling Platform in the HotelTechAwards

by
Hotel Tech Report
2 years ago

  February 12, 2018 -  Hotel Tech Report has named Oaky 2018’s top-rated Merchandising & Upselling Platform based on data from thousands of hoteliers in more than 40 countries around the world. Over 100 of the world’s elite hotel technology products competed for a chance to win this prestigious title. The HotelTechAwards platform (by HotelTechReport.com) leverages real customer data to determine best of breed products that help hoteliers grow their bottom lines. “The European hotel tech startup ecosystem is really inspiring and the Oaky team is an essential piece of the puzzle. The Amsterdam based team has created a SaaS product that keeps costs down while driving incremental ancillary revenues to their partners - it’s really a no-brainer.  Hoteliers love the user interface and the fact that they aren’t paying commissions on their upsells” says Hotel Tech Report’s Jordan Hollander. Oaky is poised for sustained growth in 2018. Hoteliers like that Oaky’s platform provides them leverage. Hoteliers pay a fixed monthly fee then maximize usage of the product to keep enhancing return on investment with automated up-selling of room upgrades, ancillaries and really cool services that guests will remember. Oaky combine storytelling with data to improve the guest experience while generating revenue. “After a short introduction and an initial setup we’ve seen the upgrade requests flowing in. I am still very surprised about the amount of requests and additional revenue it generates for our hotels,” says one Utrecht, Netherlands based Revenue Manager. Read the full review and more on Oaky Upsell Software

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Recent Upselling Software News & Community Updates

ROOMDEX, a Hotel Upsell Innovator releases 2-way Integration with StayNTouch’s PMS

ROOMDEX
1 month ago

ROOMDEX, the leader in hotel upselling automation, is very happy to announce the release of its full 2-way integration with StayNTouch’s guest-centric mobile PMS.  Hotels using the StayNTouch PMS can quickly onboard and enjoy an additional means of fully automated digital upselling to increase profit margins, while eliminating the current manual administrative tasks hotel staff face with upselling. Within weeks of the integration finalization, more than 40 StayNTouch hotels signed up for ROOMDEX. ROOMDEX’s Upgrade Optimizer is an automated hotel upsell tool that generates revenue almost immediately after installation. ROOMDEX intelligently calculates the best upgrade offer price and ensures that only available rooms will be offered. Conversion is optimized by sending the right offer to the right guest at the right price. Along with the upgrade, guests have the chance to purchase early check-in or late check-out. Late check out is offered automatically pre-arrival and during stay. “We just completed adding ROOMDEX to 15 of our hotels,” said Brandon Burtis, Corporate Director Revenue Strategy at Pacifica Hotels. “Getting up and running was stress-free. Connecting both systems was effortless for us, and all done automatically between both vendors. ROOMDEX offers a free trial period and StayNTouch does not charge for the integration, so it was essentially risk free to try. That said, we were impressed by the almost immediate upsell revenue coming in as well as the positive ROI just days into the activation.”  Most digital upsell solutions still require the hotel staff to perform time consuming administrative tasks. Before ROOMDEX, upsell software configuration was complex, while pricing required daily manual updates. ROOMDEX’s innovative automated upselling has streamlined all of that. “The ROOMDEX integration is a great example of  how hotels are taking advantage of a modern, cloud technology stack facilitated by our open and simplified APIs.,” said Tom Underwood, CEO of StayNTouch. “Easy integrations at no additional cost enables our customers to try enhanced revenue-generating ideas to stay ahead versus their respective competitive sets. ROOMDEX has been a success for our customers.” "We are pleased to be able to work with the team at StayNTouch to bring automated upselling to their customers", says Jos Schaap, CEO and Co-Founder at ROOMDEX. "We offer a free trial because we see current ROOMDEX customers enjoying revenue and an ROI within days of activation. Easy revenue is a great way to demonstrate the power of ROOMDEX automations."   ABOUT STAYNTOUCH StayNTouch provides a full cloud and mobile hotel property management system (PMS) and over 1100+ integrations, enabling hotels to raise service levels, drive revenues, reduce costs, and ultimately captivate their guests. Backed by a team of professionals with deep roots in the hospitality industry, StayNTouch is a trusted partner to many forward-thinking hotels and resorts, including the TWA Hotel, First Hotels, Conscious Hotels, Margaritaville, Valencia Hotel Group, and Modus Hotels. StayNTouch is also a preferred PMS partner to some of the leading independent hotel collections around the world including; Design Hotels, an Independent Marriott Brand, and Curator Hotel & Resort Collection.

iDEAL Hospitality Partners Group Announces New Partnership with Impulsify

Impulsify
1 month ago

iDEAL Hospitality Partners Group announces a new partnership with Impulsify to bring hotels innovative self-service grab-and-go retail solutions that better serve their guests. In the current altered environment, iDEAL believes hotels are seeking new revenue-generating ideas that effectively utilize space and technology to provide guests with safe, convenient, and attractive options to eat and shop within the hotel. According to Jill Dean Rigsbee, hospitality industry veteran and founder of iDEAL Hospitality Partners Group, “As the industry grapples with profitability and labor challenges, Impulsify can help hotels and resorts power hotel lobbies with self-service retail solutions to ease staffing issues and drive new revenue.” Impulsify brings a successful track record of providing turn-key retail solutions including technology, design services, and actionable data, making it easy for hotels to launch or improve a grab-and-go market. Impulsify’s experienced team supports 1,000+ hotels and other commercial industries front to end from initial concepts to fully operating, custom grab-and-go markets. “In a critical time when owners are laser-focused on optimizing spend and increasing revenue and profitability, the partnership between iDEAL and Impulsify has never been more relevant. Excited for the opportunity to work with a fellow woman-owned company that truly cares about the industry we serve.” Janine Williams, CEO Impulsify.   About iDEAL Hospitality Partners Group iDEAL provides outsourced marketing and business development services for companies eager to grow sales in the hospitality sector. iDEAL knows the key decision-makers and stakeholders that consider and purchase products for all areas of a hotel or resort. Through its long-standing relationships with hotel owners and management companies, the iDEAL team presents client’s innovative and unique products and services for the lodging industry to hotels and resorts throughout North and Central America and in the Caribbean.  

ROOMDEX, A Hotel Upsell Innovator, Partners with Marcus Hotels & Resorts

ROOMDEX
3 months ago

ROOMDEX, the leader in hotel upselling automation, is happy to announce that Marcus Hotels & Resorts has activated ROOMDEX’s Upgrade Optimizer software in two hotels: The Pfister Hotel in Milwaukee, WI and The Grand Geneva Resort & Spa in Lake Geneva, WI. The hotels are the first ROOMDEX customers to take advantage of the new ROOMDEX integration with Oracle Hospitality’s OPERA PMS via OXI. Upgrade Optimizer is an automated hotel upsell tool that generates revenue directly to a hotel’s bottom line. ROOMDEX intelligently calculates the best upgrade offer price and ensures that only available rooms will be offered. Along with the upgrade, guests have the chance to purchase early check-in or late check-out. Late check out is offered automatically pre-arrival and during stay. “With the rapid recovery in leisure travel post pandemic we have been looking for ways to recover revenue as efficiently as possible, while simultaneously increasing our service to guests” said Rajiv Castellino, CTO at Marcus Hotels. “We have used a number of different upsell solutions in the past, but the seamless integration between ROOMDEX and OPERA, made this an easy decision”. “The best part of ROOMDEX is how quickly we went from decision to real revenue results,” Rajiv continued, “It literally took us a couple of hours per hotel to configure our preferences and start the system. Within 24 hours, we saw a full return on our investment (ROI).” “We’re very pleased that the activation of our first full 2-way integration with Oracle Hospitality’s OPERA PMS hotels went so smoothly,” said Jos Schaap, CEO and Co-Founder of ROOMDEX, “The Marcus Hotels engagement exemplifies the new approach hotels are now taking toward technology innovation that prioritizes easy integration, automation and quick ROI.”   About Marcus Hotels & Resorts Marcus Hotels & Resorts owns and/or manages 18 hotels, resorts and other properties in the U.S. The company’s distinctive portfolio includes city-center meeting hotels, upscale resorts, historic properties, and premium branded and independent first-class hotels. Marcus Hotels & Resorts is an approved operator for all major lodging brands. A leader in the hospitality industry since 1962, Marcus Hotels & Resorts creates asset value for hotel owners through its expertise in management, development and product repositioning. This includes hotel food and beverage concepts developed by its Marcus Restaurant Group, featuring premier brands such as Mason Street Grill, ChopHouse, Miller Time® Pub & Grill and SafeHouse® Restaurants.

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UPSELLING SOFTWARE Category Overview

What does merchandising and upselling software actually do?
Upselling is the ability to get more spend from the same guest, by providing valuable services, offered at the right time and at the right price to the right guest. When done properly, upselling results in more incremental revenue and a better guest experience.

For info on upsell trends, questions that you should ask vendors and more download the 2020 Hoteliers Guide to Upsell Software
How can merchandising and upselling software improve profitability and efficiency?
  • Increase incremental spend per guest: By offering segmented Upselling before arrival, hoteliers manage to provide true flexibility to their guests, enabling them to choose from personalized offers at a time that’s right for them. Upselling as part of the overall Revenue Management strategy, achieves two goals: Higher ADR, Less Free Upgrades.
  • Save time and maximize outlets: Expectations are all set before the experience itself. By enabling guests to share their needs (and get inspired by what the hotel has to offer), Hotel Operations are able to anticipate special requests and save precious time in the communication with every single guest. 2 
  • Personalize the guest experience: Consumers of today are used to controlling their experience. Gone are the times of fixed packages and one size fits all. Modern travelers crave freedom and personalization.
What are the most important features of merchandising and upselling software?
  • PMS Integration: Automated connection with database (PMS/Channel Manager/OTA). A 2-way integration with your property management system can dramatically increase efficiency but upsell software can be operated without it.
  • Exclusion Lists: Possibility to exclude guests from receiving the offering. 
  • Easy to use and cross-device: Easy to use platform for guests to redeem offers on any device. 
  • Real time reporting: Gain insights through analytics and reporting to improve over time. 
  • Customizable CMS: Helps ensure that staff is able to update, customize and test offers in real time. 
  • Multi-language: support Your guests come from all over, make sure you are able to reach all of them.
  • Email Automation: Automatic offer, redemption and confirmation emails.
  • GDPR Compliance: Make sure your provider meets EU data protection privacy standards.
  • Exclusion Lists: Possibility to exclude guests from receiving the offering.
What makes great merchandising and upselling software?
A good upsell provider is data-driven and laser focused to drive conversion. They also love to talk data, so ask away! What can I expect? How do other similar hotels perform? What are the best-selling deals today?
What is the typical pricing for merchandising and upselling software?
Some firms such as Nor1 operate on a commission model.  While this in many cases requires no up-front cost due to contribution based on performance it often results in higher fees that can be as high as 25% of incremental sales.  A fixed fee model such as that employed by firms such as Oaky may seem riskier in the short run; however, in many cases end up being dramatically more cost effective - especially as hotels get better and better at upselling.

For info on pricing models and trade-offs to fixed vs. commission pricing, download the 2020 Hoteliers Guide to Upsell Software
How long does it usually take for a hotel to implement new merchandising and upselling software?
A hotelier should expect to be live with any good upselling software provider within 7-30 days. Providers should make the implementation as simple as possible, and provide training accordingly. The connection to the PMS is usually the factor that cause this variance (depending on PMS providers, connection is immediate or takes longer).
How do I know when it’s time for my hotel to move onto new merchandising and upselling software?
As with most software purchases, start by thinking about your business’ strategic goals.  If you are looking to increase tRevPaR (Total Revenue Per Available Room), upsell software can help by increasing the average spend of your existing guests ancillary sales such as F&B/experiential purchases.  If you are looking to increase ADR, upsell software can decrease the amount of free upgrades and let your guests actually pay more to get to a higher category room.  Upsell software can even increase occupancy by making sure that your highly demanded entry-level rooms are available for last minute purchases within a relatively short booking window.  This way, no need to overbooking your standard rooms or give upgrades for free. Your standard rooms become available - again, even right before the checkin, allowing for last minute bookings to come in nicely.