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Website Design Vendor Shortlist
We’ve surveyed 1177 hoteliers across more than 61 countries to understand which are the best Website Design vendors, along with everything you need to know in order to buy the right Website Design for your hotel (including our 2022 Website Design Guide). We also aggregate key decision criteria data including integration availability, partner ecosystem, expert recommendations and more (learn more about HTR’s ranking methodology).
Each property has different characteristics, needs, preferences and budgets. Use the filters below to instantly analyze thousands of reviews to find the perfect fit for your hotel.

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  • Featured: Vendors can subscribe to become Premium Members on HTR. This option sorts the directory first by Premium Members and then by HT Score.
  • Ht Score: The Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, customer support, user reviews, expert recommendations, integrations availability and geographic reach to help buyers better understand their products.
  • Popularity: Sorts listings by number of user reviews and reported installs, most to least.
Avvio
4.7 (227 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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second finalist logo 2022 FINALIST
Hoteliers voted Avvio as the #2 Website Design provider in the 2022 HotelTechAwards
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Storytelling that converts - websites that are design led and conversion focused.
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Profitroom
4.7 (168 reviews)
Ht score logo 99 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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third logo finalist 2022 FINALIST
Hoteliers voted Profitroom as the #3 Website Design provider in the 2022 HotelTechAwards
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Bring your hotel brand to life and boost direct bookings
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Bookassist
4.8 (206 reviews)
Ht score logo 97 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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winner logo badge 2022 WINNER
Hoteliers voted Bookassist as the #1 Website Design provider in the 2022 HotelTechAwards
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Purpose built CMS with extensive customizability by Bookassist.
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SiteMinder
4.5 (124 reviews)
Ht score logo 96 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Attract more guests with a stunning website. Save money on web development fees, and choose from a range of easy to use templates to showcase your unique brand
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ResNexus
4.9 (110 reviews)
Ht score logo 94 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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ResNexus Makes Websites Affordable, Seamless and Easy.
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Net Affinity
4.7 (114 reviews)
Ht score logo 92 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Flexible, responsive, user-friendly
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Porter
Premium Full Service Hotel Webdesign. Enhance your Direct Channel with our advanced Hotel CMS, custom design, SEO and conversion optimisation tools.
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eRevMax
Give Your Hotel a New Online Address – With a Breathtaking Website!
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Hotelchamp
Take control of your direct channel
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WIHP Hotels
Make your website your number one booking channel.
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PRODUCT BUNDLES
These Product Suites Also Contain Website Design
Other solutions that offer an integrated website design add-on module with their core product offering
Cloudbeds
4.6 (794 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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winner logo badge 2022 WINNER
Hoteliers voted Cloudbeds as the #1 Property Management Systems provider in the 2022 HotelTechAwards
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or read reviews

Cloudbeds’s Website Design product suite also includes:

RMS
4.2 (256 reviews)
Ht score logo 93 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

WebRezPro
4.7 (175 reviews)
Ht score logo 93 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

WebRezPro’s Website Design product suite also includes:

eviivo
4.4 (81 reviews)
Ht score logo 83 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

eviivo’s Website Design product suite also includes:

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Cloudbeds
4.5 (882 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
winner logo badge 2022 WINNER
Hoteliers voted Cloudbeds as the #1 Hotel Management Software provider in the 2022 HotelTechAwards
Learn more

or read reviews

Cloudbeds’s Website Design product suite also includes:

RMS
4.3 (188 reviews)
Ht score logo 86 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

eviivo
4.4 (62 reviews)
Ht score logo 78 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

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Porter’s Website Design product suite also includes:

three&six’s Website Design product suite also includes:

eviivo
4.8 (33 reviews)
Ht score logo 76 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

OVERVIEW
What is Website Design
Finding the right Website Design solution for your hotel depends on several variables ranging from user experience and pricing to functionality and support. This guide is designed to help you identify the best Website Design vendors, questions to ask on demos, read unbiased reviews from similar hoteliers and so much more. (including our 2022 Website Design Guide)
BENEFITS
What are the key benefits of a well designed hotel website?

- Drive increased direct bookings: Your hotel website should be a direct booking machine.  It should be optimized not only to bring more visitors but also to convert those web visitors into real revenue for your business.

Steal share from competitors: Your hotel website is a guest’s first impression of your brand.  Fast performance and great design will signal to ‘lookers’ that those qualities will carry through the entire guest experience.  Create a great first impression and steal share over lower quality competitors.

 - Customer education: A great hotel website should be the source of truth for popular guest questions such as: “What room types are available?”, “What amenities are available to guests?”, etc.  A great hotel website that makes these questions easily accessible can decrease call volumes to your hotel by answering pressing questions that could be the difference between winning and losing a client.

Bring down digital acquisition costs.  Acquiring new guests online is highly competitive with rising costs across a variety of channels like metasearch, social, and paid search.  Great hotel websites can bring the cost of acquisition down by making each dollar go further (i.e. increasing the conversion from paid click to booking).

Increase web traffic.  Not all website traffic is created equal, but growing web traffic typically leads to growing bookings.  A great hotel website should be setup with a CMS that allows hotel marketers and their agencies to constantly refresh content and align with best practices with regards to organic search.

FEATURES
Key competencies to look for when choosing a hotel website partner

- Design: Keep your website simple! Google created their “knowledge” panel based off “what will give someone enough info to book a room” and it’s a pretty light list. Great design delivers on stunning ascetics by focusing on conversion and keeping things simple.

- Content Marketing: Guests interact with hundreds of digital touchpoints and dozens of content pieces in their path to purchase. Make sure you can deliver the right message to them at the right time and keep them interacting with your brand throughout their path to purchase.

- SEO/PPC/Metasearch/Display: It is important to find a website partner that has a breadth of offerings - not just development skills but expertise in multiple areas such as SEO, PPC, Metasearch and Display. SEO will help reach audiences at every stage of their path to purchase. PPC and Display will both help you prospect for new guests and help secure bookings once guests reach the lower end of the funnel and metasearch will help you steal market share back from the OTAs.

Conversion Rate Optimization (CRO): CRO is one of the highest ROI digital marketing investments so a great digital agency partner will leverage tools like Optimizely to constantly iterate and test site layout, content and copy to optimize conversion rates over time and they should share the results and learnings from these experiments with your team.

Social Media Management: Entice new guests with a partner that understands the importance of integrated social media as part of your overall digital strategy. Effective social media management can support in prospecting new guests and driving engagement through dedicated reputation and community management.

PRICING
What are the typical pricing models and ranges that I should budget for?

- Implementation Expense.  Your agency will need time to explore your market, analyze existing data, and set up their new campaigns. Don’t be surprised if there are hard costs for tech that your agency plugs in here as well (it’s pretty standard practice).

- Website Development.  The pricing here is excluding to a more standard/templated website. If you want to enter the more customized zone then expect to pay anywhere from $12-$65k.

- Monthly Retainer.  This is for a full-service digital marketing agency. There are options to pay less in management, but you get what you pay for. This is the range that more hands-on agencies tend to charge.

 

 

IMPLEMENTATION
What does the typical implementation timeline and process look like to go live?

4-16 Weeks.  This will really depend on what services/channels you’re looking to utilize as ramp-up time may vary. A good standard onboarding time would be around 6 weeks.

Do note that property should be wary of an agency that’s going to set everything up over night. A proper onboarding process should require time to ensure your agency really hits the ground running (reading through STR reports, digging into comp sets, analyzing past and current data, immersing the team into your brand book etc), so if an agency is rushing - you can be assured that the first few months will be full of learnings and the road could start out a bit rocky.

FAQs
Hoteliers Also Ask
- Booking Engines. Ensuring successful tracking is a requirement for a successful website. Make sure your agency has previous experience with your Booking Engine/CRS. Ask them what issues have come up in the past, and how they’ve found a solution. - Website/CMS. Ensure that your CMS will meet your needs and that you own your content/data. Hospitality's unique requirements often do not lend themselves to simple off-the-shelf solutions such as free ecommerce platforms like Wix and require specialized feature sets designed for the accommodation business. Many agencies either build their own CMS or build on top of popular open source CMS platforms. - Email Marketing & CRM. The more your agency can help you segment lists/put people into mosaics; the more opportunity they’ll have for personalization efforts in messaging (and this is huge).
Designing and building a great hotel website is foundational to your overall E-commerce strategy. Your website is your commission-less store front where you optimize for modern technology, entice future guests with your amenities and share your brand promise. Hotel website design and delivery is about more than what’s pretty – it is finding that partner that will guide you because they get the fundamentals like technical SEO (Search Engine Optimization), focus on CRO (conversion rate optimization), leverage modern trends and still tell your brand’s visually stunning story. Because of this, many hotel companies choose partners with a proven track record of delivering high-performing websites that turn your ‘lookers’ into guests.
- Booking Engines. Ensuring successful tracking is a requirement for a successful website. Make sure your agency has previous experience with your Booking Engine/CRS. Ask them what issues have come up in the past, and how they’ve found a solution. - Website/CMS. Ensure that your CMS will meet your needs and that you own your content/data. Hospitality's unique requirements often do not lend themselves to simple off-the-shelf solutions such as free ecommerce platforms like Wix and require specialized feature sets designed for the accomodation business. Many agencies either build their own CMS or build on top of popular open source CMS platforms. - Email Marketing & CRM. The more your agency can help you segment lists/put people into mosaics; the more opportunity they’ll have for personalization efforts in messaging (and this is huge).
- Website traffic growth. One of the main things a digital marketing agency focuses on is SEO both in terms of onpage optimization and content to drive organic traffic growth as well as paid ad spend to drive paid acquisition traffic. Expect to see stead gradual growth within 6-12 months with a top agency. - Conversion rate optimization (CRO). A great digital agency is one that understands the balance between design and conversion and focuses on delivering that. They will leverage digital optimization tools to constantly iterate and test site layout, content and copy to optimize conversion rates over time and they should share the results and learnings from these experiments with your team. Monitor conversion rates on your website to track progress and success over time. - Domain authority (DA). Domain Authority is a factor of traffic, backlinks and other key signals of how ‘authoritative’ or credible your website is. As part of your SEO strategy agencies will focus part of their efforts on building out your backlink profile (ie. credible sites that link back to your site in a relevant way) which helps improve domain authority and in-turn drives search visibility, increases traffic and improves direct bookings. - RoAS. Your website typically has two types of traffic: organic and paid. The more efficient your hotel website is, the less you will spend acquiring traffic and therefore your RoAS (return on ad spend) will be lower the better your website performs.
- Personalized website experience Today’s guests already have an expectation for personalized emails and other guest communication from hotels. With the upcoming end of third-party cookies, personalization will be both harder to generate and more important than ever. The best way for hotels to stand out from competitors and reduce OTA dependency is to know your audience and create a personalized website experience with relevant content and bespoke offers geared towards your target audience(s) and best guests. Whether it’s creating optimized landing pages with baseball schedules for Spring Training hotels, sending emails with spa offers to past guests who booked a service, or using web opt-in forms, newsletter sign-ups and loyalty programs to create robust guest profiles, collecting guest information and using it to inform your marketing efforts is the key to driving loyalty and providing a tailored experience before your guest even arrives. - Website guidelines for ADA compliance Ensuring your website is fully ADA compliant is more than just an important trend, it’s a necessity. The Americans with Disabilities Act (ADA) became law in 1990 and prohibits discrimination against individuals with disabilities in all areas of public life, including jobs, schools, transportation, and all public and private places that are open to the general public.​ Any business that is considered a "place of public accommodation" is required to provide equal access to services under the nondiscrimination requirements of Title III of the ADA, which includes hotels. Additionally, the Department of Justice (DOJ) has specifically stated that websites should be designed so they are accessible to disabled individuals, including those who have vision, hearing, and physical disabilities.To ensure your website promotes accessibility and compliance, it’s important to stay up to date on what these requirements are, which includes everything from an Accessibility statement and ongoing audits to actual website features like color contrasts and including closed captions on all videos. Hoteliers would be well served to ensure their web team and/or the vendor hosting their website is fully versed in current ADA website regulations for hotels and resorts to stay compliant and ensure that guests with disabilities can easily use your website.
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Transparency is our policy. Learn how it impacts everything we do.

Mission
Help hoteliers maximize the use of technologies they already use, discover new ones they’ve never heard of and more effectively navigate the complex software buying journey.
Vision
To make the hotel industry the most technologically advanced industry on the planet.

We sell different types of products and services to technology companies to help them educate buyers, build their brand and grow their install base. These services are usually sold through bundled membership packages but are also sold a la carte and include: sponsored content, advertising, lead generation and marketing campaigns. While members do receieve many benefits to help improve their presence ranging from enhanced premium profiles to review collection services—membership status and sponsorship do not influence the HT Score ranking methodology in any way.

To learn more about our marketing services, visit our partner site

We rank products based on our proprietary ranking algorithm, the HT Score. The HT Score is an aggregated score out of 100 that is relative within each category that is intended to encapsulate key variables in the buying process including: customer ratings & reviews, partner ecosystem, integration availability, customer support, geographic reach and more.

Similar to REVPAR for hotels, the HT Score is intended to be a normalizing metric to be able to better compare different vendors. Instead of rate and occupancy, the two prinmary drivers are a blend of review quantity and average ratings. Also similar to REVPAR, the HT Score is a metric to aid in decision making but is not intended to be used as a sole factor when selecting vendors.

To learn more about the HT Score ranking methodology, visit our HT Score documentation and changelog

Maintaining independence and editorial freedom is essential to our mission of empowering hoteliers.

Core Hotel Tech Report content is never influenced by vendors and sponsored content is always clearly designated as such. Our team will only write sponsored content about products that we have either (1) demoed (2) gathered extensive user research on or (3) used ourselves.

To further protect the integrity of our editorial content, we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses and research.

HTR crowd sources tens of thousands of verified reviews every year and aggregates hundreds of thousands of other data points ranging from expert recommendations to product integrations data which are instantly analyzed and made available to millions of hoteliers around the globe to discover, vet and research digital products for free on the platform to make technology decisions faster, easier and less risky-thus speeding up the pace of global innovation and adoption of technology.

Choosing the right software for your hotel depends on dozens of variables many of which can be quantified based on the characteristics of your property but many of which also come down to personal preference. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? HTR is designed to offer dynamic filters to quickly be able to personalize the data set to your characteristics. We also break down hotels into key segments/personas based on common property characteristics that typically service as indicators that drive similar product decisions which are intended to help you save time and quickly identify the best match for your hotel or portfolio.

While HTR’s data set is constantly growing making its recommendations more representative and accurate over time, our programatic recommendations based on the HT Score, data and segment popularity are intended to serve as a tool for you to leverage in the buying journey but do not replace thorough due dilligence and research. No two hotels are alike and most purchasing decisions also include personal preferences which is why we highly recommend that buyers consider a minimum of 3-5 vendors during the research processthat you get live demos and price quotes from to be able to make an informed decision.