For-Sight Guest Engagement

Ranked 5 (out of 47) in Hotel CRM & Email Marketing

Hotel CRM & Email Marketing

Data-driven, automated Hotel Marketing and CRM solution to unlock your guest journey.

Ratings Snapshot

Certificate of Excellence
Read 34 reviews
94%
Recommend
HTR Score icon
HT SCORE
80 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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For-Sight Guest Engagement has fewer than 10 reviews in the past 6-months.

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Reviews Summary

Ranked #5 out of 47 in Hotel CRM & Email Marketing

Ease of Use
4.4/5
ROI
4.7/5
Implementation
4.8/5
Customer Support
4.9/5
Verified Customer Support

For-Sight’s customer support processes haven’t yet been verified by Hotel Tech Report.

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Most popular for
  • Boutique Leader: Revinate
    94%
    9 verified reviews
  • Resort Leader: Profitroom
    98%
    8 verified reviews
  • Branded Leader: dailypoint™
    100%
    5 verified reviews
  • City Center 2 verified reviews
    70%
    2 verified reviews
  • Serviced Apartment 1 verified reviews
    90%
    1 verified reviews

For-Sight Guest Engagement Overview

Top Alternative: Profitroom CRM

For-Sight Guest Engagement Overview

Not your normal CRM. The For-Sight CRM Platform is a marketing and hotel engagement solution that brings together all the data from multiple transactional systems. Our hospitality data management system is engineered to enhance your data, maximise your email marketing, improve guest experience, and create a central source of truth for each individual guest journey through every hotel touchpoint.

About For-Sight

Founded in 2007 | Headquarters in Edinburgh, Scotland | 42 employees

For-Sight is a hotel CRM that works with PMS providers to allow hotels to develop guest relationships, manage various data streams, automate marketing campaigns...

Integrates with

  • Booking Engine
  • Guest Surveys & Feedback
  • Hotel Guest Apps
Browse integrations (18 verified)

Pros & Cons

Like 94% recommend

Digital Marketing Manager from Branded

Extremely efficient customer service and a dedication to turning urgent projects around swiftly. Our Account Manager, Rachael, in particular is a key, virtual part of our marketing team, and always delivers with a profes...

Digital Innovation Manager from Boutique in

We have two goals for our CRM and email strategy: - help us generate repeat business - ensure guests arrive with a smile on their face In arguably the most challenging time for our industry, For-Sight has been able to m...

Marketing Manager from Other

- The speed of response is brilliant - whilst I generally go to one member in the team others are more than happy to step in and help as well. - The level of detail in the explanation of how to resolve an issue is gre...

Marketing Executive from Resort

An auto-save option would be great. We haven't used the platform to its full capabilities and would benefit from a training day.

Digital Innovation Manager from Boutique in

Like many tools there's always room for improvement. Our biggest improvement right now would be the post code distance from hotel. Whilst this is available in the tool for building queries and sending contacts based on ...

Product Manager from Resort

The platform has maybe not got all the features of some of their competitors but for us, the support and customer service and the changes we have seen to the platform more than make up for it.

Read Reviews

Expert Q&A and Partner Recommendations

Question:

What does this product or service do well?

Answer:

For-Sight is an amazing CRM tool which helps take a hotels understanding of their guest to a new level. This, therefore, ensures that the right guest receives the right message at the right time - all with the goal of heightening a personalised service and humanising the hotel brand.

by Adrienne Hanna (Right Revenue) on December 08, 2020

See more answers (4)
Question:

What differentiates this product or service from the competition?

Answer:

The technology suite is market-leading and can 'slice and dice' guest profiles like no other CRM. The integration they have with systems outside of the PMS ensures that the whole guest experience is captured

by Adrienne Hanna (Right Revenue) on December 08, 2020

See more answers (4)
Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Be very clear about the journey you wish to go on. Have your wish/want/want list of features and as with all technology decisions, make sure that you are committed to the partnership. Ensure that your databases are clean and that you are prepared to take expert advice

by Adrienne Hanna (Right Revenue) on December 08, 2020

See more answers (4)
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GETTING STARTED

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Features

  • Centralized multi-hotel/multi-brand solution
  • Centralized data warehouse
  • Guest profiles
  • Personalized one-to-communication
  • WYSIWYG - HTML Editor
  • Template Editor
  • A/B Testing
  • Segmentation
  • Marketing Automation
  • Guest Feedback Module (comment cards/reviews)
  • Open API

Active Markets

MARKETS SERVED
  • North America
  • South America
  • Europe
  • Asia Pacific
  • Middle East
  • Africa
VERIFIED MARKETS
  • United Kingdom
  • Ireland
  • Australia

34 Verified For-Sight Reviews

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This vendor has fewer recent reviews than average compared to other top Hotel CRM & Email Marketing providers. It is advised that you ask for recent references before proceeding.

December 15, 2020

For-Sight Guest Engagement Review: Great product and helpful team

Reservations from Serviced Apartment in Darlinghurst (Australia)

Recommend 9/10
Full blue star
Full blue star
Full blue star
Full blue star
Half blue star

What do you like most?

The support from For-Sight is fantastic and extremely helpful when needed. The system is simple and easy to use without needing to be tech-saavy.

What do you dislike or think could be improved?

Cannot think of any improvements right now as it has already helped us bridge the gap that we needed to be filled.

Customer Support
5
Ease of Use
4.5
Value for money
4.5
Implementation
4.5

December 14, 2020

For-Sight Guest Engagement Review: Great support and functionality

Marketing Manager from Boutique in (United Kingdom)

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

For-Sight has fantastic customer service and always very prompt in their Support. Racheal goes above and beyond to find solutions to my queries equally as does the tech dev team. What I really like ab...

What do you dislike or think could be improved?

I think for us personally having a guide or document with ready-made data queries for best practices could be beneficial but not essential as the support team is always available to discuss through your o...

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
5

December 03, 2020

For-Sight Guest Engagement Review: Best customer service around

Digital Marketing Manager from Boutique in Lavenham (United Kingdom)

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

- Super personable and helpful, you never have to wait too long for a reply and they go above and beyond to help you with your enquiry, whether it is directly related to them or not.

What do you dislike or think could be improved?

So far very little, possibly more handout's on how to do thing's in For-Sight if you don't generate queries very often it's useful to have a guide to revisit that covers most questions or a key on the que...

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
5

December 02, 2020

For-Sight Guest Engagement Review: Highly Recommend For-Sight Hotel CRM & Email Marketing

Director of Sales & Marketing from City Center in Tralee (Ireland)

Recommend 8/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

We use For-Sight for CRM which helps us segment our guest information from our PMS, targeting customers with the right offers and we use the email marketing for pre stay emails and we just recently starte...

What do you dislike or think could be improved?

I feel For-Sight could sell their products better to existing customers, particularly the ezine solution as it is very user friendly and we are using up to date contacts now. The team are very helpful wit...

Customer Support
5
Ease of Use
4.5
Value for money
n/a
Implementation
n/a

December 02, 2020

For-Sight Guest Engagement Review: Key tool in COVID response

Digital Innovation Manager from Boutique in (United Kingdom)

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

We have two goals for our CRM and email strategy: - help us generate repeat business - ensure guests arrive with a smile on their face In arguably the most challenging time for our industry, For-Sight ha...

What do you dislike or think could be improved?

Like many tools there's always room for improvement. Our biggest improvement right now would be the post code distance from hotel. Whilst this is available in the tool for building queries and sending co...

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
5

December 01, 2020

For-Sight Guest Engagement Review: With us every step of the way to achieve our email marketing objectives

Marketing Manager from Resort in (United Kingdom)

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

We have been working with For-Sight for over 2 years now and their personal service and care of our business has been fantastic. They made set-up and change over of CRM extremely easy and are always on h...

What do you dislike or think could be improved?

Hand on heart I honestly have no negative comments about this company - they have been instrumental in helping us achieve our objectives for our email marketing strategy.

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
5

Pricing

Implementation fee
Monthly subscription (Flat)
Monthly subscription (/room/month)
Monthly service fee

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Popular For-Sight Guest Engagement Integrations

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Drive more direct bookings to maximise your revenue. Connecting to our Booking Engine increases direct bookings by up to 43%. Connecting our Booking Engine to Google Hotels Ads increases bookings by up to 16%. Get more commission-free reservations through your hotel website and take charge of the guest experience

View all (18 For-Sight Integrations)