For-Sight Guest Engagement

Ranked 8 (out of 54) in Hotel CRM & Email Marketing

Hotel CRM & Email Marketing

Data-driven, automated Hotel Marketing and CRM solution to unlock your guest journey.

Ratings Snapshot

Certificate of Excellence

Read 35 reviews

#8 Popularity index

HT SCORE

78 out of 100

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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For-Sight Guest Engagement has fewer than 10 reviews in the past 6-months.

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Reviews Summary

Ranked #8 out of 54 in Hotel CRM & Email Marketing

Ease of Use

4.5/5

ROI

4.7/5

Implementation

4.8/5

Customer Support

4.9/5

For-Sight’s customer support processes haven’t yet been verified by Hotel Tech Report.

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For-Sight Guest Engagement Overview

Top Alternative: Revinate (Marketing)

For-Sight Guest Engagement Overview

Not your normal CRM. The For-Sight CRM Platform is a marketing and hotel engagement solution that brings together all the data from multiple transactional systems. Our hospitality data management system is engineered to enhance your data, maximise your email marketing, improve guest experience, and create a central source of truth for each individual guest journey through every hotel touchpoint.

About For-Sight

Founded in 2007 | Headquarters in Edinburgh, Scotland | 42 employees

For-Sight is a hotel CRM that works with PMS providers to allow hotels to develop guest relationships, manage various data streams, automate marketing campaigns...

1/6

Integrates with

Property Management Systems
Hotel Management Software
Marketplaces & Integrators

Browse integrations (25 verified)

Pros & Cons

95% recommend

Digital Innovation Manager in

We have two goals for our CRM and email strategy: - help us generate repeat business - ensure guests arrive with a smile on their face In arguably the most challenging time for our industry, For-Sight has been able to m...

Marketing Manager

For-Sight has fantastic customer service and always very prompt in their Support. Racheal goes above and beyond to find solutions to my queries equally as does the tech dev team. What I really like about FS is that i...

Marketing Manager

I use the platform to manage our ECRM strategy - sending personalised, relevant emails out to our database. The team is excellent and their patience and customer service is first class. The platform is easy to use and n...

Director of Sales & Marketing

I feel For-Sight could sell their products better to existing customers, particularly the ezine solution as it is very user friendly and we are using up to date contacts now. The team are very helpful with regard content...

Digital Marketing Manager

So far very little, possibly more handout's on how to do thing's in For-Sight if you don't generate queries very often it's useful to have a guide to revisit that covers most questions or a key on the query elements as s...

Business Development Manager

Nothing

Read Reviews

Expert Q&A and Partner Recommendations

Question:

What does this product or service do well?

Answer:

For-Sight is an amazing CRM tool which helps take a hotels understanding of their guest to a new level. This, therefore, ensures that the right guest receives the right message at the right time - all with the goal of heightening a personalised service and humanising the hotel brand.

by Adrienne Hanna (Right Revenue) on December 08, 2020

See more answers (4)

Showing all answers to: "What does this product or service do well?"

Ian Sloan VP Design & Digital @ Avvio

October 08, 2020, Ian heard from clients about the

The For-Sight solution enables hotels and groups to unlock the power of their data to deliver a personalised guest experience and target guests with relevant content and offers. Allowing you to make decisions based on data.

Susan Russell Head of Marketing @ Criton

December 12, 2019, Susan heard from clients about the

The team at For-Sight have an in-depth knowledge of the hotelier sector both within the UK and abroad. They analyse all the data in a hotels PMS to support the hotel in making business decisions and ensure they are maximising revenue.

Kimberley Barradell Sales Development Consultant @ Hotel Perfect

December 05, 2019, Kimberley heard from clients about the

This has proved to be a great addition for our customers, allowing them to have full control of their data and a complete picture of their customers. The product, delivery and support from the team at For-sight is fantastic throughout.

Kimberley Barradell Sales Development Consultant @ Hotel Perfect

December 05, 2019, Kimberley heard from clients about the

Question:

What differentiates this product or service from the competition?

Answer:

The technology suite is market-leading and can 'slice and dice' guest profiles like no other CRM. The integration they have with systems outside of the PMS ensures that the whole guest experience is captured

by Adrienne Hanna (Right Revenue) on December 08, 2020

See more answers (4)

Showing all answers to: "What differentiates this product or service from the competition?"

Ian Sloan VP Design & Digital @ Avvio

October 08, 2020, Ian heard from clients about the

Allan and the team truly understand hospitality and hotels. It is this knowledge coupled with a great system that sets them apart. We know that whenever we work alongside the For-Sight team it's going to be a winning combination.

Susan Russell Head of Marketing @ Criton

December 12, 2019, Susan heard from clients about the

For-Sight truly understand the power that data holds for hoteliers. With their knowledge and understanding of the sector they support their clients in not just improving their guest experience; but ultimately in increasing clients revenue through up selling o...

Kimberley Barradell Sales Development Consultant @ Hotel Perfect

December 05, 2019, Kimberley heard from clients about the

I think it helps it's delivered by people who are passionate about what they do. For-sight look at each customer on an individual basis and tailor their offering to suit their needs. I am not aware of another platform that offers the same overview of your data...

Kimberley Barradell Sales Development Consultant @ Hotel Perfect

December 05, 2019, Kimberley heard from clients about the

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Be very clear about the journey you wish to go on. Have your wish/want/want list of features and as with all technology decisions, make sure that you are committed to the partnership. Ensure that your databases are clean and that you are prepared to take expert advice

by Adrienne Hanna (Right Revenue) on December 08, 2020

See more answers (4)

Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"

Ian Sloan VP Design & Digital @ Avvio

October 08, 2020, Ian heard from clients about the

As with everything, do your homework. The real value of this solution is that it creates insight and opportunity from data. Make sure your PMS data is clean. Also, be prepared to let go of your personal, subjective opinion - let the data make the decision.

Susan Russell Head of Marketing @ Criton

December 12, 2019, Susan heard from clients about the

I'm not aware of any of For-Sights clients who haven't seen immediate and long-term results which have benefited the business. Having a thorough knowledge of the insights your data owns will give you powerful tools in making key business decisions.

Kimberley Barradell Sales Development Consultant @ Hotel Perfect

December 05, 2019, Kimberley heard from clients about the

Have a clear strategy of what you want to achieve, and be prepared to put in the work to set it up in the beginning, the rewards will be worth it! Identify all of the opportunities within your business to collect data and ensure the whole team is involved.

Kimberley Barradell Sales Development Consultant @ Hotel Perfect

December 05, 2019, Kimberley heard from clients about the

+ 2 recommend

Recommended by

Adrienne Hanna Founder @ Right Revenue

Ian Sloan VP Design & Digital @ Avvio

Susan Russell Head of Marketing @ Criton

Kimberley Barradell Sales Development Consultant @ Hotel Perfect

Are you a consultant or vendor that recommends For-Sight? Leave a recommendation

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Features

View all (8)

Marketing Automation

4/5 features

Personalized one-to-communication
A/B Testing
Event Based Automations

Track website, email and brand engagement to use to trigger event based personalized communications to engage individual guests or segments.
Email Newsletters

Build and manage your email newsletter to re-engage past guests as well as prospects on your email lists.
Database Health Monitoring

Run emails through validators to get rid of old or invalid email addresses to keep your email reputation, sendability and health strong.

Template Builder

4/5 features

Template Editor
WYSIWYG - HTML Editor
Campaign Templates

Design templates that can be reused throughout email campaigns to save time.
Transactional Templates

Build reusable templates for transactional booking emails.
Template Importing

Import existing HTML templates to save time and go live quicker.

Guest Profiles

4/5 features

Guest profiles

Build rich unified guest profiles to understand guest engagement, spend and preferences to leverage in your marketing automation and communications.
Database Health Monitoring

Run emails through validators to get rid of old or invalid email addresses to keep your email reputation, sendability and health strong.
GDPR Compliant
CCPA Compliant
Automatic De-Duping

Automatically detect, merge and de-dupe profiles and contacts to keep your database clean and ensure that you don't bombard customers.

Segmentation

4/5 features

Segmentation

Making sure guests only see relevant offers / Increases conversion and relevance for the guests meaning happier guests and more revenue for the properties.
Database Health Monitoring

Run emails through validators to get rid of old or invalid email addresses to keep your email reputation, sendability and health strong.
Tagging

Apply custom tags to contacts either manually or based on rules to more easily be able to group customers to create custom segments that allow you to run more targeted and effective campaigns.
Loyalty Segmentation

Segment by lifetime spend or total nights stayed to identify your best, most loyal guests.
Attribute Based Segmentation

Segment by attributes such as gender, birthday, travels with family, couple, etc to more effectively market relevant offers, amenities and outlets to personalize your communications and drive more upsell revenue.
Geographic Based Segmentation

Segment your database by local, domestic or international travelers.
Channel/Market Based Segmentation

Segment by preferred booking channel, such as direct, OTA or corporate clients.
Lead Time Based Segmentation

Segment guests is by lead time to send promotions based on arrival date to send targeted campaigns (ie. last minute stays, holidays, etc).
Room Type Based Segmentation

Segment by room type to send campaigns to generate upgrade revenue.

Privacy & Compliance

4/5 features

GDPR Compliant
CCPA Compliant
PCI Complaint

Data Management

4/5 features

Centralized data warehouse
Database Health Monitoring

Run emails through validators to get rid of old or invalid email addresses to keep your email reputation, sendability and health strong.
Open API

The ability for other systems to access the loyalty platform to issue, transfer, redeem, or exchange loyalty points/miles - this is not a fundamental requirement of a loyalty program, but increasingly desirable.
Centralized multi-hotel/multi-brand solution