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The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
For-Sight CRM & Marketing
4.7 (63 REVIEWS)
HT Score
76 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
For-Sight CRM & Marketing
Ranked 10 (out of 74) in Hotel CRM & Email Marketing
Data-driven, automated Hotel Marketing and CRM solution.
95% recommended by 54 hotels
More than 50% of For-Sight’s reviews come from United Kingdom.
Bell - AI powered product analyst
I analyzed all of For-Sight’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like ForSight for its ability to integrate CRM with PMS, offering a holistic view of guest data and enabling highly targeted marketing strategies. Users appreciate the seamless integration with DotDigital, enhancing direct bookings and reducing third-party fees. Advanced reporting and segmentation tools improve communication strategies and operational efficiency. However, some users find the lack of certain customizable features and complexities in onboarding a challenge. Overall, ForSight is valued for boosting engagement and optimizing revenue while maintaining cost efficiency.
What Types of Hotels For-Sight is Popular For
Size
3 | X-Small (1-9 room)
17 | Small (10-49 room)
12 | Mid-Sized (50-99 room)
26 | Large (100-499 room)
4 | X-Large (500+ room)
Country
36 | United Kingdom
13 | Ireland
5 | United States
2 | Australia
1 | Singapore
1 | Thailand
1 | Malaysia
1 | Philippines
Type
38 | Boutique Hotels
36 | Luxury Hotels
27 | Bed & Breakfast & Inns
21 | Branded Hotels
18 | Resorts
17 | Airport/Conference Hotels
15 | Limited Service & Budget Hotels
7 | City Center Hotels
3 | Extended Stay & Serviced Apartments
2 | Motels
1 | Hostels
1 | Vacation Rentals & Villas
Region
49 | Europe
5 | North America
4 | Asia Pacific
2 | Oceania
Category
63 | Hotel CRM & Email Marketing
Didn’t find what you were looking for?
What is For-Sight?
Founded in 2007 | Headquarters in Edinburgh, Scotland | 42 employees
For-Sight CRM & Marketing is a comprehensive hospitality CRM and marketing solution designed to enhance hotel operations by integrating CRM with property management systems (PMS). It offers a holistic view of guest data, enabling highly targeted marketing strategies that boost guest engagement and increase revenue. The platform seamlessly integrates with DotDigital to enhance direct bookings and minimize reliance on third-party services. Advanced reporting and segmentation tools refine communication strategies and operational efficiency. For-Sight is a valuable asset for optimizing revenue and maintaining cost efficiency while creating delightful guest experiences.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of For-Sight products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
For-Sight Reviews Analyzed: 60
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
For-Sight Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by For-Sight
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
For-Sight's Provided Description:
"The For-Sight CRM Platform is a marketing and hotel engagement solution that brings together all the data from hotel-tech systems. Our hospitality CRM is engineered to really know your guests, craft delightful experiences and earn repeat visits while increasing revenue. Create a central source of truth for each individual guest's journey through every hotel touchpoint and see your hotel grow."
FAQs
For-Sight CRM & Marketing Alternatives
Not sure if For-Sight is right for your hotel? Here are similar Hotel CRM & Email Marketing vendors that could be a good fit for your hotel:
Capabilities
Front Desk
Front Desk
Access all the information you need for upcoming bookings, including the RFM categories to identify your most valuable guests and highlight the ones who still have an OTA email address. The Front Desk Report allows you to recognise your guests and facilitate capturing guest information.
Guest Profiles
Guest Profiles
Get a complete snapshot of your guests’ details, transactions, behaviour and marketing permissions.
Segmentation
Segmentation
Divide your customers into distinct groups based on shared characteristics, so you can identify profitable streams and create effective, personalised communications.
Email Templates
Email Templates
The user-friendly email builder makes it easy to create on-brand email campaigns. The intuitive drag-and-drop interface helps you design engaging templates effortlessly. Use guest data to send personalised email marketing that connects with your audience.
Campaign Automation
Campaign Automation
Send tailored communications to guests pre-arrival, during their stay, and post-departure to build trust and encourage repeat bookings. By automating these campaigns to be delivered at the most effective times, you can boost clicks, bookings, and revenue.
Forms
Forms
Enrich your database with forms for any stage of the guest lifecycle. Use forms for new guests and surveys or preference centers for known guests to boost engagement. Embed them on your website pages and enable autofill to help your guests complete forms faster.
Bookings Report
Bookings Report
Prove the effectiveness of your strategy and make business decisions with greater certainty than ever before. Compare key metrics for the bookings that occurred over different periods.
Key Reports
Key Reports
Other key reports available including Email Quality, Data Quality and Rate Code reports capture and presents all of the data fed from the PMS over a specific period of time.
Home Screen Dashboard
Home Screen Dashboard
This display enables hoteliers to monitor their essential data quality and performance at a glance, while also highlighting areas for improvement.
RFM Segmentation
RFM Segmentation
Segment your guests into RFM (Recency, Frequency, and Monetary value) categories, which are created automatically by For-Sight based on your data.
Features
Marketing Automation
4/5 features
Template Builder
4/5 features
Guest Profiles
4/5 features
Segmentation
4/5 features
Privacy & Compliance
4/5 features
Data Management
4/5 features
Feedback & Surveys
4/5 features
For-Sight Reviews Summary
Ease of Use
4.4/5
Customer Support
4.9/5
ROI
4.6/5
Implementation
4.6/5
Recommended by
Achievements
This vendor's trending score is rising, For-Sight CRM & Marketing is the #13 most trending product in the Hotel CRM & Email Marketing category (out of 74) and the #470 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreFor-Sight’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
For-Sight Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
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Compare For-Sight to Top Alternatives
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Want to find out if For-Sight is the best fit for your hotel?
Tell us about your hotel’s location, room count, integrations and requirements and we’ll send a free custom list of recommended vendors.
Hotelier Rating
Looking for specific info?
9
CRM & Email Marketing support that feels like an extension of our team
Marketing Manager from 100 to 199 room Boutique in Ballymena (United Kingdom)
Verified
6 months ago
An excellent data-driven platform that has supercharged our view of our guests in order to deliver timely, relevant marketing communications. Email marketing made simple with intuitive build and responsive customer support that ensures we're maximizing the potential of segments and automation.
United Kingdom
United Kingdom
Marketing Manager
Large Hotel
8
An easy to use system with great visuals
Digital Lead from 50-74 room Boutique in Bath (United Kingdom)
Verified
7 months ago
The email builder in dot digital is brilliant. Makes the emails look clean and professional. Being able to add gifs is a massive bonus.
United Kingdom
United Kingdom
Digital Lead
Mid-Sized Hotel
10
Helpful and Insightful
Group Digital Marketing from 500+ room Hostel in
Verified
7 months ago
7
Review from Barberstown Castle
Front Office & Revenue Manager from 25-49 room Bed & Breakfast & Inn in Straffan (Ireland)
Verified
18 months ago
Once you are working on it at regular intervals, it is easy to navigate, however, I do not feel we use it to its full potential. The goal for 2025 is to ensure we are maximizing the usage and sending out more Ezines and actioning the pre and post stay feedback forms
Ireland
Ireland
Front Office & Revenue Manager
Small Hotel
9
For-Sight Review
ecommerce Manager from 200 to 499 room Bed & Breakfast & Inn in Caerleon (United Kingdom)
Verified
2 years ago
ForSight's CRM tools allow us to manage guest data, giving us a better view of our customers. This helps us deliver more personalized and effective communications and campaigns, increasing guest engagement and loyalty. ForSight's reporting features offer key insights into our guest's preferences and booking trends, helping us to refine our...
United Kingdom
United Kingdom
ecommerce Manager
Large Hotel
9
For-Sight is a valued partner for our email and marketing campaigns
Director of Sales & Marketing from 100 to 199 room City Center Hotel in Tralee (Ireland)
Verified
2 years ago
The for-Sights email platform is easy to use and adaptable to change the look and feel for different segments. The CRM works seamlessly with the PMS and if there are any issues the support team are very responsive.
Ireland
Ireland
Director of Sales & Marketing
Large Hotel
10
Market-Leading Hotel CRM platform
Marketing & Communications Manager from 100 to 199 room Boutique in Hurworth-on-Tees (United Kingdom)
Verified
2 years ago
For-sight's CRM enables the marketing team to gain a single-customer-view through feeds from each of our booking systems and can track everything from recency/frequency to average spend ensuring our marketing campaigns can be optimised and tailored to each guest's needs. The Dot-digital email platform enables effective eCRM communications,...
United Kingdom
United Kingdom
Marketing & Communications Manager
Large Hotel
9
A great asset to hotel marketers!
PR & Marketing Manager from 25-49 room Boutique in Windermere (United Kingdom)
Verified
2 years ago
Speedy and thorough customer service and support. Flexible CRM system that really allows you to understand your guests and personalize content just for them.
United Kingdom
United Kingdom
PR & Marketing Manager
Small Hotel
10
Helpful, user-friendly, professional
Marketing from 50-74 room Airport/Conference Hotel in Shanagarry (Ireland)
Verified
2 years ago
Onboarding was really easy, the interface was user-friendly, and the training videos were accessible and detailed. I enjoy working with the system and any time I have a hurdle to cross, Malwina is there to help.
Ireland
Ireland
Marketing
Mid-Sized Hotel
10
For-Sight are amazing
Revenue Manager from 100 to 199 room Boutique in Ballinasloe (Ireland)
Verified
2 years ago
I have been dealing with Foresight for a very long time. The ease of briefs, efficient staff they make everything stress free
Ireland
Ireland
Revenue Manager
Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
The For-sight Product serves hundreds of Hotels and guests alike across global territories. It enables guests data to be clean and therefore allows the property to engage with their guests enhancing the guest Journey
Showing all answers to: "What does this product or service do well?"
The For-sight Product serves hundreds of Hotels and guests alike across global territories. It enables guests data to be clean and therefore allows the property to engage with their guests enhancing the guest Journey
For-Sight have created a robust CRM solution for hotels and it has evolved over the years to become a superior solution to hekp hotels identify and engage with their guests. The system is easy to use and new users can rapidly create powerful marketing campiagns
It's a really simple to use, yet incredibly powerful, hospitality-focused CRM that aligns perfectly with the needs of hotel marketers (and their agency partners, like us!) It helps hoteliers get the most out of their marketing budget.
FOR-Sight CRM takes data-driven marketing to a higher level, as they can, for example, create highly detailed segments within a hotel's database, and then set up email campaigns, newsletters etc to tag users with areas of interest depending on what content they interact with.
The results then feed into the automations, building profiles following each campaign response, booking, enquiry or promotion offering, so the customer will build detailed guest knowledge at a granular level, and be able to target offers accordingly. A campaign may easily see 120% extra revenue.
For-Sight CRM is specifically designed for the hospitality industry and allows our clients to access a CRM technology to clean and manage their data to enable communication pre stay and convert past guests via email communications back through the Net Affinity booking engine.
Question:
What differentiates this product or service from the competition?
Answer:
For-Sight is not just about product, its about people. From the moment. you engage with the personell you enter into a long term partnership with very professional teams on hand, from Sales through to support.
Showing all answers to: "What differentiates this product or service from the competition?"
For-Sight is not just about product, its about people. From the moment. you engage with the personell you enter into a long term partnership with very professional teams on hand, from Sales through to support.
We work closely with For-Sight. In addition to a great product which is easy to use, they offer a demonstrable ROI for hotels deploying the CRM. The system is simple to use allowing hotels to create hughly personalisd marketing campaigns. Crucially, For-Sight are well know for their responsive and pro-active customer support.
Alongside continuous product development, a genuine focus on a high standard of customer service. Essential in hospitality! Their dynamic reporting suite is also incredibly useful in evaluating campaign success.
The level of detail and professionalism, and the relationships. There are many providers of CRM and data services, but many belong to global groups where the level of service and interaction will not be personalised. FOR-Sight combine innovation and a commitment to ongoing development with a personal service where they will work with their customers to ensure the outcome of any campaign is as good as it can possibly be.
As a PMS provider - FOR-Sight is one of our integration partners - we love working with FOR-Sight and would highly recommend them. Their capacity and capability with email campaign automation goes much deeper than most PMS can incorporate into their own platform, so this is a vital integration for Rezcontrol.
As its dedicated to the hospitality sector the team at For-Sight have a deep understanding of hotelier needs and have the tech stack connectivity to work with the PMS systems that we at Net Affinity feed live bookings through.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
My Advice to the Hotelier is to allow yourself to meet the team and see the product. The CRM is a tool with many features and needs to be seen to see the real benefits to Hotel regardless of your property size.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
My Advice to the Hotelier is to allow yourself to meet the team and see the product. The CRM is a tool with many features and needs to be seen to see the real benefits to Hotel regardless of your property size.
There are many similar products and services out there but the standout is For-Sight's strong commitment to their clients with pro-active customer support in their DNA. I continue to hear great things about the team and product from their clients.
Setup a demo and see the platform in action! Ask to see the reporting suite too. A wealth of data in there that will really help you elevate your email marketing efforts beyond simple pre/post stay campaigns.
Be prepared to take the time needed to go through your database with a fine tooth comb, to optimise it for campaigns and build out segments over a period of time. It is a process which will yield greater results when undertaken in the depth it deserves, and you will end up with a far better guest database as a result, which is clearly segmented and really delivers for you.
Its make a huge difference if a hotel has a CRM system like For-Sight in situ and even more so if that CRM is connected to the hotel PMS. It allows the hotel to delivery a superb arrival and in stay guest experience by knowing their guest needs, in turn leads to good reviews and guest that will engage with marketing activity in the future and come back to the hotel via the hotels direct booking engine like Net Affinity.
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For-Sight Integrations
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Support
Unverified
For-Sight has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2026
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