Metasearch by SHR Group (formerly Avvio)
4.8 (225 REVIEWS)
HT Score
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Jennifer, Jason, Abir + 44 more experts recommend SHR Group
Read RecommendationsMetasearch by SHR Group (formerly Avvio)
Ranked 1 (out of 22) in Metasearch & Ad Tech
2023 Winner
Hotel Software
Hoteliers voted SHR Group as the #1 Metasearch & Ad Tech provider in the 2023 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldBreak free from the maze of digital marketing and amplify the online strength of your hotel brand
95% recommended by 323 hotels
Faena, Cheval Collection, Elite Hotels & 320 others
More than 50% of SHR Group’s reviews come from Ireland.
Ratings Summary
Ease of Use
4.7/5
Customer Support
4.8/5
ROI
4.6/5
Implementation
4.7/5
Recommended by
Achievements
This vendor's trending score is rising, Metasearch by SHR Group (formerly Avvio) is the #1 most trending product in the Metasearch & Ad Tech category (out of 22) and the #19 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSHR Group has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted SHR Group as the #1 Metasearch & Ad Tech provider in the 2023 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
About Metasearch by SHR Group (formerly Avvio)
Founded in 1987 | Headquarters in Houston (United States) | 201 employees
Make your brand visible across all platforms (including Google Hotel Price Ads, Trivago, TripAdvisor, Bing Ads, Skyscanner, Kayak and Wego) with continuous monitoring of cost per click and hotel visibility using our experienced bid management and optimization techniques.
With continuous monitoring of cost-per-click and hotel visibility we will connect your booking engine with seven metasearch channels. By displaying your hotel at the top of search results pages we can drive the majority of your metasearch revenue, increasing your direct bookings and channel shift, whilst reducing your commission costs.
As you only pay for direct clicks you will be targeting people with real travel intent and will prevent your booking going straight to prominent OTAs instead.
Capabilities
Multi Channel Targeting
Multi Channel Targeting
We work with your budgets and target those channels and countries that are most likely to produce. Budgets are monitored frequently and adjusted as required to ensure visibility and maximum conversions.
Insights
Insights
Get access to how your rates are performing and being displayed across multi channels. Affording your teams this information informs them of their pricing policies.
Features
Services
4/5 features
Reporting & Analytics
4/5 features
Pricing
Pricing Available By Request
SHR Group has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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Success Stories
Winning back margin & managing a complex estate.
(United Kingdom)
The Cheval Collection Case Study - Increasing revenue by 82% through using SHR Group’s digital expertise.
(United Kingdom)
How working with SHR Group increased direct bookings and reduced cancellations
(Ireland)
How SHR Group helped Harvey’s Point grow revenue by 185%
Donegal (Ireland)
References
"Avvio has been our digital technology partner for over 8 years, a partnership which has been central to enabling Great National to become one of the UK and Ireland’s leading and fastest growing independent hotel brands."
David Collins
Chief Commercial Officer @
Great National Hotels & Resorts
"Avvio has been our digital technology partner for over 8 years, a partnership which has been central to enabling Great National to become one of the UK and Ireland’s leading and fastest growing independent hotel brands."
David Collins
Chief Operating Officer @
Great National Hotels & Resorts
"Hastings Hotels thoroughly enjoy working alongside Avvio as our digital marketing partner, they are as passionate about our brand as we are which is imperative to us. Their in-depth knowledge and expertise of all things digital marketing is fantastic. The quality and quantity of traffic driven from our SEM campaigns has helped to reduce our overall cost of sale by driving direct bookings and increasing brand awareness. They work closely with our marketing team and keep us up to date on trends in an ever changing digital world."
Hannah Corbett
Digital Marketing Manager @
Hastings Hotels
"Avvio has been fundamental in helping us excel our direct online business at Great National Hotels. Avvio’s full online marketing services, including PPC and SEO management, web designs and reports, make it easy to manage our data and identify new opportunities for growth…We’re exceeding our targets and seeing significant growth year-on-year through this strategic collaboration."
Shona Cleary
Head of Digital @
Great National Hotels & Resorts
"Avvio grew our direct bookings by €1 million within their first 12 months of partnering with us. They are the clear leaders in making hotels more competitive online.”"
Patrick Coyle
CEO @
Windward Management
"Until now we haven’t really reflected the unique Coco Palm brand across our digital channels, and I’m eager to maximize our core brand value, which is why I’ve chosen Avvio to help with that."
Mark Ferguson
Managing Director @
Coco Palm Resort
"Without having the expertize on site for SEO management, Avvio really helped when it came to our online strategy and creating brand awareness, starting almost from zero. In a short space of time we’ve seen results starting to emerge; evident in our room revenue for January this year to almost double versus previous January."
Aidan Cotter
General Manager @
Crover House Hotel & Golf Club
Featured Customers
Popularity by Segment
Size
3 | X-Small (1-9 room)
11 | Small (10-24 room)
134 | Medium (25-74 room)
261 | Large (75-199 room)
76 | X-Large (200+ room)
Country
372 | Ireland
97 | United Kingdom
46 | United States of America
7 | Germany
5 | South Africa
4 | Australia
3 | Canada
3 | Saint Lucia
1 | Saudi Arabia
1 | Philippines
1 | Singapore
1 | Denmark
1 | Belgium
1 | New Zealand
1 | Egypt
1 | Jersey
1 | Barbados
1 | Austria
1 | Spain
1 | Turkey
Type
247 | Luxury Hotels
135 | Boutiques
113 | Branded Hotels
96 | Resorts
92 | City Center Hotels
38 | Bed & Breakfast & Inns
37 | RV Parks & Campgrounds
24 | Extended Stay & Serviced Apartments
15 | Limited Service & Budget Hotels
11 | Airport/Conference Hotels
7 | Hostels
7 | Motels
5 | Casinos
3 | Vacation Rentals & Villas
Region
481 | Europe
49 | North America
5 | Oceania
5 | Africa
4 | Central America
3 | Middle East
2 | Asia Pacific
Category
489 | Booking Engine
259 | Website Design
225 | Metasearch & Ad Tech
221 | Digital Marketing Agencies
51 | Hotel Reservations Systems
21 | Hotel CRM & Email Marketing
15 | Revenue Management Systems
More Products by SHR Group
Hotelier Rating
10
Great customer service
Marketing executive from 25-49 room Boutique in Donabate (Ireland)
Verified
10 days ago
I love how easy it is to contact the customer service team and how quickly they reply. They are always extremely helpful and will always explain things. Very friendly and insightful.
Ireland
Ireland
Marketing executive
Medium Hotel
10
Amazing system.
Revenue and Reservations Manager from 75-99 room Resort in Stellenbosch (South Africa)
Verified
18 days ago
User friendly. Reporting is amazing and CRM capability is amazing well. Love all the features the system has to offer.
South Africa
South Africa
Revenue and Reservations Manager
Large Hotel
8
A great Booking engine and excelent support team
sales & marketing from 200 to 499 room Extended Stay & Serviced Apartment in (United Kingdom)
Verified
18 days ago
More online visibility of our properties.The Metasearch impresses with superior demand management, attracting users through diverse channels. Optimal distribution, effective marketing, and enhanced visibility redefine booking experiences. #meta #demand #attract #distribution #marketing #visibility
United Kingdom
United Kingdom
sales & marketing
X-Large Hotel
8
Good to work with
from 75-99 room Branded Hotel in (Ireland)
Verified
24 days ago
The good working relationship with our account manager. quick response time for queries. One stop shop for all our booking engine needs.
Ireland
Ireland
Large Hotel
10
SHR is at the backbone of our hotel business!
Sales and Marketing Manager from 100 to 199 room Bed & Breakfast & Inn in (Ireland)
Verified
25 days ago
- Our account manager Aoife Hickey is like another member of the Inn at Dromoland staff. She is always on hand to offer advice and help. She prides herself in ensuring that our hotel is performing to the very maximum of our capabilities. An excellent professional who knows what she's talking about! - SHR is a very efficient and user-friendl...
Ireland
Ireland
Sales and Marketing Manager
Large Hotel
10
EXCELLENT CUSTOMER SERVICE & FANTASTIC SYSTEMS
Director of Revenue from 100 to 199 room Boutique in (Ireland)
Verified
25 days ago
Very easy to use systems and friendly and approachable support team and the Account Manager (Catriona) is so helpful and always hand on with new updates and very knowledgeable
Ireland
Ireland
Director of Revenue
Large Hotel
10
Excellent customer service
Front Office Manager from 50-74 room Boutique in Kinsale (Ireland)
Verified
25 days ago
Always somebody at the other end of an email or phone to help rectify any problem that may arise. User friendly and account managers are very accessible.
Ireland
Ireland
Front Office Manager
Medium Hotel
10
Outstanding
General Manager from 50-74 room Boutique in Glengarriff (Ireland)
Verified
25 days ago
Easy to use system
Fantastic reports with in-depth information
Great team to work with
They offer great guidance to help improve properties revenue
Ireland
Ireland
General Manager
Medium Hotel
10
Another satisfied customer
Director from 25-49 room Boutique in Dublin (Ireland)
Verified
26 days ago
Having been with Avvio since 2017 We continue to have positive results, and continue to be educated by the dynamic marketplace, and how our account manager keeps us up to date in a fast moving environment.
Ireland
Ireland
Director
Medium Hotel
9
Always Improving
Head of Marketing & Communications from 100 to 199 room Luxury Hotel in Forest Row (United Kingdom)
Verified
1 months ago
SHR Group have really helped maximise booking revenue & conversion, and identify current issues and future opportunities, through a first class booking engine that is constantly evolving. Visibility gained through our paid digital marketing campaigns has driven significant demand to our website. The monthly calls with our account manager ar...
United Kingdom
United Kingdom
Head of Marketing & Communications
Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
From the moment we reached out to Avvio SHR to request a new look website with updated functionality, they were attentive, helpful and provided us with options, functionality, focussing on CRO, increasing guest experience and in turn increasing bookings, revenue and engagement. The design was unique to the hotel and really speaks to the brand look and feel and guidelines.
Showing all answers to: "What does this product or service do well?"
From the moment we reached out to Avvio SHR to request a new look website with updated functionality, they were attentive, helpful and provided us with options, functionality, focussing on CRO, increasing guest experience and in turn increasing bookings, revenue and engagement. The design was unique to the hotel and really speaks to the brand look and feel and guidelines.
One of the most professional companies I ever have had the pleasure of dealing with, always looking at ways to improve and grow their services.
To hear some of the future plans that Avvio has is extremely interesting and we can't wait to be a part of it.
With a robust user-focused booking system with beautifully designed websites to utilize the full potential of the system, which provides a great user experience and sense of personalization, no wonder that are one of the market leaders. And their customer experience team is really quick to come up with solutions.
The booking engine and web design are really user friendly and very quick and easy to navigate and update. The support team are absolutely fantastic, they are always prompt to respond and provide solutions.
Avvio's hospitality website with AI booking engine are GDPR compliant with highly effective mechanisms to boost profits for their customers using strategies to draw in website traffic, avoid basket cart abandonments, target discounting and boost direct booking conversions.
Question:
What differentiates this product or service from the competition?
Answer:
Our experience with Avvio SHR was all a positive one with special note to Alisdair, Ailbhe and Tracey as well as the wider support team who have made the transition and overall website development process seamless, on time and on budget.
Showing all answers to: "What differentiates this product or service from the competition?"
Our experience with Avvio SHR was all a positive one with special note to Alisdair, Ailbhe and Tracey as well as the wider support team who have made the transition and overall website development process seamless, on time and on budget.
Avvio is always open to collaboration and looks to constantly improve its products and offerings, one of the best if not the best Digital Marketing agencies,
I look forward to continuing our working relationship.
Being here in the industry for such a long time they know what to do, how to do and when to do and when they execute, it's on point. The Avvio Booking Engine is a fully integrated end-to-end service and the level of personalization provides the clients with an amazingbooking experience.
They are absolutely brilliant at what they do and they know the hospitality industry inside out. Avvio's services have hugely benefited our client's websites from growing revenue and improving user experience.
Websites by Avvio are visually appealing and their customers benefit from the power and success of Avvio's focus on user website experience & personalisation opportunities. Avvio’s mastery in the area of Google Search, SEO, PPC, along with its unique Allora AI algorithm and integrated partner network data maximize Avvio's customer's hotel revenue and provide Avvio's customers with invaluable insights and trends on booker types, booker behaviour and hotel product performance.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Give the team in Avvio SHR a clear brief as to what you want to get from your new website and meet with them to run through peer websites you like, what elements etc and what websites and elements you don't like. Share brand guidelines, meet deadlines and be attentive. Work with them as part of your team.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Give the team in Avvio SHR a clear brief as to what you want to get from your new website and meet with them to run through peer websites you like, what elements etc and what websites and elements you don't like. Share brand guidelines, meet deadlines and be attentive. Work with them as part of your team.
I truly believe this product is the future of hotelier sites and it will be a game changer, once this is launched I have no doubts I will be using this service on a constant basis and look forward to the feedback from other groups.
Since Avvio team has a tremendous amount of experience and expertise in the field, so listen to their suggestion and never hesitate to ask for "Help" whenever you need it. They are always happy to help. And their API is really easy to integrate which they update regularly, so that is a plus.
Go for it - I cannot recommend Avvio highly enough. I have worked with other website designs and booking engines and Avvio's are definitely the most user-friendly, modern and effective that I have experienced.
I would highly recommend Avvio and appreciate very much the long standing commitment Avvio to deliver in-depth interactive guest lectures to our undergraduate and postgraduate students learning in the area of hotel and hospitality websites.
Recommended by
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Chief E-commerce Officer
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Luc Partouns
University Coördinator and Lecturer
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Co-Founder
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Founder & CEO
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Assistant Lecturer in Digital Marketing
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Are you a consultant or vendor that recommends SHR Group?
Leave a recommendation
Posts
SHR Group
1 month ago
Winning back margin & managing a complex estate.
SHR Group
1 month ago
The Cheval Collection Case Study - Increasing revenue by 82% through using SHR Group’s digital expertise.
SHR Group
1 month ago
How working with SHR Group increased direct bookings and reduced cancellations
SHR Group
1 month ago
How SHR Group helped Harvey’s Point grow revenue by 185%
SHR Group
5 months ago
AI Creates Happier Guests and Increases Hotel Profitability, Says AI Pioneer
SHR Group
1 year ago
Irish Hotel Tech Pioneer Joins Forces with US Private Equity Backed Sceptre Hospitality Resources (SHR)
SHR Group
2 years ago
Lets reduce booking cancellations!
SHR Group
3 years ago
A Clean Start to Hotel Distribution Post COVID-19
SHR Group
3 years ago
Digital Strategy Secrets 2020
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Support
Verified Support
SHR Group has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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