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SHR Meta Search

4.7 (223 REVIEWS)

HTR Score icon
HT Score  
96 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

SHR Meta Search

4.8 (223 REVIEWS)

Ranked 2 (out of 25) in Hotel Metasearch Management Software

Break free from the maze of digital marketing and amplify the online strength of your hotel brand

More than 50% of SHR Group’s reviews come from Ireland.

Bell avatar Bell - AI powered product analyst

I analyzed all of SHR Group’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Hoteliers like Avvio's advanced functionality and user-friendly interface, highlighting its deep CRM capabilities, comprehensive reporting, and innovative features. The system helps drive direct bookings, significantly increasing revenue while reducing dependence on OTAs. Users appreciate the proactive support in optimizing SEO and PPC campaigns, which enhance visibility and overall performance. However, some request more flexibility in customization and streamlined integration processes to further improve efficiency.

Partners say

Industry experts recommend Avvio for its AI-powered booking engine, which excels in direct booking conversions and personalized customer experiences. Its digital marketing and web design services are equally impressive, driving revenue growth through targeted campaigns and user-friendly interfaces. Avvio's seamless integration with other systems and robust support are also standout features. However, some critiques note the complexity of setup, occasional slow response times, and high costs associated with advanced features.

RecommendationAvatar RecommendationAvatar RecommendationAvatar

Fabricio, John, Jennifer and 46 others

Read their recommendations

Support

Exceptional

1 reviews mentions in "Support"

1 positive

0 negative

Hoteliers often praise SHR Meta Search for its customer support, highlighting its phenomenal nature. They report that the support staff is knowledgeable and provides impeccable quality of service. The level of support ensures prompt resolution of issues and aids in a smooth setup process. Hoteliers express absolute satisfaction, finding no faults and would readily recommend the support provided alongside the software.

Revenue and Reservations Manager

11 months ago

Verified

... to offer. The customer support is phenominal. I would absolutely reccommend them to ... ... to fault. The level and qaulity of service is impecable as well. ...

See full review

Functionality

Advanced

1 reviews mentions in "Functionality"

1 positive

0 negative

Hoteliers often praise SHR Group’s Hotel Metasearch Management Software product, SHR Meta Search, for its exceptional functionality. They highlight its core features, especially its ability to adeptly handle booking and reporting tasks. Users find the reporting capabilities to be particularly strong, describing them as both comprehensive and easy to interpret, providing actionable insights that support effective decision-making. The software is noted for its reliability, with minimal issues related to bugs or downtime that could disrupt hotel operations. Additionally, hoteliers appreciate the feature completeness of the system, finding all necessary tools and features included. The customizable nature of the platform allows users to adapt workflows, templates, and dashboards to their specific needs, further enhancing its utility. These aspects collectively contribute to the software's robust functionality that meets the diverse requirements of the hospitality industry.

Revenue and Reservations Manager

11 months ago

Verified

... User friendly. Reporting is amazing and CRM capability is amazing as well. Love all the features the system has to offer. The customer support is phenominal. I would absolutely reccommend them to all. ...

See full review

Hoteliers Most Frequently Mention

Customer and Account Management
Booking Engine Performance and Revenue Increase
SEO/PPC Campaigns and Digital Marketing
User Interface and Usability
Reporting and Analytics
Training and Support Materials
Visual Design and Aesthetic Customization
Flexibility and Customization
Cost and Value

Partners Most Frequently Mention

AI-powered personalization
Direct booking conversion
Technical support
Web design and user experience
Data insights and reporting
Multi-channel digital marketing
Integration and ease of use
Cancellation prediction
Dynamic room substitution

What Types of Hotels SHR Group is Popular For

Size

11 | X-Small (1-9 room)

22 | Small (10-24 room)

165 | Medium (25-74 room)

306 | Large (75-199 room)

64 | X-Large (200+ room)

Country

362 | Ireland

91 | United Kingdom

63 | United States of America

7 | Germany

7 | South Africa

5 | India

4 | Australia

3 | Canada

3 | China

3 | Nepal

3 | Saudi Arabia

2 | Italy

2 | Philippines

1 | Oman

1 | Switzerland

1 | Austria

1 | Hungary

1 | Denmark

1 | Mexico

1 | Belgium

1 | New Zealand

1 | Egypt

1 | Jersey

1 | Norway

1 | Brazil

1 | Saint Lucia

Type

322 | Luxury Hotels

245 | Boutiques

195 | Bed & Breakfast & Inns

173 | Branded Hotels

156 | City Center Hotels

143 | Resorts

135 | Airport/Conference Hotels

104 | Limited Service & Budget Hotels

38 | RV Parks & Campgrounds

34 | Extended Stay & Serviced Apartments

17 | Casinos

12 | Hostels

10 | Motels

4 | Vacation Rentals & Villas

Region

469 | Europe

67 | North America

13 | Asia Pacific

7 | Africa

5 | Oceania

5 | Middle East

1 | South America

1 | Central America

Category

512 | Booking Engine

262 | Website Design

223 | Hotel Metasearch Management Software

223 | Digital Marketing Agencies

56 | Hotel Reservations Systems

30 | Hotel CRM & Email Marketing

17 | Revenue Management Systems

What is SHR Group?

Founded in 1987 | Headquarters in Houston (United States) | 201 employees
SHR Meta Search is a metasearch marketing platform designed to increase direct bookings for hotels. By connecting your booking engine with major metasearch channels such as Google Hotel Price Ads, Trivago, TripAdvisor, Bing Ads, Skyscanner, Kayak, and Wego, SHR Meta Search ensures your hotel appears at the top of search results. This visibility attracts travelers with genuine travel intent, effectively channeling high-quality traffic directly to your website. The platform is valuable in its ability to continuously monitor cost-per-click and hotel visibility, optimizing bid management to enhance performance. This targeted approach reduces reliance on online travel agencies (OTAs) and cuts down on commission costs. For hoteliers focused on maximizing revenue through direct bookings and improving overall visibility, SHR Meta Search seamlessly integrates into existing operations to provide actionable insights and measurable results.

SHR Meta Search Alternatives

Not sure if SHR Group is right for your hotel? Here are similar Hotel Metasearch Management Software vendors that could be a good fit for your hotel:

Capabilities

Multi Channel Targeting

Insights

Features

Services

4/5 features

Reporting & Analytics

4/5 features

SHR Group Reviews Summary

4.7
Excellent
Ease of Use
4.7/5
Customer Support
4.8/5
ROI
4.6/5
Implementation
4.7/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, SHR Meta Search is the #6 most trending product in the Hotel Metasearch Management Software category (out of 25) and the #435 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

SHR Group’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
96 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

SHR Group Pricing

Pricing Available By Request

SHR Group has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.

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SHR Group Reviews

Hotelier Rating

Excellent
506
Very Good
53
Average
17
Poor
0
Terrible
0

Property Size

  • X-Small (11)
  • Small (22)
  • Medium (165)
  • Large (306)
  • X-Large (64)

Country

  • Ireland
    Ireland
    (362)
  • United Kingdom
    United Kingdom
    (91)
  • United States of America
    United States of America
    (63)
  • Germany
    Germany
    (7)
  • South Africa
    South Africa
    (7)
  • India
    India
    (5)
  • Australia
    Australia
    (4)
  • Canada
    Canada
    (3)
  • China
    China
    (3)
  • Nepal
    Nepal
    (3)
  • Saudi Arabia
    Saudi Arabia
    (3)
  • Italy
    Italy
    (2)
  • Philippines
    Philippines
    (2)
  • Oman
    Oman
    (1)
  • Switzerland
    Switzerland
    (1)
  • Austria
    Austria
    (1)
  • Hungary
    Hungary
    (1)
  • Denmark
    Denmark
    (1)
  • Mexico
    Mexico
    (1)
  • Belgium
    Belgium
    (1)
  • New Zealand
    New Zealand
    (1)
  • Egypt
    Egypt
    (1)
  • Jersey
    Jersey
    (1)
  • Norway
    Norway
    (1)
  • Brazil
    Brazil
    (1)
  • Saint Lucia
    Saint Lucia
    (1)

Region

  • North America
    North America
    (67)
  • Europe
    Europe
    (469)
  • Asia Pacific
    Asia Pacific
    (13)
  • Oceania
    Oceania
    (5)
  • Middle East
    Middle East
    (5)
  • South America
    South America
    (1)
  • Central America
    Central America
    (1)
  • Africa
    Africa
    (7)

Hoteliers say

Hoteliers like Avvio's advanced functionality and user-friendly interface, highlighting its deep CRM capabilities, comprehensive reporting, and innovative features. The system helps drive direct bookings, significantly increasing revenue while reducing dependence on OTAs. Users appreciate the proactive support in optimizing SEO and PPC campaigns, which enhance visibility and overall performance. However, some request more flexibility in customization and streamlined integration processes to further improve efficiency.

AI-generated from the text of customer reviews

Customer and Account Management
Booking Engine Performance and Revenue Increase
SEO/PPC Campaigns and Digital Marketing
User Interface and Usability
Reporting and Analytics
Training and Support Materials
Visual Design and Aesthetic Customization
Flexibility and Customization
Cost and Value
10

Amazing system.

Revenue and Reservations Manager from 75-99 room Bed & Breakfast & Inn in Stellenbosch (South Africa)

Verified
11 months ago
User friendly. Reporting is amazing and CRM capability is amazing as well. Love all the features the system has to offer. The customer support is phenominal. I would absolutely reccommend them to all.
Country South Africa
Revenue and Reservations Manager
Large Hotel
9

Great Tech, support and Account Management

Digital Marketing Director from 25-49 room Bed & Breakfast & Inn in Kathmandu (Nepal)

Verified
14 months ago
SHR Group have a huge pool of properties, the competitive analysis is always really useful. They can identify trends, and flag issues that they are seeing in the market before we even know its an issue. Their tech is very user friendly and the support and account mgmt with Aoife and Eileen is excellent.
Country Nepal
Digital Marketing Director
Medium Hotel
9

Great Tech, support and Account Management

Digital Marketing Director from 25-49 room Bed & Breakfast & Inn in Kathmandu (Nepal)

Verified
14 months ago
SHR Group have a huge pool of properties, the competitive analysis is always really useful. They can identify trends, and flag issues that they are seeing in the market before we even know its an issue. Their tech is very user friendly and the support and account mgmt with Aoife and Eileen is excellent.
Country Nepal
Digital Marketing Director
Medium Hotel
8

Excellent service and siort

Commercial Director from 100 to 199 room Boutique in Killarney (Ireland)

Verified
15 months ago
My account manager is very responsive and goes the extra mile to support my business. She makes excellent suggestions to improve SEO & ROI on adspend. In addition, her business intelligence knowledge of the Irish hotel landscape is invaluable.
Country Ireland
Commercial Director
Large Hotel
10

Excellent and Proactive company to deal wiht

owner / director from 50-74 room Bed & Breakfast & Inn in Ennis (Ireland)

Verified
15 months ago
I have been dealing with Avvio/SHR for the last number of years and have always found them more than professional they are usually ahead of the curve in trying out new strategies and can react to your needs quickly
Country Ireland
owner / director
Medium Hotel
10

Great customer service

Marketing executive from 25-49 room Boutique in Donabate (Ireland)

Verified
15 months ago
I love how easy it is to contact the customer service team and how quickly they reply. They are always extremely helpful and will always explain things. Very friendly and insightful.
Country Ireland
Marketing executive
Medium Hotel
8

A great Booking engine and excelent support team

sales & marketing from 200 to 499 room Extended Stay & Serviced Apartment in Madeira Beach (United States of America)

Verified
15 months ago
More online visibility of our properties.The Metasearch impresses with superior demand management, attracting users through diverse channels. Optimal distribution, effective marketing, and enhanced visibility redefine booking experiences. #meta #demand #attract #distribution #marketing #visibility
Country United States of America
sales & marketing
X-Large Hotel
8

Good to work with

from 75-99 room Branded Hotel in Thurles (Ireland)

Verified
15 months ago
The good working relationship with our account manager. quick response time for queries. One stop shop for all our booking engine needs.
Country Ireland
Large Hotel
10

SHR is at the backbone of our hotel business!

Sales and Marketing Manager from 100 to 199 room Bed & Breakfast & Inn in Newmarket-on-Fergus (Ireland)

Verified
15 months ago
- Our account manager Aoife Hickey is like another member of the Inn at Dromoland staff. She is always on hand to offer advice and help. She prides herself in ensuring that our hotel is performing to the very maximum of our capabilities. An excellent professional who knows what she's talking about! - SHR is a very efficient and user-friendl...
Country Ireland
Sales and Marketing Manager
Large Hotel
10

EXCELLENT CUSTOMER SERVICE & FANTASTIC SYSTEMS

Director of Revenue from 100 to 199 room Boutique in Dublin (Ireland)

Verified
15 months ago
Very easy to use systems and friendly and approachable support team and the Account Manager (Catriona) is so helpful and always hand on with new updates and very knowledgeable
Country Ireland
Director of Revenue
Large Hotel
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