SiteMinder Demand Plus makes driving more direct bookings effortless by managing your listings on leading metasearch sites like Google Hotel Ads, Trivago and TripAdvisor.
Operations
Popular in Operations
POPULAR SEARCHES
FEATURED APPS
Revenue Management
Popular in Revenue Management
POPULAR SEARCHES
FEATURED APPS
Marketing
Popular in Marketing
POPULAR SEARCHES
FEATURED APPS
Guest Experience
Popular in Guest Experience
POPULAR SEARCHES
FEATURED APPS
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SHR Meta Search
4.7 (223 REVIEWS)
HT Score
96 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
SHR Meta Search
Ranked 2 (out of 27) in Hotel Metasearch Management Software
Break free from the maze of digital marketing and amplify the online strength of your hotel brand
95% recommended by 319 hotels
More than 50% of SHR Group’s reviews come from Ireland.
Bell - AI powered product analyst
I analyzed all of SHR Group’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like Avvio's advanced functionality and user-friendly interface, highlighting its deep CRM capabilities, comprehensive reporting, and innovative features. The system helps drive direct bookings, significantly increasing revenue while reducing dependence on OTAs. Users appreciate the proactive support in optimizing SEO and PPC campaigns, which enhance visibility and overall performance. However, some request more flexibility in customization and streamlined integration processes to further improve efficiency.
Partners say
Industry experts recommend Avvio for its AI-powered booking engine, which excels in direct booking conversions and personalized customer experiences. Its digital marketing and web design services are equally impressive, driving revenue growth through targeted campaigns and user-friendly interfaces. Avvio's seamless integration with other systems and robust support are also standout features. However, some critiques note the complexity of setup, occasional slow response times, and high costs associated with advanced features.
Abir, Edel, Danielle and 22 others
Read their recommendationsWhat Types of Hotels SHR Group is Popular For
Size
10 | X-Small (1-9 room)
22 | Small (10-24 room)
164 | Mid-Sized (25-74 room)
307 | Large (75-199 room)
64 | X-Large (200+ room)
Country
362 | Ireland
91 | United Kingdom
63 | United States of America
7 | South Africa
7 | Germany
5 | India
4 | Australia
3 | Canada
3 | Saudi Arabia
3 | China
3 | Nepal
2 | Italy
2 | Philippines
1 | Oman
1 | Switzerland
1 | Hungary
1 | Denmark
1 | Belgium
1 | Mexico
1 | New Zealand
1 | Egypt
1 | Jersey
1 | Austria
1 | Turkey
1 | Norway
1 | Brazil
1 | Saint Lucia
Type
343 | Luxury Hotels
255 | Boutiques
196 | Bed & Breakfast & Inns
184 | Branded Hotels
170 | Airport/Conference Hotels
169 | City Center Hotels
153 | Resorts
121 | Limited Service & Budget Hotels
41 | RV Parks & Campgrounds
39 | Extended Stay & Serviced Apartments
17 | Casinos
13 | Hostels
11 | Motels
4 | Vacation Rentals & Villas
Region
469 | Europe
67 | North America
13 | Asia Pacific
7 | Africa
6 | Middle East
5 | Oceania
1 | South America
1 | Central America
Category
512 | Booking Engine
262 | Website Design
223 | Hotel Metasearch Management Software
223 | Digital Marketing Agencies
56 | Hotel Reservations Software
30 | Hotel CRM & Email Marketing
17 | Revenue Management Systems
Didn’t find what you were looking for?
What is SHR Group?
Founded in 1987 | Headquarters in Houston (United States) | 201 employees
SHR Meta Search is a metasearch marketing platform designed to increase direct bookings for hotels. By connecting your booking engine with major metasearch channels such as Google Hotel Price Ads, Trivago, TripAdvisor, Bing Ads, Skyscanner, Kayak, and Wego, SHR Meta Search ensures your hotel appears at the top of search results. This visibility attracts travelers with genuine travel intent, effectively channeling high-quality traffic directly to your website.
The platform is valuable in its ability to continuously monitor cost-per-click and hotel visibility, optimizing bid management to enhance performance. This targeted approach reduces reliance on online travel agencies (OTAs) and cuts down on commission costs. For hoteliers focused on maximizing revenue through direct bookings and improving overall visibility, SHR Meta Search seamlessly integrates into existing operations to provide actionable insights and measurable results.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of SHR Group products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
SHR Group Reviews Analyzed: 223
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
SHR Group Expert Recommendations Analyzed: 25
Read expert recommendationsDescription provided by SHR Group
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
SHR Group's Provided Description:
"Make your brand visible across all platforms (including Google Hotel Price Ads, Trivago, TripAdvisor, Bing Ads, Skyscanner, Kayak and Wego) with continuous monitoring of cost per click and hotel visibility using our experienced bid management and optimization techniques. With continuous monitoring of cost-per-click and hotel visibility we will connect your booking engine with seven metasearch channels. By displaying your hotel at the top of search results pages we can drive the majority of your metasearch revenue, increasing your direct bookings and channel shift, whilst reducing your commission costs. As you only pay for direct clicks you will be targeting people with real travel intent and will prevent your booking going straight to prominent OTAs instead."
FAQs
SHR Meta Search Alternatives
Not sure if SHR Group is right for your hotel? Here are similar Hotel Metasearch Management Software vendors that could be a good fit for your hotel:
Capabilities
Multi Channel Targeting
Multi Channel Targeting
We work with your budgets and target those channels and countries that are most likely to produce. Budgets are monitored frequently and adjusted as required to ensure visibility and maximum conversions.
Insights
Insights
Get access to how your rates are performing and being displayed across multi channels. Affording your teams this information informs them of their pricing policies.
Features
Services
4/5 features
Reporting & Analytics
4/5 features
SHR Group Reviews Summary
Ease of Use
4.7/5
Customer Support
4.8/5
ROI
4.6/5
Implementation
4.7/5
Recommended by
Achievements
This vendor's trending score is rising, SHR Meta Search is the #12 most trending product in the Hotel Metasearch Management Software category (out of 27) and the #488 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSHR Group’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
SHR Group Pricing
Pricing Available By Request
SHR Group has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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Hotelier Rating
Looking for specific info?
10
Amazing system.
Revenue and Reservations Manager from 75-99 room Bed & Breakfast & Inn in Stellenbosch (South Africa)
Verified
18 months ago
User friendly. Reporting is amazing and CRM capability is amazing as well. Love all the features the system has to offer. The customer support is phenominal. I would absolutely reccommend them to all.
South Africa
South Africa
Revenue and Reservations Manager
Large Hotel
9
Great Tech, support and Account Management
Digital Marketing Director from 25-49 room Bed & Breakfast & Inn in Kathmandu (Nepal)
Verified
2 years ago
SHR Group have a huge pool of properties, the competitive analysis is always really useful. They can identify trends, and flag issues that they are seeing in the market before we even know its an issue. Their tech is very user friendly and the support and account mgmt with Aoife and Eileen is excellent.
Nepal
Nepal
Digital Marketing Director
Mid-Sized Hotel
8
Excellent service and siort
Commercial Director from 100 to 199 room Boutique in Killarney (Ireland)
Verified
2 years ago
My account manager is very responsive and goes the extra mile to support my business. She makes excellent suggestions to improve SEO & ROI on adspend. In addition, her business intelligence knowledge of the Irish hotel landscape is invaluable.
Ireland
Ireland
Commercial Director
Large Hotel
10
Excellent and Proactive company to deal wiht
owner / director from 50-74 room Bed & Breakfast & Inn in Ennis (Ireland)
Verified
2 years ago
I have been dealing with Avvio/SHR for the last number of years and have always found them more than professional they are usually ahead of the curve in trying out new strategies and can react to your needs quickly
Ireland
Ireland
owner / director
Mid-Sized Hotel
10
Great customer service
Marketing executive from 25-49 room Boutique in Donabate (Ireland)
Verified
2 years ago
I love how easy it is to contact the customer service team and how quickly they reply. They are always extremely helpful and will always explain things. Very friendly and insightful.
Ireland
Ireland
Marketing executive
Mid-Sized Hotel
8
A great Booking engine and excelent support team
sales & marketing from 200 to 499 room Extended Stay & Serviced Apartment in Madeira Beach (United States of America)
Verified
2 years ago
More online visibility of our properties.The Metasearch impresses with superior demand management, attracting users through diverse channels. Optimal distribution, effective marketing, and enhanced visibility redefine booking experiences. #meta #demand #attract #distribution #marketing #visibility
United States of America
United States of America
sales & marketing
X-Large Hotel
8
Good to work with
from 75-99 room Branded Hotel in Thurles (Ireland)
Verified
2 years ago
The good working relationship with our account manager. quick response time for queries. One stop shop for all our booking engine needs.
Ireland
Ireland
Large Hotel
10
SHR is at the backbone of our hotel business!
Sales and Marketing Manager from 100 to 199 room Bed & Breakfast & Inn in Newmarket-on-Fergus (Ireland)
Verified
2 years ago
- Our account manager Aoife Hickey is like another member of the Inn at Dromoland staff. She is always on hand to offer advice and help. She prides herself in ensuring that our hotel is performing to the very maximum of our capabilities. An excellent professional who knows what she's talking about! - SHR is a very efficient and user-friendl...
Ireland
Ireland
Sales and Marketing Manager
Large Hotel
10
EXCELLENT CUSTOMER SERVICE & FANTASTIC SYSTEMS
Director of Revenue from 100 to 199 room Boutique in Dublin (Ireland)
Verified
2 years ago
Very easy to use systems and friendly and approachable support team and the Account Manager (Catriona) is so helpful and always hand on with new updates and very knowledgeable
Ireland
Ireland
Director of Revenue
Large Hotel
10
Excellent customer service
Front Office Manager from 50-74 room Boutique in Kinsale (Ireland)
Verified
2 years ago
Always somebody at the other end of an email or phone to help rectify any problem that may arise. User friendly and account managers are very accessible.
Ireland
Ireland
Front Office Manager
Mid-Sized Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
With a robust user-focused booking system with beautifully designed websites to utilize the full potential of the system, which provides a great user experience and sense of personalization, no wonder that are one of the market leaders. And their customer experience team is really quick to come up with solutions.
Showing all answers to: "What does this product or service do well?"
With a robust user-focused booking system with beautifully designed websites to utilize the full potential of the system, which provides a great user experience and sense of personalization, no wonder that are one of the market leaders. And their customer experience team is really quick to come up with solutions.
The booking engine and web design are really user friendly and very quick and easy to navigate and update. The support team are absolutely fantastic, they are always prompt to respond and provide solutions.
Avvio's hospitality website with AI booking engine are GDPR compliant with highly effective mechanisms to boost profits for their customers using strategies to draw in website traffic, avoid basket cart abandonments, target discounting and boost direct booking conversions.
Avvio is a great company to work with - we have a number of mutual clients and our systems work seamlessly together. Their booking engine is easy to use and easy to navigate.
We have worked together for many years and have built a positive and long-lasting relationship with the team.
Regular and useful product updates, Avvio always take on board customer feedback, Ed our account manager always responds in a timely manor is is on hand to support us when needed with any changes required. Product is great for flash sales, promotional codes and database capture through closed user groups.
Question:
What differentiates this product or service from the competition?
Answer:
Being here in the industry for such a long time they know what to do, how to do and when to do and when they execute, it's on point. The Avvio Booking Engine is a fully integrated end-to-end service and the level of personalization provides the clients with an amazingbooking experience.
Showing all answers to: "What differentiates this product or service from the competition?"
Being here in the industry for such a long time they know what to do, how to do and when to do and when they execute, it's on point. The Avvio Booking Engine is a fully integrated end-to-end service and the level of personalization provides the clients with an amazingbooking experience.
They are absolutely brilliant at what they do and they know the hospitality industry inside out. Avvio's services have hugely benefited our client's websites from growing revenue and improving user experience.
Websites by Avvio are visually appealing and their customers benefit from the power and success of Avvio's focus on user website experience & personalisation opportunities. Avvio’s mastery in the area of Google Search, SEO, PPC, along with its unique Allora AI algorithm and integrated partner network data maximize Avvio's customer's hotel revenue and provide Avvio's customers with invaluable insights and trends on booker types, booker behaviour and hotel product performance.
The team at Avvio are very progressive and always willing to adapt and change - feedback from clients is readily taken on board. This makes them very easy to work with and we are very happy to recommend them.
Easy to pull reports and set up new rates. Everything can be done from the one platform so it limits the number of additional platforms required. Avvio help us to get the most out of the service provided and improve the customer journey.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Since Avvio team has a tremendous amount of experience and expertise in the field, so listen to their suggestion and never hesitate to ask for "Help" whenever you need it. They are always happy to help. And their API is really easy to integrate which they update regularly, so that is a plus.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Since Avvio team has a tremendous amount of experience and expertise in the field, so listen to their suggestion and never hesitate to ask for "Help" whenever you need it. They are always happy to help. And their API is really easy to integrate which they update regularly, so that is a plus.
Go for it - I cannot recommend Avvio highly enough. I have worked with other website designs and booking engines and Avvio's are definitely the most user-friendly, modern and effective that I have experienced.
I would highly recommend Avvio and appreciate very much the long standing commitment Avvio to deliver in-depth interactive guest lectures to our undergraduate and postgraduate students learning in the area of hotel and hospitality websites.
The Avvio Booking Engine is very easy to use and navigate. We are happy to recommend them.
I would definitely recommend Avvio if you are considering an alternative booking engine, I have personally been using Avvio for 4 years and they are constantly updating and making changes for the best user and customer experience and are always on hand to support if needed.
Recommended by
Abir Maiti
Tech Lead
@
Capital Numbers
Edel Whitney
Digital Marketing Executive
@
The Marketing Department
Danielle Martin
IT Lecturer
@
NUI Galway
Liz Daly
Business Development Manager
@
Rate Wise
Georgie Hardy
Marketing Manager
@
Michels and Taylor
Abir Maiti
Tech Lead
@
Capital Numbers
Edel Whitney
Digital Marketing Executive
@
The Marketing Department
Danielle Martin
IT Lecturer
@
NUI Galway
Liz Daly
Business Development Manager
@
Rate Wise
Georgie Hardy
Marketing Manager
@
Michels and Taylor
Janel Clark
Founder
@
NextGenRevenue
Hannah Corbett
Owner
@
Get Digital NI
Wesley Bowden
Director of Ecommerce
@
Tifco Hotel Group
Chris Byrne
VP
@
Sensorpro
Thomas Landen
Director Of Partnerships
@
Revinate
Adrienne Hanna
Founder
@
Right Revenue
Hannah Corbett
Digital Consultant
@
Get Digital NI
Abhijit Sarkar
Head of Creative Services
@
Capital umbers Infotech Pvt. Ltd.
Ross Testa
Founder
@
3 Heads Agency
Benjamin Devisme
Chief Evangelist Officer
@
Quicktext
Jeremy Greant
Partnerships Manager
@
OTA Insight
Luc Partouns
University Coördinator and Lecturer
@
Zuyd University of Applied Sciences - Hotel Management School Maastricht
Stephen Williams
Group Sales & Marketing Director
@
Windward
Ricky Daniels
Co-Founder
@
Trybe
Stephen Williams
Group Sales & Marketing Director
@
Windward
Mark Evans
Business Development Manager
@
Avvio
Julie Grieve
Founder & CEO
@
Criton
Quentin Lederer
COO
@
WIHP
Allan Nelson
CEO
@
For-Sight
Adam Hamadache
CEO
@
DHM
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SHR Group Integrations
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Support
Unverified
SHR Group has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2025
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Ease of Use
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