Sojern

Ranked 4 (out of 17) in Metasearch & Ad Tech

Metasearch & Ad Tech

Digital Marketing Platform Designed to Empower the World's Travel Marketers

Ratings Snapshot

Certificate of Excellence
Read 41 reviews
97%
Recommend
HTR Score icon
HT SCORE
85 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Reviews Summary

Ranked #4 out of 17 in Metasearch & Ad Tech

Ease of Use
4.9/5
ROI
4.6/5
Implementation
4.8/5
Customer Support
4.8/5
Verified Customer Support

Sojern’s customer support processes haven’t yet been verified by Hotel Tech Report.

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Most popular for
  • Resorts 10 verified reviews
    95%
  • Boutiques 7 verified reviews
    100%
  • Luxury Hotels 5 verified reviews
    94%
  • Bed & Breakfast & Inns 3 verified reviews
    97%
  • Limited Service & Budget Hotels 3 verified reviews
    100%
  • City Center Hotels 3 verified reviews
    93%
  • Branded Hotels 2 verified reviews
    100%
  • Vacation Rentals & Villas 1 verified reviews
    100%
  • Airport/Conference Hotels 1 verified reviews
    90%
  • Motels 1 verified reviews
    100%

Sojern Overview

Sojern Overview

Travel marketers who work with Sojern gain access to solutions that help them drive direct demand. With Sojern they can run multi-channel advertising campaigns, incorporate real-time travel data for targeting, gain insights through sophisticated campaign measurement, and access it all on a platform designed for the travel buying cycle. Additionally, Sojern supports payment solutions tailored to th...

About Sojern View website

Founded in 2007 | Headquarters in San Francisco United States | 330 employees

Sojern is a leading digital marketing platform built for travel marketers. Powered by artificial intelligence and traveler intent data, Sojern provides multi-ch...

Integrates with

  • Booking Engine
  • Property Management Systems
  • Metasearch & Ad Tech
Browse integrations (15 verified)

What customers love about Sojern

Like 97% recommend

Director of Marketing from Luxury Hotels in Knoxville (United States)

Guiding more guests to book direct is a struggle from a non-flagged hotel. Sojern assists in increasing direct conversion.

Managing Director from Luxury Hotels

The fact that they communicate efficiently until whatever question arose is answered and the issue resolved. I tis done in apersonal and professional manner

Revenue from Resorts

- Friendly user platform - Quick customer supporting - Very supportive market manager (personal in charge). easy in communication and very informative.

GM from Boutiques

It is a good tool to increase direct booking. You pay a small commission just for the first reservation and you do not have to pay than for the returning guests.

Read Reviews

Expert Q&A and Partner Recommendations

Question:

What does this product or service do well?

Answer:

The whole team of Sojern is obsessed with direct bookings. It is refreshing to see a completely focused company that takes their mission so much at heart. With great skills and amazing tech, Sojern helps hotels and hotel groups to create, capture and convert demand on their direct channels.

by Clement Denarie (Oaky) on April 29, 2022

See more answers (3)
Question:

What differentiates this product or service from the competition?

Answer:

Sojern is ready to help a lot of types of hospitality business, given their experience, skilled team and presence around the world. The main difference between Sojern and other players in the same category is their scale. With offices around the world, Sojern is able to work with global as well as l...

by Clement Denarie (Oaky) on April 29, 2022

See more answers (3)
Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

My advice would be to go ahead and book a consultation / demo with a Sojern representative. Each of their team member is highly skilled and work on a consultative approach. Winning the direct game is no easy feast, you should work with experts. But the potential is huge!

by Clement Denarie (Oaky) on April 29, 2022

See more answers (3)
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+ 1 recommend
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Features

Want to go behind the scenes and see how Sojern works?

Clients & references

References & testimonials

Testimonial avatar
The thing that I like most about your offering is that you don’t make money if I don’t make money. How simple is that?!
Sergio Serra Area Director The Americas – Sales, Marketing & Business Development at the Banyan Tree Mayakoba
Testimonial avatar
When we first started working with Sojern, it was kind of a secret weapon we had. But a lot of hotels are working with Sojern now, and the proof is in the results!
Dean Yamashita Director of Sales & Marketing at the Hotel Indigo Los Angeles Downtown, an IHG Hotel

Featured partners

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Awards & Certifications

Active Markets

MARKETS SERVED
  • Antarctica
  • Oceania
  • North America
  • South America
  • Europe
  • Asia Pacific
  • Middle East
  • Africa
VERIFIED MARKETS
  • United States of America
  • Italy
  • Mexico
  • Greece
  • United Kingdom
  • Thailand
  • Malta
  • Germany
  • Romania

41 Verified Sojern Reviews

Likelihood to Recommend
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April 15, 2022

Sojern Review: Hassle free

Recommend 10/10
Full blue star
Full blue star
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Full blue star

What do you like most?

Superb account/client service, channels available, data tracking, easy to use platform & highly specific targeting. Couldn't ask for much more.

What do you dislike or think could be improved?

Flexibility in campaign structure / ability to turn off/on items within campaigns with less complexity, within the platform. Not much more I would change, to be fairly honest.

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
5

December 14, 2021

Sojern Review: Flexible & Supportive team

E-Commerce and Digital Marketing Manager from Branded Hotels in (Thailand)

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

- Provide products that are suitable for the customer's budget and situation. - Flexibility, customers are able to adjust the campaign details or budget especially with this current covid situation in w...

What do you dislike or think could be improved?

- Customer portal, would we great if Sojern can implement any real-time report with the details that customers can custom the report which can be used for the analytic or etc.

Customer Support
5
Ease of Use
5
Value for money
4
Implementation
5

December 14, 2021

Sojern Review: User-friendly, efficient and excellent customer service!

General Manager from Airport/Conference Hotels in Goffs (Canada)

Recommend 9/10
Full blue star
Full blue star
Full blue star
Full blue star
Half blue star

What do you like most?

-Your extranet is user friendly -Your customer service is excellent. You always answer my questions as soon as possible. -Although everything has been restricted due to Covid, I think this is productive...

What do you dislike or think could be improved?

I don't have any negative experiences with you. Therefore I don't have any suggestions or subjects that you need to improve. I hope it will always be like this.

Customer Support
5
Ease of Use
5
Value for money
4
Implementation
5

December 13, 2021

Sojern Review: Sojern

Co-Owner & CMO from Boutiques in Bogotá (Colombia)

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

Sojern is a company we like working with. The platform is easy to use, great service, with a commitment to excellence. Great ally to drive direct bookings.

What do you dislike or think could be improved?

Can not think of anything that should be improved. We are very happy with the service provided, and the results.

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
5

December 11, 2021

Sojern Review: allows to target right audience without budget as we pay by commission

Director of eCommerce from Resorts in (Egypt)

Recommend 8/10
Full blue star
Full blue star
Full blue star
Full blue star
Empty blue star

What do you like most?

Thanks to Sojern, we can advertise on social media and display network targeting the right audience and paying commission based on conversion. This is very cost effective for our group of hotels.

What do you dislike or think could be improved?

I only miss more details reporting of the audience and the bookings received. Would like to change the offers displayed more often (now only every 3 months).

Customer Support
3
Ease of Use
4
Value for money
5
Implementation
n/a

December 10, 2021

Sojern Review: Co-0perators review

Hotel Manager from Resorts in Agia Pelagia (Greece)

Recommend 9/10
Full blue star
Full blue star
Full blue star
Full blue star
Half blue star

What do you like most?

Direct accessability, Detailed information, Immediate and Quick Invoicing, Availability of reconcilling the bookings and as well as quick payment procedures

What do you dislike or think could be improved?

The current platmforma and presentation of Sojern fullfils our needs and requirements and we are totally satisfied with the co-operation.

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
5

Pricing

One time upfront purchase (flat rate)
$1000 - $10,000
Monthly subscription (Flat)
$500/month-$1500/month
Commission or Revenue Share
% of room upsell revenue

Recent News & Content

Recent articles

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Sojern doesn’t have any recent coverage yet

Resources & reports

How Travel Marketers are Activating Digital Advertising in 2021

Creating a Website That Converts: The Hotelier’s Guide to Direct Bookings Guide to Digital Marketing

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Popular Sojern Integrations

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