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Setup, manage and optimize advertising campaigns across channels to drive direct bookings.
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Sorry, this functionality is only available for verified hoteliers
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
Sojern Traveler Advertising
4.7 (167 REVIEWS)
HT Score
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Nadia, Olga, Christian + 15 more experts recommend Sojern
Read Recommendations
Sojern Traveler Advertising
Ranked 1 (out of 125) in Digital Marketing Agencies
2026 Winner
Hotel Software
Hoteliers voted Sojern as the #1 Digital Marketing Agencies provider in the 2026 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldDrive Demand. Convert Customers.
95% recommended by 191 hotels
Anantara Resorts, Leading Hotels of the World, Accor & 188 others
Bell - AI powered product analyst
I analyzed all of Sojern’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like Sojern's ability to drive direct demand through its performance-based 'pay-on-the-stay' model, reducing financial risk. The platform excels in targeting travelers at crucial moments with data-driven advertising, boosting conversions and bookings. While users praise Sojern's efficiency in retargeting and revenue tracking, they note drawbacks in reconciliation processes and the desire for enhanced reporting integrations. Overall, Sojern is a robust tool for increasing revenue and improving marketing ROI, although improvements in integration and ad customization could further elevate its value.
Anantara Resorts, Leading Hotels of the World, Accor & 188 others
Read their reviewsWhat Types of Hotels Sojern is Popular For
Size
5 | X-Small (1-9 room)
40 | Small (10-49 room)
51 | Mid-Sized (50-99 room)
82 | Large (100-499 room)
11 | X-Large (500+ room)
Country
61 | United States
15 | Mexico
14 | Italy
8 | Spain
7 | Canada
7 | Thailand
6 | United Arab Emirates
6 | Turkey
5 | Portugal
5 | Vietnam
4 | United Kingdom
4 | Greece
3 | Japan
3 | Bulgaria
3 | Costa Rica
2 | Maldives
2 | Malaysia
2 | Turks and Caicos Islands
2 | Germany
2 | Malta
2 | Croatia
1 | Laos
1 | Indonesia
1 | Belize
1 | Kenya
1 | Australia
1 | Ecuador
1 | Netherlands
1 | Cambodia
1 | Virgin Islands, British
1 | Hungary
1 | China
1 | Peru
1 | Poland
1 | Colombia
1 | Congo (Kinshasa)
1 | Singapore
1 | France
1 | Czech Republic
1 | Romania
Type
86 | Resorts
82 | Luxury Hotels
74 | Boutique Hotels
73 | Branded Hotels
65 | Airport/Conference Hotels
64 | Bed & Breakfast & Inns
63 | Limited Service & Budget Hotels
60 | City Center Hotels
17 | Extended Stay & Serviced Apartments
15 | Motels
9 | Casinos
9 | Vacation Rentals & Villas
8 | Hostels
3 | RV Parks & Campgrounds
Region
83 | North America
50 | Europe
24 | Asia Pacific
12 | Middle East
6 | South America
4 | Central America
2 | Africa
1 | Oceania
Category
167 | Digital Marketing Agencies
32 | Hotel Metasearch Management Software
19 | Guest Messaging Software
12 | Hotel CRM & Email Marketing
4 | Reputation Management
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What is Sojern?
Founded in 2007 | Headquarters in San Francisco (United States) | 514 employees
Sojern Traveler Advertising is a sophisticated digital marketing platform specifically designed for travel marketers. It harnesses the power of artificial intelligence and traveler intent data to provide tailored, multichannel marketing solutions that help hoteliers engage with potential travelers and drive direct bookings. Hoteliers appreciate its comprehensive reporting, which aids in easy reconciliation and provides critical market insights. Furthermore, Sojern's targeted marketing capabilities efficiently boost revenue by optimizing direct bookings while minimizing costs. This valuable tool integrates seamlessly into existing business operations, allowing hotel marketers to focus on providing exceptional guest experiences.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Sojern products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Sojern Reviews Analyzed: 79
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Sojern Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Sojern
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Sojern's Provided Description:
"Sojern is a leading digital marketing platform built for travel marketers. With Sojern, hotel marketers can worry less about digital marketing and instead focus on what they do best: delivering an exceptional customer experience for their guests. Powered by artificial intelligence and traveler intent data, Sojern's easy-to-use pay-for-performance Solutions enable hoteliers to engage and convert travelers, and drive direct demand through multichannel marketing. More than 10,000 hotels and travel marketers rely on Sojern annually to engage and convert travelers around the world."
FAQs
Capabilities
Reduce OTA dependency and increase direct bookings
Reduce OTA dependency and increase direct bookings
Drive brand awareness to engage travelers in the right moments and keep your hotel top of mind. Sojern leads travelers to book directly with you, so you own the customer relationship.
Offload your media planning to experts
Offload your media planning to experts
Check one more worry off your list with creative and media planning support that seamlessly manages your marketing plans. Our proprietary travel audiences, technology platform and team of travel experts ensure we efficiently hit your goals and maximize the business impact of your spend.
Establish a direct relationship with your guests
Establish a direct relationship with your guests
Build and maintain loyalty with existing customers. By analyzing their online activity and putting your property’s message front and center, you can stay top-of-mind while they browse, making a booking more likely.
Uncover insights and track performance
Uncover insights and track performance
Sojern drives always-on marketing for individual properties that have been vetted at the corporate level. Certain stakeholders need to see detailed benefits of corporate marketing to better understand how it can work for them. Our platform provides illuminating insights via simplified dashboards that showcase campaign performance, contributions toward business goals and areas where growth opportunities still exist.
Unrivaled Traveler Insight
Unrivaled Traveler Insight
Gain an edge in travel marketing with unparalleled traveler insight. Say goodbye to guesswork and hello to a personalized data-driven marketing strategy. Discover unmatched visibility into the dynamics of travel and reach potential customers like never before. Enhance your first-party data, pinpoint your ideal travelers, and build the perfect audience for your offerings.
Multichannel Scale
Multichannel Scale
Supercharge your customer acquisition with Sojern’s multi-channel scale. Engage travelers efficiently and deliver the perfect message at the perfect time with our digital marketing solutions.
Automated Optimization
Automated Optimization
Maximize your budget throughout the entire marketing funnel. Sojern's Travel Marketing Platform will automatically manage budget allocations across digital channels to ensure your campaign performs at its peak. Drive awareness, consideration, and conversions while continuously maximizing your marketing budget.
Features
Website Development
4/5 features
SEO & Content
4/5 features
Paid Search & Digital Advertising
4/5 features
E-commerce
4/5 features
Reporting & Analytics
4/5 features
Email Marketing
4/5 features
Consulting Services
4/5 features
Social Media Management
4/5 features
Available Add-ons & Modules
Metasearch
Hotel Metasearch Management Software
Targeted campaigns across the top meta engines. Sojern partners with global names in hospitality as well as independent hoteliers, regional chains, and everything in between. Sojern’s custom traveler audiences, intelligent marketing tools, and actionable real-time insights help hoteliers drive direct bookings, increase profitability, and optimize digital marketing budgets.
Travel Marketing Platform
Direct Booking Tools
Sojern gives hotel marketers a simple and sophisticated travel marketing platform to help them reach, engage and convert travelers throughout their planning and booking journey, across various digital media channels. With unmatched visibility into travel demand, we help hoteliers increase their visibility and drive direct bookings. Our platform provides everything they need for success including real-time market insights, on-demand campaign and reporting tools, creative services, and a support team of travel experts.
Ad Design Services
Hotel Metasearch Management Software
Need banners ads for your hotel? We can help. We offer free creative ad development to all of our customers that qualify. And we run A/B testing at scale to continuously improve performance, to ensure your ads work.
With Sojern's Commission + Email, experience an industry-first, fully managed email marketing solution that seamlessly integrates with our existing multichannel commission offering. This solution makes it easier to drive direct bookings, build guest loyalty, and reduce online travel agency (OTA) dependence, all while operating on a pay-for-performance model ensuring customers only pay when bookings are generated.
Sojern Reviews Summary
Ease of Use
4.8/5
Customer Support
4.8/5
ROI
4.5/5
Implementation
4.7/5
Recommended by
Achievements
This vendor's trending score is rising, Sojern Traveler Advertising is the #1 most trending product in the Digital Marketing Agencies category (out of 125) and the #55 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSojern has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted Sojern as the #1 Digital Marketing Agencies provider in the 2026 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Sojern Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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Sojern Case Studies
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References
"“Working with Sojern has been a fantastic experience. Their email marketing campaigns have been a game-changer, helping us reach the right audience and drive more bookings. The process is seamless, the reporting is clear, and the results speak for themselves.”"
Nicole Williams
VP Sales and Marketing @
Daryon Hotels International - Hotel Management Company
"The thing that I like most about your offering is that you don’t make money if I don’t make money. How simple is that?!"
Sergio Serra
Area Director The Americas – Sales, Marketing & Business Development @
Banyan Tree Mayakoba
"When we first started working with Sojern, it was kind of a secret weapon we had. But a lot of hotels are working with Sojern now, and the proof is in the results!"
Dean Yamashita
Director of Sales & Marketing @
Hotel Indigo Los Angeles Downtown, an IHG Hotel
"When the opportunity came to work directly with Sojern, I thought, let’s see how it works going this route. Because it’s a pay for performance model, it was kind of a no brainer."
Manager @
Featured Customers
More Products by Sojern
Hotelier Rating
Looking for specific info?
10
Smart collaborate with Sojern
Co-founder & CEO from 75-99 room Bed & Breakfast & Inn in Kuching (Malaysia)
Verified
3 days ago
I love the spot where the ads displayed on screen during browsing. It's easy to catch browser attention. Secondly the 15pct commission for every materialised booking is attractive that generating direct booking to Hotel.
Malaysia
Malaysia
Co-founder & CEO
Mid-Sized Hotel
1
No benefit to our sales, drain on bottom line.
Owner from 50-74 room Boutique in Phu Quoc Island (Vietnam)
Verified
3 days ago
The sales pitch was marvelous. The would drive meta search to our website and google links. The fee would only be 15% of realized bookings.
Vietnam
Vietnam
Owner
Mid-Sized Hotel
9
Simplicity is powerful
Director of E-Commerce from Boutique in Porches (Portugal)
Verified
3 days ago
Besides the great team that is always at your side, the amount of qualified traffic is impressive. A very polished product and pretty much "hands-off" after the initial setup, with great results for our brand.If you like data, to me they've reached the sweetspot - a balanced amount of usable data, instead of endless rolls of useless vanity...
Portugal
Portugal
Director of E-Commerce
10
It was very great and supportive.
sales and marketing coordinator from 100 to 199 room Branded Hotel in Niseko-cho (Japan)
Verified
3 days ago
Sojern team did help us and guide us whenever we have issues. And they told us what the outcomes and results could be when the campaign runs up!
Japan
Japan
sales and marketing coordinator
Large Hotel
10
Great experience
from 75-99 room Boutique in Dubrovnik (Croatia)
Verified
3 days ago
Our experience with Sojern was only positive and since the day one all aspects of our cooperation were working flawlessly. Highly recommendable company, impeccable solutions together with their great customer support makes our life easier and in the end - increases productivity.
Croatia
Croatia
Mid-Sized Hotel
9
Key Application
General Manager from 100 to 199 room Branded Hotel in Mackinaw City (United States)
Verified
4 days ago
The project system is the easiest of all businesses we work with for verifying our guest stays. I appreciate that as a General Manager I have a massive to do list but I can go through this in five minutes and have it completed.
United States
United States
General Manager
Large Hotel
10
Sojern best company for traffic acquisition and digital advertising
from 100 to 199 room Luxury Hotel in (Spain)
Verified
4 days ago
We are very happy working with Sojern from the last 2 years. They are helping us with digital marketing, remarketing and prospecting. Their services are remarkable. The traffic and bookings in our website have been growign thanks to them.
Spain
Spain
Large Hotel
10
Easy to use and cares about clients
Director of Operations from 200 to 499 room Limited Service & Budget Hotel in Ormos Panagias (Greece)
Verified
4 days ago
I have used Sojern for about 10 years across multiple hotels. One thing that has stood out about them is their ability to change their system to make it easier for me to reconcile and track information to make sure what they are tracking is accurate to the business I earned. For instance, they used to not have a way to keep track of what ac...
Greece
Greece
Director of Operations
Large Hotel
10
Great results for very little input!
from 100 to 199 room Branded Hotel in Blackpool (United Kingdom)
Verified
4 days ago
It was such an easy onboarding process and great results so far, for our first 15 months, so we are very impressed. An idiot-proof dashboard and reconciliation process, that makes month end reporting a dream to breeze through. Sojern is a great asset to our marketing and advertising strategy.
United Kingdom
United Kingdom
Large Hotel
10
Convert direct bookings easily with great ROI
Executive Director of Sales & Marketing from Boutique in Porches (Portugal)
Verified
4 days ago
The fact that we can convert more direct business in a very easy way, with no upfront investment. It has been so successful that we are considering other models with Sojern now.
Portugal
Portugal
Executive Director of Sales & Marketing
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Sojern excels at helping hotels drive direct bookings through data-driven digital marketing. It uses real-time traveler intent data, metasearch advertising, retargeting, and multichannel campaigns to reach guests at the right moment in their planning journey. Their automated campaign management and strong reporting make it easy for hotels to run effective digital marketing without needing in-house expertise.
Showing all answers to: "What does this product or service do well?"
Sojern excels at helping hotels drive direct bookings through data-driven digital marketing. It uses real-time traveler intent data, metasearch advertising, retargeting, and multichannel campaigns to reach guests at the right moment in their planning journey. Their automated campaign management and strong reporting make it easy for hotels to run effective digital marketing without needing in-house expertise.
Sojern offers a marketing platform that grants great visibility into travel demand and intelligence to make the most of a budget. Sojern provides data into how travel and business intertwine that helps users make data driven decisions and define the right strategy to attract travelers.
Sojern as a company has been an amazing industry partner throughout our relationship and integration work with them. Their Guest Experience Solution (Venuelytics) is a top product and combined with Optii Service creates a fantastic and streamlined experience for guest and hotelier.
In our industry, driving direct booking is a constant battle were Sojern can play a huge role. Thanks to their range of solutions they help hoteliers to have a better visibility, driving more traffic to their website and allowing to work on loyalty.
Sojern's strength lies in its highly effective audience targeting capabilities. The platform enables precise and data-driven targeting, ensuring that your marketing efforts reach the right audience at the right time.
Sojern seamlessly integrates with various marketing channels, such as display advertising, video, and social media. This versatility allows businesses to create comprehensive, cross-channel marketing campaigns.
Question:
What differentiates this product or service from the competition?
Answer:
Sojern’s biggest advantage is its access to massive volumes of real-time travel intent data allowing hotels to target high-value travelers more efficiently. They also offer a unified platform covering search, social, metasearch, programmatic, and CRM, helping hotels consolidate marketing efforts under one roof.
Showing all answers to: "What differentiates this product or service from the competition?"
Sojern’s biggest advantage is its access to massive volumes of real-time travel intent data allowing hotels to target high-value travelers more efficiently. They also offer a unified platform covering search, social, metasearch, programmatic, and CRM, helping hotels consolidate marketing efforts under one roof.
Sojern allows users to understand how demand and supply interact as well as the intent based on historical and behavioral trends. Users can use data to make better decisions and the right moves with their budget.
Powered by AI, and spans multiple products the Sojern Guest Experience Solution provides a great guest experience while opening up opportunities for additional services and revenue streams. Their guest messaging app can be customized and has 1000's of guest FAQ responses.
Innovative and performance driven, Sojern is a global player looking for the success of their customers. They will impact the so-important guest experience as the same time that they will impact the revenue generation and margins of hoteliers.
Sojern's specialization in the travel industry, precise audience targeting, multi-channel integration, dynamic creative optimization, global reach, robust data analytics, and ability to provide tailored solutions distinguish it from the competition. These qualities make Sojern a preferred choice for businesses seeking effective and efficient travel marketing solutions.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Sojern’s algorithms perform best when they can blend your PMS and CRM data with their traveler intent signals. Hotels that fully lean into this collaboration typically see stronger targeting, more efficient ad spend, and a clear uplift in direct bookings and campaign ROI.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Sojern’s algorithms perform best when they can blend your PMS and CRM data with their traveler intent signals. Hotels that fully lean into this collaboration typically see stronger targeting, more efficient ad spend, and a clear uplift in direct bookings and campaign ROI.
I would recommend contacting the Sojern team to better understand how they leverage travel intent, historical and behavioral data into their platform and how it data-driven decisions making and more captured business.
See it in action, and speak to any hotelier using it. Pair it with Optii for powerful automation, data, and tracking. Early adopters of the two products and raving with the results from automating the entire workflow.
If building your own customer database, increasing your margins and driving some more revenue are a focus for you, Sojern can support you to achieve your goals. By understanding your needs and creating a tailored online marketing campaign, results will come alone.
Sojern's specialization in the travel sector sets it apart and provides a valuable advantage for hoteliers. It is a valuable resource that can help hoteliers optimize their marketing efforts and drive results. So, collaborate closely with their team, share your specific goals and challenges, and let their industry insights guide your marketing strategies for maximum impact.
Recommended by
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Francis Garcia
VP Business Development
@
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Clement Denarie
Director of Strategic Partnerships and Alliances
@
Oaky
Mercedes Blanco
VP Strategic Partnership
@
The Hotels Network
James Bishop
Senior Director, Global Ecosystem
@
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Daniel Romero
Director of Communications
@
Paraty Tech
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Support
Verified Support
Sojern has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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