Sojern

Ranked 4 (out of 115) in Digital Marketing Agencies

Digital Marketing Agencies

Digital Marketing Platform Designed to Empower the World's Travel Marketers

Ratings Snapshot

Certificate of Excellence
Read 76 reviews
96%
Recommend
HTR Score icon
HT SCORE
93 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Reviews Summary

Ranked #4 out of 115 in Digital Marketing Agencies

Ease of Use
4.8/5
ROI
4.6/5
Implementation
4.7/5
Customer Support
4.8/5
Verified Customer Support

Sojern has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

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Most popular for
  • Resorts 23 verified reviews
    95%
  • Luxury Hotels 16 verified reviews
    95%
  • Boutiques 11 verified reviews
    97%
  • Branded Hotels 11 verified reviews
    98%
  • Bed & Breakfast & Inns 7 verified reviews
    97%
  • Limited Service & Budget Hotels 6 verified reviews
    98%
  • City Center Hotels 4 verified reviews
    95%
  • Motels 2 verified reviews
    100%
  • Vacation Rentals & Villas 2 verified reviews
    95%
  • Airport/Conference Hotels 2 verified reviews
    95%
  • Extended Stay & Serviced Apartments 2 verified reviews
    100%
  • Hostels 2 verified reviews
    100%
  • Casinos 1 verified reviews
    100%
  • RV Parks & Campgrounds 1 verified reviews
    100%

Sojern Overview

Sojern Overview

Travel marketers who work with Sojern gain access to solutions that help them drive direct demand. With Sojern they can run multi-channel advertising campaigns, incorporate real-time travel data for targeting, gain insights through sophisticated campaign measurement, and access it all on a platform designed for the travel buying cycle. Additionally, Sojern supports payment solutions tailored to th...

About Sojern View website

Founded in 2007 | Headquarters in San Francisco United States | 330 employees

Sojern is a leading digital marketing platform built for travel marketers. Powered by artificial intelligence and traveler intent data, Sojern provides multi-ch...

Product Modules
Metasearch Metasearch & Ad Tech
INCLUDED
Targeted campaigns across the top meta engines. Sojern partners with global names in hospitality as well as independent hoteliers, regional chains, and everything in between. With access to Sojern’s custom traveler audiences, intelligent marketing tools, and actionable real-time insights, we help you drive direct bookings, increase your profitability, and optimize your digital marketing budget.
Travel Marketing Platform Direct Booking Tools
INCLUDED
Sojern gives hotel marketers a simple and sophisticated travel marketing platform to help them reach, engage and convert travelers throughout their planning and booking journey. With unmatched visibility into travel demand, we help hoteliers increase their visibility and drive direct bookings. Our platform provides everything they need for success including real-time market insights, on-demand campaign and reporting tools, creative services, and a support team of travel experts.
Ad Design Services Metasearch & Ad Tech
INCLUDED
Need banners ads for your hotel or attraction? We can help. We offer free creative ad development to all of our customers that qualify. And we run A/B testing at scale to continuously improve performance, to ensure your ads work.

Integrates with

  • Booking Engine
  • Property Management Systems
  • Metasearch & Ad Tech
Browse integrations (22 verified)

What customers love about Sojern

Like 96% recommend

Director of Marketing in Knoxville (United States)

Guiding more guests to book direct is a struggle from a non-flagged hotel. Sojern assists in increasing direct conversion.

Managing Director

The fact that they communicate efficiently until whatever question arose is answered and the issue resolved. I tis done in apersonal and professional manner

Revenue

- Friendly user platform - Quick customer supporting - Very supportive market manager (personal in charge). easy in communication and very informative.

GM

It is a good tool to increase direct booking. You pay a small commission just for the first reservation and you do not have to pay than for the returning guests.

Read Reviews

Expert Q&A and Partner Recommendations

Question:

What does this product or service do well?

Answer:

The company has designed an impressive No-to-Low Risk initiative that allows its clients to reach out to potential guests that have a profile matching the characteristics of their ideal guest. Sojern makes the initial investment in guest outreach to clearly validate the power of their solution.

by Baskar Manivannan (VenueLytics) on September 29, 2022

See more answers (5)
Question:

What differentiates this product or service from the competition?

Answer:

Sojern is the best marketing investment for generating new bookings for hospitality clients. There is very little up-front investment required in money or time.

by Baskar Manivannan (VenueLytics) on September 29, 2022

See more answers (5)
Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

I would add that participating with Sojern in defining your ideal target customer will be helpful. It seems that their targeting platform is very sophisticated and successful, so if your business is in the process of shifting your strategy or refining your target guest profile, you should be very cl...

by Baskar Manivannan (VenueLytics) on September 29, 2022

See more answers (5)
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+ 3 recommend
Recommended by Show More (1)

Features

E-commerce

4/5 features

Website Development

4/5 features

Digital Advertising

4/5 features

SEO & Content

4/5 features

Email Marketing

4/5 features

Want to go behind the scenes and see how Sojern works?

Clients & references

References & testimonials

Testimonial avatar
The thing that I like most about your offering is that you don’t make money if I don’t make money. How simple is that?!
Sergio Serra Area Director The Americas – Sales, Marketing & Business Development at the Banyan Tree Mayakoba
Testimonial avatar
When we first started working with Sojern, it was kind of a secret weapon we had. But a lot of hotels are working with Sojern now, and the proof is in the results!
Dean Yamashita Director of Sales & Marketing at the Hotel Indigo Los Angeles Downtown, an IHG Hotel

Featured partners

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Case studies

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Sojern doesn’t have any case studies available

Awards & Certifications

Active Markets

MARKETS SERVED
  • Central America
  • Antarctica
  • Oceania
  • North America
  • South America
  • Europe
  • Asia Pacific
  • Middle East
  • Africa
VERIFIED MARKETS
  • United States of America
  • Italy
  • Mexico
  • Thailand
  • United Arab Emirates
  • Greece
  • Indonesia
  • Costa Rica
  • Malta

76 Verified Sojern Reviews

Likelihood to Recommend
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November 24, 2022

Sojern Review: Great Online Marketing Partner

Revenue & E-commerce Manager from Luxury Hotels in Budapest (Hungary)

Recommend 8/10
Full blue star
Full blue star
Full blue star
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Empty blue star

What do you like most?

Sojern helps us to boost our visibility online, they attract our potential guests and lead them to our booking engine. Pricing is absolutely correct and transparent, we only need to pay after realized gue...

What do you dislike or think could be improved?

I am satisfied with their services. Maybe the Metasearch could work better, but I know that it's a long way to go.

Customer Support
5
Ease of Use
4
Value for money
5
Implementation
n/a

November 23, 2022

Sojern Review: Completely recommended. We work with a Win 2 win

E-BUSINESS MANAGER from Other in Las Palmas de Gran Canaria (Spain)

Recommend 10/10
Full blue star
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What do you like most?

They are always very affordable when we want to get in touch. We work for CPA, we win together. The extranet in which the results are measured is very intuitive and useful. We have good results with Sojer...

What do you dislike or think could be improved?

Nothing to comment in this section. We are happy with Sojern's treatment and way of working. All the reserves that are obtained through Sojern are always few.

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
5

November 22, 2022

Sojern Review: We are consistently increasing direct bookings through Sojern.

Marketing from Luxury Hotels in Adeje (Spain)

Recommend 9/10
Full blue star
Full blue star
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Full blue star
Half blue star

What do you like most?

We have been working together with Sojern for atleast 4 years and they have consistently helped us increase direct bookings through finding new guests through our web site. Sojern offers Digital Marketing...

What do you dislike or think could be improved?

Perhaps by offering more creativity when preparing the ads and displays and by giving the hoteliers more access to the data that drives new guests to our web site, allowing to segment in much more detail....

Customer Support
5
Ease of Use
5
Value for money
4
Implementation
n/a

November 21, 2022

Sojern Review: Onboarding team and customer success team are amazing!

Group Digital Marketing Manager from Branded Hotels in (Hong Kong)

Recommend 10/10
Full blue star
Full blue star
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Full blue star

What do you like most?

Super helpful teams, timely response and very friendly. Love the design of the display ads and looking forward to seeing more different design layouts

What do you dislike or think could be improved?

We have just started our campaigns but a regular catchup to review the performance and sharing the best practice of the industry would be great.

Customer Support
5
Ease of Use
5
Value for money
n/a
Implementation
n/a

November 18, 2022

Sojern Review: Strong results with excellent customer service

Senior Director of Digital Marketing from Other in Raleigh (United States of America)

Recommend 9/10
Full blue star
Full blue star
Full blue star
Full blue star
Half blue star

What do you like most?

I appreciate the quick response and thorough follow-up from our Client Success Manager. It is nice to have the whole Sojern team to help with different aspects of the campaign. The kickoff process is comm...

What do you dislike or think could be improved?

Overall, we are very happy with the service and product that Sojern provides. One nice to have would be the ability to download a report similar to Dashboard page and insight details that we can share wit...

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
5

November 17, 2022

Sojern Review: Sojern managed the programmatic campaigns for Caesars Palace Dubai

Digital Marketing Manager from Luxury Hotels in Dubai (United Arab Emirates)

Recommend 10/10
Full blue star
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Full blue star

What do you like most?

- strong recommendations from the account management team - campaign optimisation and proactiveness on campaign deliverables. - custom dashboard to review campaign performance

What do you dislike or think could be improved?

To work closely with our performance marketing agency to add more value to our cross channel efforts, budget pacing and optimazation.

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
5

Pricing

One time upfront purchase (flat rate)
$1000 - $10,000
Monthly subscription (Flat)
$500/month-$1500/month
Commission or Revenue Share
% of room upsell revenue

Recent News & Content

Recent articles

Profile empty

Sojern doesn’t have any recent coverage yet

Resources & reports

How Travel Marketers are Activating Digital Advertising in 2021

Creating a Website That Converts: The Hotelier’s Guide to Direct Bookings Guide to Digital Marketing

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Popular Sojern Integrations

View all (22 Sojern Integrations)