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Setup, manage and optimize advertising campaigns across channels to drive direct bookings.
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The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
Sojern Traveler Advertising
4.7 (179 REVIEWS)
HT Score
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Nadia, Olga, Christian + 15 more experts recommend Sojern
Read Recommendations
Sojern Traveler Advertising
Ranked 1 (out of 128) in Digital Marketing Agencies
2026 Winner
Hotel Software
Hoteliers voted Sojern as the #1 Digital Marketing Agencies provider in the 2026 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldDrive Demand. Convert Customers.
95% recommended by 201 hotels
Anantara Resorts, Leading Hotels of the World, Accor & 198 others
Bell - AI powered product analyst
I analyzed all of Sojern’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Sojern is valued for helping hotels spot market demand, booking windows, and underserved areas so they can target demand more precisely and improve revenue opportunities. Reviewers say it supports data-driven marketing decisions, but reliability issues with data loading and inconsistent flight/hotel data can limit trust in the insights. Users also want more granular geographic coverage and AI-driven forecasting to strengthen planning.
Anantara Resorts, Leading Hotels of the World, Accor & 198 others
Read their reviewsWhat Types of Hotels Sojern is Popular For
Size
5 | X-Small (1-9 room)
47 | Small (10-49 room)
50 | Mid-Sized (50-99 room)
91 | Large (100-499 room)
11 | X-Large (500+ room)
Country
63 | United States
15 | Mexico
14 | Italy
8 | Canada
8 | Spain
7 | Thailand
6 | Vietnam
6 | United Arab Emirates
6 | Portugal
6 | Turkey
4 | Greece
4 | United Kingdom
4 | Costa Rica
3 | Bulgaria
3 | Malta
3 | Japan
2 | France
2 | Malaysia
2 | Maldives
2 | Turks and Caicos Islands
2 | Germany
2 | Czech Republic
2 | Croatia
1 | China
1 | Panama
1 | Indonesia
1 | Belize
1 | Kenya
1 | Australia
1 | Ecuador
1 | Netherlands
1 | Cambodia
1 | Virgin Islands, British
1 | Hungary
1 | Laos
1 | Peru
1 | Poland
1 | Colombia
1 | Congo (Kinshasa)
1 | Singapore
1 | Romania
Type
94 | Resorts
87 | Luxury Hotels
81 | Boutique Hotels
77 | Branded Hotels
70 | Bed & Breakfast & Inns
70 | Limited Service & Budget Hotels
68 | Airport/Conference Hotels
61 | City Center Hotels
18 | Extended Stay & Serviced Apartments
15 | Motels
10 | Casinos
9 | Vacation Rentals & Villas
8 | Hostels
3 | RV Parks & Campgrounds
Region
86 | North America
54 | Europe
25 | Asia Pacific
12 | Middle East
8 | South America
4 | Central America
2 | Africa
1 | Oceania
Category
179 | Digital Marketing Agencies
34 | Hotel Metasearch Management Software
19 | Guest Messaging Software
13 | Hotel CRM & Email Marketing
5 | Reputation Management
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What is Sojern?
Founded in 2007 | Headquarters in San Francisco (United States) | 514 employees
Sojern Traveler Advertising is a travel advertising platform for hotels and other travel marketers that uses AI to find and target likely travelers across display, social, email, SEM, and metasearch. It continuously optimizes campaigns in real time to drive direct bookings and reduce wasted spend. With a performance-based commission model, you only pay for completed stays, making it a low-risk way to increase demand, improve marketing ROI, and keep bookings coming through your direct channels.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Sojern products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Sojern Reviews Analyzed: 1
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Sojern Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Sojern
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Sojern's Provided Description:
"AI-powered advertising built for travel marketers. We find the right travelers, continuously optimize your campaigns in real time, and drive direct bookings across all channels. Commission Model: AI is reshaping how travelers discover hotels. We make sure the booking still lands with you, direct, and you pay only on actualized stays. Get access to display, social (Facebook and Instagram), email, SEM, and metasearch—all in one place—and only pay a commission for completed stays."
FAQs
Capabilities
Custom Ad Creative and Messaging
Custom Ad Creative and Messaging
Sojern’s global team of experts handles creative production so you don’t have to
Drive Direct Bookings and RevPar Growth:
Drive Direct Bookings and RevPar Growth:
Reduce OTA dependency, drive revenue, and own the customer relationship to build long-term loyalty
Experts on Your Side
Experts on Your Side
Sojern handles your campaign setup, targeting, and optimization in order to meet your goals
Leverage AI
Leverage AI
The Sojern Travel Marketing Platform will automatically manage budget allocations across digital channels to ensure your campaign performs at its peak
Unrivaled Traveler Insight
Unrivaled Traveler Insight
Access to proprietary travel audiences powered by the Sojern Traveler Ecosystem™
Multichannel Scale
Multichannel Scale
Engage travelers in every phase of their journey no matter what channel they are on
Automated Optimization
Automated Optimization
Maximize your budget throughout the entire marketing funnel. Sojern's Travel Marketing Platform will automatically manage budget allocations across digital channels to ensure your campaign performs at its peak. Drive awareness, consideration, and conversions while continuously maximizing your marketing budget.
Features
Website Development
4/5 features
SEO & Content
4/5 features
Paid Search & Digital Advertising
4/5 features
E-commerce
4/5 features
Reporting & Analytics
4/5 features
Email Marketing
4/5 features
Consulting Services
4/5 features
Social Media Management
4/5 features
Available Add-ons & Modules
Metasearch
Hotel Metasearch Management Software
Targeted campaigns across the top meta engines. Sojern partners with global names in hospitality as well as independent hoteliers, regional chains, and everything in between. Sojern’s custom traveler audiences, intelligent marketing tools, and actionable real-time insights help hoteliers drive direct bookings, increase profitability, and optimize digital marketing budgets.
Travel Marketing Platform
Direct Booking Tools
Sojern gives hotel marketers a simple and sophisticated travel marketing platform to help them reach, engage and convert travelers throughout their planning and booking journey, across various digital media channels. With unmatched visibility into travel demand, we help hoteliers increase their visibility and drive direct bookings. Our platform provides everything they need for success including real-time market insights, on-demand campaign and reporting tools, creative services, and a support team of travel experts.
Ad Design Services
Hotel Metasearch Management Software
Need banners ads for your hotel? We can help. We offer free creative ad development to all of our customers that qualify. And we run A/B testing at scale to continuously improve performance, to ensure your ads work.
With Sojern's Commission + Email, experience an industry-first, fully managed email marketing solution that seamlessly integrates with our existing multichannel commission offering. This solution makes it easier to drive direct bookings, build guest loyalty, and reduce online travel agency (OTA) dependence, all while operating on a pay-for-performance model ensuring customers only pay when bookings are generated.
Sojern Reviews Summary
Ease of Use
4.8/5
Customer Support
4.8/5
ROI
4.5/5
Implementation
4.7/5
Recommended by
Achievements
This vendor's trending score is rising, Sojern Traveler Advertising is the #1 most trending product in the Digital Marketing Agencies category (out of 128) and the #21 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSojern has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted Sojern as the #1 Digital Marketing Agencies provider in the 2026 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Sojern Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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Sojern Case Studies
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References
"“Working with Sojern has been a fantastic experience. Their email marketing campaigns have been a game-changer, helping us reach the right audience and drive more bookings. The process is seamless, the reporting is clear, and the results speak for themselves.”"
Nicole Williams
VP Sales and Marketing @
Daryon Hotels International - Hotel Management Company
"The thing that I like most about your offering is that you don’t make money if I don’t make money. How simple is that?!"
Sergio Serra
Area Director The Americas – Sales, Marketing & Business Development @
Banyan Tree Mayakoba
"When we first started working with Sojern, it was kind of a secret weapon we had. But a lot of hotels are working with Sojern now, and the proof is in the results!"
Dean Yamashita
Director of Sales & Marketing @
Hotel Indigo Los Angeles Downtown, an IHG Hotel
"When the opportunity came to work directly with Sojern, I thought, let’s see how it works going this route. Because it’s a pay for performance model, it was kind of a no brainer."
Manager @
Featured Customers
More Products by Sojern
Hotelier Rating
Looking for specific info?
9
Efficient global campaign management with strong ROI — needs a better creative studio
Director of E-Commerce from 100 to 199 room Boutique in Porches (Portugal)
Verified
1 months ago
Partnering with Sojern has elevated Vila Vita Parc’s digital marketing strategy. Their platform simplifies continuous campaign management across global and metasearch channels, providing the operational efficiency and strong ROI essential for driving high-value direct revenue.
Portugal
Portugal
Director of E-Commerce
Large Hotel
8
Clear back office visuals with personalised support — more meta search detail needed
Sales & Marketing manager from 100 to 199 room Bed & Breakfast & Inn in Saint Julian's (Malta)
Verified
1 months ago
The back office is quite self explanatory and has good visuals. Customer support is personalised and we enjoy working with Erick.
Malta
Malta
Sales & Marketing manager
Large Hotel
9
Supports direct bookings across channels — reporting could be more intuitive
from 200 to 499 room Bed & Breakfast & Inn in Seattle (United States)
Verified
1 months ago
Sojern has been helpful in supporting our direct booking strategy and giving us another way to reach travelers across different digital channels. I especially appreciate the ability to target relevant audiences and keep our campaigns focused on driving direct business. The team has also been responsive and helpful whenever we’ve needed supp...
United States
United States
Large Hotel
5
SEO and digital marketing for overseas growth — needs low-season push
from 200 to 499 room Resort in Hoi An (Vietnam)
Verified
1 months ago
Marketing, expend the Market especially in USA, England, we prefer SEO and Digital marketing as themselves, we will spend more in this.
Vietnam
Vietnam
Large Hotel
10
Free advertising across channels — but blocking groups is hard
Manager from 75-99 room Bed & Breakfast & Inn in Red Deer (Canada)
Verified
2 months ago
Sojern has been a game-changer for our property, essentially acting as free advertising for our hotel. Because their model is based entirely on performance, our brand gets valuable online exposure across multiple digital channels at no upfront cost, and we only pay for the bookings we actually receive.
Canada
Canada
Manager
Mid-Sized Hotel
10
Driving guests directly to our website with a valuable partnership
Manager from 25-49 room Bed & Breakfast & Inn in Prague (Czech Republic)
Verified
2 months ago
We have been working with Sojern over 5 years. It has been a valuable partnership for Monastery Garden Prague. We appreciate the focus on driving guests directly to our website.
Czech Republic
Czech Republic
Manager
Small Hotel
8
Fast implementation and quick revenue — could reach a wider clientele
Front desk from 25-49 room Luxury Hotel in MONTPELLIER (France)
Verified
2 months ago
I have been working with Sojern for a few months to generate direct bookings using the Metasearch. The implementation was smooth and fast. It also quickly generated revenue. Sojern continues to produce and we have clear tracking and traceability.
France
France
Front desk
Small Hotel
8
More direct bookings and visibility — but commission feels high
Front desk from 25-49 room Boutique in Port de Soller (Balearic Islands)
Verified
2 months ago
Increase direct bookings versus OTAs, greater online visibility and, as a result, the opportunity to access new markets and increase prices.
Balearic Islands
Balearic Islands
Front desk
Small Hotel
10
Easy ad management with good visibility and service
from 25-49 room Bed & Breakfast & Inn in Boca Chica (Panama)
Verified
2 months ago
We use for serving ads to our property. Runs itself, very visible; we can see it works. Good customer service. Easy to manage.
Panama
Panama
Small Hotel
10
Keeps our name out there and makes reconciliation easy
Owner from 25-49 room Bed & Breakfast & Inn in Puerto Jimenez (Costa Rica)
Verified
2 months ago
It works! While Expedia and Booking are selling other hotels against us, Sojern really makes it looks like it is just us. They appear almost anywhere when you searching for something. I like that. Keeps our name out there. Their system to track reservations made and charge us is great. Reconciling is easy.
Costa Rica
Costa Rica
Owner
Small Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Sojern excels at helping hotels drive direct bookings through data-driven digital marketing. It uses real-time traveler intent data, metasearch advertising, retargeting, and multichannel campaigns to reach guests at the right moment in their planning journey. Their automated campaign management and strong reporting make it easy for hotels to run effective digital marketing without needing in-house expertise.
Showing all answers to: "What does this product or service do well?"
Sojern excels at helping hotels drive direct bookings through data-driven digital marketing. It uses real-time traveler intent data, metasearch advertising, retargeting, and multichannel campaigns to reach guests at the right moment in their planning journey. Their automated campaign management and strong reporting make it easy for hotels to run effective digital marketing without needing in-house expertise.
Sojern offers a marketing platform that grants great visibility into travel demand and intelligence to make the most of a budget. Sojern provides data into how travel and business intertwine that helps users make data driven decisions and define the right strategy to attract travelers.
Sojern as a company has been an amazing industry partner throughout our relationship and integration work with them. Their Guest Experience Solution (Venuelytics) is a top product and combined with Optii Service creates a fantastic and streamlined experience for guest and hotelier.
In our industry, driving direct booking is a constant battle were Sojern can play a huge role. Thanks to their range of solutions they help hoteliers to have a better visibility, driving more traffic to their website and allowing to work on loyalty.
Sojern's strength lies in its highly effective audience targeting capabilities. The platform enables precise and data-driven targeting, ensuring that your marketing efforts reach the right audience at the right time.
Sojern seamlessly integrates with various marketing channels, such as display advertising, video, and social media. This versatility allows businesses to create comprehensive, cross-channel marketing campaigns.
Question:
What differentiates this product or service from the competition?
Answer:
Sojern’s biggest advantage is its access to massive volumes of real-time travel intent data allowing hotels to target high-value travelers more efficiently. They also offer a unified platform covering search, social, metasearch, programmatic, and CRM, helping hotels consolidate marketing efforts under one roof.
Showing all answers to: "What differentiates this product or service from the competition?"
Sojern’s biggest advantage is its access to massive volumes of real-time travel intent data allowing hotels to target high-value travelers more efficiently. They also offer a unified platform covering search, social, metasearch, programmatic, and CRM, helping hotels consolidate marketing efforts under one roof.
Sojern allows users to understand how demand and supply interact as well as the intent based on historical and behavioral trends. Users can use data to make better decisions and the right moves with their budget.
Powered by AI, and spans multiple products the Sojern Guest Experience Solution provides a great guest experience while opening up opportunities for additional services and revenue streams. Their guest messaging app can be customized and has 1000's of guest FAQ responses.
Innovative and performance driven, Sojern is a global player looking for the success of their customers. They will impact the so-important guest experience as the same time that they will impact the revenue generation and margins of hoteliers.
Sojern's specialization in the travel industry, precise audience targeting, multi-channel integration, dynamic creative optimization, global reach, robust data analytics, and ability to provide tailored solutions distinguish it from the competition. These qualities make Sojern a preferred choice for businesses seeking effective and efficient travel marketing solutions.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Sojern’s algorithms perform best when they can blend your PMS and CRM data with their traveler intent signals. Hotels that fully lean into this collaboration typically see stronger targeting, more efficient ad spend, and a clear uplift in direct bookings and campaign ROI.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Sojern’s algorithms perform best when they can blend your PMS and CRM data with their traveler intent signals. Hotels that fully lean into this collaboration typically see stronger targeting, more efficient ad spend, and a clear uplift in direct bookings and campaign ROI.
I would recommend contacting the Sojern team to better understand how they leverage travel intent, historical and behavioral data into their platform and how it data-driven decisions making and more captured business.
See it in action, and speak to any hotelier using it. Pair it with Optii for powerful automation, data, and tracking. Early adopters of the two products and raving with the results from automating the entire workflow.
If building your own customer database, increasing your margins and driving some more revenue are a focus for you, Sojern can support you to achieve your goals. By understanding your needs and creating a tailored online marketing campaign, results will come alone.
Sojern's specialization in the travel sector sets it apart and provides a valuable advantage for hoteliers. It is a valuable resource that can help hoteliers optimize their marketing efforts and drive results. So, collaborate closely with their team, share your specific goals and challenges, and let their industry insights guide your marketing strategies for maximum impact.
+ 10
recommend
Recommended by
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Director, Global Alliances
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Director, Global Alliances
@
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Director of Global Marketing
@
Optii
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Senior Strategic Partnership Manager
@
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Director of Partnerships
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Managing Director
@
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Co-Founder & CEO
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VP Business Development
@
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Director of Strategic Partnerships and Alliances
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VP Strategic Partnership
@
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Senior Director, Global Ecosystem
@
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Daniel Romero
Director of Communications
@
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Are you a consultant or vendor that recommends Sojern?
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News
Sojern
3 months ago
World Cup, Wanderlust and a Wait-and-See World: What's Shaping Global Summer Travel in 2026
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Sojern’s 2026 State of Destination Marketing Report: Measuring Economic Impact Ranks as DMOs’ Top Priority Amid AI Disruption
Sojern
9 months ago
Sojern, Red Roof Expand Relationship with AI Concierge Rollout
Sojern
1 year ago
Sojern and HotelKey Launch Market Leading Real-Time Guest Feedback Integration During HITEC 2025
Sojern
1 year ago
Sojern Introduces Fully Managed Email Campaigns—Hoteliers Pay for Performance
Sojern
1 year ago
Sojern Unveils its 2025 State of Destination Marketing Report
Sojern
2 years ago
Unlocking Revenue: How Hoteliers Build Profitable Guest Relationships
Sojern
2 years ago
Sojern Now Available on Oracle Cloud Marketplace
Sojern
2 years ago
The Hotel Marketer’s Playbook: A Guide to Navigating the Marketing Funnel
Sojern
2 years ago
Sojern Expands its Guest Experience Solutions to Europe
Sojern
2 years ago
Sojern Reveals First Of Its Kind ‘State of Destination Marketing 2024 Report’
Sojern
3 years ago
Sojern Acquires VenueLytics to Bolster its Platform for the Hospitality Industry
Sojern
3 years ago
Sojern Announces Platform Enhancements to AI-Powered Audiences
Sojern
4 years ago
HSMAI To Honor Sojern With Silver Adrian Award For Outstanding Travel Marketing
Sojern
4 years ago
Sojern and Roiback Partner to Help Hoteliers Increase Direct Bookings and Profitability
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4 years ago
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Support
Verified Support
Sojern has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
Response Time
Less than a day
Recommended
95%
Optimized for quick response
This vendor has enabled Instant Connect to deliver fast follow-up to your request and same day price quotes.
Learn more
Verified
0 seconds ago
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What do you dislike or think could be improved?
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Ease of Use
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