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Sojern Traveler Advertising
4.7 (145 REVIEWS)
Olga, Christian, Damien + 14 more experts recommend Sojern
Read RecommendationsRanked 1 (out of 121) in Digital Marketing Agencies
Drive Demand. Convert Customers.
95% recommended by 168 hotels
Anantara Resorts, Leading Hotels of the World, Accor & 165 others
Bell - AI powered product analyst
I analyzed all of Sojern’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like the comprehensive reporting, easy reconciliation, and targeted marketing offered by Sojern. These features significantly enhance revenue through efficient direct bookings while keeping costs low. However, some users note limitations in detailed reporting, ad customization, and performance in certain geographic markets. Overall, Sojern proves advantageous for improving direct bookings, ROI, and market insights for hospitality businesses.
Anantara Resorts, Leading Hotels of the World, Accor & 165 others
Read their reviewsSupport
Supportive
Hoteliers often commend Sojern for their customer support, noting the team's expertise and readiness to assist. While the support staff is seen as knowledgeable and effective in resolving issues, there is a recurring mention of occasional delays in response times, which can frustrate prompt campaign adjustments. The onboarding process is appreciated for its thoroughness, making the initial setup smooth and ensuring users grasp all necessary functions. However, some users express a desire for more agile and consistently accessible support services to complement the platform's overall capabilities. Despite these challenges, the available resources, such as FAQs and tutorials, are usually helpful in addressing basic inquiries.
General Manager
2 months ago
Verified
... With this marketing tools we generate monthly revenue with very good ROI. The team is helpful and promptly, commission is much less than OTAs. ...
See full review
2 months ago
Verified
... Sojern is a company we like working with. The service is both consumer and hotel friendly. Very easy to use. ...
See full reviewCluster General Manager
4 months ago
Verified
... - Design and copy writing guidance for full impact display - Follow-up and strategic advice as we are not all experts in the field ...
See full reviewGeneral Manager
2 months ago
Verified
... We love the ease of working with Sojern the reservations enter into our system just like any other partner. The onboarding team was amazing they explain everything in detail and ensured that we ...
See full reviewDirector
2 months ago
Verified
... The commissions are paid on actual business. We are very happy with the service. The representatives are responsive, informative and problem solvers. They helped us with our third party reservation ...
See full reviewMarketing
13 months ago
Verified
... I appreciate the accessibility of our contact person, the user-friendly design of the dashboard, and the positive outcomes in terms of bookings. ...
See full review
11 months ago
Verified
... We are very happy working with Sojern from the last 2 years. They are helping us with digital marketing, remarketing and prospecting. Their services are remarkable. The traffic and bookings in our ...
See full reviewSales Executive
11 months ago
Verified
... Efficient client support via email and Whatsapp - props to Mr Gavin Koh for being on the ball. From the introductory web-meeting to the easy-to-use spreadsheets, everything was a cinch! ...
See full reviewE-commerce Executive
11 months ago
Verified
... Digital Team really helpful and knowledgeable. ...
See full reviewOwner
8 months ago
Verified
... We saw no result from any search attributed to Sojern.Google and other analysis showed our own SẸO work, organic improvement and advertising was effective. Second ưa of course, OTA>. Meanwhile Sojern billed us NOT of rbokings made by their contributions but for 100% of ALL BOOKINGS WE REALISED from all channels direct to our website. Unlike all other promotion and support contracts, this renewed without notification, feedback or customer support contact for three years. The manager who had signed up left. Accounting continued to pay. FIFTEEN PERCENT of all direct bookings from all sources INCLUDING CANCELLED BOOKINGS. On contact, Sojern stil presented an invoice for bookings. The company service was without value, their presentation deceptive and customer support self ...
See full reviewGeneral Manager
8 months ago
Verified
... The project system is the easiest of all businesses we work with for verifying our guest stays. I appreciate that as a General Manager I have a massive to do list but I can go through this in five ...
See full reviewVP of Sales & Marketing
8 months ago
Verified
... Easy and efficient way to do targeted ads and marketing campaigns to redirect clients to book directly on the hotel's website, especially when you are a small property with limited resources. Cost ...
See full reviewPrincipal
7 months ago
Verified
... I love how easy Sojern is to use and the commissions process. As a hotelier for a Choice property, Sojern functions just as an OTA and the reconciliations process is extremely easy. In this ...
See full reviewMarkeing Director
7 months ago
Verified
... From the moment we partnered with Samantha and her incredible team, our expectations have not only been met but wildly surpassed. Their dedication, expertise, and passion have truly elevated our ...
See full reviewDORM
7 months ago
Verified
... Market information reporting. Will be good to have webinars that educate hotels about the tool. I do not consider that anything else needs an improvement from Sojer side. ...
See full reviewRevenue Manager
7 months ago
Verified
... The best part is we only need to pay commission for the new booking and not for the repeated clients. Along side the support of Sojern team is also top notch. They provide hands on support. ...
See full reviewrevenue manager
4 months ago
Verified
... Professional Marketing Management from industry peers ...
See full reviewSales Manager
4 months ago
Verified
... Sojern provided us with valuable, globally relevant data on demand and trends, which has significantly enhanced our ability to target market segments more effectively. By delivering detailed insights into consumer behaviors and travel patterns across different regions, Sojern allows us to refine our marketing strategies with precision. This data-driven approach helps in identifying key opportunities ...
See full reviewMarketing Manager
4 months ago
Verified
... Response to queries can be slow, making it difficult to quickly implement campaign adjustments. More agile and accessible support would be a great complement to their excellent platform. ...
See full reviewReservation Manager
4 months ago
Verified
... Quick service. Timely replies. They have one of the best service when it comes to the billing and reconciliation. Professional Service provider. ...
See full reviewOwner/GM
4 months ago
Verified
... We all know that in today's world digital marketing is the only way to do marketing and Sojern has started well. I would like to see more corporate business coming to some of my locations. Sojern has best reconciliation ...
See full reviewMarketing Manager
3 months ago
Verified
... Helps us reach a targeted audience and convert to bookings. Our client success manager is always helpful as well. We have seen great conversion with Sojern. ...
See full review
4 months ago
Verified
... the system work well to put advertising in the screen of the guest. the reminder is a very good instrument to work. Despite its many benefits, Ads can be complex to manage, especially for newcomers that's why is important to have a platform as sojern, understanding keyword bidding strategies, optimizing quality scores, and ensuring ad relevance requires expertise ...
See full reviewowner
4 months ago
Verified
... As a small independent property, we don't spend much time with our contacts at the company. It may sound contradictory that we like that it's so easy to forget about the campaigns but on the other hand, we worry that we are missing something without more analysis. While it is hard to get a call or email from a salesperson ...
See full reviewMarketing, Project, and Brand manager
1 months ago
Verified
... Sojern has been successful for us. ...
See full reviewAutomation
Streamlined
Hoteliers often appreciate Sojern's automation as it significantly reduces the need for micro-managing ad campaigns. They find that the system seamlessly integrates with existing operations, efficiently handling tasks like billing and reporting. This automation frees up time for hotel staff to focus on other critical areas of their business. Additionally, hoteliers report fewer issues with reservation cancellations and find it straightforward to adjust invoices, demonstrating the system's effectiveness in maintaining accuracy and operational efficiency.
General Manager
2 months ago
Verified
... More ideas for any market.Maybe display could be much highlighted when guest search for a hotel room. More reports about searching. ...
See full reviewDirector of eCommerce
2 months ago
Verified
... I only miss more details reporting of the audience and the bookings received. Would like to change the offers displayed more often (now only every 3 months). ...
See full reviewGeneral Manager
2 months ago
Verified
... We love the ease of working with Sojern the reservations enter into our system just like any other partner. The onboarding team was amazing they explain everything in detail and ensured that we ...
See full reviewDirector
2 months ago
Verified
... The commissions are paid on actual business. We are very happy with the service. The representatives are responsive, informative and problem solvers. They helped us with our third party reservation system set up when our web developers were not familiar with pixel tracking. I would highly recommend them. They cannot do enough for you in terms of filling in knowledge gaps, and making the ad ...
See full reviewSales Executive
11 months ago
Verified
... Efficient client support via email and Whatsapp - props to Mr Gavin Koh for being on the ball. From the introductory web-meeting to the easy-to-use spreadsheets, everything was a cinch! ...
See full reviewGeneral Manager
8 months ago
Verified
... The project system is the easiest of all businesses we work with for verifying our guest stays. I appreciate that as a General Manager I have a massive to do list but I can go through this in five ...
See full reviewMarkeing Director
7 months ago
Verified
... at this point in time perhaps an instant WhatsApp communication channel and and automated performance report sent monthly to observe our spend vs our ROI and suggestions as we grow how to grow more ...
See full review
4 months ago
Verified
... Sojern's display banner ads stand out for their data-driven approach, leveraging travel insights to deliver personalized, highly targeted ads. This ensures they reach the right audience at the right time, enhancing the chances of conversion. Their real-time programmatic ...
See full review
4 months ago
Verified
... the system work well to put advertising in the screen of the guest. the reminder is a very good instrument to work. Despite its many benefits, Ads can be complex to manage, especially for newcomers that's why is important to have a platform as sojern, understanding keyword bidding strategies, optimizing quality scores, and ensuring ad relevance requires expertise and ongoing monitoring. Poorly managed campaigns can lead to wasted spending or low returns on investment. Sojern is a digital marketing platform that specializes in data-driven advertising, particularly in the travel industry. One of its standout features is its integration with Google Ads (formerly AdWords), where it enhances the effectiveness of ad campaigns by leveraging Sojern's powerful audience insights. Sojern uses real-time traveler intent data to help advertisers reach potential customers at key moments in their decision-making process. By pairing this data with Google Ads’ massive reach, Sojern offers a highly effective way to boost visibility and conversion rates for businesses. A significant advantage of Sojern’s use of Google Ads is its ability to provide hyper-targeted campaigns. By analyzing travel behaviors and booking trends, Sojern ensures that advertisers reach users who are actively planning trips. This increases the likelihood of conversions and helps businesses maximize their ad spend, focusing on users with high purchasing intent. Moreover, Sojern integrates well with the Google Ads platform, providing automated campaign management and optimization ...
See full reviewowner
4 months ago
Verified
... We have used Sojern for a while, we are a small independent hotel we appreciate that we don't have to spend a lot of time micro-managing our ads and we see actual customers being referred and staying in the hotel. There is an opportunity to verify and reconcile the reservations and we are pleased that we don't have many cancellations and if we do it is easy to make adjustments to the invoices with minimal ...
See full reviewIntegrations
Connected
Hoteliers often mention the integrations offered by Sojern’s Digital Marketing Agencies product, specifically highlighting a few key aspects. The platform supports a robust range of integrations with essential systems such as property management systems (PMS), third-party reservation systems, and social media platforms, which is crucial for seamless operations in the hospitality sector. Users generally find these integrations to be straightforward to set up, though some express the desire for more advanced features, like automated commission payments directly through their existing systems. Hoteliers also appreciate the reliability of these integrations, noting they function consistently without syncing issues, ensuring that marketing efforts are effectively aligned with real-time business needs.
Director of eCommerce
2 months ago
Verified
... Thanks to Sojern, we can advertise on social media and display network targeting the right audience and paying commission based on conversion. This is very cost effective for our group of hotels. ...
See full reviewGeneral Manager
2 months ago
Verified
... The only thing that would make it better would be if the commission was integrated into our system so payments could be made directly to you without us having to go back and verify. I don't have any ...
See full reviewDirector
2 months ago
Verified
... The commissions are paid on actual business. We are very happy with the service. The representatives are responsive, informative and problem solvers. They helped us with our third party reservation system set up when our web developers were not familiar with pixel ...
See full reviewSales Executive
11 months ago
Verified
... Efficient client support via email and Whatsapp - props to Mr Gavin Koh for being on the ball. From the introductory web-meeting to the easy-to-use spreadsheets, everything was a cinch! ...
See full reviewOwner
8 months ago
Verified
... The sales pitch was marvelous. The would drive meta search to our website and google links. The fee would only be 15% of realized bookings. ...
See full reviewMarkeing Director
7 months ago
Verified
... at this point in time perhaps an instant WhatsApp communication channel and and automated performance report sent monthly to observe our spend vs our ROI and suggestions as we grow how to grow more ...
See full reviewFront Office Manager
7 months ago
Verified
... When needing to reconcile so many 3rd party bookings, it is great to have such a smooth process like Sojern does. Would recommend them on this alone. ...
See full reviewDigital & Ecommerce Manager
4 months ago
Verified
... I had a problem with visibility for my hotel but using Sojern has allowed me to advertise on both SEO and Social Media. The conversion is great. Advertising platforms are amazing. As a hotel ...
See full review
4 months ago
Verified
... Sojern's display banner ads stand out for their data-driven approach, leveraging travel insights to deliver personalized, highly targeted ads. This ensures they reach the right audience at the right time, enhancing the chances of conversion. Their real-time programmatic capabilities and visually appealing designs help capture attention and drive engagement, especially for travel-related campaigns. Sojern is widely recognized for its data-driven approach to display banner ads, particularly in the travel and hospitality industries. Their ability to leverage vast amounts of travel data helps businesses deliver highly targeted, personalized ads to consumers. This targeted advertising ensures that brands reach travelers at the right time during their decision-making process, significantly improving the chances of conversion. By utilizing Sojern’s programmatic advertising solutions, businesses can connect with potential customers through real-time bidding and automated ad placements, ensuring that ads are shown to the most relevant audience across ...
See full reviewSales Manager
4 months ago
Verified
... As a business grows, digital marketing can easily scale campaigns to accommodate increased marketing needs, offering flexibility that an internal team may not be able to provide as quickly. Further ...
See full review
4 months ago
Verified
... the system work well to put advertising in the screen of the guest. the reminder is a very good instrument to work. Despite its many benefits, Ads can be complex to manage, especially for newcomers that's why is important to have a platform ...
See full reviewGeneral Manager
4 months ago
Verified
... If they can come with new property management system that will be great as well. If they can integrate pixels to social media. ...
See full reviewowner
4 months ago
Verified
... As a small independent property, we don't spend much time with our contacts at the company. It may sound contradictory that we like that it's so easy to forget about the campaigns but on the other hand, we worry that we are missing ...
See full reviewValue
Balanced
Hoteliers often highlight the value of Sojern's digital marketing services, particularly emphasizing the strong return on investment (ROI) and cost-efficiency it provides. Many users feel that Sojern effectively boosts their hotel's visibility and bookings without requiring a large upfront investment. Instead of paying for ad placements, hotels only pay commissions on actual stayed bookings, reducing financial risk. Sojern's platform helps hotels lower costs associated with Online Travel Agencies (OTAs) by driving direct bookings to hotel websites. Additionally, the service is praised for offering valuable data insights and personalized marketing solutions that ensure advertisements reach the right audience at the optimal time. Overall, hoteliers appreciate the ability to increase their direct reservations and revenue while maintaining lower commission costs than traditional channels.
titolare
2 months ago
Verified
... A certainty, to be the first year of collaboration we have found: Great professionalism in management and collaboration with staff. ...
See full reviewGeneral Manager
2 months ago
Verified
... With this marketing tools we generate monthly revenue with very good ROI. The team is helpful and promptly, commission is much less than OTAs. ...
See full review
2 months ago
Verified
... Sojern is a company we like working with. The service is both consumer and hotel friendly. Very easy to use. ...
See full reviewDirector of eCommerce
2 months ago
Verified
... allows to target right audience without budget as we pay by commission ...
See full review
3 months ago
Verified
... It was such an easy onboarding process and great results so far, for our first 15 months, so we are very impressed. An idiot-proof dashboard and reconciliation process, that makes month end reporting a dream to breeze through. Sojern is a great asset to our marketing and advertising ...
See full reviewDirector of Sales
14 months ago
Verified
... Sojern is a partner not a provider. ...
See full reviewMarketing
13 months ago
Verified
... I believe there is room for improvement on the results page of the dashboard. The call at the end of the sale is ok but we need results during the campaign too. ...
See full review
11 months ago
Verified
... Sojern best company for traffic acquisition and digital advertising ...
See full reviewSales Executive
11 months ago
Verified
... In truth, I am thoroughly satisfied with the guidance and level of service I received - on that note, I would say: "Keep it up"! ...
See full reviewE-commerce Executive
11 months ago
Verified
... Mr. Gavin Koh help a lot with step by step following for digital,advertising, and other thing like social page, SEO ...
See full reviewGeneral Manager
8 months ago
Verified
... The only thing that could be improved is I always want more business, so anymore you can bring me I would appreciate. ...
See full reviewVP of Sales & Marketing
8 months ago
Verified
... Easy and efficient way to do targeted ads and marketing campaigns to redirect clients to book directly on the hotel's website, especially when you are a small property with limited resources. Cost ...
See full reviewAssistant General Manager
7 months ago
Verified
... We love how regular guests are not paid in commission! Wealso like how you can customize your fund allocations, amazing! ...
See full reviewRegional Sales Director
7 months ago
Verified
... We use Sojern on all our 3 Best Western Properties, they have produced great work and good business for our hotels. ...
See full reviewMarkeing Director
7 months ago
Verified
... A Phenomenal Experience with Samantha and the Sojern Team! ...
See full reviewRevenue Manager
7 months ago
Verified
... The best part is we only need to pay commission for the new booking and not for the repeated clients. Along side the support of Sojern team is also top notch. They provide hands on support. ...
See full reviewAssistant Director of Branding & Marketing
5 months ago
Verified
... Feasible recommendation ...
See full reviewrevenue manager
4 months ago
Verified
... Professional Marketing Management from industry peers ...
See full reviewDigital & Ecommerce Manager
4 months ago
Verified
... I had a problem with visibility for my hotel but using Sojern has allowed me to advertise on both SEO and Social Media. The conversion is great. Advertising platforms are amazing. As a hotel ...
See full review
4 months ago
Verified
... Sojern's display banner ads stand out for their data-driven approach, leveraging travel insights to deliver personalized, highly targeted ads. This ensures they reach the right audience at the right ...
See full reviewCo-founder & CEO
4 months ago
Verified
... I love the spot where the ads displayed on screen during browsing. It's easy to catch browser attention. Secondly the 15pct commission for every materialised booking is attractive that generating ...
See full reviewSales Manager
4 months ago
Verified
... As a business grows, digital marketing can easily scale campaigns to accommodate increased marketing needs, offering flexibility that an internal team may not be able to provide as quickly. Further ...
See full reviewMarketing Manager
4 months ago
Verified
... Boosting Visibility and Bookings for our Hotels ...
See full reviewReservations Department
4 months ago
Verified
... Hotel Das Virtudes appreciates fast response times, and proactivity to increase sales and extranet functions. The digital marketing also help us increase our reservations. ...
See full reviewOwner/GM
4 months ago
Verified
... I have been Sojern customer for last 3 years and it is adding reasonable revenue to by marketing digitally and helping hotels to fill rooms. ...
See full reviewGeneral Manager
3 months ago
Verified
... Hi, During end-of-month reconciliation, cancellations appear to be high, and some room sales show zero revenue due to member rewards ...
See full reviewMarketing Manager
3 months ago
Verified
... Helps us reach a targeted audience and convert to bookings. Our client success manager is always helpful as well. We have seen great conversion with Sojern. ...
See full reviewGeneral Manager
4 months ago
Verified
... - They are always supportive and latest technology which can boost digital marketing and SEO aspects. Products are searching new sources to get revenue. ...
See full reviewMarketing, Project, and Brand manager
1 months ago