Sojern
4.8 (107 REVIEWS)
HT Score
96 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Damien, Rosa, Mercedes + 8 more experts recommend Sojern
Read RecommendationsSojern
Ranked 2 (out of 118) in Digital Marketing Agencies
2023 Finalist
HotelTechAwards
Hoteliers voted Sojern as the #3 Digital Marketing Agencies provider in the 2023 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldDigital Marketing Platform Designed to Empower the World's Travel Marketers
96% recommended by 107 hotels
Anantara Resorts, Leading Hotels of the World, Accor & 104 others
Sojern is popular in United States of America and Mexico.
Ratings Summary
Ease of Use
4.8/5
Customer Support
4.8/5
ROI
4.6/5
Implementation
4.7/5
Recommended by
Achievements
This vendor's trending score is rising, Sojern is the #2 most trending product in the Digital Marketing Agencies category (out of 118) and the #42 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSojern has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted Sojern as the #3 Digital Marketing Agencies provider in the 2023 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
About Sojern
Founded in 2007 | Headquarters in San Francisco (United States) | 514 employees
Sojern is a leading digital marketing platform built for travel marketers. Powered by artificial intelligence and traveler intent data, Sojern provides multichannel marketing solutions to drive direct demand. More than 10,000 hotels, attractions, tourism boards, and travel marketers rely on Sojern annually to engage and convert travelers around the world.
Through our recent acquisition of VenueLytics we’ve expanded our capabilities beyond bookings – assisting hotel marketing, revenue management, operations and front desk teams to optimize the pre-, during- and post-stay guest experience.
Capabilities
Reduce OTA dependency and increase direct bookings
Reduce OTA dependency and increase direct bookings
Drive brand awareness to engage travelers in the right moments and keep your hotel top of mind. Sojern leads travelers to book directly with you, so you own the customer relationship.
Offload your media planning to experts
Offload your media planning to experts
Check one more worry off your list with creative and media planning support that seamlessly manages your marketing plans. Our proprietary travel audiences, technology platform and team of travel experts ensure we efficiently hit your goals and maximize the business impact of your spend.
Establish a direct relationship with your guests
Establish a direct relationship with your guests
Build and maintain loyalty with existing customers. By analyzing their online activity and putting your property’s message front and center, you can stay top-of-mind while they browse, making a booking more likely.
Uncover insights and track performance
Uncover insights and track performance
Sojern drives always-on marketing for individual properties that have been vetted at the corporate level. Certain stakeholders need to see detailed benefits of corporate marketing to better understand how it can work for them. Our platform provides illuminating insights via simplified dashboards that showcase campaign performance, contributions toward business goals and areas where growth opportunities still exist.
Features
Website Development
4/5 features
SEO & Content
4/5 features
Paid Search & Digital Advertising
4/5 features
E-commerce
4/5 features
Reporting & Analytics
4/5 features
Email Marketing
4/5 features
Consulting Services
4/5 features
Social Media Management
4/5 features
Available Add-ons & Modules
Metasearch
Metasearch & Ad Tech
Targeted campaigns across the top meta engines. Sojern partners with global names in hospitality as well as independent hoteliers, regional chains, and everything in between. With access to Sojern’s custom traveler audiences, intelligent marketing tools, and actionable real-time insights, we help hoteliers drive direct bookings, increase profitability, and optimize digital marketing budgets.
Travel Marketing Platform
Direct Booking Tools
Sojern gives hotel marketers a simple and sophisticated travel marketing platform to help them reach, engage and convert travelers throughout their planning and booking journey, across various digital media channels. With unmatched visibility into travel demand, we help hoteliers increase their visibility and drive direct bookings. Our platform provides everything they need for success including real-time market insights, on-demand campaign and reporting tools, creative services, and a support team of travel experts.
Ad Design Services
Metasearch & Ad Tech
Need banners ads for your hotel? We can help. We offer free creative ad development to all of our customers that qualify. And we run A/B testing at scale to continuously improve performance, to ensure your ads work.
Pricing
Pricing Available By Request
Sojern has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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Success Stories
Sojern doesn’t have any case studies available
References
"The thing that I like most about your offering is that you don’t make money if I don’t make money. How simple is that?!"
Sergio Serra
Area Director The Americas – Sales, Marketing & Business Development @
Banyan Tree Mayakoba
"When we first started working with Sojern, it was kind of a secret weapon we had. But a lot of hotels are working with Sojern now, and the proof is in the results!"
Dean Yamashita
Director of Sales & Marketing @
Hotel Indigo Los Angeles Downtown, an IHG Hotel
"When the opportunity came to work directly with Sojern, I thought, let’s see how it works going this route. Because it’s a pay for performance model, it was kind of a no brainer."
Manager @
Featured Customers
Popularity by Segment
Size
6 | X-Small (1-9 room)
8 | Small (10-24 room)
32 | Medium (25-74 room)
24 | Large (75-199 room)
36 | X-Large (200+ room)
Country
21 | United States of America
11 | Mexico
10 | Italy
6 | Thailand
5 | United Arab Emirates
5 | Spain
4 | Greece
4 | Indonesia
3 | Vietnam
3 | Bulgaria
3 | Turkey
2 | United Kingdom
2 | Portugal
2 | Costa Rica
2 | Turks and Caicos Islands
2 | Croatia
2 | Germany
2 | Malta
1 | Singapore
1 | Japan
1 | Cambodia
1 | Hungary
1 | Hong Kong
1 | Netherlands
1 | Ecuador
1 | Laos
1 | Malaysia
1 | Jamaica
1 | Canada
1 | Colombia
1 | Egypt
1 | France
1 | Romania
1 | Czech Republic
1 | Saint Lucia
Type
36 | Luxury Hotels
28 | Resorts
20 | Branded Hotels
17 | Boutiques
13 | Bed & Breakfast & Inns
11 | City Center Hotels
9 | Limited Service & Budget Hotels
5 | Motels
5 | Vacation Rentals & Villas
3 | Airport/Conference Hotels
3 | Extended Stay & Serviced Apartments
3 | Hostels
2 | RV Parks & Campgrounds
1 | Casinos
Region
37 | Europe
33 | North America
19 | Asia Pacific
9 | Middle East
4 | South America
4 | Central America
Category
107 | Digital Marketing Agencies
1 | Hotel Chatbots
More Products by Sojern
Hotelier Rating
9
Simplicity is powerful
Director of E-Commerce from 100 to 199 room Luxury Hotel in Porches (Portugal)
Verified
2 days ago
Besides the great team that is always at your side, the amount of qualified traffic is impressive. A very polished product and pretty much "hands-off" after the initial setup, with great results for our brand.If you like data, to me they've reached the sweetspot - a balanced amount of usable data, instead of endless rolls of useless vanity...
Portugal
Portugal
Director of E-Commerce
Large Hotel
10
Great partner
Revenue Manager from 50-74 room Hostel in Madrid (Spain)
Verified
2 days ago
We've experienced a lot or direct reservations compared to before, we are a small property and don't have the expertize or time to properly redicted traffic to our website. Sojern really help us doing so.
Spain
Spain
Revenue Manager
Medium Hotel
10
An indispensable tool
E-BUSINESS MANAGER from 500+ room Bed & Breakfast & Inn in Las Palmas de Gran Canaria (Spain)
Verified
2 days ago
Very useful tool to publicize the business and achieve a return. Highly recommended for hotels that want to achieve an effective return
Spain
Spain
E-BUSINESS MANAGER
X-Large Hotel
9
Good advertising performance in term of direct bookings
Cluster Digital Marketing Manager from 50-74 room Boutique in (Vietnam)
Verified
2 days ago
We have seen the increase of direct bookings since the partnership. The metrics from the marketing effort of using the service are really good. The dashboard gives us more insights about the market as well as the audience.
Vietnam
Vietnam
Cluster Digital Marketing Manager
Medium Hotel
10
Petek Hanim’s support is precious
Digital Marketing Supervisor from 200 to 499 room Airport/Conference Hotel in (Turkey)
Verified
3 days ago
Company represantative’s support she helped a lot during onboarding process. She is always reachable and providing clear information and fast advice
Turkey
Turkey
Digital Marketing Supervisor
X-Large Hotel
7
Availability, customization and listening to needs
Direttore d' albergo from 100 to 199 room Luxury Hotel in Abano Terme (Italy)
Verified
5 days ago
We have had more direct bookings and even though I pay sojern a commission I would say that it is extremely cheaper and more effective than a pay per click campaign or an OTA
Italy
Italy
Direttore d' albergo
Large Hotel
10
Amazing customer success services
Regional Digital Marketing Director from 200 to 499 room Resort in (Thailand)
Verified
9 days ago
Sojern provides professional digital marketing services whic our company can rely on. The Client Success Manager (Poy) is very attentive to our requests and pays great attention to details to the campaigns. At the same, the Client Success Manager also understand our business need and is able to provide insights, expertise and great recommen...
Thailand
Thailand
Regional Digital Marketing Director
X-Large Hotel
8
Overall nice
Digital Marketing Manager from 200 to 499 room Luxury Hotel in (Turkey)
Verified
15 days ago
- Usage of it is easy- Customer support team is efficient. - Sojern increases our revenue significantly. - Easy to adapt
Turkey
Turkey
Digital Marketing Manager
X-Large Hotel
10
Excellent service
Revenue manager from 5 to 9 room Boutique in Quito (Ecuador)
Verified
17 days ago
Professional company, they are responding quickly all inquiries. From designing art, following up, invoicing and reporting, everything goes smoothly every month.
Ecuador
Ecuador
Revenue manager
X-Small Hotel
9
One of the most promising Digital Marketing Agencies to work with.
MIT- Digital Marketing from 500+ room Branded Hotel in دبي (United Arab Emirates)
Verified
21 days ago
Sojern's clean and simple dashboard helps to analyze and track data in a very efficient way. The client support is amazing and very helpful.
United Arab Emirates
United Arab Emirates
MIT- Digital Marketing
X-Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
In our industry, driving direct booking is a constant battle were Sojern can play a huge role. Thanks to their range of solutions they help hoteliers to have a better visibility, driving more traffic to their website and allowing to work on loyalty.
Showing all answers to: "What does this product or service do well?"
In our industry, driving direct booking is a constant battle were Sojern can play a huge role. Thanks to their range of solutions they help hoteliers to have a better visibility, driving more traffic to their website and allowing to work on loyalty.
Sojern's strength lies in its highly effective audience targeting capabilities. The platform enables precise and data-driven targeting, ensuring that your marketing efforts reach the right audience at the right time.
Sojern seamlessly integrates with various marketing channels, such as display advertising, video, and social media. This versatility allows businesses to create comprehensive, cross-channel marketing campaigns.
Sojern provides robust analytics and reporting tools that enable their clients to measure the performance of their marketing campaigns. They offer insights into traveler behavior, campaign effectiveness, and audience segmentation, helping brands optimize their strategies and make data-driven decisions. And more than that they have the know-how of how to maximize the audiences by objectives and help their customers get more ROI and direct business
They are doing great programmatic campaigns helping to strengthen our mutual customers brand and drive direct bookings. We enjoy working with them and their openess to try out new things like promoting novel call to actions with the combination of selling hyper-personlization from GauVendi.
Venuelytics is an advanced suite of solutions focused on enhancing guest experience and driving higher revenue at properties all around the world.
What makes Venuelytics set apart from the pack is its innovative technology than is proven and with strong facts that support the value it bring. Venuelytics is fully integrated with the Oracle Hospitality Portfolio via the Oracle Hospitality Integrations Platform.
Question:
What differentiates this product or service from the competition?
Answer:
Innovative and performance driven, Sojern is a global player looking for the success of their customers. They will impact the so-important guest experience as the same time that they will impact the revenue generation and margins of hoteliers.
Showing all answers to: "What differentiates this product or service from the competition?"
Innovative and performance driven, Sojern is a global player looking for the success of their customers. They will impact the so-important guest experience as the same time that they will impact the revenue generation and margins of hoteliers.
Sojern's specialization in the travel industry, precise audience targeting, multi-channel integration, dynamic creative optimization, global reach, robust data analytics, and ability to provide tailored solutions distinguish it from the competition. These qualities make Sojern a preferred choice for businesses seeking effective and efficient travel marketing solutions.
They are focused on travel and are marketing experts, allowing them to understand the industry's needs and use data to make intelligent and relevant decisions. This allows them to have a deep understanding of the unique challenges and dynamics of the travel market. They can provide tailored solutions that cater specifically to the needs of travel brands. Also, they have built strong partnerships with numerous travel data providers allowing them to access a vast amount of high-quality travel data, which they use to inform their targeting and advertising strategies and get more ROI for their customers. It's a unique technology base in data, market knowledge, and great professionals behind it.
Firstly, it is easy to integrate with other systems. Secondly, it provides a platform for easy booking reconciliation, making it simple to keep track of bookings. Thirdly, it enables programmatic campaigns, which means that it can automatically optimize campaigns based on data.
Venuelytics offers a modern product that is fully integrated and that provides a great return in the investment. The team at Venuelytics is always looking at different way to continuously improve their product. Venuelytics is fully integrated with the Oracle Hospitality Portfolio via the Oracle Hospitality Integrations Platform.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
If building your own customer database, increasing your margins and driving some more revenue are a focus for you, Sojern can support you to achieve your goals. By understanding your needs and creating a tailored online marketing campaign, results will come alone.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
If building your own customer database, increasing your margins and driving some more revenue are a focus for you, Sojern can support you to achieve your goals. By understanding your needs and creating a tailored online marketing campaign, results will come alone.
Sojern's specialization in the travel sector sets it apart and provides a valuable advantage for hoteliers. It is a valuable resource that can help hoteliers optimize their marketing efforts and drive results. So, collaborate closely with their team, share your specific goals and challenges, and let their industry insights guide your marketing strategies for maximum impact.
Right now a lot is changing in digital marketing and platform as Google is making a decision that would affect this even more. It's important to have a partner that is ahead of all this and knows how to use it for their advantage. After I saw the product of Sojern I believe they have the know-how and the tools to make sure that money is not being left on the table. So my advice would be to do a demo of the product and allow true experts in travel marketing to help you with your strategy.
Every hotelier has to think about how to drive more direct business. This is not for free. A combination using Sojern and GauVendi is a powerful way to stand out to drive more direct business for an optimal ROI.
Venuelytics is fully integrated with the Oracle Hospitality Portfolio via the Oracle Hospitality Integrations Platform and should be on any hoteliers short list when selecting new digital experience solutions.
Recommended by
Damien Cazabonne
Senior Strategic Partnership Manager
@
Mews
Rosa Lopez
Director of Partnerships
@
SiteMinder
Mercedes Minghelli Vaini
Partnerships Manager
@
PUSHTech
Markus Mueller
Managing Director
@
GauVendi
Fabricio Titiro
Director of Partnerships
@
Oracle Hospitality
Damien Cazabonne
Senior Strategic Partnership Manager
@
Mews
Rosa Lopez
Director of Partnerships
@
SiteMinder
Mercedes Minghelli Vaini
Partnerships Manager
@
PUSHTech
Markus Mueller
Managing Director
@
GauVendi
Fabricio Titiro
Director of Partnerships
@
Oracle Hospitality
Baskar Manivannan
Co-Founder & CEO
@
VenueLytics
Francis Garcia
VP Business Development
@
VenueLytics
Clement Denarie
Director of Strategic Partnerships and Alliances
@
Oaky
Mercedes Blanco
VP Strategic Partnership
@
The Hotels Network
James Bishop
Senior Director, Global Ecosystem
@
SiteMinder
Daniel Romero
Director of Communications
@
Paraty Tech
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Posts
Sojern
1 week ago
Sojern Reveals First Of Its Kind ‘State of Destination Marketing 2024 Report’
Sojern
4 months ago
Sojern Acquires VenueLytics to Bolster its Platform for the Hospitality Industry
Sojern
5 months ago
Sojern Announces Platform Enhancements to AI-Powered Audiences
Sojern
1 year ago
HSMAI To Honor Sojern With Silver Adrian Award For Outstanding Travel Marketing
Sojern
1 year ago
Sojern and Roiback Partner to Help Hoteliers Increase Direct Bookings and Profitability
Sojern
1 year ago
Managing Customer Expectations for Hotels and Attractions
Sojern
1 year ago
The Complete Guide to Hotel Metasearch
Sojern
2 years ago
Creating a Website That Converts: The Hotelier’s Guide to Direct Bookings Guide to Digital Marketing
Sojern
2 years ago
6 Digital Advertising Trends to Accelerate Travels COVID-19 Recovery
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Support
Verified Support
Sojern has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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This vendor does not appear to have basic support essentials. Vendors who provide top tier support maintain a knowledge base help center and product updates changelog for customers.
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