Sojern

Ranked 4 (out of 116) in Digital Marketing Agencies

Digital Marketing Agencies

Digital Marketing Platform Designed to Empower the World's Travel Marketers

Ratings Snapshot

Certificate of Excellence
Read 80 reviews
96%
Recommend
HTR Score icon
HT SCORE
93 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Reviews Summary

Ranked #4 out of 116 in Digital Marketing Agencies

Ease of Use
4.8/5
ROI
4.6/5
Implementation
4.7/5
Customer Support
4.8/5
Verified Customer Support

Sojern has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

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Most popular for
  • Resorts 24 verified reviews
    95%
  • Luxury Hotels 21 verified reviews
    95%
  • Branded Hotels 13 verified reviews
    97%
  • Boutiques 12 verified reviews
    97%
  • City Center Hotels 8 verified reviews
    96%
  • Bed & Breakfast & Inns 8 verified reviews
    96%
  • Limited Service & Budget Hotels 6 verified reviews
    98%
  • Hostels 2 verified reviews
    100%
  • Motels 2 verified reviews
    100%
  • Vacation Rentals & Villas 2 verified reviews
    95%
  • Airport/Conference Hotels 2 verified reviews
    95%
  • Extended Stay & Serviced Apartments 2 verified reviews
    100%
  • RV Parks & Campgrounds 1 verified reviews
    100%
  • Casinos 1 verified reviews
    100%

Sojern Overview

Sojern Overview

Travel marketers who work with Sojern gain access to solutions that help them drive direct demand. With Sojern they can run multi-channel advertising campaigns, incorporate real-time travel data for targeting, gain insights through sophisticated campaign measurement, and access it all on a platform designed for the travel buying cycle. Additionally, Sojern supports payment solutions tailored to th...

About Sojern View website

Founded in 2007 | Headquarters in San Francisco United States | 330 employees

Sojern is a leading digital marketing platform built for travel marketers. Powered by artificial intelligence and traveler intent data, Sojern provides multi-ch...

Product Modules
Metasearch Metasearch & Ad Tech
INCLUDED
Targeted campaigns across the top meta engines. Sojern partners with global names in hospitality as well as independent hoteliers, regional chains, and everything in between. With access to Sojern’s custom traveler audiences, intelligent marketing tools, and actionable real-time insights, we help you drive direct bookings, increase your profitability, and optimize your digital marketing budget.
Travel Marketing Platform Direct Booking Tools
INCLUDED
Sojern gives hotel marketers a simple and sophisticated travel marketing platform to help them reach, engage and convert travelers throughout their planning and booking journey. With unmatched visibility into travel demand, we help hoteliers increase their visibility and drive direct bookings. Our platform provides everything they need for success including real-time market insights, on-demand campaign and reporting tools, creative services, and a support team of travel experts.
Ad Design Services Metasearch & Ad Tech
INCLUDED
Need banners ads for your hotel? We can help. We offer free creative ad development to all of our customers that qualify. And we run A/B testing at scale to continuously improve performance, to ensure your ads work.

Integrates with

  • Booking Engine
  • Property Management Systems
  • Metasearch & Ad Tech
Browse integrations (23 verified)

What customers love about Sojern

Like 96% recommend

Director of Marketing in Knoxville (United States)

Guiding more guests to book direct is a struggle from a non-flagged hotel. Sojern assists in increasing direct conversion.

Managing Director

The fact that they communicate efficiently until whatever question arose is answered and the issue resolved. I tis done in apersonal and professional manner

Revenue

- Friendly user platform - Quick customer supporting - Very supportive market manager (personal in charge). easy in communication and very informative.

GM

It is a good tool to increase direct booking. You pay a small commission just for the first reservation and you do not have to pay than for the returning guests.

Read Reviews

Expert Q&A and Partner Recommendations

Question:

What does this product or service do well?

Answer:

They are doing great programmatic campaigns helping to strengthen our mutual customers brand and drive direct bookings. We enjoy working with them and their openess to try out new things like promoting novel call to actions with the combination of selling hyper-personlization from GauVendi.

by Markus Mueller (GauVendi) on February 16, 2023

See more answers (6)
Question:

What differentiates this product or service from the competition?

Answer:

Firstly, it is easy to integrate with other systems. Secondly, it provides a platform for easy booking reconciliation, making it simple to keep track of bookings. Thirdly, it enables programmatic campaigns, which means that it can automatically optimize campaigns based on data.

by Markus Mueller (GauVendi) on February 16, 2023

See more answers (6)
Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Every hotelier has to think about how to drive more direct business. This is not for free. A combination using Sojern and GauVendi is a powerful way to stand out to drive more direct business for an optimal ROI.

by Markus Mueller (GauVendi) on February 16, 2023

See more answers (6)
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+ 4 recommend
Recommended by Show More (2)

Features

E-commerce

4/5 features

Website Development

4/5 features

Digital Advertising

4/5 features

SEO & Content

4/5 features

Email Marketing

4/5 features

Clients & references

References & testimonials

Testimonial avatar
The thing that I like most about your offering is that you don’t make money if I don’t make money. How simple is that?!
Sergio Serra Area Director The Americas – Sales, Marketing & Business Development at the Banyan Tree Mayakoba
Testimonial avatar
When we first started working with Sojern, it was kind of a secret weapon we had. But a lot of hotels are working with Sojern now, and the proof is in the results!
Dean Yamashita Director of Sales & Marketing at the Hotel Indigo Los Angeles Downtown, an IHG Hotel

Featured partners

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Case studies

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Sojern doesn’t have any case studies available

Awards & Certifications

Active Markets

MARKETS SERVED
  • Central America
  • Antarctica
  • Oceania
  • North America
  • South America
  • Europe
  • Asia Pacific
  • Middle East
  • Africa
VERIFIED MARKETS
  • United States of America
  • Italy
  • Mexico
  • United Arab Emirates
  • Indonesia
  • Thailand
  • Greece
  • Spain
  • Costa Rica

80 Verified Sojern Reviews

Likelihood to Recommend
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February 22, 2023

Sojern Review: Powerful to drive more direct bookings

Reservation & E-commerce Executive from Luxury Hotels in (Indonesia)

Recommend 8/10
Full blue star
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Empty blue star

What do you like most?

Sojern help us to drive more direct booking, exposure to target new customer, and customer support are fast and proactive

What do you dislike or think could be improved?

You could improve the data with the bookings in order to help us to trace our audience, e.g we can if the booking come from Social media, it only indicates from Facebook and we are unable to track in case...

Customer Support
5
Ease of Use
5
Value for money
4
Implementation
4

February 22, 2023

Sojern Review: Sojern Remarketing

Marketing manager from Luxury Hotels in Dubai (United Arab Emirates)

Recommend 10/10
Full blue star
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What do you like most?

The tool is very efficient for a Mid-scale hotel. That has help to brand to retain its customers through remarketing

What do you dislike or think could be improved?

The remarketing tool has been working well; however, the assets/ creative had a strange black area which made the creative look low quality. Which again could not be improvised till 3 months as the creati...

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
5

December 08, 2022

Sojern Review: Sojern Delivers risk free

Director from Resorts in Orlando (United States of America)

Recommend 9/10
Full blue star
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Full blue star
Half blue star

What do you like most?

The commissions are paid on actual business. We are very happy with the service. The representatives are responsive, informative and problem solvers. They helped us with our third party reservation system...

What do you dislike or think could be improved?

Longer period to reconcile the invoicing, for the most part it is a manual process. Their business days include weekends.

Customer Support
5
Ease of Use
4
Value for money
5
Implementation
5

December 01, 2022

Sojern Review: I was left satisfied with the swift and effective acquisition of services I have received regarding my concern...

Digital Marketing Manager from Luxury Hotels in (Turkey)

Recommend 10/10
Full blue star
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Full blue star

What do you like most?

- Quick problem solving skills in regards to matters related to digital marketing, SEO and website support. / - High work ethic paired with service quality. / - Positive and determined tone and dedication...

What do you dislike or think could be improved?

We are satisfied with the services, with certain software and website updates in order to make the experience of Sojern Products smoother.

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
5

November 29, 2022

Sojern Review: Great results for very little input!

from Luxury Hotels in (United Kingdom)

Recommend 10/10
Full blue star
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Full blue star

What do you like most?

It was such an easy onboarding process and great results so far, for our first 15 months, so we are very impressed. An idiot-proof dashboard and reconciliation process, that makes month end reporting a dr...

What do you dislike or think could be improved?

If I could improve anything at all, it would be having the option to multi select reservations and reconcile in one go, rather than having to do each one individually.

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
5

November 28, 2022

Sojern Review: Big Service, Big Results

Director of Sales & Marketing from Other in L'Albir (Spain)

Recommend 10/10
Full blue star
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Full blue star

What do you like most?

Sojern and the team, They are easy and fast to implement, and they actively help web traffic and increase direct bookings, consolidating another part of our distribution strategy.

What do you dislike or think could be improved?

some traceability links come together with google at the final time.A portal or a form could also be provided to change the creative ads every 2 or 3 months so as not to saturate the client.

Customer Support
3
Ease of Use
5
Value for money
5
Implementation
5

Pricing

One time upfront purchase (flat rate)
$1000 - $10,000
Monthly subscription (Flat)
$500/month-$1500/month
Commission or Revenue Share
% of room upsell revenue

Recent News & Content

Recent articles

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Sojern doesn’t have any recent coverage yet

Resources & reports

How Travel Marketers are Activating Digital Advertising in 2021

Creating a Website That Converts: The Hotelier’s Guide to Direct Bookings Guide to Digital Marketing

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Popular Sojern Integrations

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