Creating a Website That Converts: The Hotelier’s Guide to Direct Bookings Guide to Digital Marketing
Ratings Snapshot
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Ranked #4 out of 22 in Metasearch & Ad Tech
Triptease has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn moreTriptease: Attract Overview
Triptease: Attract Overview
Supercharge your metasearch with smart bidding Reach the most valuable guests first. Take control of your own traffic acquisition with a system designed to identify and convert high-value guests. Bring the right guests straight from search to your website and automatically adjust your bids depending on their potential value and likelihood to book. Use your data for an unfair advantage Two systems ...
About Triptease
Founded in 2013 | Headquarters in London | 90 employeesOur mission is simple: We want to make the booking process easier for guests and increase direct bookings for hotels. Our Direct Booking Platform creates transp...
Integrates with
- Digital Marketing Agencies
- Property Management Systems
- Booking Engine
Pros & Cons
E-Business Manager in
Triptease fulfilled a need we had as a group in terms of Meta but also retargeting exposure. Additionally, all the tools available on the platform (direct messages, pop-ups, rate comparison, etc) all benefit the experien...
Director of Revenue
The conversion tools are great, really nice to see a wholistic picture of the guest's journey on our booking engine and measure the success. Metasearch is still new for us, but already is performing well with the benef...
Director, CRM
Further integrations with CRM platforms, loyalty awareness and messaging on hotel websites would be cool. And continuing to strengthen rate parity control on metasearch.
Director of Sales & Marketing
The rate shops for same dates are continuously shopped and it shows a high number of disparities.
VP Marketing
Would love to be able to more easily adjust retargeting display creatives, or A/B test these creatives. Would also love more insight into what metasearch ads actually look like on search.
Expert Q&A and Partner Recommendations
What does this product or service do well?
Triptease is a great and innovative company. They offer great products to boost your direct channel. Triptease gives you the ability to personalize web contact for each visitor. Their rate parity monitoring tool should put them high on the list for any hotelier.
by Pelle Schopenhouer (Revinate) on November 07, 2022
See more answers (1)What differentiates this product or service from the competition?
Triptease and Revinate have a healthy partnership. The integration between Triptease and Revinate allows hoteliers to capture profile data of guests who show high booking intent and allows you to segment and target these guests with personalized messaging.
by Pelle Schopenhouer (Revinate) on November 07, 2022
See more answers (1)Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Have a look at everything the market has to offer. Understand what your specific needs are and compare these to what every product has to offer. Make sure your team is properly educated on the product in order to extract its full potential.
by Pelle Schopenhouer (Revinate) on November 07, 2022
See more answers (1)Triptease Alternatives
Bookassist Metasearch
Metasearch & Ad TechLeverage the power of Metasearch as a direct Marketing Channel. Dedicated Metasearch team. Expert Management across all platforms.
SiteMinder Demand Plus
Metasearch & Ad TechSiteMinder Demand Plus makes driving more direct bookings effortless by managing your listings on leading metasearch sites like Google Hotel Ads, Trivago and TripAdvisor.

Active Markets
- Central America
- Antarctica
- Oceania
- North America
- South America
- Europe
- Asia Pacific
- Middle East
- Africa
- United States of America
- Thailand
- United Kingdom
- Canada
- Singapore
- Australia
- Switzerland
- Netherlands
- Indonesia
This vendor is 53% below the category average..
November 03, 2022
Triptease: Attract Review: Excellent customer service
Marketing Manager from Luxury Hotels in Playa del Carmen (Mexico)
What do you like most?
The attention of the support team, they are always pending to attend and resolve any detail that arises in a friendly and understanding way.
What do you dislike or think could be improved?
Better integration with Google's Metasearch, so that updates are as immediate as possible without affecting rate parity
November 02, 2022
Triptease: Attract Review: Great team, responsive, commercially aware with an in partnership philo
DOSM from Luxury Hotels in (United Kingdom)
What do you like most?
We are consisting improving the ROI based on ad spend and booking converson and have significantly improved our OTA undercut rates
What do you dislike or think could be improved?
This is a long standing relationship which is going from strength to strength, our relationship thrives on working together and constructive feedback ..
November 02, 2022
Triptease: Attract Review: An amazing way to increase conversion and direct bookings in value and quantity.
Digital Marketing Executive from Luxury Hotels in T'bilisi (Georgia)
What do you like most?
Triptease is a must-have platform for hoteliers who are ambitious enough to compete with major OTA players, such as Booking.com; Most of us are aware that online travel agencies spend billions of dollars ...
What do you dislike or think could be improved?
I believe that triptease is fast developing organisation that has an amazing product. My personal recommendation would be customisable analytics, AI in data analytics to outline trends and insgihts and au...
October 30, 2022
Triptease: Attract Review: More Direct Bookings
Hotel Manager from City Center Hotels in Sydney (Australia)
What do you like most?
Triptease provides the right tools to increase direct bookings, targeted promotions and best tools to keep rate parity under control.
What do you dislike or think could be improved?
Challenges with meta rate parity and I am glad it's work in progress. Can not wait to try this. Thanks for continually improving product experience.
October 27, 2022
Triptease: Attract Review: A fairly complete tool can help hotels optimize direct bookings, such as: price comparison, Google ads in meta...
Online Distribution from Other in (Indonesia)
What do you like most?
Can help hotels optimize direct bookings, such as: price comparison, Google ads in meta, price widget, and digital marketing platform for IBE *Recommended*
What do you dislike or think could be improved?
> Real time in shopping rate and automatic show parity rate report every 2 hours form all channels to resolve daily problem
October 27, 2022
Triptease: Attract Review: Solid set of products working in unison to drive conversions. Direct booking tools are a hard working CRO
Director Of E-Commerce from Resorts in Malé (Maldives)
What do you like most?
The team behind Triptease value client feedback and keep up to date with the industry tech offerings. The tools are frequently updated to bring more flexibility to the client and offer sufficient precisio...
What do you dislike or think could be improved?
The dashboard navigation flow has room to improve. For direct bookings, more messaging presentation options and granulated user journey targeting options.
Pricing
Triptease hasn’t disclosed their pricing plans. It is advised that you ask for a reference to ensure competitive pricing
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Asst Dir eCommerce
The retargeting ads helped to re-engage the customer to book directly to the hotel website. Instead of pay per click, its worth work with Triptease as we pay only to confirm the booking