Triptease: Attract

4.7 (51 REVIEWS)

HTR Score icon
HT Score  
82 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

Triptease: Attract

4.7 (51 REVIEWS)

Ranked 4 (out of 22) in Metasearch & Ad Tech

Metasearch that brings high value guests to your website reducing your OTA commissions.

Ratings Summary

51 reviews
Ease of Use
Customer Support

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Trending Product

This vendor's trending score is rising, Triptease: Attract is the #5 most trending product in the Metasearch & Ad Tech category (out of 22) and the #201 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

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Certified Support

Triptease has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

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82 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
About Triptease: Attract
Founded in 2013 | Headquarters in London | 90 employees
Supercharge your metasearch with smart bidding Reach the most valuable guests first. Take control of your own traffic acquisition with a system designed to identify and convert high-value guests. Bring the right guests straight from search to your website and automatically adjust your bids depending on their potential value and likelihood to book. Use your data for an unfair advantage Two systems work together to calculate a precise bid amount. The Guest Value Index registers how the guest compares to your hotel’s ideal customer profile and recognises their real-time purchase intent. The Trip Value Index is calculated from their booking conditions, including parity and booking value. Meta traffic at volume that pays for itself Triptease meta aims to drive an additional 10% of direct revenue for hotels at lower cost than OTA commissions. More guests at a lower cost of sale.



Triptease doesn’t have any benefits or use cases available



4/5 features

Reporting & Analytics

4/5 features


Pricing Available By Request

Triptease has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.

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Compare Triptease to Top Alternatives

SiteMinder Demand Plus

SiteMinder Demand Plus makes driving more direct bookings effortless by managing your listings on leading metasearch sites like Google Hotel Ads, Trivago and TripAdvisor.

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Popularity by Segment


80 | X-Large (200+ room)

27 | Large (75-199 room)

22 | Medium (25-74 room)

3 | Small (10-24 room)

1 | X-Small (1-9 room)


62 | Luxury Hotels

37 | Resorts

36 | Boutiques

29 | Branded Hotels

27 | City Center Hotels

12 | Bed & Breakfast & Inns

9 | Extended Stay & Serviced Apartments

9 | Limited Service & Budget Hotels

5 | Vacation Rentals & Villas

2 | Casinos

2 | Airport/Conference Hotels

2 | Hostels

2 | RV Parks & Campgrounds

1 | Motels


56 | Europe

53 | North America

25 | Asia Pacific

8 | Oceania

7 | Africa

3 | Middle East

3 | South America

2 | Central America


145 | Direct Booking Tools

69 | Hotel Rate Parity

51 | Metasearch & Ad Tech




Expert Recommendations

Hotelier Rating

Very Good

By Product

  • Direct Booking Tools
    Direct Booking Tools
  • Hotel Rate Parity
    Hotel Rate Parity
  • Metasearch & Ad Tech
    Metasearch & Ad Tech

Property Size

  • X-Small
  • Small
  • Medium
  • Large
  • X-Large


  • North America
    North America
  • Europe
  • Asia Pacific
    Asia Pacific
  • Oceania
  • Middle East
    Middle East
  • South America
    South America
  • Central America
    Central America
  • Africa

Excellent customer service

Marketing Manager from 100 to 199 room Boutique in Playa del Carmen (Mexico)

10 months ago
The attention of the support team, they are always pending to attend and resolve any detail that arises in a friendly and understanding way.

Great team, responsive, commercially aware with an in partnership philo

DOSM from 500+ room Boutique in (United Kingdom)

10 months ago
We are consisting improving the ROI based on ad spend and booking converson and have significantly improved our OTA undercut rates

An amazing way to increase conversion and direct bookings in value and quantity.

Digital Marketing Executive from 500+ room Boutique in T'bilisi (Georgia)

10 months ago
Triptease is a must-have platform for hoteliers who are ambitious enough to compete with major OTA players, such as; Most of us are aware that online travel agencies spend billions of dollars on Marketing, which gives them a substantial competitive advantage over Direct channels. They manage to attract new customers and meet and...

More Direct Bookings

Hotel Manager from 100 to 199 room City Center Hotel in Sydney (Australia)

10 months ago
Triptease provides the right tools to increase direct bookings, targeted promotions and best tools to keep rate parity under control.

The direct booking tool all Hoteliers need.

Marketing Manager from 200 to 499 room Boutique in Singapore (Singapore)

11 months ago
- amazing interface for setting up website messages to encourage direct bookings-metasearch tools are easy to use and very visible ROI.

A prime of direct booking tools

Director of Revenue and eCommerce from 200 to 499 room Luxury Hotel in Tambon Sa Khu (Thailand)

11 months ago
Triptease helps us to increase direct revenue and bookings, increase hotel demand, manage meta, and detect a parity issue. price comparison is also the key of increasing conversion rate. Nevertheless, account manager is prime of all above to resolve and guide the customer to the right direction. It's a pleasure to continue using amazing dir...

Flexible, easy to implement, and powerful tool

Revenue and Distribution Executive from 500+ room Branded Hotel in Bangkok (Thailand)

11 months ago
Very happy about Triptease, tool is very easy to implement on the hotel website. Triptease offers fast and efficient direct conversion campaigns. The tool has a more intuitive interface compared to other tools, more aesthetically pleasing widgets, and prompt customer support. What I enjoy the most is that it is a very versatile tool; suppor...

A fairly complete tool can help hotels optimize direct bookings, such as: price comparison, Google ads in meta, price widget, and digital marketing platform for IBE *Recommended*

Online Distribution from 500+ room City Center Hotel in (Indonesia)

11 months ago
Can help hotels optimize direct bookings, such as: price comparison, Google ads in meta, price widget, and digital marketing platform for IBE *Recommended*

Exceptional Service & Tools

[email protected] from 500+ room Limited Service & Budget Hotel in Sydney (Australia)

11 months ago
The account manager we deal with has excellent and in-depth knowledge about rate parity and metasearch and ad tech. Triptease is always looking for ways to enhance its platform and how it can improve its services.

Useful and grate Direct bookings tool

Digital Marketing Manager from 500+ room Branded Hotel in (Thailand)

11 months ago
The Triptease products helps us to improve the direct bookings business and increase the hotel visibility in the meta search channels. We are happy with their products and services.
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