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Triptease: Metasearch
4.7 (51 REVIEWS)
HT Score
35 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Triptease: Metasearch
Ranked 6 (out of 28) in Hotel Metasearch Management Software
Automated, AI-powered Metasearch bidding powered by real time data. Beat manual methods to cut OTA commissions and increase ROAS.
93% recommended by 147 hotels
Triptease is popular in United States of America with 13 hoteliers leaving an average rating of 96%.
Bell - AI powered product analyst
I analyzed all of Triptease’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like Triptease for its ability to substantially increase direct bookings and conversion rates through robust tools, including metasearch integration and rate parity monitoring. Users note a significant ROI, mentioning a 25% increase in direct bookings and a 30% rise in conversion rates. The platform effectively competes with OTAs by using targeted promotions and retargeting ads. However, there are concerns about metasearch transparency, and some desire more flexible dashboard reporting and advanced AI integrations.
What Types of Hotels Triptease is Popular For
Size
3 | X-Small (1-9 room)
9 | Small (10-24 room)
26 | Mid-Sized (25-74 room)
60 | Large (75-199 room)
57 | X-Large (200+ room)
Country
39 | United States of America
13 | United Kingdom
10 | Thailand
8 | Australia
7 | Germany
7 | Canada
6 | Italy
5 | Switzerland
5 | Mexico
5 | France
4 | Netherlands
3 | Spain
3 | Singapore
3 | Austria
2 | South Africa
2 | Indonesia
2 | Colombia
2 | Maldives
1 | Georgia
1 | Morocco
1 | Philippines
1 | Myanmar
1 | Ireland
1 | Romania
1 | Iceland
1 | Portugal
1 | India
1 | Malaysia
1 | Vietnam
1 | Costa Rica
1 | Taiwan
1 | Latvia
1 | Turkey
1 | Serbia
1 | Norway
1 | United Arab Emirates
1 | Czech Republic
1 | Israel
Type
90 | Luxury Hotels
69 | Boutiques
63 | Resorts
53 | Branded Hotels
53 | City Center Hotels
46 | Bed & Breakfast & Inns
40 | Limited Service & Budget Hotels
29 | Airport/Conference Hotels
20 | Extended Stay & Serviced Apartments
7 | Vacation Rentals & Villas
5 | Casinos
4 | Hostels
3 | RV Parks & Campgrounds
1 | Motels
Region
54 | Europe
51 | North America
23 | Asia Pacific
8 | Oceania
4 | Middle East
3 | South America
3 | Africa
Category
146 | Direct Booking Tools
69 | Hotel Rate Parity
51 | Hotel Metasearch Management Software
Didn’t find what you were looking for?
What is Triptease?
Founded in 2015 | Headquarters in London | 125 employees
Triptease: Metasearch is a dynamic metasearch management platform designed to optimize direct bookings for hoteliers. By using intelligent bidding algorithms, the software targets the most engaged searchers and adjusts based on the likelihood of conversion and price parity status. Unique to Triptease, the platform prevents advertising when OTAs significantly undercut your rates, protecting both your margins and brand. Additionally, the Price Match feature ensures your rate competitiveness by automatically adjusting prices to win direct bookings. Available in both pay-per-stay and license fee structures, Triptease delivers a substantial ROI through increased direct booking conversions.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Triptease products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Triptease Reviews Analyzed: 51
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Triptease Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Triptease
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Triptease's Provided Description:
"-Automatically attract the most engaged searchers in your market with intelligent bidding that adapts based on their likelihood to book and your price parity status. -Don't pay to advertise that you don't have the best rate. Triptease Metasearch is the only service on the market that can remove your direct price from the metasearch auction when you're being significantly undercut by OTAs, saving you money and protecting your brand. -Price Match detects when you're being undercut and automatically discounts your price by just enough to win the direct booking. You control the discount %, so you can protect your margins while still improving direct volumes. -Available on both pay-per-stay and licence fee payment structures. Unlike many providers, Triptease will be completely unaffected by Google's removal of cost-per-stay (CPA) bidding. We use our own advanced algorithms which are independent of Google (and out-perform them too). Triptease clients will enjoy uninterrupted performance whatever their preferred billing model."
FAQs
Triptease: Metasearch Alternatives
Not sure if Triptease is right for your hotel? Here are similar Hotel Metasearch Management Software vendors that could be a good fit for your hotel:
Capabilities
AI-powered adaptive bid automation
AI-powered adaptive bid automation
Triptease Metasearch uses a dataset to optimize metasearch bidding in a way that’s impossible with manual control. We bid smartly, at the right moment, for the right guest so you win when it matters. Our ad auction bids are automatically adjusted millions of times per day to target the best prospects for your hotel, ensuring outstanding ROAS and ROI in metasearch platforms like Google Hotel Ads, Tripadvisor and Kayak.
Parity bidding & on-site behavioral data
Parity bidding & on-site behavioral data
Your parity status informs all of our metasearch bidding decisions. When you’re in parity we’ll bid up to ensure you get the right spot. When you’re not, we’ll remove you from the auction so you protect your brand and don’t waste money. Our full-funnel marketing platform also means booker profile data from your website can be used to further optimize our bidding strategy for your hotel.
Date Boost & RMS automation
Date Boost & RMS automation
Date Boost adds more control. It automatically increases bids on Google Hotel Ads for your chosen need dates to maximize visibility and your chance of filling rooms. Integrations with major RMS platforms means campaigns can be automated using up-to-the-minute occupancy data. Date Boost helps to reduce reliance on OTAs, brings marketing and revenue teams closer together, and makes metasearch a more strategic channel for achieving your occupancy goals.
Triptease Audiences (advanced segment targeting)
Triptease Audiences (advanced segment targeting)
Triptease Audiences takes personalization to the next level. A continually-updated network of unique Triptease behavioral data lets you target cross-channel campaigns at your most valuable guest segments, based on factors like Interests, Party Type and Propensity to Convert. Metasearch bids will be increased for any searchers from your chosen Audiences segments. (Date Boost campaigns are part of Triptease Audiences.)
Cross-channel campaigns
Cross-channel campaigns
Co-ordinating marketing efforts across on- and off-site channels has always been an inefficient, manual task. Until now. Create, manage and measure campaigns that connect advertising channels like metasearch and paid search with website personalization - all from a single platform. Ensure consistent messaging across every touchpoint, increase visibility and save huge amounts of time.
Real time reporting
Real time reporting
As part of the Triptease Data Marketing Platform, Triptease Metasearch comes with reporting designed for busy hoteliers. Gain new marketing insights and escape from the disjointed, time-consuming reporting processes hotels are used to. Campaign-level reporting enables easy performance comparisons at group and hotel level so you can see what parts of your marketing strategy really work.
Flexible payment models
Flexible payment models
Unlike many providers, Triptease is completely unaffected by Google's removal of cost-per-stay (CPA) bidding. Triptease offers both pay-per-stay and licence fee models for our Metasearch product to suit your priorities - whether that’s ROI or cashflow management.
Features
Services
4/5 features
Reporting & Analytics
4/5 features
Available Add-ons & Modules
Price Match: auto-match undercuts
Hotel Rate Parity
Price Match means you never have to be beaten on price by OTAs. It detects when they are undercutting you in metasearch ads, and automatically discounts your price by just enough to win. Ads are dynamically updated so guests only ever see the best price, and changes feed through to the booking engine for a consistent experience. You control the discount %, so you can protect your margins.
Google Travel Promotion Ads / Tripadvisor Sponsored Placements
Hotel Metasearch Management Software
Build higher-funnel awareness and grow your brand by augmenting Triptease Metasearch campaigns with Google Travel Promotion Ads (TPAs) and TripAdvisor Sponsored Placements (TASPs) - upper-funnel tools that help you expand your hotel's reach by maximizing brand visibility in the metasearch booking journey.
Data Marketing Platform (DMP)
Direct Booking Tools
Triptease Metasearch is part of and powered by the Triptease Data Marketing Platform - a full funnel marketing solution built for hotels that combines a unique industry-specific dataset with the power of AI to enable targeted, personalized campaigns across multiple marketing channels. Additional channels available through the DMP include Paid Search, Web Personalization, Display Retargeting and Cart Abandonment Email.
Campaign Manager
Direct Booking Tools
The Triptease Campaign Manager is a single central hub for all user-defined campaign activity. Whether you’re targeting a specific audience in Triptease Metasearch, or building cross-channel Date Boost campaigns that let you focus marketing on low occupancy need dates, the Campaign Manager is your easy one-stop shop for set up and reporting.
Parity insights
Hotel Rate Parity
The Triptease DMP gives hotels a way to identify parity issues and trends. Select the OTAs that matter and see real-time data on how your pricing compares, so you can take actions that address the root cause of undercuts.
Guest insights
Business Intelligence
The DMP provides a comprehensive view of direct booking performance, including web and booking engine conversion rates and total direct booking revenue, to help you refine your marketing strategy. Learn who’s visiting your website, understand what kind of stays searchers are most interested in and see which searches convert effectively into bookings. Then understand how different campaigns, hotels and channels perform.
Triptease Reviews Summary
Ease of Use
4.6/5
Customer Support
4.7/5
ROI
4.4/5
Implementation
4.5/5
Recommended by
Achievements
This vendor's trending score is rising, Triptease: Metasearch is the #16 most trending product in the Hotel Metasearch Management Software category (out of 28) and the #566 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreTriptease has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Triptease Pricing
Below Average
This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.
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Compare Triptease to Top Alternatives
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Hotelier Rating
Looking for specific info?
9
Excellent customer service
Marketing Manager from 100 to 199 room Boutique in PlayadelCarmen (Mexico)
Verified
3 years ago
The attention of the support team, they are always pending to attend and resolve any detail that arises in a friendly and understanding way.
Mexico
Mexico
Marketing Manager
Large Hotel
10
An amazing way to increase conversion and direct bookings in value and quantity.
Digital Marketing Executive from 100 to 199 room Boutique in Tbilisi (Georgia)
Verified
3 years ago
Triptease is a must-have platform for hoteliers who are ambitious enough to compete with major OTA players, such as Booking.com; Most of us are aware that online travel agencies spend billions of dollars on Marketing, which gives them a substantial competitive advantage over Direct channels. They manage to attract new customers and meet and...
Georgia
Georgia
Digital Marketing Executive
Large Hotel
9
Great team, responsive, commercially aware with an in partnership philo
DOSM from 25-49 room Boutique in London (United Kingdom)
Verified
3 years ago
We are consisting improving the ROI based on ad spend and booking converson and have significantly improved our OTA undercut rates
United Kingdom
United Kingdom
DOSM
Mid-Sized Hotel
10
More Direct Bookings
Hotel Manager from 100 to 199 room Bed & Breakfast & Inn in Sydney (Australia)
Verified
3 years ago
Triptease provides the right tools to increase direct bookings, targeted promotions and best tools to keep rate parity under control.
Australia
Australia
Hotel Manager
Large Hotel
8
The direct booking tool all Hoteliers need.
Marketing Manager from 1 to 4 room Boutique in Singapore (Singapore)
Verified
3 years ago
- amazing interface for setting up website messages to encourage direct bookings-metasearch tools are easy to use and very visible ROI.
Singapore
Singapore
Marketing Manager
X-Small Hotel
10
A prime of direct booking tools
Director of Revenue and eCommerce from 100 to 199 room Bed & Breakfast & Inn in Nai Yang (Thailand)
Verified
3 years ago
Triptease helps us to increase direct revenue and bookings, increase hotel demand, manage meta, and detect a parity issue. price comparison is also the key of increasing conversion rate. Nevertheless, account manager is prime of all above to resolve and guide the customer to the right direction. It's a pleasure to continue using amazing dir...
Thailand
Thailand
Director of Revenue and eCommerce
Large Hotel
10
Flexible, easy to implement, and powerful tool
Revenue and Distribution Executive from 100 to 199 room Branded Hotel in Bangkok (Thailand)
Verified
3 years ago
Very happy about Triptease, tool is very easy to implement on the hotel website. Triptease offers fast and efficient direct conversion campaigns. The tool has a more intuitive interface compared to other tools, more aesthetically pleasing widgets, and prompt customer support. What I enjoy the most is that it is a very versatile tool; suppor...
Thailand
Thailand
Revenue and Distribution Executive
Large Hotel
9
Metasearch & Ad Tech
IT Executive from 500+ room Branded Hotel in Bandar Penawar (Malaysia)
Verified
3 years ago
good tool for increasing direct reservations. it is simple to integrate on the hotel website. customer service and technical supports are provided quickly.
Malaysia
Malaysia
IT Executive
X-Large Hotel
10
Useful and grate Direct bookings tool
Digital Marketing Manager from 100 to 199 room Boutique in Bangkok (Thailand)
Verified
3 years ago
The Triptease products helps us to improve the direct bookings business and increase the hotel visibility in the meta search channels. We are happy with their products and services.
Thailand
Thailand
Digital Marketing Manager
Large Hotel
10
Exceptional Service & Tools
[email protected] from 500+ room Bed & Breakfast & Inn in Sydney (Australia)
Verified
3 years ago
The account manager we deal with has excellent and in-depth knowledge about rate parity and metasearch and ad tech. Triptease is always looking for ways to enhance its platform and how it can improve its services.
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Triptease is a great and innovative company. They offer great products to boost your direct channel. Triptease gives you the ability to personalize web contact for each visitor. Their rate parity monitoring tool should put them high on the list for any hotelier.
Showing all answers to: "What does this product or service do well?"
Triptease is a great and innovative company. They offer great products to boost your direct channel. Triptease gives you the ability to personalize web contact for each visitor. Their rate parity monitoring tool should put them high on the list for any hotelier.
Triptease is the best tool to attract and convert guests to book directly on your hotel website through Parity, Guest Behaviour, Conversion and Acquisition. Hotels gain more traffic through Metasearch.
Question:
What differentiates this product or service from the competition?
Answer:
Triptease and Revinate have a healthy partnership. The integration between Triptease and Revinate allows hoteliers to capture profile data of guests who show high booking intent and allows you to segment and target these guests with personalized messaging.
Showing all answers to: "What differentiates this product or service from the competition?"
Triptease and Revinate have a healthy partnership. The integration between Triptease and Revinate allows hoteliers to capture profile data of guests who show high booking intent and allows you to segment and target these guests with personalized messaging.
With Triptease personalisation is key. Triptease is able to create targeted content in minutes and convert by showing potential guests dynamic website messaging to push them to purchase on the hotel website - or bring them back with retargeting.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Have a look at everything the market has to offer. Understand what your specific needs are and compare these to what every product has to offer. Make sure your team is properly educated on the product in order to extract its full potential.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Have a look at everything the market has to offer. Understand what your specific needs are and compare these to what every product has to offer. Make sure your team is properly educated on the product in order to extract its full potential.
Triptease is the best platform for hoteliers who are looking to convert more direct bookings. It is guaranteed that Triptease can help you fix parity problems and improve your ROI with the use of Metasearch and smart algorithms to help make better decisions.
Recommended by
Pelle Schopenhouer
Partnerships Coordinator
@
Revinate
Eva Fayemi
Partner Manager
@
Mews Systems
Pelle Schopenhouer
Partnerships Coordinator
@
Revinate
Eva Fayemi
Partner Manager
@
Mews Systems
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Triptease Integrations
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Support
Verified Support
Triptease has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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What do you dislike or think could be improved?
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Ease of Use
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Customer Support
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ROI
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Implementation
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