Thynk Groups & Events

4.4 (120 REVIEWS)

HT Score icon
HT Score  
89 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
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Matti, Tara, Iva + 10 more experts recommend Thynk

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Thynk Groups & Events

Ranked 3 (out of 16) in Hotel Sales Software

2026 Finalist HotelTechAwards

Hoteliers voted Thynk as the #2 Hotel Sales Software provider in the 2026 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world

Sales automation & analytics

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Bell avatar Bell - AI powered product analyst

I analyzed all of Thynk’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Thynk Cloud elevates hotel sales operations by enhancing efficiency and transparency in managing MICE business and Central Sales, backed by a robust Salesforce foundation. It effectively centralizes contracts, bookings, and sales activities, boosting accountability and performance monitoring across multiple hotels. While users appreciate its comprehensive suite, they note a need for improved integration with other systems and more visually appealing interfaces. Overall, Thynk Cloud is a strategic tool for increasing revenue and lowering operational costs by simplifying complex sales workflows.

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Rotana, Generator, Barrière & 113 others

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What Types of Hotels Thynk is Popular For

Size

2 | X-Small (1-9 room)

10 | Small (10-49 room)

23 | Mid-Sized (50-99 room)

116 | Large (100-499 room)

18 | X-Large (500+ room)

Country

35 | Netherlands

23 | Germany

20 | United States

12 | United Kingdom

11 | United Arab Emirates

11 | France

5 | Austria

5 | Saudi Arabia

4 | Belgium

4 | Switzerland

4 | Greece

4 | Thailand

3 | Iraq

3 | South Africa

2 | Mauritius

2 | Ireland

2 | Cape Verde

2 | Jordan

2 | Italy

2 | Nigeria

1 | Egypt

1 | Vietnam

1 | Albania

1 | Turkey

1 | Spain

1 | Finland

1 | Bahrain

1 | Pakistan

1 | Kuwait

1 | Maldives

1 | Morocco

Type

81 | City Center Hotels

80 | Luxury Hotels

73 | Airport/Conference Hotels

53 | Boutique Hotels

52 | Branded Hotels

51 | Resorts

30 | Bed & Breakfast & Inns

25 | Extended Stay & Serviced Apartments

24 | Limited Service & Budget Hotels

19 | Hostels

6 | Casinos

4 | Vacation Rentals & Villas

2 | Motels

2 | RV Parks & Campgrounds

Region

105 | Europe

25 | Middle East

20 | North America

10 | Africa

7 | Asia Pacific

Category

120 | Hotel Sales Software

92 | Event Management Software

31 | Hotel CRM & Email Marketing

16 | RFPs & Proposal Management Software

5 | Business Intelligence

3 | Online Venue Booking Platforms

Thynk Rankings

Hotel Tech Report rankings are based on rigorous analysis of data and reviews. Read more about how we calculate our rankings

Best Hotel Sales Software for Large Hotels
#1 of 9
Best Hotel Sales Software for Hostels
#1 of 5
Best Hotel Sales Software for hotels in Asia Pacific
#1 of 1

Thynk Hotel Sales Software Rankings

By size
Best Hotel Sales Software for Small Hotels 93% recommended by 6 Small hotels
#5 of 5
Thynk is a top Hotel Sales Software pick among small hotels on HotelTechReport, with reviewers pointing to CRM plus email integration, room block tracking, and booking change tracking that keep sales teams on one record.
Best Hotel Sales Software for Mid-sized Hotels 89% recommended by 51 Mid-sized hotels
#4 of 10
Thynk is a top Hotel Sales Software pick among mid-sized hotels on HotelTechReport because it brings all sales, events, and CRM data into one place, with standard Analytics dashboards that help teams see which markets to target.
Best Hotel Sales Software for Large Hotels 90% recommended by 48 Large hotels
#1 of 9
Thynk is a top Hotel Sales Software pick among large properties on HotelTechReport, with hoteliers pointing to custom fields, custom objects, and multi-hotel views that fit group sales and portfolio work.
Best Hotel Sales Software for Enterprise Hotels 82% recommended by 13 Enterprise hotels
#3 of 5
Thynk is a top Hotel Sales Software pick among X Large on HotelTechReport, with hoteliers pointing to Opera Cloud sync and mobile access when they need sales data current across multiple properties.
By type
Best Hotel Sales Software for Hostels 92% recommended by 14 Hostels hotels
#1 of 5
Thynk is a top Hotel Sales Software pick among hostels on HotelTechReport, with reviewers calling out Thynk university and saying they can learn the system “in few hours” without another employee.
Best Hotel Sales Software for City Center Hotels 86% recommended by 61 City Center Hotels hotels
#2 of 9
Thynk is a top Hotel Sales Software pick among city-center hotels on HotelTechReport because hoteliers point to its multi-hotel views and “all in one system” setup for managing accounts, RFPs, and contracts across a group.
Best Hotel Sales Software for Extended Stay & Serviced Apartments 93% recommended by 19 Extended Stay & Serviced Apartments hotels
#2 of 6
Thynk is a top Hotel Sales Software pick among extended-stay serviced apartments on HotelTechReport, with reviewers pointing to custom dashboards and reporting they can shape for multiple teams and locations. One user says, "all the information is a click away."
Best Hotel Sales Software for Luxury Hotels 88% recommended by 61 Luxury Hotels hotels
#2 of 9
Thynk is a top Hotel Sales Software pick among luxury hotels on HotelTechReport, with reviewers pointing to one platform for group requests, proposals, follow-ups, and event data across multiple properties. Its support for RFPs through contract and event execution matters when sales teams handle complex MICE work.
Best Hotel Sales Software for Resorts 91% recommended by 38 Resorts hotels
#3 of 8
Thynk is a top Hotel Sales Software pick among resorts on HotelTechReport, because hoteliers like that it puts contracts, event scheduling, invoicing, and BEOs in one place for properties with multiple lodging buildings and event spaces.
Best Hotel Sales Software for Other 89% recommended by 21 Other hotels
#2 of 7
Thynk is a top Hotel Sales Software pick among other properties on HotelTechReport for teams that need customized reporting and a system that fits different challenges and workflows. Reviewers also mention weekly support and advice on how to optimize the system.
Best Hotel Sales Software for Casinos 98% recommended by 5 Casinos hotels
#3 of 3
Thynk is a top Hotel Sales Software pick among casino hotels on HotelTechReport, with hoteliers valuing one platform for venue management, accommodation and venue availability, CRM updates, function diary, reporting and data analytics.
Best Hotel Sales Software for Airport/Conference Hotels 89% recommended by 49 Airport/Conference Hotels hotels
#3 of 9
Thynk is a top Hotel Sales Software pick among conference properties on HotelTechReport, because hoteliers like its custom fields, custom objects, and Thynk Analytics dashboards for account and event work.
Best Hotel Sales Software for Branded Hotels 92% recommended by 42 Branded Hotels hotels
#4 of 11
Thynk is a top Hotel Sales Software pick among branded hotels on HotelTechReport for the way hoteliers use its custom reporting and dashboards to pull accounts, contacts, requests, and production into one view.
Best Hotel Sales Software for Boutique Hotels 93% recommended by 33 Boutique Hotels hotels
#5 of 9
Thynk is a top Hotel Sales Software pick among Boutique hotels on HotelTechReport, with reviewers pointing to custom fields and custom objects that fit a property’s sales process and even marketing programs. Hoteliers also call out Thynk Analytics dashboards, including heat map data and custom dashboards.
Best Hotel Sales Software for Limited Service & Budget Hotels 94% recommended by 17 Limited Service & Budget Hotels hotels
#5 of 7
Thynk is a top Hotel Sales Software pick among Limited-Service-Budget on HotelTechReport, with reviewers calling out its detailed reports and useful revenue tool for tracking leads, discounts, conversion, and account history.
Best Hotel Sales Software for Bed & Breakfast & Inns 91% recommended by 22 Bed & Breakfast & Inns hotels
#4 of 9
Thynk is a top Hotel Sales Software pick among Bed-N-Breakfast on HotelTechReport, with reviewers valuing custom reporting, detailed dashboards, and a diary that keeps activities, documents, and negotiated rates in one file.
By region
Best Hotel Sales Software for hotels in Africa 93% recommended by 9 hotels in Africa
#1 of 1
Thynk is a top Hotel Sales Software pick among Africa on HotelTechReport for pulling venue management, CRM, reports, and analytics into one system. Hoteliers say it gives a quick overview of all points and to do's, which helps teams keep track of sales work.
Best Hotel Sales Software for hotels in Middle East 90% recommended by 23 hotels in Middle East
#1 of 2
Thynk is a top Hotel Sales Software pick among Middle East on HotelTechReport, with reviewers pointing to its global account view across properties and real-time Opera Cloud sync for keeping company, contract, and contact data aligned.
Best Hotel Sales Software for hotels in Asia Pacific 82% recommended by 6 hotels in Asia Pacific
#1 of 1
Thynk is a top Hotel Sales Software pick among Asia Pacific on HotelTechReport because hoteliers point to account management, activity records, and dashboard reports that show production across segments and properties, giving sales teams one place to qualify accounts and track follow-up.
Best Hotel Sales Software for hotels in Europe 88% recommended by 65 hotels in Europe
#2 of 6
Thynk is a top Hotel Sales Software pick among Europe on HotelTechReport for hotels that need one place for RFPs, group requests, proposals, and follow-ups, with dashboards that help teams spot which markets to pursue.
Best Hotel Sales Software for hotels in North America 92% recommended by 15 hotels in North America
#5 of 9
Thynk is a top Hotel Sales Software pick among North America on HotelTechReport for teams that need one place to manage custom fields, contract proposals, event scheduling, invoicing, and printed BEOs across multiple locations. Hoteliers also point to Thynk Analytics heat maps for booking trend analysis.
By country
Best Hotel Sales Software for hotels in Netherlands 90% recommended by 21 hotels in Netherlands
#1 of 2
Thynk is a top Hotel Sales Software pick among Netherlands on HotelTechReport because hoteliers point to its MEWS integration and one system for events, groups, CRM, and reporting, so teams can keep client interactions and revenue in one place.
Best Hotel Sales Software for hotels in Germany 86% recommended by 16 hotels in Germany
#1 of 2
Thynk is a top Hotel Sales Software pick among hotels in Germany on HotelTechReport, with reviewers pointing to custom reports, analytics dashboards, and account history that let sales teams track requests and handoffs without digging through email.
Best Hotel Sales Software for hotels in United Arab Emirates 88% recommended by 11 hotels in United Arab Emirates
#1 of 1
Thynk is a top Hotel Sales Software pick among United Arab Emirates on HotelTechReport because hoteliers point to its Opera Cloud sync, which keeps company, travel agency, and contract data current while teams work on the go.
Best Hotel Sales Software for hotels in France 89% recommended by 7 hotels in France
#2 of 2
Thynk is a top Hotel Sales Software pick among France on HotelTechReport, with reviewers pointing to multi-hotel views and custom setup for hotel groups that manage bookings across properties.
Best Hotel Sales Software for hotels in United States 92% recommended by 15 hotels in United States
#5 of 9
Thynk is a top Hotel Sales Software pick among United States hoteliers on HotelTechReport, with reviewers pointing to custom fields and custom objects in Salesforce for tailoring sales workflows. One hotelier says it lets them use Thynk for a "Marketing influencer program."

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What is Thynk?

Founded in 2019 | Headquarters in Paris (France) | 65 employees
Thynk Groups & Events is a comprehensive hotel sales management platform that streamlines operations by managing MICE (Meetings, Incentives, Conferences, and Exhibitions) business and Central Sales activities. Built on Salesforce, it centralizes contracts, bookings, and sales activities, which enhances efficiency and accountability across multiple hotels. The platform processes RFPs, leads, and requests using AI, and offers real-time inventory management. Thynk facilitates 24/7 direct bookings, empowering hotel sales teams with actionable data and improving performance while reducing operational costs.

Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of Thynk products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by Thynk

FAQs

Capabilities

Contract Management

Rate Management

Sales Team Efficiency

Revenue Optimization

Sales Automation

Features

Sales CRM

4/5 features

RPF Management

4/5 features

F&B Planning

4/5 features

Contracts & E-Signatures

4/5 features

Reporting & Analytics

4/5 features

Available Add-ons & Modules

Inquiries & Distribution

Hotel Sales Software
Streamline responses to leads effectively across a network of properties, eliminate redundant tasks, and enable accurate reporting enhancing retention and conversion rates.

PREMIUM ADD-ON

Group Bookings

Event Management Software
Streamline booking for group rooms and track quantities throughout the entire booking lifecycle. Seamlessly integrate with your PMS, to get everything you need in one place.

PREMIUM ADD-ON

Thynk Analytics

Business Intelligence
We believe that data is your most valuable asset. Thynk provides actionable insights, enabling informed strategic decisions while enhancing personalization and process optimization. If needed, our platform integrates data from multiple systems.

INCLUDED

Thynk Connect

Say goodbye to tech silos. Thynk is powered by Connect, our industry-leading suite of integrations. We pull data from the PMS and POS, removing the barrier of fragmented information and ultimately empowering teams to delight customers.

PREMIUM ADD-ON

Thynk Reviews Summary

4.4
Very Good
Ease of Use
4.4/5
Customer Support
4.4/5
ROI
4.3/5
Implementation
4.3/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Thynk Groups & Events is the #5 most trending product in the Hotel Sales Software category (out of 16) and the #192 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

Thynk has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
User's Choice Award

Hoteliers voted Thynk as the #2 Hotel Sales Software provider in the 2026 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
89 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

Thynk Pricing

Above Average

This product is priced higher than the average product in the category which is usually an indicator that it is a premium product with enhanced functionality designed for more complex operations and use cases and larger properties.

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3

Success Stories

10

References

10

Featured Customers

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Thynk Reviews

Hotelier Rating

Excellent
81
Very Good
25
Average
9
Poor
3
Terrible
2

Property Size

  • X-Small (2)
  • Small (6)
  • Mid-Sized (16)
  • Large (85)
  • X-Large (11)

Country

  • Netherlands
    Netherlands
    (21)
  • Germany
    Germany
    (16)
  • United States
    United States
    (15)
  • United Arab Emirates
    United Arab Emirates
    (11)
  • France
    France
    (7)
  • Austria
    Austria
    (4)
  • United Kingdom
    United Kingdom
    (4)
  • Greece
    Greece
    (4)
  • Saudi Arabia
    Saudi Arabia
    (4)
  • Belgium
    Belgium
    (3)
  • Iraq
    Iraq
    (3)
  • South Africa
    South Africa
    (3)
  • Thailand
    Thailand
    (3)
  • Italy
    Italy
    (2)
  • Jordan
    Jordan
    (2)
  • Mauritius
    Mauritius
    (2)
  • Nigeria
    Nigeria
    (2)
  • Switzerland
    Switzerland
    (2)
  • Kuwait
    Kuwait
    (1)
  • Vietnam
    Vietnam
    (1)
  • Egypt
    Egypt
    (1)
  • Maldives
    Maldives
    (1)
  • Pakistan
    Pakistan
    (1)
  • Bahrain
    Bahrain
    (1)
  • Morocco
    Morocco
    (1)
  • Cape Verde
    Cape Verde
    (1)
  • Albania
    Albania
    (1)
  • Spain
    Spain
    (1)

Region

  • North America
    North America
    (15)
  • Europe
    Europe
    (65)
  • Asia Pacific
    Asia Pacific
    (6)
  • Middle East
    Middle East
    (23)
  • Africa
    Africa
    (9)
8

Intuitive, flexible reporting with strong support — but faster tickets would help

Salesforce Consultant/Administrator from 200 to 499 room City Center Hotel in Darmstadt (Germany)

Verified
4 days ago
Tech driven professionals with a huge experience in hotel business. The solution is well thought through and very flexible for customization. The solution can be interfaced with many other software solutions. Very friendly staff with a lot of patience. They always have an open ear for improvement suggestions. Improvements/developments are r...
Country Germany
Salesforce Consultant/Administrator
Large Hotel
8

A multitasking and customizable software

from 200 to 499 room City Center Hotel in Chamonix (France)

Verified
4 days ago
It's great to have a tool with so many customization options, as well as extensions with various applications. This software is also designed for hotel groups, with multi-hotel views.
Country France
Large Hotel
8

Helpful for my job

Sales Assistant from 500+ room Bed & Breakfast & Inn in Munich (Germany)

Verified
4 days ago
A nice diary where it contains all my activities, a good database; I love/ like the possibility to create many and different reports.
Country Germany
Sales Assistant
X-Large Hotel
10

Innovative Hotel Event Management

Salesforce Inhouse Consultant from 200 to 499 room City Center Hotel in Darmstadt (Germany)

Verified
4 days ago
Thynk offers a really modern solution for event management and hotel sales. The solution can be interfaced with a wide range of external software solutions and the entire solution is really well though out. It is scalable and will keep on growing and improving. It is a pretty intuitive to use solution. The customer's needs are heard and wil...
Country Germany
Salesforce Inhouse Consultant
Large Hotel
10

Connected sales and clear dashboards — needs stronger tour operator contracting

Digital Transformation Officer from 200 to 499 room City Center Hotel in Vravrona (Greece)

Verified
12 days ago
At Zeus International Hotels & Resorts, Thynk has given us the foundation for a connected sales ecosystem across our hotels. It brings corporate accounts, group business, meetings and events, customer relationships and sales opportunities into one platform designed for the way hoteliers actually work. The enquiry process is especially compe...
Country Greece
Digital Transformation Officer
Large Hotel
10

Productive and informative

Sales Manager from 200 to 499 room Resort in Balaclava (Mauritius)

Verified
4 months ago
The videos greatly complement the literature and understanding of the module for the different topics. Very happy with the modules.
Country Mauritius
Sales Manager
Large Hotel
10

The Thynk software is really so helpful and practical.

Sales Executive from 200 to 499 room City Center Hotel in Dubai (United Arab Emirates)

Verified
10 months ago
I like that Thynk is easy to use, organized, and provides everything I need in one place to manage my work efficiently.
Country United Arab Emirates
Sales Executive
Large Hotel
8

Good overview and easy access

Meeting and Event specialist from 100 to 199 room in Oosterbeek (Netherlands)

Verified
10 months ago
That is communicates with our room reservation system and it updates very quickly. the program is manageable to our needs.
Country Netherlands
Meeting and Event specialist
Large Hotel
9

We are still learning using it

Groups Sales Coordinator from 100 to 199 room Luxury Hotel in Lido di Venezia (Italy)

Verified
10 months ago
We are not using it properly since the interface and some aspects of the configuration are not completed but we appreciate its potential.
Country Italy
Groups Sales Coordinator
Large Hotel
9

We are still learning

Mice Sales Manager from 100 to 199 room Luxury Hotel in Lido di Venezia (Italy)

Verified
10 months ago
We are not using it properly, since the interface and some aspects of the configuration has not been complete, but we appreciate the potential.
Country Italy
Mice Sales Manager
Large Hotel
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Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

Thynk specializes in providing hospitality-focused software solutions designed to streamline operations, enhance customer experiences, and drive revenue. I particularly appreciate: CRM focusingon Hospitality Thynk offers a robust CRM platform tailored specifically for hotels and other hospitality businesses. It helps organizations manage guest relationships, preferences, and communication effectively. Group and Event Management Thynk excels in handling group reservations and events, and also offers group bookings for more than 90 consecutive nights.

Question:

What differentiates this product or service from the competition?

Answer:

The technical team at Thynk is incredibly flexible, professional, and efficient! It was an absolute pleasure collaborating with them on the integration with Stayntouch PMS. Their product provides extensive optimization, is data-driven, and focuses entirely on the customer experience.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Utilize Thynk’s robust customization features to adapt the platform to your property’s specific operations and processes. Partnering with the Thynk team during implementation will ensure seamless integration, enabling you to optimize efficiency, elevate guest experiences, and increase profitability.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 3 recommend
Recommended by
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Iva Saskova Product @ Stayntouch
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TJ Christensen CEO @ BlueGator
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Andrew Russo Account Director @ Salesforce
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Jennifer Shin Senior Account Director @ Salesforce
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David Ganly Director @ hconnect
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Iva Saskova Product @ Stayntouch
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TJ Christensen CEO @ BlueGator
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Andrew Russo Account Director @ Salesforce
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Jennifer Shin Senior Account Director @ Salesforce
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David Ganly Director @ hconnect
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Jessica Hayes President @ Hayespitality
Are you a consultant or vendor that recommends Thynk? Leave a recommendation

Thynk Integrations

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Company Functionality
Mews
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92% recommended by 1044 hotels

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Cendyn

This integration hasn’t been verified by Cendyn yet.

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90% recommended by 350 hotels

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95% recommended by 211 hotels

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Proposales
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96% recommended by 142 hotels

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78% recommended by 130 hotels

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94% recommended by 106 hotels

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92% recommended by 613 hotels

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Stayntouch
Stayntouch

94% recommended by 264 hotels

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Support

Verified Support

Thynk has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

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Response Time

2 days

Recommended

87%

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