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I analyzed all of Thynk’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Thynk Cloud elevates hotel sales operations by enhancing efficiency and transparency in managing MICE business and Central Sales, backed by a robust Salesforce foundation. It effectively centralizes contracts, bookings, and sales activities, boosting accountability and performance monitoring across multiple hotels. While users appreciate its comprehensive suite, they note a need for improved integration with other systems and more visually appealing interfaces. Overall, Thynk Cloud is a strategic tool for increasing revenue and lowering operational costs by simplifying complex sales workflows.
Small hotels say that Thynk's Hotel Sales Software streamlines operations, enhances efficiency, and improves communication according to verified HotelTechReport reviews. Users appreciate its real-time email integration, comprehensive communication tracking, and responsive tech support, which are crucial for managing small properties effectively.
#4 of 10
Best Hotel Sales Software for Mid-sized Hotels
89% recommended by 51 Mid-sized hotels
Mid-sized hotels say that Thynk's Hotel Sales Software is highly valued for its intuitive design, powerful integration capabilities, and adaptable reporting features. Verified HotelTechReport reviews highlight its seamless communication with other systems, effective data centralization, and ease of use, addressing crucial needs for Mid-sized hotels.
#1 of 9
Best Hotel Sales Software for Large Hotels
90% recommended by 47 Large hotels
Large hotels say that Thynk's Hotel Sales Software ranks highly in verified HotelTechReport reviews due to its seamless integration capabilities, customizable features, and user-friendly design. These strengths are crucial for managing complex operations and enhancing overall efficiency in large hotel environments.
#3 of 6
Best Hotel Sales Software for Enterprise Hotels
82% recommended by 13 Enterprise hotels
X Large hotels say that Thynk's Hotel Sales Software, according to verified HotelTechReport reviews, is valued for its data analytics and ease of use. These advantages streamline operations and enhance efficiency, making Thynk a reliable choice for large-scale management.
Best Hotel Sales Software for Small Hotels
93% recommended by 6 Small hotels
#5of 5
Small hotels say that Thynk's Hotel Sales Software streamlines operations, enhances efficiency, and improves communication according to verified HotelTechReport reviews. Users appreciate its real-time email integration, comprehensive communication tracking, and responsive tech support, which are crucial for managing small properties effectively.
Best Hotel Sales Software for Mid-sized Hotels
89% recommended by 51 Mid-sized hotels
#4of 10
Mid-sized hotels say that Thynk's Hotel Sales Software is highly valued for its intuitive design, powerful integration capabilities, and adaptable reporting features. Verified HotelTechReport reviews highlight its seamless communication with other systems, effective data centralization, and ease of use, addressing crucial needs for Mid-sized hotels.
Best Hotel Sales Software for Large Hotels
90% recommended by 47 Large hotels
#1of 9
Large hotels say that Thynk's Hotel Sales Software ranks highly in verified HotelTechReport reviews due to its seamless integration capabilities, customizable features, and user-friendly design. These strengths are crucial for managing complex operations and enhancing overall efficiency in large hotel environments.
Best Hotel Sales Software for Enterprise Hotels
82% recommended by 13 Enterprise hotels
#3of 6
X Large hotels say that Thynk's Hotel Sales Software, according to verified HotelTechReport reviews, is valued for its data analytics and ease of use. These advantages streamline operations and enhance efficiency, making Thynk a reliable choice for large-scale management.
Thynk Groups & Events Hotel Sales Software Rankings
By size
Thynk Groups & Events is ranked #5 of 5 for Small Hotels in Hotel Sales Software6 reviews, 93% recommend
Small hotels say that Thynk's Hotel Sales Software streamlines operations, enhances efficiency, and improves communication according to verified HotelTechReport reviews. Users appreciate its real-time email integration, comprehensive communication tracking, and responsive tech support, which are crucial for managing small properties effectively.
Thynk Groups & Events is ranked #4 of 10 for Mid-sized Hotels in Hotel Sales Software51 reviews, 89% recommend
Mid-sized hotels say that Thynk's Hotel Sales Software is highly valued for its intuitive design, powerful integration capabilities, and adaptable reporting features. Verified HotelTechReport reviews highlight its seamless communication with other systems, effective data centralization, and ease of use, addressing crucial needs for Mid-sized hotels.
Thynk Groups & Events is ranked #1 of 9 for Large Hotels in Hotel Sales Software47 reviews, 90% recommend
Large hotels say that Thynk's Hotel Sales Software ranks highly in verified HotelTechReport reviews due to its seamless integration capabilities, customizable features, and user-friendly design. These strengths are crucial for managing complex operations and enhancing overall efficiency in large hotel environments.
Thynk Groups & Events is ranked #3 of 6 for Enterprise Hotels in Hotel Sales Software13 reviews, 82% recommend
X Large hotels say that Thynk's Hotel Sales Software, according to verified HotelTechReport reviews, is valued for its data analytics and ease of use. These advantages streamline operations and enhance efficiency, making Thynk a reliable choice for large-scale management.
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Trusted by 1.5m+ hoteliers from the world's most innovative hotel brands
What is Thynk?
Founded in 2019 | Headquarters in Paris (France) | 65 employees
Thynk Groups & Events is a comprehensive hotel sales management platform that streamlines operations by managing MICE (Meetings, Incentives, Conferences, and Exhibitions) business and Central Sales activities. Built on Salesforce, it centralizes contracts, bookings, and sales activities, which enhances efficiency and accountability across multiple hotels. The platform processes RFPs, leads, and requests using AI, and offers real-time inventory management. Thynk facilitates 24/7 direct bookings, empowering hotel sales teams with actionable data and improving performance while reducing operational costs.
This description was generated by AI which analyzed the following sources to summarize a description of Thynk products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Thynk's Provided Description:
"Thynk is a 360-degree hospitality solution designed to manage the entire sales lifecycle, from inquiry to payment, across your entire portfolio. Thynk acts as a Group CRS, which uses AI to automatically process RFPs, leads and requests, and offers real-time centralized inventory and availability management, on- and above-property. Easily identify which leads are most likely to convert, and act quickly on the most valuable opportunities, maximizing your sales performance and sales contribution. Capture more revenue by accepting 24/7 direct bookings, enabling planners to request and book meetings and groups online, without ever picking up the phone. Thynk empowers your team with actionable data, agile processes and impactful, on-brand communication."
Efficiently generate, track, and manage your contracts with a centralized system throughout the sales cycle and receive automated alerts for renewals or expirations, reducing missed opportunities.
Rate Management
Rate Management
Effectively deploy pricing strategies and negotiated rates based on data. Get updated with real-time changes, ensuring accurate pricing management and minimizing discrepancies.
Sales Team Efficiency
Sales Team Efficiency
Optimize productivity by tracking and analyzing individual performance and gaining valuable insights on sales activities. Enhance internal collaboration through Email synchronization, ensuring all team members can track customer interactions and reduce delays through standardized rate approval processes.
Revenue Optimization
Revenue Optimization
Get clear insights into the impact of production activities on revenue for better decision-making and adjustments. Track revenue against production for early detection of underperformance to address issues before they affect the bottom line.
Sales Automation
Sales Automation
Reduce administrative work by automating email logging and production tracking, freeing up time for strategic tasks. Get real-time insights into account-level pickups, ensuring sales strategies align with production performance.
Streamline responses to leads effectively across a network of properties, eliminate redundant tasks, and enable accurate reporting enhancing retention and conversion rates.
Streamline booking for group rooms and track quantities throughout the entire booking lifecycle. Seamlessly integrate with your PMS, to get everything you need in one place.
We believe that data is your most valuable asset. Thynk provides actionable insights, enabling informed strategic decisions while enhancing personalization and process optimization. If needed, our platform integrates data from multiple systems.
INCLUDED
Thynk Connect
Say goodbye to tech silos. Thynk is powered by Connect, our industry-leading suite of integrations. We pull data from the PMS and POS, removing the barrier of fragmented information and ultimately empowering teams to delight customers.
RV Parks & Campgrounds
80%
recommended by
1
RV Parks & Campgrounds
Achievements
Trending Product
This vendor's trending score is rising, Thynk Groups & Events is the #4 most trending product in the Hotel Sales Software category (out of 15) and the #173 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
This product is priced higher than the average product in the category which is usually an indicator that it is a premium product with enhanced functionality designed for more complex operations and use cases and larger properties.
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"Our partnership with Thynk.Cloud will be a game changer for our hotel teams, who have provided out-of-the-ordinary guest experiences with legacy technology. We will be raising the bar with Thynk!"
Dina Belon
President @
Staypineapple, An Iconic Hotel, The Loop Chicago
"Thynk was the first system that truly reflected our needs with a forward-thinking perspective on managing relationships in the hospitality space. It's not just a solution, it's a competitive advantage."
Guy Hutchinson
President & CEO @
Rotana Hotel Management Corporation PJSC
"Thynk is a platform that allows us to make better and faster decisions and be able to service our business clients and our customers in a way that we couldn't do before."
Alex Cisneros
CCO @
Mint House At 70 Pine – NYC
"The automated sales processes from outreach to invoicing have been streamlined with a 50% reduction in costs."
Robert Godwin
Founder & Managing Director @
Lamington Apartments - Hammersmith
"Thynk's flexible and intuitive CRM solution has transformed our operations, empowering our teams to deliver exceptional guest experiences. Thynk serves as our core system, generating an impressive 30-40% of our sales."
Emmanuelle Anglade
Managing Director @
Hotel Barriere Le Fouquet's Paris
"Thynk saves our team hours, and when it comes to sales work, we're getting rid of all the dull work and can focus on driving activity."
Florian Ultsch
Managing Director @
Harry's Home Bern
"I have not seen anyone else providing what Thynk will give us now. The idea is fresh, the idea is great, and the ideas help us to organize ourselves."
Roland Elter
CCO & Managing Director @
Maritim Hotel Dusseldorf
"Thynk is an excellent platform. If you are managing multiple properties or even a single property, it helps you manage your system and their efficiency. There is no other alternative."
Hassan Ahdab
President Hotel Operations @
Dur Hospitality Co
"Thynk is not merely unique—it's a transformative solution. With Thynk, we're not just keeping pace with industry trends; we're establishing new benchmarks."
Rene Balmer
General Manager @
Chatrium Hotel Riverside Bangkok
"Thynk benefits from the flexibility and solidity of Salesforce software, we could implement our most important business processes. Thanks to that and the reactivity of Thynk's teams, our Sales teams can focus on their work: propose wonderful events to our end customers."
Charlotte Charles
IT Project Manager @
Hotel Barriere Le Fouquet's Paris
Thynk is a 360-degree hospitality solution designed to manage the entire sales lifecycle, from inquiry to payment, across your entire portfolio. Thynk acts as a Group CRS, which uses AI to automatically process RFPs, leads and requests, and offers real-time centralized inventory and availability management, on- and above-property. Easily identify which leads are most likely to convert, and act quickly on the most valuable opportunities, maximizing your sales performance and sales contribution. Capture more revenue by accepting 24/7 direct bookings, enabling planners to request and book meetings and groups online, without ever picking up the phone. Thynk empowers your team with actionable data, agile processes and impactful, on-brand communication.
Thynk Meetings & Events offers an all-in-one platform for quoting, selling, and managing operations for complex on-property events, while saving time by packaging products and services, automating document creation and centralizing customer communication. Thynk manages the process from RFP to day-of event planning, enabling you to conflict-check in real-time, manage sales & catering, and keep your inventories, capacities, orders and task lists in sync across your sales and operations teams.
Thynk’s Hospitality Commercial Platform, powered by Salesforce, empowers hoteliers to boost direct sales and increase operational capability while enhancing the customer experience at scale. By seamlessly integrating customer data from different systems and properties, Thynk provides strategic, actionable insights and drives personalization at every step of the customer journey, ensuring consistency and efficiency across all touch points.
With its customizable features, multi-property management, multi-currency support, and multi-PMS integration ability, Thynk allows you to automate workflows and manage everything easily from a user-friendly platform.
Without an efficient RFP process, hotels risk slow responses, missed opportunities, and poor conversion rates. Thynk’s Inquiries & Distribution module—integrated with Cvent—centralizes lead capture, automates routing, and speeds proposal creation to win more business with less effort. Powered by Salesforce® and trusted by 2,500+ hoteliers worldwide, it ensures every lead gets the right response, fast.
Without robust analytics, hotel commercial teams struggle with scattered data, slow reporting, and missed revenue opportunities. Thynk’s Analytics module centralizes multi-property data, delivering real-time dashboards, automated reports, and actionable insights so you can make faster, smarter decisions and uncover hidden profit potential. Powered by Salesforce® and trusted by 2,500+ hoteliers worldwide, it transforms data into a competitive advantage.
I like that Thynk is easy to use, organized, and provides everything I need in one place to manage my work efficiently.
What do you dislike or think could be improved?
Thynk is helpful and provides everything I need, but improving speed and making navigation smoother would enhance efficiency and overall user experience.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
I like that Thynk is easy to use, organized, and provides everything I need in one place to manage my work efficiently.
That is communicates with our room reservation system and it updates very quickly. the program is manageable to our needs.
What do you dislike or think could be improved?
The overall clicks. To change multiple thing in a booking you have to click on a event, change the times and than save. The product does not always change with the new time frame so you have to edit this too.
4.0
Very Good
Ease of Use
4.0/5
Customer Support
5.0/5
ROI
N/A
Implementation
N/A
That is communicates with our room reservation system and it updates very quickly. the program is manageable to our needs.
Provides practical, actionable insights through data analytics.
Intuitive and user-friendly platform.
Helps streamline daily hotel operations efficiently.
Saves time and increases efficiency.
What do you dislike or think could be improved?
Enhance the flexibility of integrations to allow more tailored selections.
Introduce additional reporting features for deeper insights.
Provide more guidance or tips within the platform to help new users get started faster.
4.0
Very Good
Ease of Use
4.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
4.0/5
Provides practical, actionable insights through data analytics.
Intuitive and user-friendly platform.
Helps streamline daily hotel operations efficiently.
Saves time and increases efficiency.
That the overview is simple and easy. To change the amount of rooms and price and that it communicates with Mews.
What do you dislike or think could be improved?
The multi-edit button does not work all the time.
That you can change multiple events function rooms in the overview instead of per event rule --> Change function --> Save etc.
4.0
Very Good
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
4.0/5
Implementation
3.0/5
That the overview is simple and easy. To change the amount of rooms and price and that it communicates with Mews.
I wish there was less errors that we experience on a weekly basis, they are often quickly fixed but it has an impact on daily tasks.
What do you dislike or think could be improved?
Packages - don’t always seem to add up on invoices.
Be good if change guests numbers on multiple event lines.
An option that you can’t edit past bookings or they could made greyed out so know not current.
4.0
Very Good
Ease of Use
3.0/5
Customer Support
5.0/5
ROI
4.0/5
Implementation
5.0/5
I wish there was less errors that we experience on a weekly basis, they are often quickly fixed but it has an impact on daily tasks.
Thynk is being very calculated about going to market in North America. They are really listening to the customer here, and are transparent about what the product currently does and the roadmap. The market is ripe for disruption, and Thynk is the company who is leading this, in my opinion.
by
Jessica Hayes
(Hayespitality)
on June 21, 2026
Showing all answers to:
"What does this product or service do well?"
Jessica Hayes
President
@
Hayespitality
July 14, 2022,
Jessica Hayes
has seen a demo of
Thynk
Thynk is being very calculated about going to market in North America. They are really listening to the customer here, and are transparent about what the product currently does and the roadmap. The market is ripe for disruption, and Thynk is the company who is leading this, in my opinion.
David Ganly
Director
@
hconnect
July 18, 2022,
David Ganly
has tried
Thynk
We have been working with Thynk for some time now. A highly skilled and responsive team on each engagement. Thynk is one of those companies who get hospitality. Integrating with Salesforce is not easy.
Jennifer Shin
Senior Account Director
@
Salesforce
August 4, 2022,
Jennifer Shin
has seen a demo of
Thynk
Thynk.Cloud is the ultimate, modern and intuitive event and group sales management software. Built on the Salesforce platform, it brings all the benefits and value hotels and resorts need to move away from spreadsheets and outdated systems and truly have a full 360 view of the business. It is sophisticated and elegant, yet simple to use and flexible. Sales teams can spend less time manually searching for and compiling data and spending more time with customers and booking more events.
Andrew Russo
Account Director
@
Salesforce
August 10, 2022,
Andrew Russo
has seen a demo of
Thynk
Thynk.Cloud delivers a first class customer experience by delivering an ease of use platform that connects to several other applications within the organization. Through Salesforce integration and partnership, Thynk has an incredible opportunity in NA to capture significant market share within hospitality.
TJ Christensen
CEO
@
BlueGator
August 17, 2022,
TJ Christensen
has seen a demo of
Thynk
The event management and group sales process at a hotel can be complicated, clunky and require involvement from a wide variety of teams across the facility. Thynk simplifies the approach on a modern platform and in a way that's easy and approachable for sales teams regardless of size or complexity. They can handle everything from initial lead to booking/holding the room block, to issuing the customer contract to sending the BEO to the events team.
Iva Saskova
Product
@
Stayntouch
December 16, 2024,
Iva Saskova
has seen a demo of
Thynk
Thynk specializes in providing hospitality-focused software solutions designed to streamline operations, enhance customer experiences, and drive revenue. I particularly appreciate:
CRM focusingon Hospitality
Thynk offers a robust CRM platform tailored specifically for hotels and other hospitality businesses. It helps organizations manage guest relationships, preferences, and communication effectively.
Group and Event Management
Thynk excels in handling group reservations and events, and also offers group bookings for more than 90 consecutive nights.
Question:
What differentiates this product or service from the competition?
Answer:
They are fully invested in their partnership with salesforce, which will hopefully help with scalability and consistency. The leadership team is very engaged and positive. The team is committed to hearing what the market wants and are asking the right questions of legacy Delphi customers who need a more modern system.
by
Jessica Hayes
(Hayespitality)
on June 21, 2026
Showing all answers to:
"What differentiates this product or service from the competition?"
Jessica Hayes
President
@
Hayespitality
July 14, 2022,
Jessica Hayes
has seen a demo of
Thynk
They are fully invested in their partnership with salesforce, which will hopefully help with scalability and consistency. The leadership team is very engaged and positive. The team is committed to hearing what the market wants and are asking the right questions of legacy Delphi customers who need a more modern system.
David Ganly
Director
@
hconnect
July 18, 2022,
David Ganly
has tried
Thynk
Their willingness to adapt to changing situations. The customer service offered is better than expected, always quick to respond and resolve issues. Looking forward to working with the Thynk organisation and making the complex simple.
Jennifer Shin
Senior Account Director
@
Salesforce
August 4, 2022,
Jennifer Shin
has seen a demo of
Thynk
Because Thynk.Cloud is built on the Salesforce platform, it brings all the enterprise-class platform security and reliability of Salesforce with ease of integration, clean and modern UI, and extraordinary dashboards and reporting capabilities. The ability to easily integrate and report on data from 3rd party hotel systems is a big value hoteliers gain by partnering with Thynk.
Andrew Russo
Account Director
@
Salesforce
August 10, 2022,
Andrew Russo
has seen a demo of
Thynk
Thynk.Cloud has a great technology platform and an even better customer service engine. Through seamless integration with Salesforce, our hospitality teams have an obvious partner to collaborate with in their go-to-market strategy.
TJ Christensen
CEO
@
BlueGator
August 17, 2022,
TJ Christensen
has seen a demo of
Thynk
Thynk is built on a modern platform and can be purchased as a standalone platform, or incorporated within Salesforce. This important differentiation allows the customer to extend capabilities far beyond events and group sales, and begin leveraging the solution as a real single source of truth for hospitality companies.
Iva Saskova
Product
@
Stayntouch
December 16, 2024,
Iva Saskova
has seen a demo of
Thynk
The technical team at Thynk is incredibly flexible, professional, and efficient! It was an absolute pleasure collaborating with them on the integration with Stayntouch PMS. Their product provides extensive optimization, is data-driven, and focuses entirely on the customer experience.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
The team should plan and commit to change management when migrating to a new system. Ultimately, they will benefit from a more modern sales & catering system, but adopting technology takes time, patience and commitment from all team members.
by
Jessica Hayes
(Hayespitality)
on June 21, 2026
Showing all answers to:
"Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Jessica Hayes
President
@
Hayespitality
July 14, 2022,
Jessica Hayes
has seen a demo of
Thynk
The team should plan and commit to change management when migrating to a new system. Ultimately, they will benefit from a more modern sales & catering system, but adopting technology takes time, patience and commitment from all team members.
David Ganly
Director
@
hconnect
July 18, 2022,
David Ganly
has tried
Thynk
If you are going to work with a Group Sales / Event Management solution then pick a vendor that knows the industry, has a skilled team and a great product that can deliver your expectations. Deploy with a vendor that can meet your expectations.
Jennifer Shin
Senior Account Director
@
Salesforce
August 4, 2022,
Jennifer Shin
has seen a demo of
Thynk
If you are truly looking to improve your hotel business and set a foundation for success for the future on a scalable, modern, and powerful tool...take the time to see the product in action with their technical team in a demo and provide them with some use cases that are most challenging so they can show you how easy and powerful the platform could be for your business. Seeing is believing with Thynk!
Andrew Russo
Account Director
@
Salesforce
August 10, 2022,
Andrew Russo
has seen a demo of
Thynk
Based on the challenges that group sales teams face within the hospitality industry, Thynk is a logical solution because of it's ability to provide visibility into hotel operations, open bookings and more. The configuration and customization tools provide great benefit to these teams and event teams across hotel organizations.
TJ Christensen
CEO
@
BlueGator
August 17, 2022,
TJ Christensen
has seen a demo of
Thynk
If you're using Salesforce you have two options. You can build this yourself and spend a fortune for an initial product that won't evolve unless you invest more capital, or you can use Thynk. You'll get more bang for your buck using an innovative platform like Thynk than anywhere else.
Iva Saskova
Product
@
Stayntouch
December 16, 2024,
Iva Saskova
has seen a demo of
Thynk
Utilize Thynk’s robust customization features to adapt the platform to your property’s specific operations and processes. Partnering with the Thynk team during implementation will ensure seamless integration, enabling you to optimize efficiency, elevate guest experiences, and increase profitability.
+ 3
recommend
Recommended by
Jessica Hayes
President
@
Hayespitality
David Ganly
Director
@
hconnect
Jennifer Shin
Senior Account Director
@
Salesforce
Andrew Russo
Account Director
@
Salesforce
TJ Christensen
CEO
@
BlueGator
Jessica Hayes
President
@
Hayespitality
David Ganly
Director
@
hconnect
Jennifer Shin
Senior Account Director
@
Salesforce
Thynk has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.