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Thynk Groups & Events
4.4 (114 REVIEWS)
HT Score
94 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Iva, Jakob, Matti + 9 more experts recommend Thynk
Read RecommendationsThynk Groups & Events
Ranked 2 (out of 15) in Hotel Sales Software
2025 Finalist
HotelTechAwards
Hoteliers voted Thynk as the #2 Hotel Sales Software provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldSales automation and analytics
87% recommended by 110 hotels
Rotana, Generator, Barrière & 107 others
Bell - AI powered product analyst
I analyzed all of Thynk’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Thynk Cloud elevates hotel sales operations by enhancing efficiency and transparency in managing MICE business and Central Sales, backed by a robust Salesforce foundation. It effectively centralizes contracts, bookings, and sales activities, boosting accountability and performance monitoring across multiple hotels. While users appreciate its comprehensive suite, they note a need for improved integration with other systems and more visually appealing interfaces. Overall, Thynk Cloud is a strategic tool for increasing revenue and lowering operational costs by simplifying complex sales workflows.
Rotana, Generator, Barrière & 107 others
Read their reviewsWhat Types of Hotels Thynk is Popular For
Size
2 | X-Small (1-9 room)
1 | Small (10-24 room)
18 | Mid-Sized (25-74 room)
63 | Large (75-199 room)
74 | X-Large (200+ room)
Country
33 | Netherlands
23 | Germany
20 | United States of America
10 | United Kingdom
10 | France
9 | United Arab Emirates
5 | Austria
5 | Saudi Arabia
4 | Switzerland
4 | Belgium
4 | Greece
4 | Thailand
3 | Iraq
3 | South Africa
2 | Cape Verde
2 | Ireland
2 | Jordan
2 | Nigeria
1 | Bahrain
1 | Pakistan
1 | Kuwait
1 | Maldives
1 | Finland
1 | Spain
1 | Albania
1 | Vietnam
1 | Egypt
1 | Mauritius
1 | Morocco
Type
77 | Luxury Hotels
76 | City Center Hotels
67 | Airport/Conference Hotels
51 | Branded Hotels
48 | Boutiques
46 | Resorts
29 | Bed & Breakfast & Inns
24 | Extended Stay & Serviced Apartments
22 | Limited Service & Budget Hotels
19 | Hostels
6 | Casinos
3 | Vacation Rentals & Villas
2 | Motels
2 | RV Parks & Campgrounds
Region
98 | Europe
22 | Middle East
20 | North America
9 | Africa
7 | Asia Pacific
Category
114 | Hotel Sales Software
89 | Event Management Software
29 | Hotel CRM & Email Marketing
14 | RFPs & Proposal Management Software
3 | Business Intelligence
1 | Online Venue Booking Platforms
Didn’t find what you were looking for?
What is Thynk?
Founded in 2019 | Headquarters in Paris (France) | 65 employees
Thynk Groups & Events is a comprehensive platform designed for hoteliers to streamline group and event management operations. It enhances sales activities, boosts efficiency, and supports real-time data synchronization. The software offers robust integration capabilities with existing PMS and POS systems, allowing for seamless operation within your existing setup. Users benefit from customized reporting, the ability to monitor sales activities, and track ROI on various programs. This functionality is valuable in increasing revenue and improving customer experience, making Thynk Groups & Events an essential tool for optimizing hotel operations and maximizing space utilization.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Thynk products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Thynk Reviews Analyzed: 3
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Thynk Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Thynk
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Thynk's Provided Description:
"Boost B2B, Direct, Meetings & Events and Group Sales with Thynk’s end-to-end platform. It is a comprehensive platform that streamlines the booking process for guest rooms, and allows sales managers to track the booking lifecycle end-to-end. By unifying data across systems and properties, Thynk provides actionable insights to anticipate trends, streamline operations, and optimize sales, thus maximizing profits from every space."
FAQs
Capabilities
Contract Management
Contract Management
Efficiently generate, track, and manage your contracts with a centralized system throughout the sales cycle and receive automated alerts for renewals or expirations, reducing missed opportunities.
Rate Management
Rate Management
Effectively deploy pricing strategies and negotiated rates based on data. Get updated with real-time changes, ensuring accurate pricing management and minimizing discrepancies.
Sales Team Efficiency
Sales Team Efficiency
Optimize productivity by tracking and analyzing individual performance and gaining valuable insights on sales activities. Enhance internal collaboration through Email synchronization, ensuring all team members can track customer interactions and reduce delays through standardized rate approval processes.
Revenue Optimization
Revenue Optimization
Get clear insights into the impact of production activities on revenue for better decision-making and adjustments. Track revenue against production for early detection of underperformance to address issues before they affect the bottom line.
Sales Automation
Sales Automation
Reduce administrative work by automating email logging and production tracking, freeing up time for strategic tasks. Get real-time insights into account-level pickups, ensuring sales strategies align with production performance.
Features
Sales CRM
4/5 features
RPF Management
4/5 features
F&B Planning
4/5 features
Contracts & E-Signatures
4/5 features
Reporting & Analytics
4/5 features
Available Add-ons & Modules
Inquiries & Distribution
Hotel Sales Software
Streamline responses to leads effectively across a network of properties, eliminate redundant tasks, and enable accurate reporting enhancing retention and conversion rates.
Group Bookings
Event Management Software
Streamline booking for group rooms and track quantities throughout the entire booking lifecycle. Seamlessly integrate with your PMS, to get everything you need in one place.
Thynk Analytics
Business Intelligence
We believe that data is your most valuable asset. Thynk provides actionable insights, enabling informed strategic decisions while enhancing personalization and process optimization. If needed, our platform integrates data from multiple systems.
Thynk Connect
Say goodbye to tech silos. Thynk is powered by Connect, our industry-leading suite of integrations. We pull data from the PMS and POS, removing the barrier of fragmented information and ultimately empowering teams to delight customers.
Thynk Reviews Summary
Ease of Use
4.5/5
Customer Support
4.5/5
ROI
4.3/5
Implementation
4.3/5
Recommended by
Achievements
This vendor's trending score is rising, Thynk Groups & Events is the #4 most trending product in the Hotel Sales Software category (out of 15) and the #156 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreThynk has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted Thynk as the #2 Hotel Sales Software provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Thynk Pricing
Above Average
This product is priced higher than the average product in the category which is usually an indicator that it is a premium product with enhanced functionality designed for more complex operations and use cases and larger properties.
Get an Instant Price Estimate
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Thynk Case Studies
References
"Our partnership with Thynk.Cloud will be a game changer for our hotel teams, who have provided out-of-the-ordinary guest experiences with legacy technology. We will be raising the bar with Thynk!"
Dina Belon
President @
Staypineapple, An Iconic Hotel, The Loop Chicago
"Thynk was the first system that truly reflected our needs with a forward-thinking perspective on managing relationships in the hospitality space. It's not just a solution, it's a competitive advantage."
Guy Hutchinson
President & CEO @
Rotana Hotel Management Corporation PJSC
"Thynk is a platform that allows us to make better and faster decisions and be able to service our business clients and our customers in a way that we couldn't do before."
Alex Cisneros
CCO @
Mint House At 70 Pine – NYC
"The automated sales processes from outreach to invoicing have been streamlined with a 50% reduction in costs."
Robert Godwin
Founder & Managing Director @
Lamington Apartments - Hammersmith
"Thynk's flexible and intuitive CRM solution has transformed our operations, empowering our teams to deliver exceptional guest experiences. Thynk serves as our core system, generating an impressive 30-40% of our sales."
Emmanuelle Anglade
Managing Director @
Hotel Barriere Le Fouquet's Paris
"Thynk saves our team hours, and when it comes to sales work, we're getting rid of all the dull work and can focus on driving activity."
Florian Ultsch
Managing Director @
Harry's Home Bern
"I have not seen anyone else providing what Thynk will give us now. The idea is fresh, the idea is great, and the ideas help us to organize ourselves."
Roland Elter
CCO & Managing Director @
Maritim Hotel Dusseldorf
"Thynk is an excellent platform. If you are managing multiple properties or even a single property, it helps you manage your system and their efficiency. There is no other alternative."
Hassan Ahdab
President Hotel Operations @
Dur Hospitality Co
"Thynk is not merely unique—it's a transformative solution. With Thynk, we're not just keeping pace with industry trends; we're establishing new benchmarks."
Rene Balmer
General Manager @
Chatrium Hotel Riverside Bangkok
"Thynk benefits from the flexibility and solidity of Salesforce software, we could implement our most important business processes. Thanks to that and the reactivity of Thynk's teams, our Sales teams can focus on their work: propose wonderful events to our end customers."
Charlotte Charles
IT Project Manager @
Hotel Barriere Le Fouquet's Paris
Featured Customers
More Products by Thynk
Hotelier Rating
Looking for specific info?
10
Perfect tool
Director of Sales from 500+ room Boutique in Sharjah (United Arab Emirates)
Verified
1 days ago
The ease, speed and the practicality of it and this is exactly what’s needed for us Jin sales to be more efficient.
United Arab Emirates
United Arab Emirates
Director of Sales
X-Large Hotel
8
Practical, insightful, and constantly improving
Sales Coordinator from 500+ room Airport/Conference Hotel in Vravrona (Greece)
Verified
1 days ago
Provides practical, actionable insights through data analytics.
Intuitive and user-friendly platform.
Helps streamline daily hotel operations efficiently.
Saves time and increases efficiency.
Greece
Greece
Sales Coordinator
X-Large Hotel
8
In between the Woods
Meeting en Event Specialist from 100 to 199 room in Oosterbeek (Netherlands)
Verified
7 days ago
That the overview is simple and easy. To change the amount of rooms and price and that it communicates with Mews.
Netherlands
Netherlands
Meeting en Event Specialist
Large Hotel
8
Weekly Errors
Senior EventsCo-ordinator from 50-74 room Luxury Hotel in New Milton (United Kingdom)
Verified
8 days ago
I wish there was less errors that we experience on a weekly basis, they are often quickly fixed but it has an impact on daily tasks.
United Kingdom
United Kingdom
Senior EventsCo-ordinator
Mid-Sized Hotel
9
Outstanding Partner for Modern Hospitality Operations
Functional Application Manager from 100 to 199 room in Oosterbeek (Netherlands)
Verified
8 days ago
Thynk has significantly enhanced our operational efficiency at Bilderberg. The platform is intuitive, flexible, and built with a deep understanding of hotel workflows. From streamlined sales processes to clearer team communication, Thynk helps us work smarter every day. Highly recommended for hotels seeking a powerful and reliable solution.
Netherlands
Netherlands
Functional Application Manager
Large Hotel
7
Huge potential
Weddings Manager from 50-74 room Airport/Conference Hotel in Taplow (United Kingdom)
Verified
12 days ago
Ease of use.
Simplicity of pages.
Overall visual appearance of the program.
Ability to access anywhere online.
Questions answered quickly from help service.
United Kingdom
United Kingdom
Weddings Manager
Mid-Sized Hotel
6
I preferred Opera
Events Administrator from 50-74 room Airport/Conference Hotel in Taplow (United Kingdom)
Verified
12 days ago
Enquiries form is well laid out and easy to populate.
Function view is user friendly and clear.
Screen is easy to read.
United Kingdom
United Kingdom
Events Administrator
Mid-Sized Hotel
7
Platform with great potential
Congres Expert from 100 to 199 room Branded Hotel in Putten (Netherlands)
Verified
13 days ago
- The ease of use. Clear and easy to find the information you need.
- Mailing and task possiblities.
- Potential of report building for data analysis.
Netherlands
Netherlands
Congres Expert
Large Hotel
10
THYNK - Great system, great posibilites, great people!
Director of Sales from 200 to 499 room Boutique in Amsterdam (Netherlands)
Verified
13 days ago
Endless possibilities and people who love to work with you to make sure you reach your goals.
Constant updates to ensure you work with a system that meets todays needs.
Great customer service. (Personal)
Netherlands
Netherlands
Director of Sales
X-Large Hotel
10
Thynk is a bespoke Sales and CRM Solution
CRM Systems Analyst & Administrator from 100 to 199 room Boutique in Seattle (United States of America)
Verified
15 days ago
When people ask me what Thynk is like, I like to tell them to imagine a Purple and magenta sports muscle car, with a blue engine (representing Salesforce) jutting out of the hood. It's powerful, and looks super slick!
I love that Thynk, and Salesforce lightning by extension, are open source and super flexible. I've made many custom fields...
United States of America
United States of America
CRM Systems Analyst & Administrator
Large Hotel
- 1
- 2
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- 12
Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Thynk specializes in providing hospitality-focused software solutions designed to streamline operations, enhance customer experiences, and drive revenue. I particularly appreciate: CRM focusingon Hospitality Thynk offers a robust CRM platform tailored specifically for hotels and other hospitality businesses. It helps organizations manage guest relationships, preferences, and communication effectively. Group and Event Management Thynk excels in handling group reservations and events, and also offers group bookings for more than 90 consecutive nights.
Showing all answers to: "What does this product or service do well?"
Thynk specializes in providing hospitality-focused software solutions designed to streamline operations, enhance customer experiences, and drive revenue. I particularly appreciate:
CRM focusingon Hospitality
Thynk offers a robust CRM platform tailored specifically for hotels and other hospitality businesses. It helps organizations manage guest relationships, preferences, and communication effectively.
Group and Event Management
Thynk excels in handling group reservations and events, and also offers group bookings for more than 90 consecutive nights.
The event management and group sales process at a hotel can be complicated, clunky and require involvement from a wide variety of teams across the facility. Thynk simplifies the approach on a modern platform and in a way that's easy and approachable for sales teams regardless of size or complexity. They can handle everything from initial lead to booking/holding the room block, to issuing the customer contract to sending the BEO to the events team.
Thynk.Cloud delivers a first class customer experience by delivering an ease of use platform that connects to several other applications within the organization. Through Salesforce integration and partnership, Thynk has an incredible opportunity in NA to capture significant market share within hospitality.
Thynk.Cloud is the ultimate, modern and intuitive event and group sales management software. Built on the Salesforce platform, it brings all the benefits and value hotels and resorts need to move away from spreadsheets and outdated systems and truly have a full 360 view of the business. It is sophisticated and elegant, yet simple to use and flexible. Sales teams can spend less time manually searching for and compiling data and spending more time with customers and booking more events.
We have been working with Thynk for some time now. A highly skilled and responsive team on each engagement. Thynk is one of those companies who get hospitality. Integrating with Salesforce is not easy.
Question:
What differentiates this product or service from the competition?
Answer:
The technical team at Thynk is incredibly flexible, professional, and efficient! It was an absolute pleasure collaborating with them on the integration with Stayntouch PMS. Their product provides extensive optimization, is data-driven, and focuses entirely on the customer experience.
Showing all answers to: "What differentiates this product or service from the competition?"
The technical team at Thynk is incredibly flexible, professional, and efficient! It was an absolute pleasure collaborating with them on the integration with Stayntouch PMS. Their product provides extensive optimization, is data-driven, and focuses entirely on the customer experience.
Thynk is built on a modern platform and can be purchased as a standalone platform, or incorporated within Salesforce. This important differentiation allows the customer to extend capabilities far beyond events and group sales, and begin leveraging the solution as a real single source of truth for hospitality companies.
Thynk.Cloud has a great technology platform and an even better customer service engine. Through seamless integration with Salesforce, our hospitality teams have an obvious partner to collaborate with in their go-to-market strategy.
Because Thynk.Cloud is built on the Salesforce platform, it brings all the enterprise-class platform security and reliability of Salesforce with ease of integration, clean and modern UI, and extraordinary dashboards and reporting capabilities. The ability to easily integrate and report on data from 3rd party hotel systems is a big value hoteliers gain by partnering with Thynk.
Their willingness to adapt to changing situations. The customer service offered is better than expected, always quick to respond and resolve issues. Looking forward to working with the Thynk organisation and making the complex simple.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Utilize Thynk’s robust customization features to adapt the platform to your property’s specific operations and processes. Partnering with the Thynk team during implementation will ensure seamless integration, enabling you to optimize efficiency, elevate guest experiences, and increase profitability.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Utilize Thynk’s robust customization features to adapt the platform to your property’s specific operations and processes. Partnering with the Thynk team during implementation will ensure seamless integration, enabling you to optimize efficiency, elevate guest experiences, and increase profitability.
If you're using Salesforce you have two options. You can build this yourself and spend a fortune for an initial product that won't evolve unless you invest more capital, or you can use Thynk. You'll get more bang for your buck using an innovative platform like Thynk than anywhere else.
Based on the challenges that group sales teams face within the hospitality industry, Thynk is a logical solution because of it's ability to provide visibility into hotel operations, open bookings and more. The configuration and customization tools provide great benefit to these teams and event teams across hotel organizations.
If you are truly looking to improve your hotel business and set a foundation for success for the future on a scalable, modern, and powerful tool...take the time to see the product in action with their technical team in a demo and provide them with some use cases that are most challenging so they can show you how easy and powerful the platform could be for your business. Seeing is believing with Thynk!
If you are going to work with a Group Sales / Event Management solution then pick a vendor that knows the industry, has a skilled team and a great product that can deliver your expectations. Deploy with a vendor that can meet your expectations.
Recommended by
Iva Saskova
Product
@
Stayntouch
TJ Christensen
CEO
@
BlueGator
Andrew Russo
Account Director
@
Salesforce
Jennifer Shin
Senior Account Director
@
Salesforce
David Ganly
Director
@
hconnect
Iva Saskova
Product
@
Stayntouch
TJ Christensen
CEO
@
BlueGator
Andrew Russo
Account Director
@
Salesforce
Jennifer Shin
Senior Account Director
@
Salesforce
David Ganly
Director
@
hconnect
Jessica Hayes
President
@
Hayespitality
Are you a consultant or vendor that recommends Thynk?
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News
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5 months ago
Sonesta International Hotels Corporation Partners with Thynk to Support its Global Sales Organization
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Thynk Strengthens Its Hospitality Cloud Platform with the Acquisition of 'Please ask m'
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2 years ago
Thynk Raises $13 Million of Series A Funding to Drive Innovation in Verticalized CRM for the Hospitality Industry
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Support
Verified Support
Thynk has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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