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Thynk Groups & Events
4.5 (98 REVIEWS)
HT Score
95 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Iva, Jakob, Matti + 9 more experts recommend Thynk
Read RecommendationsThynk Groups & Events
Ranked 2 (out of 15) in Hotel Sales Software
2025 Finalist
HotelTechAwards
Hoteliers voted Thynk as the #2 Hotel Sales Software provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldSales automation and analytics
88% recommended by 94 hotels
Rotana, Generator, Barrière & 91 others
Bell - AI powered product analyst
I analyzed all of Thynk’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like Thynk for its ability to centralize operations and integrate CRM, event management, and sales functions, leading to improved decision-making. Thynk enhances customer relationships by automating contracting processes and offering seamless communication across hotel portfolios. Its Salesforce foundation allows for deep data analysis, optimizing revenue management and cost-efficiency. The integration with existing systems supports hotel operations, helping streamline tasks and boost productivity.
Rotana, Generator, Barrière & 91 others
Read their reviewsWhat Types of Hotels Thynk is Popular For
Size
2 | X-Small (1-9 room)
3 | Small (10-24 room)
15 | Mid-Sized (25-74 room)
49 | Large (75-199 room)
60 | X-Large (200+ room)
Country
24 | Netherlands
20 | United States of America
20 | Germany
8 | France
8 | United Arab Emirates
5 | United Kingdom
5 | Austria
4 | Thailand
4 | Switzerland
3 | Saudi Arabia
3 | Belgium
3 | Iraq
3 | South Africa
2 | Nigeria
2 | Ireland
2 | Cape Verde
2 | Jordan
1 | Kuwait
1 | Pakistan
1 | Bahrain
1 | Maldives
1 | Morocco
1 | Greece
1 | Albania
1 | Vietnam
1 | Egypt
1 | Mauritius
Type
65 | Luxury Hotels
63 | City Center Hotels
55 | Airport/Conference Hotels
45 | Branded Hotels
41 | Resorts
40 | Boutiques
24 | Bed & Breakfast & Inns
23 | Extended Stay & Serviced Apartments
19 | Limited Service & Budget Hotels
18 | Hostels
6 | Casinos
3 | Vacation Rentals & Villas
2 | Motels
2 | RV Parks & Campgrounds
Region
73 | Europe
20 | North America
19 | Middle East
9 | Africa
7 | Asia Pacific
Category
98 | Hotel Sales Software
70 | Event Management Software
26 | Hotel CRM & Email Marketing
1 | RFPs & Proposal Management Software
1 | Business Intelligence
Didn’t find what you were looking for?
What is Thynk?
Founded in 2019 | Headquarters in Paris (France) | 65 employees
Thynk Groups & Events is a comprehensive platform designed for hoteliers to streamline group and event management operations. It enhances sales activities, boosts efficiency, and supports real-time data synchronization. The software offers robust integration capabilities with existing PMS and POS systems, allowing for seamless operation within your existing setup. Users benefit from customized reporting, the ability to monitor sales activities, and track ROI on various programs. This functionality is valuable in increasing revenue and improving customer experience, making Thynk Groups & Events an essential tool for optimizing hotel operations and maximizing space utilization.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Thynk products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Thynk Reviews Analyzed: 80
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Thynk Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Thynk
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Thynk's Provided Description:
"Boost B2B, Direct, Meetings & Events and Group Sales with Thynk’s end-to-end platform. It is a comprehensive platform that streamlines the booking process for guest rooms, and allows sales managers to track the booking lifecycle end-to-end. By unifying data across systems and properties, Thynk provides actionable insights to anticipate trends, streamline operations, and optimize sales, thus maximizing profits from every space."
FAQs
Capabilities
Contract Management
Contract Management
Efficiently generate, track, and manage your contracts with a centralized system throughout the sales cycle and receive automated alerts for renewals or expirations, reducing missed opportunities.
Rate Management
Rate Management
Effectively deploy pricing strategies and negotiated rates based on data. Get updated with real-time changes, ensuring accurate pricing management and minimizing discrepancies.
Sales Team Efficiency
Sales Team Efficiency
Optimize productivity by tracking and analyzing individual performance and gaining valuable insights on sales activities. Enhance internal collaboration through Email synchronization, ensuring all team members can track customer interactions and reduce delays through standardized rate approval processes.
Revenue Optimization
Revenue Optimization
Get clear insights into the impact of production activities on revenue for better decision-making and adjustments. Track revenue against production for early detection of underperformance to address issues before they affect the bottom line.
Sales Automation
Sales Automation
Reduce administrative work by automating email logging and production tracking, freeing up time for strategic tasks. Get real-time insights into account-level pickups, ensuring sales strategies align with production performance.
Features
Sales CRM
4/5 features
RPF Management
4/5 features
F&B Planning
4/5 features
Contracts & E-Signatures
4/5 features
Reporting & Analytics
4/5 features
Available Add-ons & Modules
Inquiries & Distribution
Hotel Sales Software
Streamline responses to leads effectively across a network of properties, eliminate redundant tasks, and enable accurate reporting enhancing retention and conversion rates.
Group Bookings
Event Management Software
Streamline booking for group rooms and track quantities throughout the entire booking lifecycle. Seamlessly integrate with your PMS, to get everything you need in one place.
Thynk Analytics
Business Intelligence
We believe that data is your most valuable asset. Thynk provides actionable insights, enabling informed strategic decisions while enhancing personalization and process optimization. If needed, our platform integrates data from multiple systems.
Thynk Connect
Say goodbye to tech silos. Thynk is powered by Connect, our industry-leading suite of integrations. We pull data from the PMS and POS, removing the barrier of fragmented information and ultimately empowering teams to delight customers.
Thynk Reviews Summary
Ease of Use
4.5/5
Customer Support
4.5/5
ROI
4.4/5
Implementation
4.4/5
Recommended by
Achievements
This vendor's trending score is rising, Thynk Groups & Events is the #2 most trending product in the Hotel Sales Software category (out of 15) and the #86 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreThynk’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseHoteliers voted Thynk as the #2 Hotel Sales Software provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Thynk Pricing
Above Average
This product is priced higher than the average product in the category which is usually an indicator that it is a premium product with enhanced functionality designed for more complex operations and use cases and larger properties.
Get an Instant Price Estimate
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Thynk Case Studies
References
"Our partnership with Thynk.Cloud will be a game changer for our hotel teams, who have provided out-of-the-ordinary guest experiences with legacy technology. We will be raising the bar with Thynk!"
Dina Belon
President @
Staypineapple, An Iconic Hotel, The Loop Chicago
"Thynk was the first system that truly reflected our needs with a forward-thinking perspective on managing relationships in the hospitality space. It's not just a solution, it's a competitive advantage."
Guy Hutchinson
President & CEO @
Rotana Hotel Management Corporation PJSC
"Thynk is a platform that allows us to make better and faster decisions and be able to service our business clients and our customers in a way that we couldn't do before."
Alex Cisneros
CCO @
Mint House At 70 Pine – NYC
"The automated sales processes from outreach to invoicing have been streamlined with a 50% reduction in costs."
Robert Godwin
Founder & Managing Director @
Lamington Apartments - Hammersmith
"Thynk's flexible and intuitive CRM solution has transformed our operations, empowering our teams to deliver exceptional guest experiences. Thynk serves as our core system, generating an impressive 30-40% of our sales."
Emmanuelle Anglade
Managing Director @
Hotel Barriere Le Fouquet's Paris
"Thynk saves our team hours, and when it comes to sales work, we're getting rid of all the dull work and can focus on driving activity."
Florian Ultsch
Managing Director @
Harry's Home Bern
"I have not seen anyone else providing what Thynk will give us now. The idea is fresh, the idea is great, and the ideas help us to organize ourselves."
Roland Elter
CCO & Managing Director @
Maritim Hotel Dusseldorf
"Thynk is an excellent platform. If you are managing multiple properties or even a single property, it helps you manage your system and their efficiency. There is no other alternative."
Hassan Ahdab
President Hotel Operations @
Dur Hospitality Co
"Thynk is not merely unique—it's a transformative solution. With Thynk, we're not just keeping pace with industry trends; we're establishing new benchmarks."
Rene Balmer
General Manager @
Chatrium Hotel Riverside Bangkok
"Thynk benefits from the flexibility and solidity of Salesforce software, we could implement our most important business processes. Thanks to that and the reactivity of Thynk's teams, our Sales teams can focus on their work: propose wonderful events to our end customers."
Charlotte Charles
IT Project Manager @
Hotel Barriere Le Fouquet's Paris
Featured Customers
More Products by Thynk
Hotelier Rating
Looking for specific info?
9
Its one of the amazing program i use
Asst.Director of Sales from 200 to 499 room Bed & Breakfast & Inn in Al Ain (United Arab Emirates)
Verified
3 days ago
Very easy to use and helps us manage bookings quickly and Helps our team stay organized and close more deals.
United Arab Emirates
United Arab Emirates
Asst.Director of Sales
X-Large Hotel
6
Easy to handle, clear Dashboards
Leisure Sales Manager from 75-99 room Bed & Breakfast & Inn in Vienna (Austria)
Verified
3 days ago
The Dashboards are easy to use and have a detailed overview. Easy log of related E-Mails, Master-Accounts and it's related sub accounts.
Austria
Austria
Leisure Sales Manager
Large Hotel
8
Great solution with huge growth potential for the Hotel industry!
Salesforce Consultant/Administrator from 200 to 499 room City Center Hotel in Darmstadt (Germany)
Verified
10 days ago
Tech driven professionals with a huge experience in hotel business. The solution is well thought through and very flexible for customization. The solution can be interfaced with many other software solutions. Very friendly staff with a lot of patience. They always have an open ear for improvement suggestions. Improvements/developments are r...
Germany
Germany
Salesforce Consultant/Administrator
X-Large Hotel
10
A complete Hotel Sales Customer relationship management platform.
Head of Technology from 200 to 499 room City Center Hotel in بغداد (Iraq)
Verified
16 days ago
Effective management of hotel company and travel agent accounts, along with fostering strong relationships across the entire hotel portfolio, has proven to be a key driver of business success. Providing high level visibility into account production, lead generation, and ongoing activities has delivered significant value, offering actionable...
Iraq
Iraq
Head of Technology
X-Large Hotel
9
Thynk as Sales software
Sales Manager from 10 to 24 room City Center Hotel in The Hague (Netherlands)
Verified
17 days ago
Customised solutions/system, great support, seamless integration with other systems. Great data centralisation system to use as CRM for in Hotels.
Netherlands
Netherlands
Sales Manager
Small Hotel
10
Number 1 in the Market
Product Owner from 100 to 199 room Bed & Breakfast & Inn in Paris (France)
Verified
17 days ago
I had the chance to work with Thynk since 2 years now and it still a pleasure to work with them. Their strenghts: Communication / Efficiency / Expertise / Proactive
France
France
Product Owner
Large Hotel
10
I'm using CRM Sales Force and happy with
Cluster Sales Manager from 200 to 499 room Branded Hotel in Santa Maria (Cape Verde)
Verified
17 days ago
1. The quickly uploading of any kind of communication is a plus 2. It allows to quickly edit and present my reports
Cape Verde
Cape Verde
Cluster Sales Manager
X-Large Hotel
6
Events Review of Salesforce
Senior EventsCo-ordinator from 50-74 room Luxury Hotel in New Milton (United Kingdom)
Verified
17 days ago
Great for capturing clients spend across all our properties and the ease of using the reporting tools. I like the look of the function sheets and ease of copying text into the fields.
United Kingdom
United Kingdom
Senior EventsCo-ordinator
Mid-Sized Hotel
10
A solution that lives up to expectations.
Group Hotel & Resorts Executive from 100 to 199 room Casino in Kempton Park (South Africa)
Verified
17 days ago
From the day I started interacting with the management team at Thynk, I knew that this would be the solution for our business. Keeping the Salesforce functionality with having the venue management has taken us to another level.
South Africa
South Africa
Group Hotel & Resorts Executive
Large Hotel
10
Thynk the embodiment of efficiently
Group F&B Manager from 100 to 199 room Casino in Kempton Park (South Africa)
Verified
17 days ago
The ability to use one platform being Thynk, to complete all functions previously required to be done on various platforms. The integration functionality and efficiencies thereof just made it so much better from an operational point of view.
South Africa
South Africa
Group F&B Manager
Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Thynk specializes in providing hospitality-focused software solutions designed to streamline operations, enhance customer experiences, and drive revenue. I particularly appreciate: CRM focusingon Hospitality Thynk offers a robust CRM platform tailored specifically for hotels and other hospitality businesses. It helps organizations manage guest relationships, preferences, and communication effectively. Group and Event Management Thynk excels in handling group reservations and events, and also offers group bookings for more than 90 consecutive nights.
Showing all answers to: "What does this product or service do well?"
Thynk specializes in providing hospitality-focused software solutions designed to streamline operations, enhance customer experiences, and drive revenue. I particularly appreciate:
CRM focusingon Hospitality
Thynk offers a robust CRM platform tailored specifically for hotels and other hospitality businesses. It helps organizations manage guest relationships, preferences, and communication effectively.
Group and Event Management
Thynk excels in handling group reservations and events, and also offers group bookings for more than 90 consecutive nights.
The event management and group sales process at a hotel can be complicated, clunky and require involvement from a wide variety of teams across the facility. Thynk simplifies the approach on a modern platform and in a way that's easy and approachable for sales teams regardless of size or complexity. They can handle everything from initial lead to booking/holding the room block, to issuing the customer contract to sending the BEO to the events team.
Thynk.Cloud delivers a first class customer experience by delivering an ease of use platform that connects to several other applications within the organization. Through Salesforce integration and partnership, Thynk has an incredible opportunity in NA to capture significant market share within hospitality.
Thynk.Cloud is the ultimate, modern and intuitive event and group sales management software. Built on the Salesforce platform, it brings all the benefits and value hotels and resorts need to move away from spreadsheets and outdated systems and truly have a full 360 view of the business. It is sophisticated and elegant, yet simple to use and flexible. Sales teams can spend less time manually searching for and compiling data and spending more time with customers and booking more events.
We have been working with Thynk for some time now. A highly skilled and responsive team on each engagement. Thynk is one of those companies who get hospitality. Integrating with Salesforce is not easy.
Question:
What differentiates this product or service from the competition?
Answer:
The technical team at Thynk is incredibly flexible, professional, and efficient! It was an absolute pleasure collaborating with them on the integration with Stayntouch PMS. Their product provides extensive optimization, is data-driven, and focuses entirely on the customer experience.
Showing all answers to: "What differentiates this product or service from the competition?"
The technical team at Thynk is incredibly flexible, professional, and efficient! It was an absolute pleasure collaborating with them on the integration with Stayntouch PMS. Their product provides extensive optimization, is data-driven, and focuses entirely on the customer experience.
Thynk is built on a modern platform and can be purchased as a standalone platform, or incorporated within Salesforce. This important differentiation allows the customer to extend capabilities far beyond events and group sales, and begin leveraging the solution as a real single source of truth for hospitality companies.
Thynk.Cloud has a great technology platform and an even better customer service engine. Through seamless integration with Salesforce, our hospitality teams have an obvious partner to collaborate with in their go-to-market strategy.
Because Thynk.Cloud is built on the Salesforce platform, it brings all the enterprise-class platform security and reliability of Salesforce with ease of integration, clean and modern UI, and extraordinary dashboards and reporting capabilities. The ability to easily integrate and report on data from 3rd party hotel systems is a big value hoteliers gain by partnering with Thynk.
Their willingness to adapt to changing situations. The customer service offered is better than expected, always quick to respond and resolve issues. Looking forward to working with the Thynk organisation and making the complex simple.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Utilize Thynk’s robust customization features to adapt the platform to your property’s specific operations and processes. Partnering with the Thynk team during implementation will ensure seamless integration, enabling you to optimize efficiency, elevate guest experiences, and increase profitability.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Utilize Thynk’s robust customization features to adapt the platform to your property’s specific operations and processes. Partnering with the Thynk team during implementation will ensure seamless integration, enabling you to optimize efficiency, elevate guest experiences, and increase profitability.
If you're using Salesforce you have two options. You can build this yourself and spend a fortune for an initial product that won't evolve unless you invest more capital, or you can use Thynk. You'll get more bang for your buck using an innovative platform like Thynk than anywhere else.
Based on the challenges that group sales teams face within the hospitality industry, Thynk is a logical solution because of it's ability to provide visibility into hotel operations, open bookings and more. The configuration and customization tools provide great benefit to these teams and event teams across hotel organizations.
If you are truly looking to improve your hotel business and set a foundation for success for the future on a scalable, modern, and powerful tool...take the time to see the product in action with their technical team in a demo and provide them with some use cases that are most challenging so they can show you how easy and powerful the platform could be for your business. Seeing is believing with Thynk!
If you are going to work with a Group Sales / Event Management solution then pick a vendor that knows the industry, has a skilled team and a great product that can deliver your expectations. Deploy with a vendor that can meet your expectations.
Recommended by
Iva Saskova
Product
@
Stayntouch
TJ Christensen
CEO
@
BlueGator
Andrew Russo
Account Director
@
Salesforce
Jennifer Shin
Senior Account Director
@
Salesforce
David Ganly
Director
@
hconnect
Iva Saskova
Product
@
Stayntouch
TJ Christensen
CEO
@
BlueGator
Andrew Russo
Account Director
@
Salesforce
Jennifer Shin
Senior Account Director
@
Salesforce
David Ganly
Director
@
hconnect
Jessica Hayes
President
@
Hayespitality
Are you a consultant or vendor that recommends Thynk?
Leave a recommendation
News
Thynk
3 months ago
Sonesta International Hotels Corporation Partners with Thynk to Support its Global Sales Organization
Thynk
10 months ago
Thynk Announces Inclusion in Salesforce’s Agentforce Partner Network with Hospitality AI Sales Agent
Thynk
10 months ago
Thynk Announces Partnership with Cvent to Elevate Hospitality Sales through Next-Generation Integrations
Thynk
10 months ago
How Maritim is Revolutionizing Hospitality with Innovative Technology
Thynk
1 year ago
Hotel Tech to Elevate the Human Touch
Thynk
1 year ago
Launch of Thynk Direct: Introducing New Technology for Instant Booking in Hospitality
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1 year ago
How Corsendonk Hotels Simplified its Tech Stack to Improve the Customer Experience
Thynk
1 year ago
Thynk Establishes Asian Presence with Chatrium Hospitality Partnership
Thynk
1 year ago
How Harry's Home Streamline Operations and Boost Efficiencies with Thynk
Thynk
1 year ago
Thynk Strengthens Its Hospitality Cloud Platform with the Acquisition of 'Please ask m'
Thynk
2 years ago
Thynk Raises $13 Million of Series A Funding to Drive Innovation in Verticalized CRM for the Hospitality Industry
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Support
Unverified
Thynk has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2025
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