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Thynk Groups & Events
4.5 (94 REVIEWS)
HT Score
94 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Iva, Jakob, Matti + 9 more experts recommend Thynk
Read RecommendationsThynk Groups & Events
Ranked 2 (out of 13) in Hotel Sales Software
2025 Finalist
HotelTechAwards
Hoteliers voted Thynk as the #2 Hotel Sales Software provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldSales automation and analytics
88% recommended by 91 hotels
Rotana, Generator, Barrière & 88 others
Bell - AI powered product analyst
I analyzed all of Thynk’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like Thynk for its ability to centralize operations and integrate CRM, event management, and sales functions, leading to improved decision-making. Thynk enhances customer relationships by automating contracting processes and offering seamless communication across hotel portfolios. Its Salesforce foundation allows for deep data analysis, optimizing revenue management and cost-efficiency. The integration with existing systems supports hotel operations, helping streamline tasks and boost productivity.
Rotana, Generator, Barrière & 88 others
Read their reviewsWhat Types of Hotels Thynk is Popular For
Size
2 | X-Small (1-9 room)
2 | Small (10-24 room)
14 | Medium (25-74 room)
46 | Large (75-199 room)
56 | X-Large (200+ room)
Country
21 | Germany
19 | United States of America
7 | United Arab Emirates
6 | France
5 | United Kingdom
5 | Netherlands
4 | Austria
4 | Thailand
4 | Switzerland
3 | Saudi Arabia
3 | Iraq
3 | South Africa
2 | Nigeria
2 | Cape Verde
2 | Jordan
1 | Kuwait
1 | Maldives
1 | Pakistan
1 | Bahrain
1 | Morocco
1 | Belgium
1 | Ireland
1 | Albania
1 | Vietnam
1 | Egypt
1 | Mauritius
Type
59 | Luxury Hotels
58 | City Center Hotels
47 | Airport/Conference Hotels
40 | Branded Hotels
38 | Resorts
33 | Boutiques
22 | Bed & Breakfast & Inns
20 | Extended Stay & Serviced Apartments
16 | Limited Service & Budget Hotels
13 | Hostels
6 | Casinos
2 | Motels
2 | Vacation Rentals & Villas
1 | RV Parks & Campgrounds
Region
48 | Europe
19 | North America
18 | Middle East
9 | Africa
7 | Asia Pacific
Category
94 | Hotel Sales Software
65 | Event Management Software
22 | Hotel CRM & Email Marketing
Didn’t find what you were looking for?
What is Thynk?
Founded in 2019 | Headquarters in Paris (France) | 65 employees
Thynk Groups & Events is a comprehensive platform designed for hoteliers to streamline group and event management operations. It enhances sales activities, boosts efficiency, and supports real-time data synchronization. The software offers robust integration capabilities with existing PMS and POS systems, allowing for seamless operation within your existing setup. Users benefit from customized reporting, the ability to monitor sales activities, and track ROI on various programs. This functionality is valuable in increasing revenue and improving customer experience, making Thynk Groups & Events an essential tool for optimizing hotel operations and maximizing space utilization.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Thynk products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Thynk Reviews Analyzed: 80
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Thynk Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Thynk
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Thynk's Provided Description:
"Boost B2B, Direct, Meetings & Events and Group Sales with Thynk’s end-to-end platform. It is a comprehensive platform that streamlines the booking process for guest rooms, and allows sales managers to track the booking lifecycle end-to-end. By unifying data across systems and properties, Thynk provides actionable insights to anticipate trends, streamline operations, and optimize sales, thus maximizing profits from every space."
FAQs
Capabilities
Contract Management
Contract Management
Efficiently generate, track, and manage your contracts with a centralized system throughout the sales cycle and receive automated alerts for renewals or expirations, reducing missed opportunities.
Rate Management
Rate Management
Effectively deploy pricing strategies and negotiated rates based on data. Get updated with real-time changes, ensuring accurate pricing management and minimizing discrepancies.
Sales Team Efficiency
Sales Team Efficiency
Optimize productivity by tracking and analyzing individual performance and gaining valuable insights on sales activities. Enhance internal collaboration through Email synchronization, ensuring all team members can track customer interactions and reduce delays through standardized rate approval processes.
Revenue Optimization
Revenue Optimization
Get clear insights into the impact of production activities on revenue for better decision-making and adjustments. Track revenue against production for early detection of underperformance to address issues before they affect the bottom line.
Sales Automation
Sales Automation
Reduce administrative work by automating email logging and production tracking, freeing up time for strategic tasks. Get real-time insights into account-level pickups, ensuring sales strategies align with production performance.
Features
Sales CRM
4/5 features
RPF Management
4/5 features
F&B Planning
4/5 features
Contracts & E-Signatures
4/5 features
Reporting & Analytics
4/5 features
Available Add-ons & Modules
Inquiries & Distribution
Hotel Sales Software
Streamline responses to leads effectively across a network of properties, eliminate redundant tasks, and enable accurate reporting enhancing retention and conversion rates.
Group Bookings
Event Management Software
Streamline booking for group rooms and track quantities throughout the entire booking lifecycle. Seamlessly integrate with your PMS, to get everything you need in one place.
Thynk Analytics
Business Intelligence
We believe that data is your most valuable asset. Thynk provides actionable insights, enabling informed strategic decisions while enhancing personalization and process optimization. If needed, our platform integrates data from multiple systems.
Thynk Connect
Say goodbye to tech silos. Thynk is powered by Connect, our industry-leading suite of integrations. We pull data from the PMS and POS, removing the barrier of fragmented information and ultimately empowering teams to delight customers.
Thynk Reviews Summary
Ease of Use
4.4/5
Customer Support
4.4/5
ROI
4.3/5
Implementation
4.3/5
Recommended by
Achievements
This vendor's trending score is rising, Thynk Groups & Events is the #2 most trending product in the Hotel Sales Software category (out of 13) and the #46 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreThynk’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseHoteliers voted Thynk as the #2 Hotel Sales Software provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Thynk Pricing
Above Average
This product is priced higher than the average product in the category which is usually an indicator that it is a premium product with enhanced functionality designed for more complex operations and use cases and larger properties.
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
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Thynk Case Studies
References
"Our partnership with Thynk.Cloud will be a game changer for our hotel teams, who have provided out-of-the-ordinary guest experiences with legacy technology. We will be raising the bar with Thynk!"
Dina Belon
President @
Staypineapple, An Iconic Hotel, The Loop Chicago
"Thynk was the first system that truly reflected our needs with a forward-thinking perspective on managing relationships in the hospitality space. It's not just a solution, it's a competitive advantage."
Guy Hutchinson
President & CEO @
Rotana Hotel Management Corporation PJSC
"Thynk is a platform that allows us to make better and faster decisions and be able to service our business clients and our customers in a way that we couldn't do before."
Alex Cisneros
CCO @
Mint House At 70 Pine – NYC
"The automated sales processes from outreach to invoicing have been streamlined with a 50% reduction in costs."
Robert Godwin
Founder & Managing Director @
Lamington Apartments - Hammersmith
"Thynk's flexible and intuitive CRM solution has transformed our operations, empowering our teams to deliver exceptional guest experiences. Thynk serves as our core system, generating an impressive 30-40% of our sales."
Emmanuelle Anglade
Managing Director @
Groupe Lucien Barrière
"Thynk saves our team hours, and when it comes to sales work, we're getting rid of all the dull work and can focus on driving activity."
Florian Ultsch
Managing Director @
Harry's Home Bern
"I have not seen anyone else providing what Thynk will give us now. The idea is fresh, the idea is great, and the ideas help us to organize ourselves."
Roland Elter
CCO & Managing Director @
Maritim Hotel Dusseldorf
"Thynk is an excellent platform. If you are managing multiple properties or even a single property, it helps you manage your system and their efficiency. There is no other alternative."
Hassan Ahdab
President Hotel Operations @
Dur Hospitality Co
"Thynk is not merely unique—it's a transformative solution. With Thynk, we're not just keeping pace with industry trends; we're establishing new benchmarks."
Rene Balmer
General Manager @
Chatrium Hotel Riverside Bangkok
"Thynk benefits from the flexibility and solidity of Salesforce software, we could implement our most important business processes. Thanks to that and the reactivity of Thynk's teams, our Sales teams can focus on their work: propose wonderful events to our end customers."
Charlotte Charles
IT Project Manager @
Groupe Lucien Barrière
Featured Customers
More Products by Thynk
Hotelier Rating
Looking for specific info?
8
User friendly system that is great for keeping account information and activities
Cluster Revenue Manager from 100 to 199 room Branded Hotel in Fulda (Germany)
Verified
14 days ago
I like most that the Sales Team can see availability as soon as the PMS is connected to Thynk. That way they know beforehand if the business could this be placed at a property or if another date should be offered.
Germany
Germany
Cluster Revenue Manager
Large Hotel
7
Thynk Application: A Game-Changer for Sales Management
Director of Sales from 200 to 499 room Bed & Breakfast & Inn in Dubai (United Arab Emirates)
Verified
3 months ago
We have been using the Thynk Application primarily for managing our sales activities, creating new company and travel agency profiles, drafting contracts, and retrieving company contacts. It has significantly streamlined our processes, making daily operations much smoother and more efficient. One of the standout features of Thynk is its sea...
United Arab Emirates
United Arab Emirates
Director of Sales
X-Large Hotel
10
The activities and the profile for the companies which help you to remember every thing.
Assistant Director of Sales from 200 to 499 room Branded Hotel in Amman (Jordan)
Verified
3 months ago
All the fields related for sales from activities and company profiles and that you can link the address for your accounts.
Jordan
Jordan
Assistant Director of Sales
X-Large Hotel
10
Progress, effective software
Stellv. Regionalverkaufsdirektor from 500+ room Boutique in Köln (Germany)
Verified
4 months ago
The platform is very advanced, intuitive, effective, very easy to use, fast software, brilliant hotel software for sales and much more.
Germany
Germany
Stellv. Regionalverkaufsdirektor
X-Large Hotel
10
A Game-Changer for Hotel Management
Sales Manager from 100 to 199 room Branded Hotel in Amman (Jordan)
Verified
4 months ago
Working with this hotel sales software streamlines the booking process, improving efficiency in managing reservations, rates, and availability. The software solves problems like manual booking errors, inconsistent pricing, and lack of real-time data, allowing for better decision-making and improved revenue management. Benefits realized incl...
Jordan
Jordan
Sales Manager
Large Hotel
4
Thynk VS PMS
Director of Business Development from 200 to 499 room City Center Hotel in Baghdad (Iraq)
Verified
4 months ago
* Ability to view Global accounts of different properties.
* Graphs related to individual accounts.
* Sending tasks to colleagues.
* sending corporate contracts (which is not active yet on property level).
Iraq
Iraq
Director of Business Development
X-Large Hotel
10
Great toll!
Key Account Manager from 200 to 499 room Bed & Breakfast & Inn in Dubai (United Arab Emirates)
Verified
4 months ago
Easy of use and very well organized, along with the detailed dashboard and graphics, also easy to add the sales activities
United Arab Emirates
United Arab Emirates
Key Account Manager
X-Large Hotel
9
Thynk as Sales software
Sales Manager from 100 to 199 room Luxury Hotel in Den Haag (Netherlands)
Verified
4 months ago
Customised solutions/system, great support, seamless integration with other systems. Great data centralisation system to use as CRM for in Hotels.
Netherlands
Netherlands
Sales Manager
Large Hotel
8
A great tool with excellent accessibility
Director of Sales - National Sales Office from 500+ room Branded Hotel in Santa Ana (United States of America)
Verified
4 months ago
• Creating tasks • Creating new events • Creating activities • Dashboards and figure sharing • Account management • Fast portal performance
United States of America
United States of America
Director of Sales - National Sales Office
X-Large Hotel
8
Thynk provides a centralized platform with a team skilled in tailored solutions and excellent support.
Data Analysis Manager from 500+ room Branded Hotel in Santa Ana (United States of America)
Verified
4 months ago
Thynk is a centralized solution that enhances collaboration, is highly user-friendly, and drives productivity that makes it ideal for large-scale businesses. What I like most about Thynk solution is its powerful customization capabilities, seamless integration with various tools, and analytics features, which help businesses streamline proc...
United States of America
United States of America
Data Analysis Manager
X-Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Thynk specializes in providing hospitality-focused software solutions designed to streamline operations, enhance customer experiences, and drive revenue. I particularly appreciate: CRM focusingon Hospitality Thynk offers a robust CRM platform tailored specifically for hotels and other hospitality businesses. It helps organizations manage guest relationships, preferences, and communication effectively. Group and Event Management Thynk excels in handling group reservations and events, and also offers group bookings for more than 90 consecutive nights.
Showing all answers to: "What does this product or service do well?"
Thynk specializes in providing hospitality-focused software solutions designed to streamline operations, enhance customer experiences, and drive revenue. I particularly appreciate:
CRM focusingon Hospitality
Thynk offers a robust CRM platform tailored specifically for hotels and other hospitality businesses. It helps organizations manage guest relationships, preferences, and communication effectively.
Group and Event Management
Thynk excels in handling group reservations and events, and also offers group bookings for more than 90 consecutive nights.
The event management and group sales process at a hotel can be complicated, clunky and require involvement from a wide variety of teams across the facility. Thynk simplifies the approach on a modern platform and in a way that's easy and approachable for sales teams regardless of size or complexity. They can handle everything from initial lead to booking/holding the room block, to issuing the customer contract to sending the BEO to the events team.
Thynk.Cloud delivers a first class customer experience by delivering an ease of use platform that connects to several other applications within the organization. Through Salesforce integration and partnership, Thynk has an incredible opportunity in NA to capture significant market share within hospitality.
Thynk.Cloud is the ultimate, modern and intuitive event and group sales management software. Built on the Salesforce platform, it brings all the benefits and value hotels and resorts need to move away from spreadsheets and outdated systems and truly have a full 360 view of the business. It is sophisticated and elegant, yet simple to use and flexible. Sales teams can spend less time manually searching for and compiling data and spending more time with customers and booking more events.
We have been working with Thynk for some time now. A highly skilled and responsive team on each engagement. Thynk is one of those companies who get hospitality. Integrating with Salesforce is not easy.
Question:
What differentiates this product or service from the competition?
Answer:
The technical team at Thynk is incredibly flexible, professional, and efficient! It was an absolute pleasure collaborating with them on the integration with Stayntouch PMS. Their product provides extensive optimization, is data-driven, and focuses entirely on the customer experience.
Showing all answers to: "What differentiates this product or service from the competition?"
The technical team at Thynk is incredibly flexible, professional, and efficient! It was an absolute pleasure collaborating with them on the integration with Stayntouch PMS. Their product provides extensive optimization, is data-driven, and focuses entirely on the customer experience.
Thynk is built on a modern platform and can be purchased as a standalone platform, or incorporated within Salesforce. This important differentiation allows the customer to extend capabilities far beyond events and group sales, and begin leveraging the solution as a real single source of truth for hospitality companies.
Thynk.Cloud has a great technology platform and an even better customer service engine. Through seamless integration with Salesforce, our hospitality teams have an obvious partner to collaborate with in their go-to-market strategy.
Because Thynk.Cloud is built on the Salesforce platform, it brings all the enterprise-class platform security and reliability of Salesforce with ease of integration, clean and modern UI, and extraordinary dashboards and reporting capabilities. The ability to easily integrate and report on data from 3rd party hotel systems is a big value hoteliers gain by partnering with Thynk.
Their willingness to adapt to changing situations. The customer service offered is better than expected, always quick to respond and resolve issues. Looking forward to working with the Thynk organisation and making the complex simple.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Utilize Thynk’s robust customization features to adapt the platform to your property’s specific operations and processes. Partnering with the Thynk team during implementation will ensure seamless integration, enabling you to optimize efficiency, elevate guest experiences, and increase profitability.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Utilize Thynk’s robust customization features to adapt the platform to your property’s specific operations and processes. Partnering with the Thynk team during implementation will ensure seamless integration, enabling you to optimize efficiency, elevate guest experiences, and increase profitability.
If you're using Salesforce you have two options. You can build this yourself and spend a fortune for an initial product that won't evolve unless you invest more capital, or you can use Thynk. You'll get more bang for your buck using an innovative platform like Thynk than anywhere else.
Based on the challenges that group sales teams face within the hospitality industry, Thynk is a logical solution because of it's ability to provide visibility into hotel operations, open bookings and more. The configuration and customization tools provide great benefit to these teams and event teams across hotel organizations.
If you are truly looking to improve your hotel business and set a foundation for success for the future on a scalable, modern, and powerful tool...take the time to see the product in action with their technical team in a demo and provide them with some use cases that are most challenging so they can show you how easy and powerful the platform could be for your business. Seeing is believing with Thynk!
If you are going to work with a Group Sales / Event Management solution then pick a vendor that knows the industry, has a skilled team and a great product that can deliver your expectations. Deploy with a vendor that can meet your expectations.
Recommended by
Iva Saskova
Product
@
Stayntouch
TJ Christensen
CEO
@
BlueGator
Andrew Russo
Account Director
@
Salesforce
Jennifer Shin
Senior Account Director
@
Salesforce
David Ganly
Director
@
hconnect
Iva Saskova
Product
@
Stayntouch
TJ Christensen
CEO
@
BlueGator
Andrew Russo
Account Director
@
Salesforce
Jennifer Shin
Senior Account Director
@
Salesforce
David Ganly
Director
@
hconnect
Jessica Hayes
President
@
Hayespitality
Are you a consultant or vendor that recommends Thynk?
Leave a recommendation
News
Thynk
4 months ago
Thynk Announces Inclusion in Salesforce’s Agentforce Partner Network with Hospitality AI Sales Agent
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5 months ago
Thynk Announces Partnership with Cvent to Elevate Hospitality Sales through Next-Generation Integrations
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5 months ago
How Maritim is Revolutionizing Hospitality with Innovative Technology
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1 year ago
Hotel Tech to Elevate the Human Touch
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1 year ago
Launch of Thynk Direct: Introducing New Technology for Instant Booking in Hospitality
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1 year ago
How Corsendonk Hotels Simplified its Tech Stack to Improve the Customer Experience
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1 year ago
Thynk Establishes Asian Presence with Chatrium Hospitality Partnership
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1 year ago
How Harry's Home Streamline Operations and Boost Efficiencies with Thynk
Thynk
1 year ago
Thynk Strengthens Its Hospitality Cloud Platform with the Acquisition of 'Please ask m'
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2 years ago
Thynk Raises $13 Million of Series A Funding to Drive Innovation in Verticalized CRM for the Hospitality Industry
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Support
Unverified
Thynk has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2025
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