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The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
Hotel Metrics, the first of its kind, tracks customer behavior from the initial Interaction to booking, giving hotels unprecedented insights and a renewed perspective on marketing.
Hotel Metrics by Gourmet Marketing
Hotel Metrics is an advanced marketing analytics platform purpose-built for independent hotels. Developed by Gourmet Marketing, the tool offers hoteliers end-to-end visibility into the entire guest journey—from first website visit to final booking—empowering marketing teams with the insights needed to drive more direct reservations and improve campaign performance.
Unlike traditional analytics tools that silo data by channel, Hotel Metrics unifies multi-channel marketing activity into a single, easy-to-understand funnel view. It tracks user behavior across all touchpoints—including paid ads, email campaigns, website interactions, and booking engines—giving hotels a complete picture of how guests engage before they convert.
With this full-funnel transparency, Hotel Metrics helps hotels:
Identify drop-off points in the booking journey to reduce friction and increase conversion rates
Attribute bookings to the right channels, campaigns, and keywords with greater accuracy
Understand guest behavior patterns to inform smarter marketing decisions
Optimize marketing spend by focusing on initiatives that drive measurable ROI
Benchmark performance over time and spot trends across campaigns, seasons, or audience segments
By connecting the dots between marketing efforts and real revenue impact, Hotel Metrics enables hotels to move beyond guesswork and make data-driven decisions that grow direct bookings and profitability
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Gourmet Marketing 真的感觉像是我团队的延伸。他们合作精神强、速度快,而且总是在方法上考虑周到。我尤其欣赏他们的创新能力——他们开发了像 Hotel Metrics 这样实用的工具,并利用它们来推动更智能的 SEO 和付费(PPC 和社交)策略。他们不仅仅是执行,还帮助我了解我的旅行者何时在搜索,机会在哪里,以及如何在整个营销漏斗中有效地与他们互动。他们对酒店和餐厅营销有着深厚的了解,并且在战略和执行方面都完全透明。很少有公司能像他们这样积极主动、用心投入。自从与他们合作并采纳他们的建议以来,我们的客户获取量和网站转化率都有所提升。
Gourmet Marketing 真的感觉像是我团队的延伸。他们合作精神强、速度快,而且总是在方法上考虑周到。我尤其欣赏他们的创新能力——他们开发了像 Hotel Metrics 这样实用的工具,并利用它们来推动更智能的 SEO 和付费(PPC 和社交)策略。他们不仅仅是执行,还帮助我了解我的旅行者何时在搜索,机会在哪里,以及如何在整个营销漏斗中有效地与他们互动。他们对酒店和餐厅营销有着深厚的了解,并且在战略和执行方面都完全透明。很少有公司能像他们这样积极主动、用心投入。自从与他们合作并采纳他们的建议以来,我们的客户获取量和网站转化率都有所提升。