Sorry, this functionality is only available for verified hoteliers
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
Hotel Metrics, the first of its kind, tracks customer behavior from the initial Interaction to booking, giving hotels unprecedented insights and a renewed perspective on marketing.
Hotel Metrics by Gourmet Marketing
Hotel Metrics is an advanced marketing analytics platform purpose-built for independent hotels. Developed by Gourmet Marketing, the tool offers hoteliers end-to-end visibility into the entire guest journey—from first website visit to final booking—empowering marketing teams with the insights needed to drive more direct reservations and improve campaign performance.
Unlike traditional analytics tools that silo data by channel, Hotel Metrics unifies multi-channel marketing activity into a single, easy-to-understand funnel view. It tracks user behavior across all touchpoints—including paid ads, email campaigns, website interactions, and booking engines—giving hotels a complete picture of how guests engage before they convert.
With this full-funnel transparency, Hotel Metrics helps hotels:
Identify drop-off points in the booking journey to reduce friction and increase conversion rates
Attribute bookings to the right channels, campaigns, and keywords with greater accuracy
Understand guest behavior patterns to inform smarter marketing decisions
Optimize marketing spend by focusing on initiatives that drive measurable ROI
Benchmark performance over time and spot trends across campaigns, seasons, or audience segments
By connecting the dots between marketing efforts and real revenue impact, Hotel Metrics enables hotels to move beyond guesswork and make data-driven decisions that grow direct bookings and profitability
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美食营销迅速改变了我们在多个市场的多个品牌的数字营销和在线形象。他们的专家团队对我们的策略进行了快速更改,从而立即对收入产生了影响。他们持续的 SEO 支持、PPC 广告和网站服务帮助我们提高了转化率,同时降低了客户获取成本。他们能够将一个停滞不前的网站重新设计项目变成一个美观、用户友好的网站,与以前的提供商相比,直接预订的增加时间减少了一半,成本也更低。他们是真正的合作伙伴,专注于客户的成功和长期发展。
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美食营销迅速改变了我们在多个市场的多个品牌的数字营销和在线形象。他们的专家团队对我们的策略进行了快速更改,从而立即对收入产生了影响。他们持续的 SEO 支持、PPC 广告和网站服务帮助我们提高了转化率,同时降低了客户获取成本。他们能够将一个停滞不前的网站重新设计项目变成一个美观、用户友好的网站,与以前的提供商相比,直接预订的增加时间减少了一半,成本也更低。他们是真正的合作伙伴,专注于客户的成功和长期发展。