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酒店 营销 使用指南:根據您的目標探索工具

虽然大多数技术工具都属于特定类别,但实际情况是,在许多情况下,有多种类别的软件可以帮助您实现特定目标。下面的集合经过精心挑选,可帮助您轻松找到所有可用的工具,这些工具可以帮助您实现关键目标并克服酒店营销团队每天面临的挑战。

对您认为我们缺少的系列有想法吗? 建议收藏

营销 成功的故事

受到社区创新酒店经营者的启发

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How The Inn at Christmas Place uses Triptease to help maintain over 90% direct bookings

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How HI USA generates six-figure monthly revenues through Triptease tools

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Metro Hotels celebrates 50 years in business, generates additional $1.6m in revenue with support from SiteMinder.

SouthPerth (Australia)
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How Rio Las Vegas grew metasearch revenue 71% in six months

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How Mirror Lake Inn Generated $200K Estimated Revenue & Elevated Guest Experience + Operational Efficiency with Data-Driven Automation

Lake Placid (United States)
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How Platzl Hotel Munich Uses Website Connect by dailypoint to Drive More Direct Bookings & Build Their Email List

Munich (Germany)
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Driving Engagement and Repeat Bookings

Bad Waltersdorf (Austria)
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Enhancing Loyalty & CRM at Serena Hotels with the dailypoint™ CDP

Islamabad (Pakistan)
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How an Independent Hotel Leverages dailypoint to Stay Competitive Against International Chains

Munich (Germany)
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Smart offers and confirmations with the dailypoint Booking Manager

Zürich (Switzerland)
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Group-wide across all Rotana properties

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Smooth Check-In. Higher Conversion. Better Guest Experience.

Hamburg (Germany)
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How Althoff Hotels Increased Direct Bookings by +13% Using THN Personalization

Bonn (Germany)
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The Positive Influence of Reviews on Revenue

Landau in der Pfalz (Germany)
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Duve Powers 30% Increase in Guest App Engagement at SLS Barcelona During Primavera Festival

Los Angeles (United States)
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How Derby Hotels Reduced Review Response Time by Over 75% with HotelSpeaker

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How The Cottage Hotel Increased Review Volume by 430% and Showcases Guest Feedback on Its Website with GuestRevu

Hope Cove (United Kingdom)
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How Sofitel Fiji Streamlined Operations and Generated €25K in Upsell Revenue in Just 2 Months

Denarau Island (Fiji)
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How Mo & Rose increased its online reservations by 27% with HotelSpeaker

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Guest Experience Platform for Hotels & Resorts – Guestnet connects guests, teams, and systems for a seamless stay.

San Martino in Passiria (Italy)
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How Moar Gut Elevates Family Hospitality With Guestnet

Grossarl (Austria)
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How Elements Hotel & Spa delivered a relevant and engaging website experience to boost direct bookings and revenue

Swieradow Zdroj (Poland)
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VOMO Island Fiji achieves operational efficiency and extensive revenue growth with help from SiteMinder’s platform

Vomo Island (Mamanuca Islands)
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How MeineZeit hotels turned generic outreach into targeted campaigns and built a culture of digital change across five properties.

WendischRietz (Germany)
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Hotel Emma excels visibility goals with 96% search impression share & a $44:1 ROAS

San Antonio (United States)
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Turning Hermann Bungalows' ads into experiences with a $20:1 ROAS through Facebook advertising

PalmSprings (United States)
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From fragmented to flourishing: How Luna Volcán transformed their revenue performance by 363% with SiteMinder’s unified platform

Banos (Ecuador)
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Elevating Loyalty & Experiences Through Direct Connections

Cancun (Mexico)
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Strategic Growth at The Slate Phuket

Nai Yang (Thailand)
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AI-Powered Messaging Helps Paradise Resort Achieve 12% More Direct Bookings & 82% WhatsApp Engagement

Surfers Paradise (Australia)
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Winter magic display campaign evokes emotional response driving increased revenue

Boston (United States)
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Turning Guest Engagement into Unprecedented Revenue Gains

Atlanta (United States)
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How to Increase Revenues & Boost CRM as a Boutique Hotel

Ennetbuergen (Switzerland)
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How Nook Society uses technology in wellness tourism to cater to the modern traveller

Bad Saarow (Germany)
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Launching, advertising and growing a thriving boutique hotel with eviivo Suite™

(United Kingdom)
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How Silken Hotels Leveraged Machine Learning to Boost Direct Bookings & ADR

Valladolid (Spain)
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Aligned Corporate Residences runs four locations seamlessly with SiteMinder.

Mackay (Australia)
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Trust in SiteMinder: Bali Mandira experiences a surge in bookings of up to 20%

Legian (Bali)
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Mutiara Carita achieves major direct bookings surge thanks to SiteMinder

Pandeglang (Indonesia)
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How little BIG hotels Increased Their Review Response Rate from 20% to 99% Across Multiple Properties

Berlin (Germany)
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Holbrook Hotel reaches full potential by using Little Hotelier’s all-in-one solution

Holbrook (Australia)
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How Yours Truly used automation to grow guest loyalty and save time

Munich (Germany)
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How Saratoga Arms Achieved a 22X ROI with ThinkReservations and Google Hotel Ads

Saratoga Springs (United States)
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Modern Hotel and Bar Boosts Direct Bookings with The Guestbook Partnership

Boise (United States)
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CANVAS Hotel Dallas leveraged the power of cashback rewards to achieve a 24% increase in direct booking conversion.

Dallas (United States)
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The West-End Hotel Collection in France has partnered with the Guestbook to enhance their three Parisian hotels' direct booking conversions.

Paris (France)
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Clementine Hotel & Suites leveraged the power of cashback rewards to achieve a 40% increase in conversion

Anaheim (United States)
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Alexis Park Resort strategically partnered with The Guestbook by instantly rewarding guests for booking direct

Las Vegas (United States)
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The new SH Hoteles website offers a more agile, intuitive, and personalized user experience.

Altea (Spain)
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With Optii Solutions, Guest and Staff Satisfaction Soars at the Ritz-Carlton Cleveland

Cleveland (United States)
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Paramount Hospitality Management strategically partnered with The Guestbook by leveraging the power of cashback

Orlando (United States)
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YOTEL grows direct bookings and rewards loyal guests

Boston (United States)
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Solving the challenge of uniform digital hospitality in a growing group of unique luxury hotels.

Zurich (Switzerland)
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Steve at Alexandra Hotel increases ADR while gaining peace of mind

London (United Kingdom)
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eat.drink.sleep strategically partnered with The Guestbook by leveraging the power of cashback.

Lake Havasu City (United States)
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The Result With RoomPriceGenie, Hotel de la Bourse has had a massive increase in bookings and turnover, increasing occupancy to almost 90%.

Maastricht (Netherlands)
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The San Carlos Hotel in New York City leveraged the power of cashback rewards to achieve a 35% increase in conversion.

New York City (United States)
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The 5-star resort with six Michelin stars leads the way in Digital Guest Engagement by using Automations

Bad Ragaz (Switzerland)
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How Optii helped Montrose at Beverly Hills Streamline its Operations

West Hollywood (United States)
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How Optii helped The Godfrey Hotel & Cabanas Tampa be more responsive, efficient and staff-friendly

Tampa (United States)
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Finally: easy guest communication

Westerstede (Germany)
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More customer satisfaction in less time? Utopia?

Ratsch an der Weinstrasse (Austria)
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No more unattractive newsletters from the PMS!

Sarnen (Switzerland)
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Sustaining Growth Year-Round

Toronto (Canada)
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Using Guest Data Correctly Through Automated Segmentation

Laces (Italy)
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Hotel Tech Solutions for demanding hoteliers

Cologne (Germany)
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Himmapana Villas eliminates overbookings and grows direct bookings with Cloudbeds

Kamala (Thailand)
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Easy handling & personal collaboration!

Titisee-Neustadt (Germany)
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Hotel Mesikammen nets a broader audience with Oracle Hospitality Distribution

Jyvaskyla (Finland)
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How Falkensteiner Hotels Personalizes its Marketing Communications to Drive More Revenue

Casteldarne (Italy)
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How Pillows Hotels Boosted Year-Round Revenues With Food And Beverage Bundles

Deventer (Netherlands)
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How St Michael’s Resort is simplifying hotel reservations. Keen to simplify your booking process and drive revenue for your hotel? Profitroom partnered with St Michael’s - a luxury resort located in Cornwall - to help streamline their online hotel reservations process, resulting in an overall online direct sales increase of more than 50%. Here’s how St Michael’s Resort continues to benefit from Profitroom’s technology:

Falmouth (United Kingdom)
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A view from the ocean: Profitroom strikes again!

Bakoven (South Africa)
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Offering truly personalised guest communications and unique stay experiences.

Lympne (United Kingdom)
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How Room Republic recovers up to 23% of guest details from OTAs and increases direct bookings

Helsingborg (Sweden)
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Zamek Ryn achieves 82% direct sales and over 4300 stay proposals sent per year. Discover their secret to effectiveness.

Ryn (Poland)
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Cukrownia Żnin - How to Attract Direct MICE and Individual Guests?

Znin (Poland)
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Podklasztorze - 87% direct share in 2023 - an unexpected result in an unconventional location!

Sulejow (Poland)
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84% direct share in a non-obvious tourist location

Sulecin (Poland)
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How to build the strength of a hotel group through supporting tools for direct booking?

Grzybowo (Poland)
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Building A Converting New Hotel Website In Just 3 Weeks

London (United Kingdom)
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How Capsule Hotel increased online check-in rates & automated their guest journey

Lucerne (Switzerland)
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Managing Guest Rewards. B2B. B2C. Paid & Non-Paid. Fully Digital & Multi-Tier. Interconnected & Automated.

شرم الشيخ (Egypt)
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How Staycity Transformed Their ApartHotel Operations

Edinburgh (United Kingdom)
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Ritz-Carlton Abama 如何利用 STAY 将客人请求的响应速度提高 70% The Ritz-Carlton Abama 如何利用 STAY 将客人请求的响应速度提高 70%

Nusa Dua (Bali)
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Zafiro Hoteles 如何将其客房服务、餐厅管理和水疗服务数字化以改善整体宾客体验Zafiro Hoteles 如何将其客房服务、餐厅管理和水疗服务数字化以改善整体宾客体验

Camp De Mar (Spain)
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Future Inns Hotels 如何通过灵活的优惠吸引最后一分钟的直接预订 Future Inns Hotels 如何通过灵活的优惠吸引最后一分钟的直接预订

Plymouth (United Kingdom)
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广州大酒店如何将直接预订量从 30% 提高到 70% 广州大酒店如何将直接预订量从 30% 提高到 70%

Teresópolis (Brazil)
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Target Audience Review 赢得 Seafield Hotel 69% 的收入增长

Ballymoney (Ireland)
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Revinate 如何让精品汽车旅馆 Redwood Riverwalk 仅凭每月简报就产生 5 倍的投资回报率

Fortuna (United States)
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InnHotels 如何转而重振营销并在单个活动中推动 1000 次预订

Stony Plain (Canada)
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Phuket Pearl Resort The Slate 如何通过电子邮件营销中的个性化来增加收入

Nai Yang (Thailand)
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Turtle Bay Resort 通过 Book Me Bob 的 AI Chatbot 实现了 20 万美元的预订量 Turtle Bay Resort 通过 Book Me Bob 的 AI Chatbot 实现了 20 万美元的预订量

Kahuku (United States)
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Northern Lights Village:如何使用自动化节省多达 2 小时的日常任务Northern Lights Village:如何使用自动化节省多达 2 小时的日常任务

Inari (Finland)
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四星级豪华城堡如何通过 Net Affinity 和 Google 酒店广告将预订量增加 78%How a 4-Star Luxury Castle Increases Bookings by 78% with Net Affinity and Google Hotel Ads

Killiney (Ireland)
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The Cheval Collection Case Study - Increasing revenue by 82% through using SHR Group’s digital expertise.

London (United Kingdom)
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How working with SHR Group increased direct bookings and reduced cancellations

Adare (Ireland)
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How SHR Group helped Harvey’s Point grow revenue by 185%

Donegal Town (Ireland)

想要展示创新者或成功故事 ? 特色酒店

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扫描全球数据集以个性化您的结果
排序方式
  • 精选合身: 供应商可以订阅成为 HTR 的高级会员。此选项首先按高级会员排序目录,然后按 HT 分数排序。
  • 高分: 酒店技术得分是一个综合排名,包括关键信号,例如:用户满意度、客户支持、用户评论、专家推荐、集成可用性和地理范围,以帮助买家更好地了解他们的产品。
  • 人气: 按用户评论和报告的安装次数(从多到少)对列表进行排序。

订阅我们的每周新闻通讯《酒店技术内幕》

加入来自雅高、万豪、总督、香格里拉、瑰丽酒店、Expedia 和 AirBnB 等顶级品牌的 100,000 名高管,每周一次将最新的创新和见解发送到您的收件箱。

透明度是我们的政策。了解它如何影响我们所做的一切。

使命
我們的使命是加快全球酒店業的創新步伐和技術採用,使其成為地球上最精通數字技術和最高效的行業之一。
想象
我們的願景是讓酒店技術報告成為全球酒店業從小型 B&B 到大型連鎖酒店的每項技術堆棧決策的起點。

我们向科技公司销售不同类型的产品和服务,以帮助他们教育买家、建立品牌并扩大安装基础。这些服务通常通过捆绑的会员套餐出售,但也按点菜出售,包括:赞助内容、广告、潜在客户开发和营销活动。虽然会员确实获得了许多好处,以帮助提高他们的影响力,从增强的高级配置文件到审查收集服务 - 会员身份和赞助不会以任何方式影响 HT 分数排名方法。

要了解有关我们营销服务的更多信息,请访问我们的 合作伙伴网站

我们根据我们专有的排名算法 HT 分数对产品进行排名。 HT 分数是 100 分的总分,在每个类别中都是相对的,旨在封装购买过程中的关键变量,包括:客户评级和评论、合作伙伴生态系统、集成可用性、客户支持、地理范围等。

与酒店的 REVPAR 类似,HT 分数旨在成为一个标准化指标,以便能够更好地比较不同的供应商。两个主要驱动因素不是评分和入住率,而是评论数量和平均评分的混合。与 REVPAR 类似,HT 分数是一个有助于决策制定的指标,但并不是选择供应商时的唯一因素。

要了解有关 HT 分数排名方法的更多信息,请访问我们的 HT 分数文档变更日志

保持独立性和编辑自由对于我们赋予酒店经营者权力的使命至关重要。

核心酒店技术报告内容永远不会受到供应商的影响,并且赞助内容始终被明确指定为此类内容。我们的团队只会撰写关于我们已经 (1) 演示 (2) 收集广泛的用户研究或 (3) 我们自己使用过的产品的赞助内容。

为了进一步保护我们编辑内容的完整性,我们严格区分销售团队和作者,以消除对我们分析和研究的任何压力或影响。

HTR 人群每年获取数万条经过验证的评论,并汇总数十万个其他数据点,从专家推荐到产品集成数据,这些数据被即时分析并提供给全球数百万酒店经营者以发现、审查和研究数字产品免费在平台上做出更快、更轻松、风险更低的技术决策,从而加快全球创新和技术采用的步伐。

为您的酒店选择合适的软件取决于几十个变量,其中许多变量可以根据您的酒店的特征进行量化,但其中许多也归结为个人喜好。您的酒店是预算有限的小型酒店吗?或者您的房产是一个拥有众多店铺和高 ADR 的豪华度假村? HTR 旨在提供动态过滤器,以便能够根据您的特征快速个性化数据集。我们还将酒店分为 关键部分/角色 基于共同的属性特征,这些特征通常用作推动类似产品决策的指标,旨在帮助您节省时间并快速确定与您的酒店或投资组合的最佳匹配。

虽然 HTR 的数据集不断增长,使其建议随着时间的推移更具代表性和准确性,但我们基于 HT 分数、数据和细分受欢迎程度的程序化建议旨在作为您在购买过程中利用的工具,但不能取代彻底尽职调查和研究。没有两家酒店是相同的,大多数购买决定还包括个人喜好,这就是为什么我们强烈建议买家在研究过程中考虑至少 3-5 家供应商,以便您获得现场演示和报价,以便做出明智的决定。

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