The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
摘要
我们分析了 29 条经验证的酒店从业者评价,比较了功能集、定价和真实案例研究,以全面解析每个平台的优势。最佳选择取决于您的物业类型和优先事项:
Mailingwork GmbH 表现出色 .
Reguest 表现出色 在 ease of use and customer support 方面 ,拥有独特功能如 Event Based Automations and Email Newsletters.
基于 HTR 上 29 条经验证的酒店从业者评价的并排评分。
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| 起始价格 | Contact sales | Contact sales |
| 经验证的评价 | 0 | 29 |
在分析了 29 条经验证的评价后,Mailingwork GmbH 用户最看重其 ,而 Reguest 用户则强调 卓越的客户服务, 个性化宾客沟通, 提升宾客满意度。点击任意主题查看评价者的反馈。
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各产品在不同物业规模、类型和区域的 酒店客户关系管理与电子邮件营销 供应商中的排名——基于各细分市场中酒店从业者的经验证评价。
按酒店规模
| 细分市场 | Mailingwork GmbH |
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| 小型(10-24 间客房) ▾ | — | #8 13 条评价 |
| 中型(25-74 间客房) ▾ | — | #14 12 条评价 |
按物业类型
| 细分市场 | Mailingwork GmbH |
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| 精品酒店 ▾ | — | #13 13 条评价 |
| 豪华酒店 ▾ | — | #17 7 条评价 |
| 品牌/连锁酒店 | — | #22 4 条评价 |
| 长住酒店 ▾ | — | #5 7 条评价 |
按区域
| 细分市场 | Mailingwork GmbH |
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| 欧洲 ▾ | — | #11 25 条评价 |
Choosing the right hotel CRM and email marketing tool can significantly impact your guest engagement, revenue, and operational efficiency. Both Mailingwork GmbH and ReGuest aim to streamline communication, but their approaches and strengths differ greatly. Mailingwork’s zero-star rating and lack of recent activity make it a less viable option today, while ReGuest’s extensive features and recent reviews position it as a strong contender. Your decision hinges on whether you prioritize ease of use and innovation or basic email outreach.
Mailingwork’s absence of recent reviews and zero ratings suggest it isn’t actively supported or evolving, whereas ReGuest’s current standing reflects ongoing development and customer satisfaction. Would you prefer a platform with a proven, modern reputation or one that’s largely inactive?
Mailingwork’s platform essentially offers basic email marketing capabilities, but it has no verified integrations, features, or recent reviews, indicating limited support and development. ReGuest, however, provides a comprehensive suite tailored to hotels, including advanced segmentation, automation, and guest profiling, with 15 recent reviews and a high NPS score of 9.7/10, signaling active customer satisfaction.
Your hotel’s needs determine the better fit. If you want a straightforward email tool with minimal ongoing support, Mailingwork might suffice — but for hotels seeking sophisticated, AI-powered CRM features and active support, ReGuest is the clear choice. Do you want a dormant product or a future-proof solution?
If your hotel needs robust guest profiling, automated communication, and targeted marketing, go with ReGuest. Its 24 unique features—including event-based automations, segmentation, and a guest feedback module—are essential for driving direct bookings and enhancing guest experiences.
If your hotel only requires basic email outreach without the need for extensive automation or integrations, Mailingwork might meet your minimal needs. However, given Mailingwork’s lack of recent reviews and support, ReGuest’s active development and feature-rich platform make it the better long-term choice for most hotels. Are you ready to invest in a system that grows with your needs?
Mailingwork has no recent user reviews or ratings, leaving its ease of use unverified and likely outdated. Conversely, ReGuest’s 4.81/5 user rating, based on 15 recent reviews, highlights a highly intuitive interface and smooth onboarding process, with users praising its straightforward setup and user-friendly design.
Edge: ReGuest.
Mailingwork offers no documented features beyond basic email functions. ReGuest, on the other hand, boasts 24 features, including personalized communication, automation, guest profiles, segmentation, and a guest feedback module, making it a more comprehensive and versatile tool.
ReGuest’s wide array of features addresses complex marketing needs, unlike Mailingwork’s limited scope. For a hotel aiming to leverage advanced CRM functionalities, ReGuest is the clear leader. Edge: ReGuest.
Mailingwork lacks recent support reviews or ratings, suggesting no active customer service reputation. ReGuest’s recent 4.93/5 customer support rating, based on 15 reviews, reflects highly responsive and helpful assistance, with clients consistently praising their support team’s expertise.
If ongoing support and responsiveness are priorities, ReGuest’s demonstrated excellence makes it the superior choice. Edge: ReGuest.
Mailingwork does not list any verified integrations, limiting its ability to connect with other platforms. ReGuest integrates with 20 verified partners, including popular booking engines and management systems like Mews, Seekda, and Vertical Booking, along with unique integrations such as Flexipass Keyless Mobile Access.
For hotels requiring seamless integration across systems, ReGuest’s partner network provides a significant advantage. Edge: ReGuest.
Mailingwork has no recent reviews or ratings, making its user satisfaction impossible to gauge. ReGuest’s recent reviews consistently rate it highly, with a 4.81/5 ease of use and a 9.7/10 NPS score, from a diverse range of hotel segments, including boutique hotels, resorts, and luxury properties.
Given the active, positive feedback, ReGuest enjoys stronger hotel trust and satisfaction. Edge: ReGuest.
Mailingwork’s pricing details are unavailable, and it appears to operate on a custom or unsupported basis. ReGuest also does not publish explicit pricing but is positioned as a premium, feature-rich solution, suggesting a likely subscription-based model.
Without concrete prices, your best bet is to contact the vendors directly, but ReGuest’s current active reputation indicates a level of investment aligns with its advanced capabilities.
Not ideal if:
Not ideal if:
ReGuest offers a full-feature hotel CRM with advanced automation, segmentation, and guest engagement tools, supported by recent reviews and high satisfaction scores. Mailingwork’s lack of recent support, reviews, and features renders it unsuitable for modern hotel marketing needs.
If you want a platform that actively supports your hotel’s growth, enhances guest experiences, and integrates with your existing systems, ReGuest is the clear choice. Choose Mailingwork only if your needs are minimal, and long-term support isn’t critical. For most hotels aiming to improve guest communication and revenue, ReGuest’s active, feature-rich platform is the better investment.
酒店客户关系管理与电子邮件营销 的定价很少是简单明了的。以下是我们从各供应商公开定价数据中了解到的信息。请务必根据您的物业规模申请定制报价。
| Mailingwork GmbH |
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根据 HTR 的产品数据库,Mailingwork 和 ReGuest Hotel CRM 共享 0 项功能。以下是关键差异——一方拥有而另一方缺少的功能。
| 功能 | Mailingwork GmbH |
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| 个性化一对一沟通 | ||
| 所见即所得 - HTML 编辑器 | ||
| 数据库健康监控 | ||
| 模板编辑器 | ||
| 电子邮件通讯 | ||
| 营销自动化 |
显示主要差异。这两款产品之间还有 12 项功能存在差异。
酒店从业者喜爱的方面
RE:Guest 的客户服务因其乐于助人和响应迅速而屡获好评。客户认为其支持团队耐心且知识渊博,为提升产品整体用户体验做出了积极贡献。
用户称赞 RE:Guest 能够通过其客户关系管理 (CRM) 工具和销售活动功能,创建个性化的客户沟通信息。此功能有助于根据客户的个人偏好定制信息,从而显著提升客户... 用户称赞 RE:Guest 能够通过其客户关系管理 (CRM) 工具和销售活动功能,创建个性化的客户沟通信息。此功能有助于根据客户的个人偏好定制信息,从而显著提升客户体验。
将个性化聊天机器人集成到 RE:Guest 系统中获得了积极评价,用户注意到客户满意度有所提升,运营流程也更加有序。该工具在提升客户体验方面的作用得到了证实。
酒店从业者提出异议的方面
现有界面受到一些批评,部分用户认为其复杂且需要改进,尤其是在设置和信息文本管理方面。用户建议改进界面,以简化导航和繁琐的设置调整。
部分用户希望与第三方系统(例如 Vioma Clearing)进行更深入的集成。这种集成对于实现全面的数据可视化和提高运营效率至关重要。
独特功能
评分差异最大的方面
这取决于您的需求。Mailingwork 和 ReGuest Hotel CRM 共享许多核心 Hotel CRM & Email Marketing 功能,但各有独特的能力。Mailingwork 提供 0 个经验证的集成合作伙伴,而 ReGuest Hotel CRM 提供 20 个。在切换之前,请查看上方的功能对比以了解它们的差异。
小型酒店应优先考虑易用性和快速入职。ReGuest Hotel CRM 在易用性方面领先,评分为 4.8/5 对比 0.0/5。寻找透明定价以及试用或演示选项。在各产品页面上按物业规模筛选评价,了解与您类似的酒店的反馈。
Mailingwork:否。ReGuest Hotel CRM:否。 两款产品目前均不提供免费版。大多数 Hotel CRM & Email Marketing 供应商提供演示或试用——在做出承诺之前,请分别向各供应商申请体验。
HT Score 是一个综合排名,考虑 4 个标准组和十多个变量,帮助酒店从业者客观比较酒店科技产品。Mailingwork GmbH 的 HT Score 为 0,Reguest 的为 81。以下是评分的计算方式。
| 标准组 | 权重 | 衡量内容 |
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| 客户评分与评价 |
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用户对该产品的推荐度如何? 评分分数、评价数量、声量份额、评价深度、评价时效性、成功案例 ▾ 权重最高的因素。分析平均满意度评分(推荐可能性、易用性、支持、投资回报率)、相对于同类产品的评价总数、评价时效性(最近 6 个月内至少 20 条评价)以及跨独立酒店客户的声量份额以检测选择偏差。 |
| 合作伙伴生态系统 |
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技术合作伙伴对该公司的推荐度如何? 合作伙伴推荐、集成数量、集成质量 ▾ 评估合作伙伴推荐作为专家信心投票、经验证集成的数量以及生态系统质量——集成合作伙伴的平均 HT Score。拥有更高质量集成生态系统的产品更有可能提供互联互通的技术栈。 |
| 以客户为中心 |
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该组织以客户为中心的程度如何? 认证支持、评价一致性、资料完整性 ▾ 评估公司是否获得 HTR 客户支持认证、是否保持持续的评价收集(反馈驱动文化的指标)以及产品资料是否完整,包括功能、截图、定价和特性。 |
| 覆盖范围、持久力与资源 |
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该公司的覆盖范围和资源有多广泛? 地理覆盖、持久力、公司资源、趋势评分 ▾ 衡量全球覆盖(服务的国家和区域)、经营年限作为稳定性指标、团队规模作为资源指标,以及基于近十二个月买家咨询、评价、合作伙伴推荐和媒体活动的趋势评分。 |
客户评分和评价是 HT Score 算法中最重要的因素。HTR 不接受付费以提高排名。所有评价均经过验证——只有经确认从属关系的酒店行业从业者才能提交评分。 查看完整 HT Score 评估方法 →
根据您的房产情况量身定制的推荐方案