The Hotelier's Guide to Recovering Lost Bookings

概述

Hotel brands spend an incomprehensible amount of time fine-tuning their offering, perfecting their service delivery, and curating advertising efforts that tug on prospective travelers’ ‘wanderlust strings’. But what about the guests who make the decision not to book? Should hoteliers be content to let so many almost-guests slip through the cracks? With this guide, you’ll learn how successful hotels win back the attention of commitment-weary travelers, and the tools or processes they use to streamline the buyer’s journey to mitigate purchase hesitation and capitalize on the revenue traditionally lost due to cart abandonment.

你將學到什麼

• Why booking abandonment is a $12B problem for hotels
• Why guests look but don't book
• How to win guests and influence booking behavior
• The trends set to define hospitality in 2023
• Booking recovery technology tools and tactics