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概述
Direct bookings are paramount for hotel brands to succeed, but performance management of this channel is often not sufficient. Data analytics can help you better understand your direct channel results, but the real value comes from being able to see how your brand compares to the market to identify opportunities for growth. With hotel benchmarking, hoteliers can use valuable competitive insights to make better informed decisions and take action where it matters most. In this guide, you will learn about a KPI framework which explains the top 10 metrics to focus on when measuring your hotel brand's direct channel performance.
你將學到什麼
- Total Website Conversion
- Visitor to BE
- BE to Booking
- Average Daily Revenue
- Direct Occupancy Rate
- RevDirect
- Disparities Frequency
- Disparities Amount
- Demand
- DBI (Direct Booking Index)
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10 Direct Channel KPIs Every Hotelier Needs to Know
Want to talk to a Business Intelligence expert?
As the official sponsor of this guide, the The Hotels Network team offers Hotel Tech Report users a free 30-minute consultation to help you learn about Business Intelligence and which is right for your hotel.
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加入来自雅高、万豪、总督、香格里拉、瑰丽酒店、Expedia 和 AirBnB 等顶级品牌的 100,000 名高管，每周一次将最新的创新和见解发送到您的收件箱。
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Want to talk to a Business Intelligence expert?
As the official sponsor of this guide, the The Hotels Network team offers Hotel Tech Report users a free 30-minute consultation to help you learn about Business Intelligence and which is right for your hotel.
