你最喜欢什么？
If you have a small list or small budget, I absolutely consider Mailchimp the easiest and most cost-effective choice for hotel email marketing. I recommend it for hotels that are only looking to send out a limited number of simple email campaigns, like a monthly newsletter and/or promotion.
- Pro: Drag and drop campaign builder is easy to use.
- Pro: You can build or upload your own email design template.
- Pro: Their free plan covers up to 2000 subscribers, making it a very budget-friendly email solution for small hotels.
- Pro: Easy to set up, with many website integrations available like Wordpress or Squarespace
您不喜欢或认为可以改进的地方是什么？
Mailchimp is not designed with the hotel business in mind... It is meant to be used for sending email campaigns only, it's really not a proper CRM tool for hotels. The free plan is quite limited in terms of automation, segmentation, testing, etc.
- Con: The back end is not very intuitive if you’re new to email marketing.
- Con: Segmenting users is difficult and can become a costly feature
- Con: No integration with your hotel's PMS
- Con: Price really adds up fast once you grow beyond 2k subscribers.
