The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
各产品在不同物业规模、类型和区域的 直接预订工具 供应商中的排名——基于各细分市场中酒店从业者的经验证评价。
按酒店规模
| 细分市场 |
|
|
|---|---|---|
| 小型(10-24 间客房) ▾ | #16 1 条评价 | #6 16 条评价 |
| 中型(25-74 间客房) ▾ | — | #6 26 条评价 |
| 大型(75-199 间客房) | — | #13 1 条评价 |
按物业类型
| 细分市场 |
|
|
|---|---|---|
| 精品酒店 ▾ | — | #8 17 条评价 |
| 豪华酒店 ▾ | — | #8 18 条评价 |
| 品牌/连锁酒店 | #18 1 条评价 | #13 3 条评价 |
| 长住酒店 ▾ | — | #6 7 条评价 |
按区域
| 细分市场 |
|
|
|---|---|---|
| 欧洲 ▾ | #14 1 条评价 | #4 46 条评价 |
Choosing a direct booking platform is crucial for your hotel’s revenue strategy. Both 360&1 and ReGuest aim to boost direct reservations, but they approach this goal differently. 360&1 focuses on digital marketing and advertising campaigns, while ReGuest emphasizes personalized guest communication and CRM. Your decision depends on whether you prioritize advertising-driven bookings or a more relationship-centered approach.
Are you seeking a tool primarily to increase direct bookings through targeted marketing, or want a platform that enhances guest engagement and upselling? Let’s compare how these products handle your needs.
Both products focus on increasing your hotel’s direct bookings but take divergent routes. 360&1 relies on advertising campaigns across multiple channels like Google Ads, Bing, and Meta to drive traffic, plus tools like Price Intelligence and FindThePax to monitor performance. ReGuest, by contrast, centers on automating personalized communication, upselling, and guest engagement through its CRM and messaging features.
While 360&1’s approach is rooted in digital advertising, ReGuest’s strength lies in nurturing guest relationships and conversions through real-time messaging and tailored offers. Which method aligns best with your hotel’s current strategy?
Given that 360&1 has only one review but is designed around strategic digital marketing, its reliability remains uncertain despite its broad feature set. ReGuest, with 44 recent reviews and a high overall rating, clearly demonstrates its effectiveness in guest communication and sales.
The key question is, do you want to focus on a proven, relationship-based revenue model or an advertising-centric approach that may require more marketing expertise?
If your hotel needs a comprehensive digital marketing platform to increase visibility and bookings through paid campaigns, go with 360&1. It offers a suite of tools for online advertising, price monitoring, and brand protection, ideal for hotels looking to scale their direct sales with strategic ad investments.
If, instead, your team prioritizes improving guest engagement, personalizing offers, and simplifying communication, ReGuest is the better choice. Its CRM-driven approach with automated messaging and real-time chat has earned a 5/5 rating from 44 reviews, making it the preferred option for hotels aiming to boost conversions through guest relationships.
In summary, choose 360&1 if your goal is to expand your reach via paid advertising and performance insights. Opt for ReGuest if your focus is on increasing revenue through personalized guest interactions and upselling.
Ease of use is critical for quick adoption and staff efficiency. 360&1 scores a perfect 5/5 in ease of use but unfortunately has no onboarding reviews, leaving some uncertainty about its practical deployment. Its interface is designed for marketers and digital teams, which may require some learning curve for hotel staff unfamiliar with advanced campaign management.
ReGuest, with a 4.8/5 user rating and 44 recent reviews, is praised for its intuitive interface and straightforward onboarding. Hotel staff find it easy to create offers, manage communications, and analyze results without extensive training.
Edge: ReGuest.
360&1 offers three unique features: OTA Parity Live Feed, Price Comparison, and Metasearch Surveillance, all focused on price control and online visibility. ReGuest provides six exclusive features, including Live Chat, Messaging Analytics, Custom Segment Messaging, an Analytics Dashboard, Booking Engine Data Sync, and Form Autofill. These facilitate personalized guest communication and detailed insights.
ReGuest’s extensive messaging and automation features, along with its robust data tools, provide more actionable capabilities. With more unique features and a high user-rated experience, ReGuest’s feature set is more comprehensive for guest engagement.
Edge: ReGuest.
Support quality influences your ongoing success with these platforms. 360&1’s support scores a perfect 5/5, but with only one review and no recent feedback, its support reputation is less clear. ReGuest, with a 4.84/5 rating from 44 reviews, is consistently praised for responsiveness, helpfulness, and proactive updates.
Multiple reviews mention ReGuest’s support team as quick, professional, and dedicated—key for resolving issues swiftly and maintaining platform confidence. This consistency makes ReGuest’s support more reliably proven.
Edge: ReGuest.
Integration breadth affects your ability to connect with existing systems. 360&1 has verified partnerships with Octorate and D-Edge, totaling 2 integrations. ReGuest boasts 20 verified partners, including popular PMS and booking platforms like Mews, Seekda, and Vertical Booking, plus integrations with key channel managers.
The broader ecosystem of ReGuest allows for smoother data flow and operational flexibility. For comprehensive connectivity, ReGuest is the clear leader.
Edge: ReGuest.
ReGuest has a significantly larger number of recent reviews (44 vs. 1 for 360&1), with an overall rating of 5/5. Hotelier feedback highlights its ease of use, feature richness, and support. ReGuest’s users span luxury hotels, resorts, and boutique properties, with a high satisfaction level focused on sales increase and operational efficiency.
360&1, with just one outdated review, offers limited data, making it hard to assess satisfaction. Its lack of reviews suggests less confidence or market penetration.
Edge: ReGuest.
360&1’s pricing details are not publicly available; it offers a commission-based model starting at 9.5% of generated turnover, with no setup or hidden fees. ReGuest charges a flat $900 per month, with no mention of additional costs or tiered pricing.
ReGuest’s transparent monthly price makes budgeting straightforward, while 360&1’s commission model could be advantageous or a hidden cost depending on your revenue.
Hotels that could benefit from 360&1 include:
Not ideal if:
ReGuest suits:
Not ideal if:
The fundamental difference is that 360&1 is a marketing engine designed to drive direct bookings via advertising, while ReGuest focuses on guest relationships and sales automation. 360&1 excels in broad visibility, price monitoring, and performance tracking, but its limited reviews and high reliance on marketing expertise make its value less certain.
If your hotel needs a proven, highly-rated platform for personalized engagement and upselling, ReGuest is the clear choice. Its extensive reviews, high satisfaction, and feature set demonstrate strong market validation and ease of use.
Choose 360&1 if you are prepared to invest heavily in digital advertising and data analysis, and can manage its more complex setup. Opt for ReGuest if your priority is enhancing guest interactions, increasing conversions, and working with a platform backed by a broad user base and positive recent reviews.
In conclusion, ReGuest’s solid recent user feedback and comprehensive features position it as the stronger platform for most hotels seeking direct booking growth through personalized engagement. While 360&1 offers valuable tools for digital marketing, its limited review data and higher complexity make it a less certain choice at this stage.
酒店从业者喜爱的方面
自从集成 Re:Guest 以来,许多用户都注意到销售和运营效率显著提高。以前手动完成的任务被自动化,让员工有时间专注于其他重要领域,从而促进更高效的工作流程。
Re:Guest 专业可靠的支持团队经常因其对任何问题或疑问的快速和有用的响应而受到称赞,这对整体用户满意度做出了巨大贡献。
Re:Guest 增强了优惠的专业外观,使其对客人更具吸引力。该工具允许轻松快速地创建优惠,并可根据个人客人进行定制,从而提高转化率并增加收入。
酒店从业者提出异议的方面
虽然 Re:Guest 总体上受到好评,但用户也注意到了一些技术和功能问题,尤其是访客聊天功能以及需要更强大的个性化选项。支持团队会迅速解决这些问题,但这些问题... 虽然 Re:Guest 总体上受到好评,但用户也注意到了一些技术和功能问题,尤其是访客聊天功能以及需要更强大的个性化选项。支持团队会迅速解决这些问题,但这些问题偶尔仍会造成不便。
排名更高的方面
独特功能
评分差异最大的方面
这取决于您的需求。360&1 - Direct Bookings 和 ReGuest 共享许多核心 Direct Booking Tools 功能,但各有独特的能力。360&1 - Direct Bookings 提供 2 个经验证的集成合作伙伴,而 ReGuest 提供 20 个。在切换之前,请查看上方的功能对比以了解它们的差异。
小型酒店应优先考虑易用性和快速入职。360&1 - Direct Bookings 在易用性方面领先,评分为 5.0/5 对比 4.8/5。寻找透明定价以及试用或演示选项。在各产品页面上按物业规模筛选评价,了解与您类似的酒店的反馈。
360&1 - Direct Bookings:否。ReGuest:否。 两款产品目前均不提供免费版。大多数 Direct Booking Tools 供应商提供演示或试用——在做出承诺之前,请分别向各供应商申请体验。
HT Score 是一个综合排名,考虑 4 个标准组和十多个变量,帮助酒店从业者客观比较酒店科技产品。360&1 的 HT Score 为 0,Reguest 的为 79。以下是评分的计算方式。
| 标准组 | 权重 | 衡量内容 |
|---|---|---|
| 客户评分与评价 |
|
用户对该产品的推荐度如何? 评分分数、评价数量、声量份额、评价深度、评价时效性、成功案例 ▾ 权重最高的因素。分析平均满意度评分(推荐可能性、易用性、支持、投资回报率)、相对于同类产品的评价总数、评价时效性(最近 6 个月内至少 20 条评价)以及跨独立酒店客户的声量份额以检测选择偏差。 |
| 合作伙伴生态系统 |
|
技术合作伙伴对该公司的推荐度如何? 合作伙伴推荐、集成数量、集成质量 ▾ 评估合作伙伴推荐作为专家信心投票、经验证集成的数量以及生态系统质量——集成合作伙伴的平均 HT Score。拥有更高质量集成生态系统的产品更有可能提供互联互通的技术栈。 |
| 以客户为中心 |
|
该组织以客户为中心的程度如何? 认证支持、评价一致性、资料完整性 ▾ 评估公司是否获得 HTR 客户支持认证、是否保持持续的评价收集(反馈驱动文化的指标)以及产品资料是否完整,包括功能、截图、定价和特性。 |
| 覆盖范围、持久力与资源 |
|
该公司的覆盖范围和资源有多广泛? 地理覆盖、持久力、公司资源、趋势评分 ▾ 衡量全球覆盖(服务的国家和区域)、经营年限作为稳定性指标、团队规模作为资源指标,以及基于近十二个月买家咨询、评价、合作伙伴推荐和媒体活动的趋势评分。 |
客户评分和评价是 HT Score 算法中最重要的因素。HTR 不接受付费以提高排名。所有评价均经过验证——只有经确认从属关系的酒店行业从业者才能提交评分。 查看完整 HT Score 评估方法 →
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