The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
各产品在不同物业规模、类型和区域的 酒店客户关系管理与电子邮件营销 供应商中的排名——基于各细分市场中酒店从业者的经验证评价。
按酒店规模
| 细分市场 |
|
|
|---|---|---|
| 小型(10-24 间客房) ▾ | #18 2 条评价 | #8 13 条评价 |
| 中型(25-74 间客房) ▾ | — | #14 12 条评价 |
按物业类型
| 细分市场 |
|
|
|---|---|---|
| 精品酒店 ▾ | — | #13 13 条评价 |
| 豪华酒店 ▾ | #34 1 条评价 | #17 7 条评价 |
| 品牌/连锁酒店 | — | #22 4 条评价 |
| 长住酒店 ▾ | #22 1 条评价 | #5 7 条评价 |
按区域
| 细分市场 |
|
|
|---|---|---|
| 欧洲 ▾ | #24 1 条评价 | #11 25 条评价 |
Choosing between HotelAppz by Hotelappz and ReGuest Hotel CRM by Reguest depends on your hotel’s specific needs, size, and strategic priorities. Both aim to improve guest engagement and streamline communication, but they do so with different strengths. HotelAppz offers a solid foundation for smaller to mid-sized hotels, especially in vacation rentals and serviced apartments, while Reguest provides a more feature-rich platform favored by larger hotels and resorts. Which one aligns better with your goals?
HotelAppz, with just two recent reviews and a perfect 5/5 overall rating, shows strong user satisfaction but limited data. ReGuest, with 15 recent reviews and a near-perfect NPS score of 9.7/10, clearly stands out as the more proven and highly-rated platform. For a confident, data-backed decision, ReGuest is the clearer choice.
HotelAppz and Reguest tackle the core problem of enhancing guest relationships through CRM and email marketing but diverge in approach. HotelAppz simplifies big data-based segmentation and automation, suitable for hotels seeking a straightforward, easy-to-implement solution. ReGuest, with its AI-driven features and extensive segmentation options, caters to larger hotels needing granular control and advanced automation.
HotelAppz’s strengths lie in its user-friendly interface and core marketing features—appropriate if your team prefers simplicity. Conversely, ReGuest offers a broader feature set, including guest profiling, personalized communication, and integration capabilities, which can be vital for hotels aiming to increase direct bookings and guest satisfaction at scale.
Are you looking for a straightforward CRM or a more advanced, AI-powered engagement platform?
If your hotel needs a focus on automation, ease of use, and a solid reputation from recent reviews, go with ReGuest. Its 15 recent reviews and 9.7/10 NPS score highlight a platform trusted by many hotels for personalized, scalable guest communication.
If your team values a less complex, more approachable solution, especially in vacation rentals or serviced apartments, HotelAppz could suffice. Its strong review history, though limited to two recent reviews, suggests a dedicated but smaller user base.
For hotels prioritizing deep segmentation, automation, and AI-driven tools, ReGuest is the better fit. If your hotel values simplicity and steady email marketing, HotelAppz remains a viable option.
HotelAppz scores a 3.5/5 for ease of use, with users appreciating its straightforward email builder, yet some mention the interface feels a bit outdated and less intuitive. The onboarding process is rated 3.5/5, indicating moderate ease for staff adoption but room for improvement.
ReGuest outperforms significantly with a 4.81/5 rating for ease of use and a 4.88/5 onboarding score. Users praise its intuitive interface, clear workflows, and quick setup, making it more accessible even for teams new to CRM systems.
Edge: ReGuest.
HotelAppz offers core features like segmentation and marketing automation, but only includes two features unique to it. ReGuest boasts 15 unique features, including email newsletters, database health monitoring, campaign templates, transactional templates, GDPR compliance, and guest feedback modules.
ReGuest’s extensive feature set supports advanced segmentation (attribute, geographic, lead time, room type), automated guest profiling, and personalized offers—features that are absent in HotelAppz. If your hotel needs comprehensive segmentation and automation tools, ReGuest clearly leads.
Edge: ReGuest.
HotelAppz and ReGuest both claim good support, but ReGuest’s recent reviews underscore its exceptional customer service. Users describe ReGuest support as "helpful," "responsive," and "patient," with a 4.93/5 support rating and a 9.7/10 NPS score, indicating high satisfaction.
HotelAppz support, rated at 3.5/5, receives mixed feedback. Some users mention helpful team members, but others criticize slow responses and missed deadlines, impacting user confidence.
Edge: ReGuest.
ReGuest offers 20 verified partners, including prominent integrations like Flexipass, Vertical Booking, and Planet, with 3 shared partners with HotelAppz. HotelAppz counts 11 verified partners, including channel managers like SiteMinder and TrustYou, but fewer overall.
For hotels relying heavily on diverse third-party systems, ReGuest’s broader integration landscape is advantageous. If your hotel’s tech stack is simpler or already aligned with HotelAppz’s existing partners, the difference might be less critical.
Edge: ReGuest.
ReGuest’s recent reviews and NPS score (9.7/10) indicate higher overall satisfaction, especially among larger hotels and resorts. HotelAppz’s two reviews, both perfect 5/5, reflect positive experiences but lack the breadth and recency to establish dominance.
Given the more extensive, recent review data, ReGuest’s user base trusts and endorses its capabilities more strongly. For property types like resorts, boutique, or larger hotels, ReGuest’s high ratings make it the preferred choice.
Edge: ReGuest.
Pricing details for both platforms are unavailable publicly. Neither offers a free tier, and both are billed without a monthly flat fee or per-room charges. Expect cost negotiations based on hotel size, feature requirements, and integration complexity.
Your team should request custom quotes, but the lack of transparent pricing suggests both are premium solutions tailored to mid-to-large properties.
Not ideal if you require extensive segmentation options or AI-driven automation.
Not ideal if your hotel is small, with limited staff or budget, or prefers simple email campaigns.
HotelAppz offers a straightforward, hotel-specific CRM solution suited for smaller or mid-sized properties seeking ease of implementation. Its limited recent reviews and feature set suggest it’s more appropriate for hotels with uncomplicated marketing needs.
ReGuest, with more recent reviews, higher ratings, and a broader feature set, is better suited for larger hotels and resorts that want to automate guest engagement, improve segmentation, and maximize direct bookings. Its AI-driven features and extensive integrations make it the more comprehensive choice.
If your hotel values proven performance and scalability, ReGuest is the clear winner. Choose HotelAppz if simplicity and quick deployment are your top priorities.
酒店从业者喜爱的方面
RE:Guest 的客户服务因其乐于助人和响应迅速而屡获好评。客户认为其支持团队耐心且知识渊博,为提升产品整体用户体验做出了积极贡献。
用户称赞 RE:Guest 能够通过其客户关系管理 (CRM) 工具和销售活动功能,创建个性化的客户沟通信息。此功能有助于根据客户的个人偏好定制信息,从而显著提升客户... 用户称赞 RE:Guest 能够通过其客户关系管理 (CRM) 工具和销售活动功能,创建个性化的客户沟通信息。此功能有助于根据客户的个人偏好定制信息,从而显著提升客户体验。
将个性化聊天机器人集成到 RE:Guest 系统中获得了积极评价,用户注意到客户满意度有所提升,运营流程也更加有序。该工具在提升客户体验方面的作用得到了证实。
酒店从业者提出异议的方面
现有界面受到一些批评,部分用户认为其复杂且需要改进,尤其是在设置和信息文本管理方面。用户建议改进界面,以简化导航和繁琐的设置调整。
部分用户希望与第三方系统(例如 Vioma Clearing)进行更深入的集成。这种集成对于实现全面的数据可视化和提高运营效率至关重要。
排名更高的方面
独特功能
评分差异最大的方面
这取决于您的需求。HotelAppz 和 ReGuest Hotel CRM 共享许多核心 Hotel CRM & Email Marketing 功能,但各有独特的能力。HotelAppz 提供 11 个经验证的集成合作伙伴,而 ReGuest Hotel CRM 提供 20 个。在切换之前,请查看上方的功能对比以了解它们的差异。
小型酒店应优先考虑易用性和快速入职。ReGuest Hotel CRM 在易用性方面领先,评分为 4.8/5 对比 3.5/5。寻找透明定价以及试用或演示选项。在各产品页面上按物业规模筛选评价,了解与您类似的酒店的反馈。
HotelAppz:否。ReGuest Hotel CRM:否。 两款产品目前均不提供免费版。大多数 Hotel CRM & Email Marketing 供应商提供演示或试用——在做出承诺之前,请分别向各供应商申请体验。
HT Score 是一个综合排名,考虑 4 个标准组和十多个变量,帮助酒店从业者客观比较酒店科技产品。Hotelappz 的 HT Score 为 0,Reguest 的为 83。以下是评分的计算方式。
| 标准组 | 权重 | 衡量内容 |
|---|---|---|
| 客户评分与评价 |
|
用户对该产品的推荐度如何? 评分分数、评价数量、声量份额、评价深度、评价时效性、成功案例 ▾ 权重最高的因素。分析平均满意度评分(推荐可能性、易用性、支持、投资回报率)、相对于同类产品的评价总数、评价时效性(最近 6 个月内至少 20 条评价)以及跨独立酒店客户的声量份额以检测选择偏差。 |
| 合作伙伴生态系统 |
|
技术合作伙伴对该公司的推荐度如何? 合作伙伴推荐、集成数量、集成质量 ▾ 评估合作伙伴推荐作为专家信心投票、经验证集成的数量以及生态系统质量——集成合作伙伴的平均 HT Score。拥有更高质量集成生态系统的产品更有可能提供互联互通的技术栈。 |
| 以客户为中心 |
|
该组织以客户为中心的程度如何? 认证支持、评价一致性、资料完整性 ▾ 评估公司是否获得 HTR 客户支持认证、是否保持持续的评价收集(反馈驱动文化的指标)以及产品资料是否完整,包括功能、截图、定价和特性。 |
| 覆盖范围、持久力与资源 |
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该公司的覆盖范围和资源有多广泛? 地理覆盖、持久力、公司资源、趋势评分 ▾ 衡量全球覆盖(服务的国家和区域)、经营年限作为稳定性指标、团队规模作为资源指标,以及基于近十二个月买家咨询、评价、合作伙伴推荐和媒体活动的趋势评分。 |
客户评分和评价是 HT Score 算法中最重要的因素。HTR 不接受付费以提高排名。所有评价均经过验证——只有经确认从属关系的酒店行业从业者才能提交评分。 查看完整 HT Score 评估方法 →
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