How Agnelo Fernandes is Making Cote Hospitality Epic

GUEST EXPERIENCE

Cote Hospitality CEO Agnelo Fernandes set out to transform both the guest and associate experience across the company's resort and camp portfolio. By embedding ProfitSword, Hotel Effectiveness, and Alice into daily operations, the team shifted from reactive management to forward-looking, data-driven decision-making.

Why it matters: For smaller, growing operators, technology only delivers value when it changes how teams actually work. Cote Hospitality shows what happens when leadership commits to using data every day, across every department, not just in Finance.

ProfitSword, Hotel Effectiveness, and Alice gave Cote Hospitality's teams shared visibility into forecasting, labor scheduling, and service coordination, connecting the data needed to control costs, protect service quality, and plan for growth.

Top 3 Core Objectives: Cote Hospitality needed to move from backward-looking reporting to forward-focused operational management, aligning finance, labor, and service delivery around shared, real-time data across its resort and camp portfolio.

From reporting to forecasting: Replace a reliance on historical reporting with forward-looking visibility into financial performance, giving leadership clarity on what is happening now and what to expect in the weeks and months ahead.
Optimize labor scheduling: Use real-time demand data to build confident, accurate staffing plans that avoided both overstaffing and understaffing, protecting service quality without inflating labor costs.
Connect cross-department operations: Reduce communication gaps and dropped handovers across housekeeping, service delivery, and operations so staff could focus on guest interactions rather than managing information manually.

Innovators Mentioned

Cote Hospitality

Actabl

Agnelo Fernandes

CEO, Cote Hospitality

Cote Hospitality

"Thanks to Actabl, we've chosen partners not just vendors. ProfitSword has enabled us to have more clarity into what truly matters most. And that is what's going to happen the next week, the next month, the next three months."

Agnelo Fernandes

CEO, Cote Hospitality

👍 CEO, Cote Hospitality Agnelo Fernandes said that Actabl gave Cote Hospitality's leadership team the forward-looking clarity to manage performance across finance, labor, and operations in real time.:

"Thanks to Actabl, we've chosen partners not just vendors. ProfitSword has enabled us to have more clarity into what truly matters most. And that is what's going to happen the next week, the next month, the next three months."

⚖️ The selection process: During their research process, Agnelo Fernandes evaluated Actabl's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Actabl was the best fit solution:

CEO, Cote Hospitality Agnelo Fernandes said, about their decision: "In 2026, we have more technology at our hands, we're smarter, we are wiser, but that doesn't happen without us all being on the same wavelength. Thanks to Actabl, we've chosen partners not just vendors."

📈 The results: With ProfitSword, Hotel Effectiveness, and Alice embedded across the business, Cote Hospitality's teams gained the visibility and confidence to manage costs proactively, schedule accurately, and deliver more consistent service across every property.

ProfitSword shifted the focus of financial management from backward reporting to forward planning, with teams across Finance, People Services, and Operations using it daily to align labor schedules with the forecast.
Hotel Effectiveness gave the team confidence in scheduling decisions, reducing the risk of overstaffing or understaffing and protecting both labor costs and service delivery.
Alice improved cross-department communication across housekeeping and service operations, reducing handover failures and freeing staff to spend more time in front of guests.