How the Best Western Cocoa Beach Hotel & Suites Covered Their Upsell Costs Within Three Months

GUEST EXPERIENCE

Best Western Cocoa Beach Hotel & Suites is nestled between Cocoa Beach and Cape Canaveral, steps from the beach and a short drive from the John F. Kennedy Space Center. Since implementing Dynamic Upsells through Canary, they’ve been able to make guests’ beach vacations even more magical.

Why it matters: This Best Western is a limited-service hotel, but still saw plenty of opportunity to offer upsells to their guests. Through Canary, they were able to provide these value adds in a streamlined way.

While the property had offered upsell opportunities before integrating with Canary, since coming onto the platform, they have seen a dramatic uptick in the amount of additional purchases their guests are making.

Top 3 Core Objectives: When opting into Dynamic Upsells, this Best Western location wanted to add more value for their guests in ways that were specific to their location.

Increase revenue: Previously, it was difficult for the hotel to tell guests about upsells outside of check-in, but the automated Canary process serves the right options at the right time.
Wow guests: This Best Western caters to many visiting families who are often okay with paying for the special touches that make their vacation easier.
Reduce workload: Many upsells, such as their towel service and transportation, would have to be coordinated directly with staff in person — but now they’re able to handle this all digitally.

Innovators Mentioned

Best Western Cocoa Beach Hotel & Suites

Canary Technologies

Jaime Teijeiro

General Manager

Best Western Cocoa Beach Hotel & Suites

"In less than three months, we’ve already covered the cost of the Canary platform through our upsell revenue."

Jaime Teijeiro

General Manager

👍 General Manager Jaime Teijeiro said that Canary helped Best Western Cocoa Beach significantly increase their revenue from upsells:

"In less than three months, we’ve already covered the cost of the Canary platform through our upsell revenue."

⚖️ The selection process: During their research process, Jaime Teijeiro evaluated Canary Technologies's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Canary Technologies was the best fit solution:

General Manager Jaime Teijeiro said, about their decision: "What appealed to me is the ability for guests to communicate through a medium of their choosing, which increasingly is mobile, to make these decisions."

📈 The results: Best Western Cocoa Beach Hotel & Suites has achieved all of the goals it had in mind when deploying Canary’s Dynamic Upsell software.

With Canary, this Best Western was able to dramatically increase its upsell revenue by offering room upgrades, beach towels, late checkout and more
They are now able to expand their upsell offerings to offer special packages, transportation to local sites and other special touches
Guest response has been overwhelmingly positive, and they’re making money than from upsells like never before