Íslandshótel’s commitment to clean guest data drives guest satisfaction and brand consistency

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Íslandshótel is a group of 18 properties spread across Iceland, offering a diverse range of accommodations to suit every traveler’s preferences. Each property within the group exudes its own distinct charm and character, showcasing Iceland’s unique landscapes and cultural heritage. From a convention hotel in Reykjavík to cozy boutique hotels nestled in charming towns and set against dramatic natural backdrops, Íslandshótel caters to the varying needs and desires of its guests.

Why it matters: Íslandshótel is a group of 18 properties spread across Iceland, offering a diverse range of accommodations to suit every traveler’s preferences. Each property within the group exudes its own distinct charm and character, showcasing Iceland’s unique landscapes and cultural heritage. From a convention hotel in Reykjavík to cozy boutique hotels nestled in charming towns and set against dramatic natural backdrops, Íslandshótel caters to the varying needs and desires of its guests.

After hearing about Revinate Marketing and Revinate Guest Feedback, Dagrún Pettypiece, Íslandshótel’s Customer Relationship Management Specialist, knew that Revinate could transform their marketing efforts. With Revinate, she saw the promise of clean, unified data, automated processes, brand consistency, and robust reporting.

Top 3 Core Objectives: Sophisticated, revenue-driving marketing program.

Unified guest data: After implementing Revinate, clean guest data became a valuable asset for the brand. Leveraging guest preferences in pre-arrival communication resulted in a measurable improvement in customer conversion. And, with Revinate Guest Feedback in place, Íslandshótel can easily see and respond to guest reviews, in addition to leveraging it for future stays.
Automated marketing: With their guest data in order, the group successfully uses Revinate Upsells, part of Revinate Marketing, to offer amenity and room upgrades to guests. Revinate Marketing makes it easy to customize upsells by property, so each hotel can send unique offers to its guests. The email automation allows the brand to drive upsell revenue with almost no additional work. Upsells are now a consistent revenue stream that didn’t exist prior.

"Revinate has solved our data management problems and given us a holistic view of our guests which allows us to take our marketing to the next level. Our unwavering commitment to customer satisfaction has redefined our business."

Dagrún Pettypiece

Customer Relationship Management Specialist

Innovators Mentioned

Íslandshótel

Revinate

Dagrún Pettypiece

Customer Relationship Management Specialist

Íslandshótel

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👍 Customer Relationship Management Specialist Dagrún Pettypiece said that Clean and unified guest data:

"Revinate has solved our data management problems and given us a holistic view of our guests which allows us to take our marketing to the next level. Our unwavering commitment to customer satisfaction has redefined our business."

⚖️ The selection process: During their research process, Dagrún Pettypiece evaluated Revinate's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Revinate was the best fit solution:

Customer Relationship Management Specialist Dagrún Pettypiece said, about their decision: "With the data that’s now accessible to us in Revinate, we are able to form more personal relationships with our guests and have improved our reputation which drives word of mouth marketing. Guests trust us and feel heard. This remarkable growth isn’t just a statistic; it’s a testament to our dedication to guest satisfaction."

📈 The results: Increased revenue by 261% YoY and improved guest satisfaction.

Today, Íslandshótel is a stronger brand because of its partnership with Revinate. The group has increased their revenue by 260% year-over-year, all while nurturing guest relationships, delivering more personalized service, and building brand cohesion, resulting in an overall boost to the brand’s reputation.

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