How The Home Hotel Zürich uses Lighthouse Direct and Connect AI to lift direct conversion and booking value

MARKETING

The Home Hotel Zürich used Lighthouse Direct to convert more website visitors into direct bookers and Connect AI to get recommended by artificial intelligence (AI) assistants. In two months, total conversion rose 16.9% and AI-referred traffic grew 33%.

Why it matters: Around 98% of hotel website visitors leave without booking, while travelers increasingly ask AI assistants where to stay. The Home Hotel Zürich had growing traffic but needed to convert more of it and show up in this new channel.

Lighthouse Direct personalizes the website and booking engine for each visitor, offering incentives only to visitors who need a nudge and upgrades to those ready to book. Connect AI helps the hotel appear in AI assistant answers and tracks its mentions, ranking and referred traffic

Top 3 Core Objectives: The hotel wanted to turn more of its website traffic into direct bookings and appear in AI assistant recommendations, without discounting more than necessary.

Get found by AI: The hotel wanted AI assistants to recommend it when travelers ask where to stay, and to track its AI visibility over time.
Get booked direct: The hotel wanted to turn more visitors into direct bookers with personalized content and conversion tools.
Protect booking value: The hotel wanted to discount only when necessary and upsell visitors who were ready to book.

Innovators Mentioned

The Home Hotel Zürich

Lighthouse

Günter Weilguni

Owner, The Home Hotel Zürich

The Home Hotel Zürich

"Within the two-month test we saw a clear uplift in website conversion, a higher booking value from the predictive offers, and a return on investment that made continuing an easy decision."

Günter Weilguni

Owner, The Home Hotel Zürich

👍 Owner, The Home Hotel Zürich Günter Weilguni said that Within two months, The Home Hotel Zürich saw higher website conversion and booking value, and chose to continue with Lighthouse Direct.:

"Within the two-month test we saw a clear uplift in website conversion, a higher booking value from the predictive offers, and a return on investment that made continuing an easy decision."

⚖️ The selection process: During their research process, Günter Weilguni evaluated Lighthouse's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Lighthouse was the best fit solution:

Owner, The Home Hotel Zürich Günter Weilguni said, about their decision: "Lighthouse built the setup for us and advised us on every campaign, so we could focus on the strategy rather than the tooling."

📈 The results: In the two months after going live, The Home Hotel Zürich grew total conversion, doubled its mention rate on AI platforms and grew AI-referred traffic faster than its proximity competitive set.

Total conversion rose 16.9% after activating Lighthouse Direct, and visitors who were upsold had an average booking value (ABV) 20.6% higher than visitors who received a discount
Mention rate on AI platforms rose from 28.8% to 59.5% and average position improved from 1.20 to 1.10, while AI-referred traffic grew 33% against 11.7% for the proximity competitive set
Personalized messages drove direct bookings: 7.7% of returning visitors who clicked the welcome-back message completed a booking, exit intent messages generated €6.5k in direct revenue and price comparison converted 28% higher than the general booking engine