Cukrownia Żnin - How to Attract Direct MICE and Individual Guests?

MARKETING

Cukrownia Żnin, part of the Arche Group's hotel network with 17 hotels across Poland, stands out with its unique character as a hotel housed in a restored sugar factory. The property's success lies in its ability to attract both individual guests and MICE events.

Why it matters: Reading this Success Story of Cukrownia Żnin is essential for hoteliers seeking inspiration and practical insights. With a unique transformation of a restored sugar factory into a successful hotel, the story showcases how a well-executed strategy can drive direct bookings, engage MICE events, and leverage technology for enhanced guest experiences. From optimizing direct booking strategies to utilizing online vouchers and navigating the MICE market, this story provides valuable takeaways to empower hoteliers to redefine their own success in the industry.

In this Success Story, discover how Cukrownia Żnin, a converted sugar factory turned hotel, effectively utilizes Profitroom Suite's comprehensive features. From direct bookings to MICE event management and online voucher sales, the story outlines the tangible steps taken by the hotel to increase revenue and enhance guest experiences. By delving into their practical strategies, this case study offers a clear perspective on how Profitroom Suite can be utilized to drive measurable success for hoteliers.

Top 3 Core Objectives: Explore how Cukrownia Żnin leveraged Profitroom Suite's tools and features to elevate its hotel business, focusing on increasing direct bookings, optimizing MICE offerings, and enhancing the online guest experience.

Boost Direct Bookings: Increase the proportion of direct reservations through Profitroom Suite's tools and personalized offers to reduce dependence on third-party booking platforms.
Enhance MICE Offerings: Optimize the MICE (Meetings, Incentives, Conferences, and Exhibitions) segment by utilizing Profitroom Suite's features to attract and cater to corporate clients seeking event spaces and services.
Elevate Guest Experience: Utilize Profitroom Suite to enhance the online guest experience, providing comprehensive information about the hotel's unique offerings and simplifying the reservation process.

Innovators Mentioned

Arche

Profitroom

Roksana Michalczyk

General Manager

Arche

"Our resort has enjoyed significant interest from the beginning. The volume of emails and calls exceeds our expectations. The booking engine is currently a relieving tool; when the receptionist is engaged in a conversation, someone else can make reservations on our website. The webinars conducted by you also provide substantial content support."

Roksana Michalczyk

General Manager

👍 General Manager Roksana Michalczyk said that Since its inception, our property has garnered substantial interest, with the influx of emails and calls surpassing our expectations, and our booking engine serves as a relieving tool for the receptionist, enabling others to make reservations on our website, while your webinars offer valuable content support.:

"Our resort has enjoyed significant interest from the beginning. The volume of emails and calls exceeds our expectations. The booking engine is currently a relieving tool; when the receptionist is engaged in a conversation, someone else can make reservations on our website. The webinars conducted by you also provide substantial content support."

⚖️ The selection process: During their research process, Roksana Michalczyk evaluated Profitroom's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Profitroom was the best fit solution:

General Manager Roksana Michalczyk said, about their decision: "Given the volume of reservations we handle, the technologies provided by Profitroom greatly facilitate our daily operations. The new website you created for us is a significant aid in guest interactions, with its visual version complementing the information conveyed over the phone or via email by our receptionists, and the clear presentation of stay packages helps them tailor offers to individual guest needs."

📈 The results: By adopting Profitroom Suite, the hotel achieved a substantial boost in direct bookings, reaching over 60% of total reservations. This strategic move also translated into increased revenue and enhanced capabilities in catering to the MICE segment, showcasing the suite's comprehensive impact on the hotel's success.

Higher Direct Booking Share: The implementation of Profitroom Suite led to a significant increase in direct bookings, with over 60% of reservations now coming directly through the hotel's website.
Increased Revenue: The hotel experienced a notable rise in revenue attributed to the use of Profitroom Suite's Booking Engine 360, surpassing the results from the previous year.
Effective MICE Segment: By leveraging Profitroom Suite's tools, the hotel successfully improved its MICE offerings, resulting in improved event bookings and satisfaction from corporate clients seeking conference and event spaces.

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