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MARKETING
How SHR Group helped Harvey’s Point grow revenue by 185%
Verified case study
Hotel Tech Report has reached out to hoteliers at Windward Management to verify this case study.
Luxury hotel utilizes progressive technology partner to increase revenue!
Why it matters:
Although Harvey's Point has been in business for many years, they needed to develop a digital strategy in order to grow their brand awareness both domestically and internationally.
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The hotel had briefly used paid advertising over a seven month period between December 2015 to July 2016 but did not generate the desired results.
Top 3 Core Objectives:
Although Harvey's Point has been in business for many years, they needed to develop a digital strategy in order to grow their brand awareness both domestically and internationally.
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Launch website: Launch a new Harvey's Point Website
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Develop Digital Presence: Develop a paid digital strategy
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Increase Revenue: Increase revenues from an Organic and Paid Digital presence
"Our results and KPIs from booking engine to digital reinforce the effectiveness of our partnership and SHR Group's exceptional technology."
Stephen Williams
Group Sales and Marketing Director
SHR Group
Harness the power of personalization and talk directly to every one of your customers
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Innovators Mentioned
Windward Management
SHR Group
Stephen Williams
Hotel Tech Report reached out to Stephen Williams who verified this case study.
Group Sales and Marketing Director
Windward Management
Featured success stories for you
👍 Group Sales and Marketing Director
Stephen Williams
said that Our partnership with SHR Group delivers results and helps us meet our KPI's.:
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"Our results and KPIs from booking engine to digital reinforce the effectiveness of our partnership and SHR Group's exceptional technology."
⚖️ The selection process:
During their research process, Stephen Williams
evaluated SHR Group's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SHR Group was the best fit solution:
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Group Sales and Marketing Director Stephen Williams said, about their decision: "Windward Management have embraced Allora, SHR Group's AI booking engine technology, which ensures our guests get a personalised customer experience when they arrive on our websites."
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The results:
Overall revenue increased by 185% over the first 6 months year on year.
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The paid campaigns accounted for 26% of all traffic to the website
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Google Search Ads showed a return on investment of 131 :1
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Metasearch return on investment was 58:1
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