How Galleria Vik Milano Generated Nearly €35,000 in Annual Upsell Revenue Through an Elevated Guest Experience

OPERATIONS

Galleria Vik Milano, an 86-key Small Luxury Hotels of the World property inside Milan\u2019s Galleria Vittorio Emanuele II, uses Canary to turn check-in into a personal welcome and generated nearly \u20ac35,000 in upsell revenue in a year.

Why it matters: The hotel wanted arrivals to reflect its highly personalized approach, with staff welcoming guests and recommending experiences instead of handling paperwork. Canary automates the admin behind the scenes so the team can focus on bespoke service.

Galleria Vik Milano uses Canary\u2019s Mobile Check-In with a custom pre-arrival questionnaire sent five days before arrival to learn guests\u2019 interests, Dynamic Upsells to offer luxury add-ons like gallery-facing balcony rooms and pizza-making classes through a simple link, plus Guest Messaging and Smart Checkout.

Top 3 Core Objectives: Galleria Vik Milano wanted every arrival to feel personal, to present luxury upsells as elegantly as the hotel itself, and to free staff from administrative work so they could focus on guests.

Personalize every check-in: Required paperwork at check-in kept staff from welcoming guests and learning why they were visiting Milan.
Present luxury upsells elegantly: The hotel wanted to showcase upgrades like gallery-facing balcony rooms and experiences such as pizza-making classes in a way that matched its brand.
Reduce administrative work: The team wanted technology that works behind the scenes so staff have more time for thoughtful, bespoke service.

Innovators Mentioned

Galleria Vik Milano

Canary Technologies

Jésica Garcia

Operations & Sales Manager

Galleria Vik Milano

"Giving guests a simple link where they can clearly see every available amenity is key. That simplicity and intuitiveness is what ultimately turns into results."

Jésica Garcia

Operations & Sales Manager

👍 Operations & Sales Manager Jésica Garcia said that Canary’s simple, intuitive upsell link is what drives Galleria Vik Milano’s upsell results.:

"Giving guests a simple link where they can clearly see every available amenity is key. That simplicity and intuitiveness is what ultimately turns into results."

⚖️ The selection process: During their research process, Jésica Garcia evaluated Canary Technologies's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Canary Technologies was the best fit solution:

Operations & Sales Manager Jésica Garcia said, about their decision: "Having a local team that’s in our time zone has been incredible. We feel listened to, we see our ideas moving forward and it’s simplifying our work."

📈 The results: With Canary, Galleria Vik Milano generated nearly \u20ac35,000 in annual upsell revenue, replaced check-in paperwork with personalized welcomes informed by pre-arrival questionnaires, and gave staff more time to focus on guests.

Nearly \u20ac35,000 in ancillary revenue in one year from Dynamic Upsells, driven by a simple link showing every available amenity.
Pre-arrival questionnaires sent five days ahead let staff prepare personal touches, from exhibition tips for art lovers to a chocolate treat in the room.
Front office staff now focus on guests right away instead of filling out documents, changing the first impression at arrival.