Case Study

Canary Transformed the Guest Journey at Gila River Resorts & Casinos—Here's How

Amanda McDowell

Canary Technologies · 十月 15, 2025

Gila River Resorts & Casinos adopted Canary’s full suite of Guest Management Solutions to streamline operations, deliver seamless digital experiences, and unlock new revenue streams.

Why it matters: A fully integrated guest journey simultaneously improves satisfaction, streamlines workflows, and creates entirely new revenue channels.

Canary’s end-to-end Guest Management System helped Gila River launch an upsell program from scratch, generating hundreds of thousands in requests and offering powerful data insights.

Top 3 Core Objectives: Gila River sought a connected guest platform to boost revenue, secure transactions, and inform property planning.

Drive New Revenue: Launch a formal upsell program to generate incremental revenue from add-ons and upgrades.
Streamline Operations: Reduce manual work and friction across check-in, payments, and communications.
Gain Data Insights: Use upsell and guest interaction data to guide future development and offerings.

"When we went live with Canary, we literally got our first upsell in 90 seconds. I was high-fiving my boss right away. We were so excited."

Matt Kahler

Revenue Manager

👍 Revenue Manager Matt Kahler said that the impact of launching Canary was immediate:

"When we went live with Canary, we literally got our first upsell in 90 seconds. I was high-fiving my boss right away. We were so excited."

⚖️ The selection process: During their research process, Matt Kahler evaluated Canary Technologies's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Canary Technologies was the best fit solution:

Revenue Manager Matt Kahler said, about their decision: "We’re taking the data we’ve gotten from Dynamic Upsells to see what guests want, and we’ll be using that information to plan what types of rooms we include in our next expansion. Canary has given us so much value."

📈 The results: In the first year, Gila River Resorts & Casinos generated over $450,000 in upsell requests and gained new insights into guest demand to guide expansion.

$450,000+ in upsell requests within the first year.
Immediate results — received their first upsell request within 90 seconds of going live.
Guest data from Dynamic Upsells now informs expansion planning and room design.