Roadside Hospitality expands its portfolio with the help of Cloudbeds

OPERATIONS

Roadside Hospitality is a group of casual motels scattered across South Okanagan, one of British Columbia’s most sought-after vacation destinations. With 5 properties across 3 cities, Roadside Hospitality implemented Cloudbeds across new properties, increasing ADR and ROI on marketing spend.

Why it matters: Integrating Cloudbeds' unified platform that combines tools to compete effectively online, optimize operations, and meet the high expectations of the modern guest, Roadside Hospitality improved operations across their portfolio, increased ADR and the ROI of their marketing spend.

Roadside Hospitality implemented Cloudbeds across its properties, noting its intuitive interface and ease of training new staff. This integration led to substantial increases in their ADR, largely due to optimized room types across booking engines and channel managers. They use various Cloudbeds tools, including payments, booking engine, channel manager, and pricing intelligence engine (PIE). Additionally, Cloudbeds Amplify digital marketing service has become highly valuable, helping shift their distribution mix towards more direct bookings. The report builder feature has been particularly beneficial in growing their business, allowing them to act on data insights effectively.

Top 3 Core Objectives: Roadside Hospitality focused on streamlining their operations, increasing their revenue by optimizing pricing strategies, and enhancing their decision-making through data-driven insights.

Revenue optimization: Increasing average daily rates and maximizing income using Cloudbeds various tools, including Cloudbeds Payments, Booking Engine, Channel Manager, and Pricing Intelligence Engine.
Streamline operations: Enhancing operational efficiency with Cloudbeds' intuitive interface for easy staff training and booking management.
Data-driven decisions: Utilizing Cloudbeds' advanced reporting features for insightful data analysis and informed business decision-making.

Innovators Mentioned

Cloudbeds

Sahad Kassam

Head of Asset Management at Roadside Hospitality

Roadside Hospitality

"Our team is best-in-class, from Operations to Sales to Revenue Management. Cloudbeds has helped us do what we do best – deliver a great guest experience and optimize our portfolio."

Sahad Kassam

Head of Asset Management at Roadside Hospitality

👍 Head of Asset Management at Roadside Hospitality Sahad Kassam said that Cloudbeds amplifies Roadside Hospitality's excellence in operations, sales, and revenue management, aiding them in delivering superior guest experiences and optimizing their portfolio:

"Our team is best-in-class, from Operations to Sales to Revenue Management. Cloudbeds has helped us do what we do best – deliver a great guest experience and optimize our portfolio."

⚖️ The selection process: During their research process, Sahad Kassam evaluated Cloudbeds's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Cloudbeds was the best fit solution:

Head of Asset Management at Roadside Hospitality Sahad Kassam said, about their decision: "Cloudbeds’ user interface has been easy to use – it’s intuitive and easy to train new staff on where to find information and make bookings."

📈 The results: Roadside Hospitality experienced a notable increase in ADR and shifted their distribution focus towards the direct bookings channel with Cloudbeds' integrated platform.

Roadside Hospitality's ADR at Bowmont Motel rose by 24% in one year.
Cloudbeds' easy interface streamlined staff training and booking processes.
The company achieved a significant return on marketing investment with Cloudbeds Amplify