Case Study

Streamlining Operations and Boosting Revenue at Boulevard Batumi Hotel & Bellevue Residence

Alina Akhmetova

Exely · 五月 29, 2025

The team had a full tech stack — but no direct bookings and inconsistent rates across channels. Switching to Exely revealed hidden tech issues, unlocked direct revenue, and brought booking balance back in less than a week.

Why it matters: Even with the right tools in place, fragmented setup can silently block sales. This case shows how a mid-sized property fixed availability gaps, centralized pricing, and launched a direct booking channel — all without changing its PMS.

The hotel used Exely’s Channel Manager to restore OTA visibility by fixing PMS sync issues. They also launched a direct booking website using Exely’s Website Builder and embedded Booking Engine — all in under 24 hours.

Top 3 Core Objectives: Bring visibility and consistency across OTAs, unlock direct bookings, and eliminate manual rate setup.

Fix OTA Visibility: Resolve the disconnect between the PMS and OTA platforms that was preventing room availability from showing online.
Launch Direct Website: Quickly set up a professional hotel website with built-in booking functionality to start capturing direct reservations.
Unify Rate Management: Centralize and automate rate plans across all channels to eliminate manual updates and pricing inconsistencies.

"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availability. Realizing this after connecting with Exely was a welcome surprise. It was really easy to deploy. I set up the website for the property in just one day, starting in the morning. I just added descriptions, photos, and hit “Publish.” Suddenly, we had a professional site generating bookings."

Nino Motskobili

Head of Data Operations

👍 Head of Data Operations Nino Motskobili said that Exely fixed our hidden OTA availability issue and gave us a direct booking website that was live in one day.:

"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availability. Realizing this after connecting with Exely was a welcome surprise. It was really easy to deploy. I set up the website for the property in just one day, starting in the morning. I just added descriptions, photos, and hit “Publish.” Suddenly, we had a professional site generating bookings."

⚖️ The selection process: During their research process, Nino Motskobili evaluated Exely's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Exely was the best fit solution:

Head of Data Operations Nino Motskobili said, about their decision: "Exely managers use all channels of communication. You can reach them via email and WhatsApp. WhatsApp is my favorite because it's quick, and you get immediate responses, even late at night. There's always someone to answer you, which makes you feel like they genuinely care about your problems."

📈 The results: The hotel resolved its OTA syncing issues, launched a functional direct booking site in one day, and now receives 15% of bookings from its own website — without any paid traffic.

15% of total online bookings now come from the hotel’s own website.
Availability and pricing are now consistently synced across all OTA channels.
Manual entry into the PMS was eliminated — bookings flow in automatically from all sources