GF Hotels & Resorts Leverages M3's Back-Office Systems to Achieve Scale, Visibility, & Reliability for It's Portfolio

OPERATIONS

Scalability is often a daunting task that few hotel management companies succeed in, as many factors play into the success of balancing a large hotel portfolio. Recent world-wide events have resulted in large-scale change within the hospitality industry. Most hoteliers were able to ride out the storm; though, GF Hotels & Resorts was able to persevere and grow to double its portfolio size throughout the entirety of the pandemic.

Why it matters: To reach this level of scale and success, a company must have the right back-office systems to manage its portfolio effectively. It must also have data at its fingertips to make quick business decisions that can alter the company's trajectory at a moment's notice. Keith Schreiner, GF's Senior VP of Corporate Accounting, and his staff look to continue managing their growth by utilizing M3's products and services to streamline financial and operational processes.

GF Hotels & Resorts (GF), headquartered in Philadelphia, Pennsylvania, has mastered the art of managing nearly 140 assets, equating to over 20,000 guest rooms, and spanning throughout 31 states. Since its founding in 1988, GF has experienced unprecedented growth through delivering exceptional results to its clients, which has resulted in it being an award-winning management company in the hospitality sector.

Top 3 Core Objectives: GF Hotels & Resorts was looking to scale its portfolio of hotels.

The Right Accounting Tool: A tool to manage portfolio growth easily and seamlessly.
The Right BI Tool: A tool that has the capability to stay ahead of the ever-shifting technological curve.
The Right Partner: A company that views customers as partners and wants the best for them.

Innovators Mentioned

GF Hotels & Resorts

Keith Schreiner

Senior VP of Corporate Accounting

GF Hotels & Resorts

"Insight's ability to integrate with third-party data, such as Smith Travel and brand Guest Satisfaction Scores (GSS), is important because owners want to see more than just the revenue from the day," said Schreiner. He continued, "The ability to look at above property level consolidated reporting in Insight is huge, especially when looking at over 100 properties, and that makes us a lot more efficient in supporting our portfolio of properties."

Keith Schreiner

Senior VP of Corporate Accounting

👍 Senior VP of Corporate Accounting Keith Schreiner said that M3's ability to integrate with other hospitality systems is critical.:

"Insight's ability to integrate with third-party data, such as Smith Travel and brand Guest Satisfaction Scores (GSS), is important because owners want to see more than just the revenue from the day," said Schreiner. He continued, "The ability to look at above property level consolidated reporting in Insight is huge, especially when looking at over 100 properties, and that makes us a lot more efficient in supporting our portfolio of properties."

⚖️ The selection process: During their research process, Keith Schreiner evaluated M3's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that M3 was the best fit solution:

Senior VP of Corporate Accounting Keith Schreiner said, about their decision: "Insight's ability to integrate with third-party data, such as Smith Travel and brand Guest Satisfaction Scores (GSS), is important because owners want to see more than just the revenue from the day," said Schreiner. He continued, "The ability to look at above property level consolidated reporting in Insight is huge, especially when looking at over 100 properties, and that makes us a lot more efficient in supporting our portfolio of properties."

📈 The results: GF finds Accounting Core and Insight crucial to managing and growing a portfolio of hotels.

Having used M3's Accounting Core for its accounting and financial reporting since 2007, GF has been able to manage its portfolio growth easily and seamlessly.
In 2019, GF opted to utilize M3's business intelligence platform and dashboard tool, Insight. The tool allows KPIs to be shared with owners and asset managers instantaneously and automatically.
The standardization of charts-of-accounts and financial reports have made growth almost effortless and straightforward.