New Owners, New Technology Approach

OPERATIONS

When Mark and his team acquired The Pineola three and a half years ago, the property’s booking system was extremely rudimentary – just a pad of paper at the front desk for recording names and phone numbers. Credit cards couldn’t even be accepted over the phone. The new owners immediately set out to modernize operations.

Why it matters: Mark and his partners soon realized they needed a more sophisticated, automated revenue management tool to truly optimize pricing across all their room types based on complex factors like occupancy, booking pace, seasonality, and more.

The Pineola turned to Pricepoint, implementing our advanced AI pricing solution just over a year ago. Pricepoint’s machine learning model analyzes a multitude of data points to recommend the ideal daily pricing for each room, allowing properties to maximize revenue.

Top 3 Core Objectives: Mark and his team were looking to modernize their revenue management setup

Determine room pricing: Ensure all factors are taken into account when determining pricing, such as market conditions, pace, demand, and seasonality.
Automate ongoing pricing adjustments: Pricepoint’s machine learning model analyzes a multitude of data points to recommend the ideal daily pricing for each room, allowing properties to maximize revenue.

Innovators Mentioned

The Pineola

Pricepoint

Mark Johnson

Owner

The Pineola

"The three of us had different careers prior to acquiring the Pineola, and even though this is our first foray in the hospitality business, we have no stress about our pricing strategy, especially compared to just over a year ago before we deployed Pricepoint."

Mark Johnson

Owner

👍 Owner Mark Johnson said that Pricepoint provides peace of mind:

"The three of us had different careers prior to acquiring the Pineola, and even though this is our first foray in the hospitality business, we have no stress about our pricing strategy, especially compared to just over a year ago before we deployed Pricepoint."

⚖️ The selection process: During their research process, Mark Johnson evaluated Pricepoint's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Pricepoint was the best fit solution:

Owner Mark Johnson said, about their decision: "We have onboarded with several solutions providers since we started out, and Pricepoint offers excellent service, as well as a product we can trust. We saw a 20% increase overall in our revenues for the first year, and have confidence that our upward trend will maintain its course."

📈 The results: Since going live and rolling out Pricepoint just over a year ago, the Pineola has managed to increase revenue and occupancy.

The staff at the Pineola no longer have to manage room pricing manually.
The Pineola saw a 20% increase overall in their revenues for the first year, and have confidence that their upward trend will maintain its course.
By embracing modern technology and putting faith in artificial intelligence, The Pineola has been able to focus on delivering an exceptional guest experience at their charming mountain resort.