How a 15-Room Family Hotel Replaced Fixed Annual Rates With Demand-Based Pricing

OPERATIONS

Hotel Meyer has been family-run for five generations. Owner Renate Engelke took over from her parents more than 20 years ago and runs the 15-room hotel with a small team where every hour counts. Without time to check prices daily, she set largely fixed rates for the whole year, and revenue was left on the table during trade fairs and events.

Why it matters: Many small family hotels still price once a year because daily rate checks don’t fit into the day. Hotel Meyer shows that prices can follow demand without adding work or giving up control.

During trade fair periods, Renate now decides on prices in a few minutes.

Top 3 Core Objectives: Hotel Meyer wanted prices that follow real demand, without daily manual checks and without adding new systems.

Replace fixed annual rates: The hotel set its rates once a year and rarely adjusted them. The goal was to introduce pricing that responds to changes in demand throughout the year.
Optimise event-period pricing: Trade fairs and local events drove high demand that the existing rates did not reflect. The hotel wanted to price these periods according to actual demand.
Reduce manual pricing work: Rate management took up a significant share of the team’s time each week. The hotel aimed to automate this work while retaining final control over all prices.

Innovators Mentioned

RoomPriceGenie

Renate Engelke

Owner

Hotel Meyer in Hildesheim

"I wouldn’t want to trade either system. I can warmly recommend both. (3RPMS and RoomPriceGenie)"

Renate Engelke

Owner

👍 Owner Renate Engelke said that The hotel considers 3RPMS and RoomPriceGenie equally indispensable and recommends both without reservation.:

"I wouldn’t want to trade either system. I can warmly recommend both. (3RPMS and RoomPriceGenie)"

⚖️ The selection process: During their research process, Renate Engelke evaluated RoomPriceGenie's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that RoomPriceGenie was the best fit solution:

Owner Renate Engelke said, about their decision: "For me, it was all fairly self-explanatory. The system basically does what I, as the user, want."

📈 The results: Fixed annual rates are gone: prices now follow demand, and Renate stays fully in control with only minutes of effort.

Prices adjust to actual demand instead of staying fixed all year
Pricing decisions during trade fairs take a few minutes
Full control from anywhere, including checking prices on a tablet while on vacation