Implementing Atomize allowed Robin Hood Inn to consistently reach a market penetration index between 110% and 230%, even in an unstable market. As a result, they were even able to increase their hotel revenue during the pandemic and the recovery period.

Utilize changing demand: Sudden demand shifts have become much more common since the spread of Covid-19 and the frequent changes in travel restrictions. Having to rely on manual research and data collection made it very hard for Pink to ensure the Robin Hood’s rates always reflected the latest shifts. Using the Atomize RMS and its Autopilot function has solved this problem. The system takes live market changes such as search pressure and competitor rates into consideration when optimizing prices in real time.

Market and competitor insights: Before using Atomize, the team at the Robin Hood Inn did manual research and rate shops to get an overview of their competition and demand shifts in the market. This cost a lot of valuable time and only offered a limited, static picture to base pricing decisions on. Today, the Robin Hood Inn lets Atomize handle market and compset data collection. This has created an entirely new outlook on the market and its competitors and makes it much easier to understand who they currently are competing against, and which properties potential guests are comparing them to. That helps Robin Hood inn make more well-informed pricing decisions.

Immediate rate updates: Sudden demand shifts have become much more common since the spread of Covid-19 and the frequent changes in travel restrictions. Having to rely on manual research and data collection made it very hard for Pink to ensure the Robin Hood’s rates always reflected the latest shifts. Using the Atomize RMS and its Autopilot function has solved this problem. The system takes live market changes such as search pressure and competitor rates into consideration when optimizing prices in real time.