Melia Cuba and the impact of BEONx on their Revenue Management

REVENUE MANAGEMENT

Melia Cuba and the impact of BEONx on their Revenue Management

Elevate your cuban experience: Melia Cuba is a prominent branch of Melia Hotels International, featuring a diverse range of properties across Cuba. Known for their luxurious accommodations and exceptional guest services, Melia Cuba has established a strong presence in the hospitality industry.

Why it matters: Before implementing BEONx, Melia Cuba faced significant challenges in their revenue management processes. Manual data processing, the need to optimize data collection times, detecting variations in demand, updating tariff structures, and unlocking new insights into revenue management were major hurdles.

Additionally, there was a pressing need to reverse the downward trend of monthly ADR pick-up, which was crucial for maintaining profitability and competitive edge.

Top 3 Core Objectives: Melia Cuba improved their revenue management by implementing BEONx, which streamlined their processes, enhanced data insights, and optimized pricing strategies. This resulted in a 5-10% increase in average daily rates (ADR) and occupancy rates. The system's ease of integration, effective training, and responsive support significantly contributed to these positive outcomes, helping the hotel group maintain profitability and competitive advantage.

The Challenge: Before implementing BEONx, Melia Cuba faced significant challenges in their revenue management processes. Manual data processing, the need to optimize data collection times, detecting variations in demand, updating tariff structures, and unlocking new insights into revenue management were major hurdles. Additionally, there was a pressing need to reverse the downward trend of monthly ADR pick-up, which was crucial for maintaining profitability and competitive edge.
The Solution: After analyzing and participating in the implementation of several RMS solutions like Ideas, IDISO, and Duetto, MeliaCuba.com sought a more cost-effective and adaptable solution. BEONx stood out as the ideal choice due to its profitability and minimal structural changes required within the hotel’s business and information systems. Initially, BEONx was implemented in four of their 32 properties for a period of 1-2 years.

Innovators Mentioned

Meliá Cuba

BEONx

Oquel Llanes

REGIONAL REVENUE MANAGER

Meliá Cuba

"BEONx provided a lighter, yet profitable solution that didn’t require major structural changes. Its recommendations, reporting, and segmentation functionalities have been instrumental for us."

Oquel Llanes

REGIONAL REVENUE MANAGER

👍 REGIONAL REVENUE MANAGER Oquel Llanes said that BEONx delivered a profitable solution without major structural changes, with its recommendations, reporting, and segmentation being crucial.:

"BEONx provided a lighter, yet profitable solution that didn’t require major structural changes. Its recommendations, reporting, and segmentation functionalities have been instrumental for us."

⚖️ The selection process: During their research process, Oquel Llanes evaluated BEONx's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that BEONx was the best fit solution:

REGIONAL REVENUE MANAGER Oquel Llanes said, about their decision: "The functionalities that proved most valuable included Recommendations, Reporting, Segmentation, and Distribution Cost management. BEONx’s Revenue Management training, quick response to incidents, personalized service, and smooth implementation process were highly appreciated by the hotels."

📈 The results: The results included a 5-10% increase in average daily rates (ADR) and occupancy rates. The integration of BEONx provided enhanced data insights, streamlined processes, and optimized pricing strategies, contributing to the overall profitability and competitive edge of the hotel group.

ADR and Occupancy Rates Increase: The average daily rate (ADR) and occupancy rates increased between 5% - 10%.
Optimal Pricing Strategies: BEONx enabled the hotel to establish optimal pricing strategies aligned with demand and competition, significantly improving revenue.
Successful coordination with PMS: The engagement and motivation of the Revenue Management department resulted in improved performance.