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REVENUE MANAGEMENT
Room-Type Strategy Drives Revenue for Hotel Peter and Paul
Featuring petite, bunk and loft room types, and suites named ‘Convent Classic’, ‘Mother Superior’ and ‘The Rector's Repose’, pricing by room type is now a central component to the hotel’s revenue strategy.
Driving Direct Business: ASH Hotels believes that a direct approach is a more profitable approach as it eliminates OTA commissions and, as an independent owner/operator there are also no franchise fees, which are common with big brands.
Improving Speed to Market: Speed to market is also important. Revenue leadership can create promotions in reaction to market opportunities and go live with them instantly.
Direct Bookings Growth: In 2019 Hotel Peter and Paul pulled 45% of direct bookings. By 2022, that had increased to 84%.