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REVENUE MANAGEMENT
Segmented Revenue Strategy Delivers Success for Noble House
Verified case study
Hotel Tech Report has reached out to hoteliers at Noble House Hotels & Resorts to verify this case study.
Through a competitive process run in 2021, Curator selected Duetto as a preferred partner for revenue solutions based on the full suite of revenue applications and cloud-based revenue strategy solutions. Noble House is one of the groups under the Curator Collection that is seeing huge benefits from this.
Why it matters:
Through Duetto’s partnership with Curator, Noble House was able to leverage Curator’s preferred terms and pricing for their bundled GamerChanger, ScoreBoard, and BlockBuster applications to derive additional operational cost savings in revenue management as well as bolster room rates and profitability.
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Teams are freed up to spend more time focusing on strategy and compression nights, than reporting and data entry. The combination of machine and human insights helps build profitable, demand-based strategies.
Top 3 Core Objectives:
The aim for hotels operating under the Noble House brand was to improve business process through a streamlined technology platform used by all properties.
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Open Pricing: Many of the Noble House properties have multiple room types and as such, they needed a system that enabled them to yield all segments, room types, and distribution channels independently and in real-time. Room-type pricing strategies have proved very successful.
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Flexible Segmentation: As traveler patterns change and business travel slowly returns in a new ‘bleisure’ format, flexible segmentation enables Noble House properties to constantly adapt to changing market needs.
Innovators Mentioned
Noble House Hotels & Resorts
Duetto
Ian McClendon
Hotel Tech Report reached out to Ian McClendon who verified this case study.
General Manager at The Edgewater Hotel, part of the Noble House Hotels & Resorts portfolio.
Noble House Hotels & Resorts
Darrell Stark
Hotel Tech Report reached out to Darrell Stark who verified this case study.
VP, Revenue Management & Distribution, Noble House Hotels & Resorts`
Noble House Hotels & Resorts
"Our goal is to make lasting improvements so we can grow the business the right way. The long-term gains of having one streamlined platform that all our properties use will be very beneficial. And it really makes our lives a lot easier."
Ian McClendon
General Manager at The Edgewater Hotel, part of the Noble House Hotels & Resorts portfolio.
👍 General Manager at The Edgewater Hotel, part of the Noble House Hotels & Resorts portfolio.
Ian McClendon
said that Benefits of a streamlined platform.:
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"Our goal is to make lasting improvements so we can grow the business the right way. The long-term gains of having one streamlined platform that all our properties use will be very beneficial. And it really makes our lives a lot easier."
⚖️ The selection process:
During their research process, Darrell Stark
evaluated Duetto's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Duetto was the best fit solution:
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VP, Revenue Management & Distribution, Noble House Hotels & Resorts` Darrell Stark said, about their decision: "There are a couple of things that really separate this product. One is the ease of use. And then there is tracking that can be embedded into a booking engine, which provides essential data that was not available before Duetto. Having the ability to track and understand what is happening in the funnel, has been a big game changer for us."
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The results:
In terms of revenue achievements, outstanding performances were enjoyed by many properties, with RevPAR and ADR growth the main focus.
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Konai Kai Resort & Spa – RevPAR up 14%, ADR up 10%
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Portofino Hotel & Marina - RevPAR up 29%, ADR up 2%
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The Edgewater – RevPAR up 42%, ADR up 10%
