REVENUE MANAGEMENT

Forward-looking Data Gives Park Royal a Revenue Boost

Verified case study Hotel Tech Report has reached out to hoteliers at Park Royal Hotels & Resorts to verify this case study.
Case study header image
The revenue leadership team at Park Royal was looking for a solution to enable them to price unlimited segments, channels, and room types in real time and in line with market demand.
Why it matters: The breadth of the Park Royal property portfolio, with its multiple brands, meant that the team needed an intelligent revenue solution to maximize opportunities and drive efficiencies.

  • Park Royal now optimizes room rates using Duetto’s Open Pricing methodology, through its GameChanger revenue optimization application. This enables them to price unlimited segments, channels, and room types in real-time and in line with market demand.

Top 3 Core Objectives: Park Royal was looking to improve their offering for each market segment, offering personalized discounts. The company also wanted to improve efficiencies and forecasting.

  • Moving Away From Excel: Before adopting Duetto, Park Royal was using different Excel files to create reports and for data analysis.

  • Driving Efficiencies: As part of the Duetto onboarding, the team also made internal changes to drive efficiencies through new processes.

  • More Accurate Rate Changes: Now, Duetto is seen as an important complement to the Revenue Management team, helping them to control and analyze prices, and make more accurate rate changes.

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Innovators Mentioned

Park Royal Hotels & Resorts
Duetto
RS
Rafael Sandoval
Hotel Tech Report reached out to Rafael Sandoval who verified this case study.

Commercial Director

Park Royal Hotels & Resorts

"We can already see the hotel's future performance. Duetto allows us to implement strategies for specific dates and periods where we really need it. We are dynamic during high seasons and work better within each sales channel."

Rafael Sandoval

Commercial Director

👍 Commercial Director Rafael Sandoval said that Duetto is helping the team be more dynamic with its revenue management:

  • "We can already see the hotel's future performance. Duetto allows us to implement strategies for specific dates and periods where we really need it. We are dynamic during high seasons and work better within each sales channel."

⚖️ The selection process: During their research process, Rafael Sandoval evaluated Duetto's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Duetto was the best fit solution:

  • Commercial Director Rafael Sandoval said, about their decision: "Having a tool where we can analyze all the information and with the same tool be able to make decisions to change prices dynamically is one of the biggest strengths."

📈 The results: Insights into future demand and improved segmentation helped the team boost ADR and see an immediate uplift in bookings.

  • Park Royal saw strong overall growth and an immediate uplift in bookings after adopting Duetto. Occupancy grew by +2%.

  • Adopting Duetto’s Open Pricing methodology enabled the Park Royal revenue team to grow rates in line with demand. ADR jumped +8%.

  • Using segmentation helped the team price more accurately.

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