Case Study

Sunshine Coast hotel boosts revenue by $210k with Duetto’s tech stack

Virjinia vassileva

Duetto · 十二月 13, 2024

With support from Veritasus Consulting, an 81-room property sitting in the Accor group identified the need for an advanced revenue management tool to better handle their diverse demand and enhance their strategy.

Why it matters: The hotel attracts a diverse range of travelers, with fluctuating demand from corporate guests during the week, leisure on weekends and school holidays, and frequent group bookings throughout the year. They required a more sophisticated pricing approach.

Before Duetto, the team relied on manual price updates within their PMS, a static and time-consuming process. This didn’t account for fluctuating demand and varying traveler profiles, leading to missed opportunities to optimize pricing and ultimately, lost revenue.

Top 3 Core Objectives: The property, in collaboration with the revenue consulting firm, Veritasus Consulting, identified missed opportunities and recognized the need for a revenue management system (RMS) to capitalize on demand and optimize pricing strategies.

Align pricing across profiles: Given the fluctuating demand from different traveler segments, the property wanted to transition towards a dynamic pricing strategy to maximize both revenue and occupancy.
Maximize revenue through forecasting: The hotel wanted to move away from manual pricing updates to seize the opportunity to run targeted campaigns, driving incremental room nights on low-demand periods and optimizing occupancy and ADR during peak periods.
Minimize displacement: The property was aiming to streamline the group booking process to reduce displacement, ensuring more efficient management of both group and transient bookings.

"Duetto’s powerful forecasting and dynamic pricing tools have allowed us to tailor our strategies to meet the unique demands of each market segment. The results speak for themselves — we’ve seen significant revenue growth, improved profitability, and a streamlined group business process."

Nicholas Hurley

Managing Director

👍 Managing Director Nicholas Hurley said that With our GameChanger, ScoreBoard, and BlockBuster solutions, the hotel has adopted a tailored pricing strategy to address the varying demand across different segments, resulting in substantial revenue growth.:

"Duetto’s powerful forecasting and dynamic pricing tools have allowed us to tailor our strategies to meet the unique demands of each market segment. The results speak for themselves — we’ve seen significant revenue growth, improved profitability, and a streamlined group business process."

⚖️ The selection process: During their research process, Nicholas Hurley evaluated Duetto's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Duetto was the best fit solution:

Managing Director Nicholas Hurley said, about their decision: "Duetto offers us everything we need. Its dynamic pricing capabilities, accurate forecasting, real-time data, and group-specific features have been essential in driving growth at the hotel."

📈 The results: Our tech stack revolutionized the hotel’s approach to revenue management, delivering impressive results and a measurable impact from day one.

$210K incremental market share growth: Driven by more precise pricing and enhanced demand forecasting, the hotel experienced a significant revenue growth and a 8.7% RevPaR increase (YoY 2023-24).
Increase in occupancy and ADR: Real-time price adjustments and data-driven insights boosted the property’s occupancy and ADR, especially during high-demand periods.
More group bookings: With Duetto’s group management tool, the hotel was able to simplify the group quotation process, securing more group bookings while minimizing displacement.