Case Study

ANA Hotels Drives Revenue Growth and Efficiency with G3 RMS

Kathryn Atterberry

IDeaS · 十月 29, 2025

ANA Hotels, Romania’s leading hotel group, transformed its revenue management operations by implementing IDeaS G3 RMS. By eliminating manual processes, the chain increased ADR by up to 23% and gained the agility needed to respond to a fast-moving market with confidence and speed.

Why it matters: This case demonstrates how a multi-property hotel group overcame inefficiencies, eliminated missed revenue opportunities, and gained a competitive edge with dynamic pricing and automation at scale.

G3 RMS automates rate recommendations and offers advanced forecasting, replacing manual, time-intensive pricing strategies. ANA Hotels reduced time spent on pricing, achieved up to 23% ADR growth, and significantly improved occupancy across multiple properties.

Top 3 Core Objectives: ANA Hotels aimed to eliminate manual rate-setting processes, increase pricing agility, and improve revenue performance through a data-driven, scalable solution.

Replace Manual Processes: Adjusting rates for the year took up to two weeks, slowing operations and decision-making. The team sought automation to reclaim time and improve responsiveness.
Capture Missed Revenue: The old system led to missed revenue opportunities due to slow reactions to market changes. G3 RMS now ensures timely and optimized pricing adjustments.
Enable Strategic Focus: By trusting G3 RMS to manage pricing, the team can now focus on high-value initiatives that further drive business growth and competitive positioning.

"I’m confident that even when I don’t have the time to review the system, G3 RMS is making accurate recommendations and performing exactly as configured."

Ionela Alexii

Sales Director

👍 Sales Director Ionela Alexii said that The system's automation delivers accurate results with minimal oversight, giving the team peace of mind and more time to focus on strategy.:

"I’m confident that even when I don’t have the time to review the system, G3 RMS is making accurate recommendations and performing exactly as configured."

⚖️ The selection process: During their research process, Ionela Alexii evaluated IDeaS's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that IDeaS was the best fit solution:

Sales Director Ionela Alexii said, about their decision: "We chose G3 RMS because of its strong reputation, seamless integration, and the robust support from the IDeaS team—it was the right choice for our future."

📈 The results: The adoption of G3 RMS led to immediate improvements in pricing performance, with ADR growth of 3–23% across properties, higher occupancy, and a shift toward faster, more strategic revenue decisions.