Independent French Hotel Chooses Multifunctional RMS from IDeaS

REVENUE MANAGEMENT

Learn why an independent, multi-property luxury hotel and casino group chose G3 RMS to assist with automated pricing decisions for complex room inventories, forecasting, and more.

Why it matters: SBM improved revenue management performance with fully automated pricing decisions and adopted a valuable tool for forecasting, reporting and channel management across multiple properties. Adoption of G3 RMS has led to more cohesive profit optimization strategies instead of individual properties making decisions independently.

While previous pricing configuration processes allowed SBM to make comparisons and quickly change prices, G3 RMS was faster and drove incremental revenue increases.

Top 3 Core Objectives: With new leadership at SBM choosing to invest in technology changes, they needed to identify and implement the best possible multifunctional RMS suitable for multiple high-end properties.

Improve revenue performance: Drive revenue growth and overall profitability with advanced forecasting and automated pricing decision-making capabilities.
Streamline pricing optimization efforts: SBM aimed to reduce the time spent on the manual management of pricing and inventory decisions. While existing processes were relatively strong, SBM knew a revenue management solution could drive further efficiency.
Build strategic cohesion: Spurred by the lingering challenges of the COVID-19 pandemic, SBM looked to improve cohesion between their properties and help staff better understand how performance and decisions impact their overall portfolio.

Innovators Mentioned

Monte Carlo - Société des Bains de Mer (SBM)

IDeaS

Benjamin Caprini

Revenue Manager at Société des Bains de Mer

Monte Carlo - Société des Bains de Mer (SBM)

"We were doing our own forecasting, but now when we compare that to what IDeaS RMS can do in forecasting and pricing decisions, we can see tremendous speed and ongoing results. We have positive results not only from a pickup standpoint, but we have also seen an increase in ADR (average daily rate) by as much as 15 percent for some of the properties in the high season."

Benjamin Caprini

Revenue Manager at Société des Bains de Mer

👍 Revenue Manager at Société des Bains de Mer Benjamin Caprini said that Caprini is satisfied with how effectively G3 RMS’ automation capabilities were able to improve upon an existing strength.:

"We were doing our own forecasting, but now when we compare that to what IDeaS RMS can do in forecasting and pricing decisions, we can see tremendous speed and ongoing results. We have positive results not only from a pickup standpoint, but we have also seen an increase in ADR (average daily rate) by as much as 15 percent for some of the properties in the high season."

⚖️ The selection process: During their research process, Benjamin Caprini evaluated IDeaS's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that IDeaS was the best fit solution:

Revenue Manager at Société des Bains de Mer Benjamin Caprini said, about their decision: "It’s a common misconception that only big chains use an RMS—on the contrary, independent hotels can greatly benefit. Our entire team is happy with the system and with the ongoing support. We’ve learned that the system is not just about pricing, but also forecasting, reporting and channel management. IDeaS G3 RMS is a multifunctional tool and that makes it really important for hoteliers to have."

📈 The results: Upon implementation, SBM properties have seen improvements in revenue performance while saving time executing day-to-day pricing and inventory control decisions.

Automated pricing decisions drove incremental revenue growth, with up to a 15% ADR increase reported by properties during high season.
SBM found G3 RMS was able to automate and adjust pricing strategies effectively, providing more time for revenue management staff to focus on strategic efforts.
G3 RMS provided an effective means for individual properties’ staff to see the bigger financial picture of the SBM portfolio and align as a group on profit optimization decisions.

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