订阅我们的每周新闻通讯《酒店技术内幕》
加入来自雅高、万豪、总督、香格里拉、瑰丽酒店、Expedia 和 AirBnB 等顶级品牌的 100,000 名高管，每周一次将最新的创新和见解发送到您的收件箱。
Sorry, this functionality is only available for verified hoteliers
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
REVENUE MANAGEMENT
Turning Market Volatility into Opportunity at Novotel Citygate Hong Kong
Not yet verified
This case study hasn't been verified by Novotel Citygate Hong Kong yet
Facing constant shifts in demand from airline crews, events, and unpredictable travel patterns, Novotel Citygate Hong Kong turned market volatility into a strategic advantage. By adopting IDeaS G3 RMS, the hotel gained real-time clarity and confidence to optimise pricing, improve efficiency, and outperform the market.
Why it matters:
In one of Asia’s most volatile hospitality markets, Novotel Citygate Hong Kong proved that agility powered by data-driven technology can transform uncertainty into opportunity—and measurable revenue growth.
-
IDeaS G3 RMS delivers automated, data-driven pricing and forecasting recommendations updated three times daily. Enabled the Novotel team to react instantly to market changes while freeing time for strategic planning and long-term optimisation.
Top 3 Core Objectives:
Novotel Citygate Hong Kong sought to enhance revenue performance, improve forecast accuracy, and increase operational efficiency in a fast-changing, high-demand market environment.
-
Improve Forecast Accuracy: With frequent market shifts, the hotel aimed to strengthen its forecasting precision to make faster, smarter revenue decisions.
-
Increase Efficiency: Manual rate adjustments were time-intensive; automation was needed to streamline daily processes and refocus on strategic planning.
-
Strengthen Market Positioning: By proactively identifying demand trends, the team sought to sustain a competitive edge and outperform local market benchmarks.
Innovators Mentioned
Novotel Citygate Hong Kong
IDeaS
Anastasia Tarskikh
The hotelier hasn't yet verified the case study.
Director of Revenue and Distribution
Novotel Citygate Hong Kong
"The insights from IDeaS give us the confidence to react quickly and strategically. That speed and clarity make a measurable difference."
Anastasia Tarskikh
Director of Revenue and Distribution
👍 Director of Revenue and Distribution
Anastasia Tarskikh
said that IDeaS empowers the hotel to make faster, more confident decisions that directly drive measurable revenue improvements.:
-
"The insights from IDeaS give us the confidence to react quickly and strategically. That speed and clarity make a measurable difference."
⚖️ The selection process:
During their research process, Anastasia Tarskikh
evaluated IDeaS's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that IDeaS was the best fit solution:
-
Director of Revenue and Distribution Anastasia Tarskikh said, about their decision: "Revenue management technology is crucial for handling the immense volume of data and channel complexity we face today. It enhances accuracy, enables proactive decisions, and ensures objective positioning around the clock."
📈
The results:
Within the first year of implementing IDeaS G3 RMS, Novotel Citygate Hong Kong achieved over 5% RevPAR growth and improved RGI by two points—despite operating in a declining market.
-
RevPAR increased 5% YOY
-
RGI increased +2 points
-
Faster, data-driven decisions
You may also enjoy
获取个性化的产品推荐
产品推荐顾问
