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REVENUE MANAGEMENT
Obvio Hotels + IDeaS: A Revenue Management Powerhouse
Verified case study
Hotel Tech Report has reached out to hoteliers at Ovio Hotels to verify this case study.
Obvio Hotels, a leading Accor franchisee with 44 properties across France and Switzerland, transformed its revenue strategy using IDeaS G3 RMS. Faced with time-consuming manual processes and limited forecasting capabilities, the group turned to IDeaS to unlock smarter pricing, streamline reporting, and drive growth. The result? A 14% increase in ADR and a 9.5% boost in market share.
Why it matters:
Obvio Hotels’ story demonstrates the power of intelligent automation in revenue management. By replacing manual work with precise forecasting and advanced analytics, they scaled operations and outperformed their market.
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IDeaS G3 RMS delivers accurate forecasting, smart pricing recommendations, and unified reporting across multiple PMS platforms. Obvio Hotels deployed G3 RMS across 44 properties to optimize revenue strategies, increase pricing precision, and reduce time spent on manual tasks.
Top 3 Core Objectives:
Obvio Hotels sought to streamline revenue operations, standardize reporting, and implement more accurate, data-driven pricing strategies across its diverse portfolio.
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Automate Revenue Management: Manual forecasting was time-consuming and inconsistent. Obvio Hotels aimed to automate processes to allow their team to focus on high-value tasks.
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Standardize Portfolio Reporting: With hotels using various PMS systems, they needed a way to consolidate data and enable consistent, strategic decision-making across properties.
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Improve Pricing Precision: They wanted to move beyond human estimation and enable dynamic, data-backed pricing decisions that capitalize on high-demand periods.
Innovators Mentioned
Ovio Hotels
IDeaS
Arnaud Fougeront
Hotel Tech Report reached out to Arnaud Fougeront who verified this case study.
Director of Commercial and Revenue Management
Ovio Hotels
"IDeaS helped us to increase our ADR by 14% last year, and our market share grew by 9.5% RGI from 2019 to 2023… one of the biggest changes was bringing in the revenue management system."
Arnaud Fougeront
Director of Commercial and Revenue Management
👍 Director of Commercial and Revenue Management
Arnaud Fougeront
said that Implementing IDeaS G3 RMS played a central role in driving significant revenue and market share growth across Obvio Hotels’ portfolio.:
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"IDeaS helped us to increase our ADR by 14% last year, and our market share grew by 9.5% RGI from 2019 to 2023… one of the biggest changes was bringing in the revenue management system."
⚖️ The selection process:
During their research process, Arnaud Fougeront
evaluated IDeaS's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that IDeaS was the best fit solution:
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Director of Commercial and Revenue Management Arnaud Fougeront said, about their decision: "The real strength of the tool for me is the forecast accuracy. I’ve worked with several revenue management systems and IDeaS is clearly the best."
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The results:
By implementing IDeaS G3 RMS, Obvio Hotels achieved faster, more accurate forecasting, significantly improved pricing strategy, and enhanced the scalability of their revenue management team.
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14% increase in ADR
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Market share grew by 9.5% RGI from 2019 to 2023
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Enhanced efficiency, enabling revenue managers to oversee more properties
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