How Four Views Hotels have used rate and market intelligence to better position their properties to realise their full revenue potential.

REVENUE MANAGEMENT

How Four Views Hotels have used rate and market intelligence to better position their properties to realise their full revenue potential.

Four Views Hotels operates three upscale properties on the Portuguese island of Madeira. Each one boasts unique characteristics and a terrific location, creating ideal options for various types of travellers. All three hotels draw inspiration from local culture and heritage, thus encouraging guests to explore Madeira’s many facets. Four Views Hotels is known for its dedication to reducing its carbon footprint and making green practices an important part of the group’s identity. In a recent chat with Maurílio Barreto, Revenue and Environmental Manager at Four Views Hotels, we found out how he has been leveraging Rate Insight and Market Insight. In this interview, he outlines how these rate intelligence tools have helped him better position his hotels, realise their full revenue potential and make more time for his tasks as the group’s Environmental Manager.

Why it matters: Taking advantage of new hotel technology today is more important than ever.

We've been able to lift our ADR and overall revenue considerably since implementing OTA Insight’s tools.

Top 3 Core Objectives: To be more efficient and have confidence that the prices at all our hotels continuously reflect the latest market shifts.

Leveraging real-time data.: In the past, it took me the better part of a day to do this for a single hotel. Today, our market is much more volatile than before, and we have to react quickly to maintain our ideal positioning.
Coping with market volatility: Reducing our reliance on historical data which no longer provides the guidance it once did.
Enabling the whole team: The GM also checks OTA Insight’s BI tools regularly because the platform provides a comprehensive performance overview. This makes it easy for him to see how each property is doing and how our results compare to the compset or the market overall.

Innovators Mentioned

Four Views Hotels

Lighthouse

Maurílio Barreto

Revenue and Environmental Manager

Four Views Hotels

"When we recently implemented Rate Insight and Market Insight, we immediately began reaping the rewards in terms of increased ADR, overall revenue and saved time. In that way, the solution pays for itself. That’s why I think that everyone should give such tools a try. It’s worth it to put in the time and compare the many offers in the market, read reviews and do some trials. In my experience, once you start using Rate and Market Insight, you won’t be able to imagine going back to life without them."

Maurílio Barreto

Revenue and Environmental Manager

👍 Revenue and Environmental Manager Maurílio Barreto said that Taking advantage of new hotel technology is more important than ever today:

"When we recently implemented Rate Insight and Market Insight, we immediately began reaping the rewards in terms of increased ADR, overall revenue and saved time. In that way, the solution pays for itself. That’s why I think that everyone should give such tools a try. It’s worth it to put in the time and compare the many offers in the market, read reviews and do some trials. In my experience, once you start using Rate and Market Insight, you won’t be able to imagine going back to life without them."

⚖️ The selection process: During their research process, Maurílio Barreto evaluated Lighthouse's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Lighthouse was the best fit solution:

Revenue and Environmental Manager Maurílio Barreto said, about their decision: "The tool is easy to use for everyone, especially if you already have a commercial background. Since the solution works so well, I’ve rarely had to reach out to the support team. But whenever I have questions, the team is outstanding. Their responses are always quick and helpful. This, combined with the frequent tool updates, creates the perfect base for a long-term partnership with OTA Insight."

📈 The results: When we recently implemented Rate Insight and Market Insight, we immediately began reaping the rewards in terms of increased ADR, overall revenue and saved time. In that way, the solution pays for itself.

As soon as the tools were up and running, we were able to access relevant market and competitor data in real time. The platform reveals our compset’s rates, how we compare, and how demand is shaping up in the market in just a few clicks. Instead of basing pricing decisions on an incomplete or outdated snapshot, we can now leverage broad sets of live data. That allows us to make well-informed decisions faster which is crucial in today’s highly volatile markets.
Thanks to Rate and Market Insight, I spend a lot less time manually gathering and going through market and competitor data. The BI tools give me an overview of all the information I need in a single spot. With these powerful insights, I can easily find and take advantage of revenue opportunities as soon as they arise. Since this process is much more efficient now, I can review the data and update the rates at all three properties in one day. As a result, I’m confident that the prices at all our hotels continuously reflect the latest market shifts.
Another positive impact of this increased efficiency is that I now have more time for other tasks, including my role as environmental manager.