How Hotel Royal Group uses Lighthouse Pricing to respond faster to competitor rates and changing travel demand

REVENUE MANAGEMENT

How Hotel Royal Group uses Lighthouse Pricing to respond faster to competitor rates and changing travel demand

Hotel Royal Group manages pricing across several hotels and brands in Taiwan. Lighthouse Pricing helps its revenue team track competitor rates daily and respond to changes in international travel demand.

Why it matters: Manual competitor checks previously happened only once per week, leaving the team slow to respond. Changing inbound markets and major trade shows also made forward-looking information important.

Lighthouse Pricing brings competitor rate changes and country-level search demand into daily reviews, helping the group adjust pricing and marketing priorities earlier.

Top 3 Core Objectives: Hotel Royal Group wanted to shorten its rate-checking cycle, identify new international demand and protect room prices during peak city events.

Monitor competitors daily: The revenue team wanted to replace weekly manual checks with up-to-date competitor rate comparisons.
Identify source markets: The hotel wanted to detect changing international search demand before historical bookings revealed a trend.
Protect event pricing: The hotel wanted to benchmark prices during trade shows against live demand and competitor behavior.

Innovators Mentioned

Hotel Royal Group

Lighthouse

Mark Chen

Revenue Management Team

Hotel Royal Group

"The most tangible changes are increased work efficiency and a reduction in the time it takes to make strategic decisions."

Mark Chen

Revenue Management Team

👍 Revenue Management Team Mark Chen said that Mark Chen describes how quicker data reviews improved the pace of revenue decisions.:

"The most tangible changes are increased work efficiency and a reduction in the time it takes to make strategic decisions."

⚖️ The selection process: During their research process, Mark Chen evaluated Lighthouse's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Lighthouse was the best fit solution:

Revenue Management Team Mark Chen said, about their decision: "Revenue maximization is based on using sufficient information to set a pricing strategy and to respond to changes in real-time. The real value Lighthouse brings comes from a clearer view of market trends, allowing us to be more proactive with our pricing. This enables us to react faster to market shifts and optimize our rates in real time, ultimately leading to stronger performance against our budget."

📈 The results: The team moved from weekly manual competitor checks to daily reviews in minutes. Search information also informed changes in marketing focus at Royal Inn Taipei.

Replaced weekly manual competitor checks with daily reviews in minutes
Identified growth in demand from South Korea and redirected advertising attention to Korean travelers
Used competitor and historical benchmarks to avoid underpricing during large international trade shows