“It gives us a well-rounded understanding of our key revenue drivers, the gaps and opportunities in our business strategy. This has helped us become more deliberate in our approach to pricing, sales and marketing.”

Understanding business performance: Before using Business Intelligence, we handled all data collection and collation manually. That included checking competitor rates one by one as well as going through cumbersome PMS reports to understand our performance. The most time-consuming task was gathering data from multiple sources to create the in-depth Excel reports we used to evaluate our business results. Especially as a small property without a dedicated revenue manager, this time-intensive approach caused challenges. It was always a balancing act to ensure all fronts were covered and no tasks were overlooked.

Saving time simplifying processes: Since we spend less time collecting and collating data, we now have more capacity to analyse and act on it. For example, Business Intelligence reveals the production of various segments, rates, room types or weekdays at the click of a button. As a result, we can quickly spot if an area is underperforming. Then, we immediately take the necessary actions to avoid losing out on business.

Deeper insights: When we meet with the owner and senior management to discuss our results and strategy, we want to present our data in a clear and concise format. In the past, the only way to do that was to manually compile Excel spreadsheets from bulky PMS reports. This took a lot of time and sometimes even the most in-depth spreadsheets couldn’t provide the level of insights we wanted.