How Canavida Increased Their Revenue by 25% With PriceLabs' Customizable Dynamic Pricing

REVENUE MANAGEMENT

Built from the ground up, Canavida's founders had to figure out pricing in an unfamiliar market — across high, low, and rainy seasons, holidays, and shifting waves of international and domestic travelers. Pricing by gut feel was not sustainable for a resort with 16 unique units, custom inventory, and no obvious comp set.

Why it matters: Canavida's story shows how an independent boutique resort built from scratch can grow revenue by 25% — proving that customizable dynamic pricing levels the playing field for operators competing in unique, hard-to-benchmark markets.

PriceLabs gave co-founder Jessica Seguin the structure, market visibility, and per-unit customization she needed to price like a seasoned revenue manager — without becoming one.

Top 3 Core Objectives: Canavida needed to move from gut-feel pricing to a structured revenue strategy that could handle Costa Rica's complex seasonality, mixed inventory of private-pool villas and shared-amenity condos, and shifting demand from international vs. domestic travelers — all while keeping operations lean.

Replace gut-feel pricing: Replace gut-feel pricing with market-informed dynamic pricing that captures the true value of each unique unit.
Price across seasons: Manage pricing across Costa Rica's high, low, and rainy seasons, as well as local and international holiday periods, without manual rate updates.
Customize pricing rules: Customize pricing rules — minimum stays, weekend logic, pet fees, extra-guest charges — at both the group and individual-unit levels.

Innovators Mentioned

Canavida

PriceLabs

Jessica Seguin

Co-founder, Canavida

Canavida

"PriceLabs for me is like putting a full-time employee to watch the market and update the pricing — but it's doing it for me. Once you know how to manage it, it's incredible."

Jessica Seguin

Co-founder, Canavida

👍 Co-founder, Canavida Jessica Seguin said that The impact PriceLabs has had on Canavida's day-to-day revenue management.:

"PriceLabs for me is like putting a full-time employee to watch the market and update the pricing — but it's doing it for me. Once you know how to manage it, it's incredible."

⚖️ The selection process: During their research process, Jessica Seguin evaluated PriceLabs's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that PriceLabs was the best fit solution:

Co-founder, Canavida Jessica Seguin said, about their decision: "What I really like about PriceLabs is the ability to go from one year to another, to adjust, to know the high season, and to know when we can up the price. Everything is really versatile and very well completed."

📈 The results: Canavida grew revenue by approximately 25% with PriceLabs' customizable dynamic pricing, while reclaiming hours every week that Jessica had previously spent monitoring the market manually.

~25% revenue increase driven by PriceLabs' dynamic pricing capturing the right rate across seasons.
Significant time savings — PriceLabs functions like a full-time revenue manager, freeing Jessica to focus on operations, hiring, and guest experience.
Confidence in per-unit pricing decisions — every villa and condo is now priced according to its specific value, with year-over-year market intelligence informing each adjustment.

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